PROJECT REPORT

BUSINESS RESAECH METHODOLOGY

A STUDY ON THE RESEARCH PROCESS FOR

CREATING A PROJECT
SUBMITTED BY:

ANEES PK

Roll. No: 07

SUBMITTED TO:

MR.DEEPAK.M

MES College of Engineering, Kuttippuram,

Thrikkanapuram PO, Malappuram District, Kerala

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TABLE OF CONTENT

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 CHAPTER 1
INTRODUCTION TO THE TOPIC

Business research is a field of practical study in which a company obtains

data and analyzes it in order to better manage the company. Business research can
include financial data, consumer feedback, product research and competitive
analysis. Executives and managers who use business research methods are able to
better understand their company, the position it holds in the market and how to
improve that position.

Financial Data

Financial data takes qualitative information--such as sales reports, revenues and

cost reports--to see what areas make money and what costs money. By
reviewing data, managers can find the products, staff and departments that are
most efficient and determine areas of unnecessary costs.

Consumer Feedback

Understanding what the public says about the products and services a company
provides is essential to making sure the company is meeting consumer needs.
Customer feedback includes case studies, focus groups, customer surveys and
questionnaires.

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Product Research

Product research seeks to improve the product to meet the needs of consumers.
This may include technological advancements, improved customer service or
access to the product through a variety of distribution channels.

Competitive Analysis

Competitive analysis is when one company compares its products and services
to those of another company. This can be done to improve the product, create a
niche or determine a more attractive price point to lure customers.

Industry Data

Using research tools such as the information compiled by Dun & Bradstreet can
help a company to understand how the industry as a whole is doing. This can
help executives make decisions based on economic factors affecting their
industry that are not limited to their own products.

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COMPANY PROFILE

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ABOUT MALABAR GOLD & DIAMONDS

Malabar Gold and Diamonds is the flagship company of Malabar Group, a leading diversified Indian
business conglomerate.

Established in 1993 in South Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail
network of 121 outlets spread across eight countries, 10 wholesale units in addition to offices, design
centers and factories spread in India, GCC and Singapore. With an annual turnover of $3.5 billion, the
company currently ranks among the world‟s top five jewellery retailers in terms of annual turnover.

With 7 cluster manufacturing units in India and GCC – the company currently has 6 jewellery brands to
cater to the discerning needs of customers. With headquarters in Kerala, India and branches across India,
GCC & Singapore, Malabar Group is best known for its activities in the field of gold, diamond and
precious metals.

The company, which has a strong corporate social responsibility scheme embedded in its system, is
committed to make a difference in human lives by spending over Rs300 million in charitable activities
in the year 2015, part of the Rs850 million earmarked for charitable activities between 2012 – 2015

MISSION OF MALABAR GOLD AND DIAMONDS

To provide employment opportunity to educated people

To provide training to unskilled people

To provide employment to people in rural areas

To provide good quality products at reasonable price

To give the customers the best values for the products.

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VISION OF MALABAR GOLD AND DIAMONDS

Open 500 branches across the world

Be a global leader in Gold and Diamonds Jewelers retailing

Redefine the gold and diamond industry according to the changing trends

Provide common man a golden opportunity to associate with an internationally renowned brand.

BOARD OF DIRECTORS

Malabar Gold Pvt Ltd, which was registered on 19 June 2001, has 10 directors, including
Ahammed.MP(CHAIRMAN) , Nishad Athikkot, Shamlal Madathum Parambath.MP(GCC
CHAIRMAN AND HEAD), Veerankutty Kandambath Puthiyapath, Asher Ottamoochikkal, Abdul
Salam Kandampath, Ibrahimhaji Pallikere Abdulla(CO-DIRECTOR), Mayan Kutty Cholakkal,
Beerankoya Kakkodi and Abdul Majeed Mozhangal.

MALABAR GROUP OF COMPANIES

With its headquarters in Kerala, India and branches across India and GCC Malabar Group of Companies
is best known for its activities in the field of gold, diamond and precious metals. Apart from having one
of the largest networks of jewellery outlets, Malabar Group has diversified successfully into other
business sectors as well. The Malabar Group is considered as one of the emerging business groups in
India with a turnover +USD 3.5 billion. Through, dedicated, honest and well disciplined effort, the
company became a prominent figure in the

South India‟s Gold Market. Our mission is to champion the cause of the value conscious customer,
through continuous value-addition in our products and services, building trust amongst consumers, pride
amongst employees and long-term returns for investors.

We add appreciating value to each life we touch. Captures our focus on providing value Includes
customers, employees, investors and others stakeholders. We focuses on touching lives and hence our
bent towards CSR. Appreciating ensures that value is a continuous journey and not a milestone and
therefore highlights the need for continuous innovation.

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Our corporate values emphasize the importance of striving to be a valued and trusted partner to our
customers. During the last 17 years by meritorious operations along with a focus on delivering excellent
customer care and maximizing satisfaction, the company was able to grow from a small partnership firm
to a leading Corporate Entity.

Malabar Group’s diversified business sectors include:

Jewellery Manufacturing & Wholesaling

Real Estate Development and Hospitality Services

Retail and Distribution of Luxury Branded Watches

Advertisement & Publicity services

Charitable Institutions

Malabar Group of Companies is committed to honesty and fairness to achieve a leadership position
among all other business groups through utilization of the best and most appropriate technologies,
applying the finest manufacturing disciplines and most efficiently marketing high quality products to
consistently give its customers, the best value and security for their money.

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International Operations

In October 2007, Malabar Group of Companies started its overseas operations - MALABAR
INVESTMENTS LTD in Dubai, headed by Mr. M.P.Shamlal Ahamed. It was only apt that the
group set up its operation in this –„City of Gold‟; which is an important business hub for the
worldwide operations of many reputed international companies. MIL has already opened 46
jewellery showrooms under the banner "Malabar Gold and Diamonds" across the Middle East
and Singapore. MIL is in the process of expanding its operations to Sri Lanka, Indonesia,
Malaysia, London, United States, etc.

OUR AMBASSODERS

Malabar Gold & Diamonds had its humble beginnings in 1993, when a group of hamleteers lent
their enterprising spirit to a business. This brand later travelled the country‟s gold route and has
become a popular household name. Over the year, several big celebrities have lent their names
and credibility to the Group, adding luster and star quotient to the brand. The very first campaign
was a communication of an educational nature, aimed at helping the customer make a informed
decision.

*Hema Malini , Cine artist, socialite political and master danseuse

*mohanlal , Indian film celebrity and social activist

*kareena kapoor, Cine artist ,Celebrity and master danseuse

*Ilaya Raja, Award winning south Indian musician and composer

*Sania Mirza Sports celebrity

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CORPORATE SOCIAL RESPONSIBILITY

Malabar Gold and Diamonds has a rich history of corporate social responsibility, a history that
has grown to meet the challenges of a global society. Social responsibility is as important as our
business at Malabar Gold and Diamonds. It means investing in and enriching our communities.
As an acknowledgement of our social responsibility, the group sets apart 0.1% of their group
annual turnover for social welfare activities.

Malabar Gold and Diamonds offers its helping hand through two charitable trusts, functioning
along with each showroom:

Malabar Medicare Charitable Trust provides free medicines to the poorest of patients

Malabar Housing Charitable Trust helps build houses for the poor and down-trodden
people of our society.

Malabar Gold and Diamonds has also set in motion a series of Corporate Social Responsibility
initiatives, notable among them being the „Clean Kerala‟ project. This is executed with the
support of Kerala Government and is a major assignment that strives to bring a marked change in
attitude among the citizens of the state.

We continually strive to embrace responsibility for the company's actions and encourage a
positive impact through its activities on the environment, consumers, employees, communities,
stakeholders and all other members of the public sphere. While we are proud of our
accomplishments and the progress we have made, we understand that much remains to be done
and we as a group are fully committed to this cause.

EMPOWERING EDUCATION EMPOWERING WOMEN HOOD

Scholarship for Girl Students

Educated citizens build up a nation. There is high demand and desire for knowledge. But the
quality education that is relevant to all still remains elusive to a minority. More over the Gender
inequality in education hinders girls from attending school.

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The right to education is one of the most critical of all rights. Basic education provides women
and girls an understanding of basics of health, nutrition and family planning, and also makes
them bold enough to set their goals for life. Women‟s education directly leads to better
reproductive health; improve family health, economic growth for the family and society, as well
as lower rates of child morality and malnutrition. Also, educating girls and women is an
important step in overcoming poverty.

Malabar Group and CSR activities

Academic Scholarships for Girl Students

In its endeavor to encourage women’s education, Malabar Gold & diamonds is implementing an
ambitious plan that grants academic scholarships to the selected girl students studying in Higher
Secondary Classes in Tamil Nadu.

The sanction of scholarships is primarily based on the performances in the qualifying

examinations. Family income and other social conditions will also be examined as part of the
eligibility criteria.

Policies-Our Promises
Malabar Gold & Diamonds has always been the pioneer in developing customer friendly policies
and fulfilling our commitments to customers. In our endeavor to become the world‟s leading
jewellery brand, we continuously develop new policies that safeguard the needs of our
customers. Therefore whenever you purchase jewellry from us, you can be sure that you have
made the smart choice and that your purchase is protected.

OUR PROMISE TO YOU

• Zero deduction on gold rate when you exchange gold jewellery
• Free lifetime repair and maintenance for ornaments
• Exchange of gold ornaments within 15 days at any Malabar Gold & Diamonds outlet without
any deduction in making charge and gold weight

• IGI/GIA Certified Diamonds

• Cash Buyback Guaranteed on Gold & Diamonds

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THE TRUST IN MALABAR GOLD AND DIAMONDS

The modest beginning of Malabar Gold and Diamonds dates back to 1993. Under the visionary guidance of M
P Ahammed, a group of NRI‟s and local investors opened the first retail outlet at

Calicut, Kerala. Right from the beginning, the value added assets, transparency in transactions
and honoring customer commitment till last word, earned Malabar Gold and Diamonds,
patronage of millions of customers. As a result, the following year witnessed a rapid expansion
of Malabar Gold and Diamonds with opening of outlets in many cities across South India. Today
the reputation of Malabar Gold and Diamonds has transcended borders with a well established
network of outlets in the Middle East. Having Dubai as its headquarters for International
operations, Malabar Gold and Diamonds has transformed itself into a leading and trusted
jewellery brand in the world. With over 100+ retail outlets worldwide and solid management
strength of 7500+, Malabar Gold and Diamonds today is synonymous with value appreciated
assets like gold, diamond, platinum and watches.

Living up to its reputation, Malabar Gold and Diamonds has always brought in the best talents
and legends alike. The strength and fast paced success of Malabar Gold and Diamonds could be
a tribute to the unique and innovative management practices of the company. The directors
handle the front-end operations of every single outlet. Right from the sales men to the directors,
all are treated as a part of the management. The corner stone of our success is teamwork. It is the
responsibility of the management to safeguard the interests of our investors and associates.

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 METHODOLOGY

OBJECTIVE OF THE STUDY

The main objective of this study is to know about research process by analyzing a project
report

DATA COLLECTION

In order to achieve the objective, secondary data is used.

Secondary data:

The data is collected from the hard copy of a project report and internet

TOOLS USED FOR DATA ANALYSIS:

After organizing the data collected through internet, narrative analysis is used in order to get
in to a conclusion.

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 ANALYSIS

Research process involves several steps for complete analysis of research

problem. These steps are required for identifying and analyzing important information about a
research topic. the steps of research process are described below.

Selecting the research topic

Defining research problem

Objective of research

Literature survey

Formulating research hypothesis

Selecting research design

Sample design

Collection of data

Execution of project

Analysis of data

Testing of hypothesis

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 Generalization and interpretation of data

Preparation of research report

1. Selecting the research topic

A research topic is the research question you are going to answer in your paper. The
process of finding a good research topic may seem difficult the first time. But we will provide
you with helpful tools that can help you along the way.

Here the topic is “work life balance of employees with reference to MALABAR GOLD
AND DIAMONDS EDAPPAL”

2. Defining research problem

A research problem is a definite or clear expression [statement] about an area of

concern, a condition to be improved upon, a difficulty to be eliminated, or a troubling
question that exists in scholarly literature, in theory, or within existing practice that points to
a need for meaningful understanding and deliberate investigation. A research problem does
not state how to do something, offer a vague or broad proposition, or present a value
question.

The problem is to find the work life balance of employees with reference to MALABAR
GOLD AND DIAMONDS EDAPPAL.

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 3.Objective of research

Objective referred as A specific result that a person or system aims to achieve within a time
frame and with available resources. In general, objectives are more specific and easier to
measure than goals. Objectives are basic tools that underlie all planning and strategic
activities.

To study the work life balance of employees with reference to MALABAR GOLD AND
DIAMONDS EDAPPAL.

3. Literature survey (review) &Formulating research hypothesis

A literature review is an evaluative report of information found in the literature related to

your selected area of study. The review should describe summaries, evaluate and clarify
this literature. It should give a theoretical base for the research and help you (the author)
determine the nature of your research.

1. sakthivel rania kamalanabhanb&selvarania(2011) work /life balance reflections on

employee satisfaction “. Serbian journal managent

The aim of research of sakthivel rania kamalanabhanb&selvarania(2011) to analyze the

relationship between employee satisfaction and work life. The construct used for this research
consist of career opportunity, recognition, payments, work tasks , benefits superior
subordinate relationship employee satisfaction.

2. Muhammadi Sabra nadeem (2009)”the impact of work life conflict on job satisfactions of
employees in Pakistan” international journal of business and management

The study of Muhammed sabra nadeem(2009) was aimed to explore the relationship
between work life conflicts and job satisfaction in pakisthan found that job satisfaction is

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significantly negatively correlated with work to family interference and family to work
interference.

And this is a theoretical review about work life it says that favorable work life result in to
positive consequences of these factors such as job involvement sense of competence ,job
satisfaction and job performance and productivity.

Work life balance: theories

Several theories explained by famous researchers are given in few paragraph which is
followed by the negative effect of work life conflicts such as

1. Reduced stress, absenteeism and health costs.

2. Improved staff morale and engagement
3. Improved customer satisfaction
4. Reduced cost
5. Improved recruitment, and reduced turnover

4. Selecting research design

Research design is the basic frame work, which provides guideline for the rest of the
research process. it is the map of blue print accordingly to which the research is to be
conducted. the study is descriptive in nature, and the study aims to know the work life balance
of employees the data were collected from the employee working in the MALABAR GOLD
AND DIAMONDS EDAPPAL the sample size of the study is 100 and the sampling method
used by the researcher is convenient sampling , the statistical tool which used here is
percentage analysis.

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 5. Sample design

Sampling method refers to the rules and procedures by which some elements of the
population are included in the sample. Some common sampling methods are simple random
sampling, Purposive sampling, stratified sampling, and cluster sampling. Purposive sampling
(judgmental/selective/subjective) method is used to collect data for the study. it is a type of
non probability sampling were it collect data from respondents who are conveniently
available to provide information.

6. Collection of data

Data collection is the process of gathering and measuring information on variables of

interest, in an established systematic fashion that enables one to answer
stated research questions, test hypotheses, and evaluate outcomes.

Here questionnaires and jewelery record, broachers, websites are used as too for collecting
data.

7. Generalization and interpretation of data

Generalization is an essential component of the wider scientific process. In an ideal

world, to test a hypothesis, you would sample an entire population. You would use every
possible variation of an independent variable. In the vast majority of cases, this is not feasible,
so a representative group is chosen to reflect the whole population.

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 After collecting and analyzing the data, the researcher has to accomplish the task of drawing
inferences followed by report writing. This has to be done very carefully, otherwise mi
conclusions may be drawn and the whole purpose of doing research may get vitiated. It is only
through interpretation that the researcher can expose relations and processes that underlie his
findings

Findings of this project are:

 The study revealed that the overall satisfaction of employees towards the work life
balance is 3.30 in Likert analysis
 The study revealed that 31% of respondents are satisfied the drinking water facility in
the organisation.5% are dissatisfied toward the drinking water facility
 It is found that majority are satisfied the seating and dining facility 27%are having the
opinion

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 FINDINGS
 Research involves a systematic process that focuses on being objective and gathering
a multitude of information for analysis so that the researcher can come to a
conclusion.

 The process focuses on testing hunches or ideas in a park and recreation setting
through a systematic process. In this process, the study is documented in such a way
that another individual can conduct the same study again.

 The scientific research process is a multiple-step process where the steps are
interlinked with the other steps in the process. If changes are made in one step of the
process, the researcher must review all the other steps to ensure that the changes are
reflected throughout the process.

SUGGESTIONS AND CONCLUSION

SUGGESTIONS:

1. The length of the report should be kept keeping in view the fact that it should cover
the subject in length but it should be short enough to maintain the interest of readers.

2. The report should not be dull. It should be such as to sustain one’s interest.

3. The report should possess the features of simplicity and avoiding vagueness.

4. Logical analysis should be the very basis of preparing a research report.

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 CONCLUSION

The purpose of research is to inform action. Thus, your study should seek to contextualize its
findings within the larger body of research. Research must always be of high quality in order
to produce knowledge that is applicable outside of the research setting. Furthermore, the
results of your study may have implications for policy and future project implementation.

One problem that often plagues progress in global health is the slow translation of research
into practice. Often, a disconnect exists between those who conduct research and those who
are positioned to implement the research findings. The underlying problem is that “the
production of evidence is organized institutionally with highly centralized mechanisms,
whereas the application of that science is highly decentralized. This social distance prevails
because scientists are more oriented to the international audiences of other scientists for
which they publish than to the needs of practitioners, policy makers, or the local public.”

Thus, as researchers, it is imperative to take steps to overcome this barrier. Publishing your
study may be one initial step to make your research known to the global community. Other
proactive measures can be taken to encourage the uptake of evidence-based interventions.
For example, you can present your research findings at various venues, such as Unite for
Sight’s Global Health and Innovation Conference. Furthermore, you can send the results of
your study to local officials, policy-makers, and community leaders.

BIBLIOGRAPHY

Websites

 http://www.humankinetics.com/excerpts/excerpts/steps-of-the-research-process
 https://en.wikipedia.org/wiki
 https://www.slideshare.com
 https://www.investopedia.com

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