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FACULTY OF MANAGEMENT STUDIES

Departme nt of Manage ment Studies

Curriculum
and
Scheme of Examination
(Master of Business Administration- Dual Specialization)

Batch 2018-20
Semester II
S. Course Course Course Hours/ Week # Total Hours Credit
No Type Code L T P Total in Semester s
Examination

1 Foundation MBA- Business Co mmunication- 2 - - 2 Ext: 75 marks 20 2


2001 II Int: 75 marks
2 MBA- Values, Ethics and CSR 2 - - 2 Ext: 75 marks 20 2
2002 Int: 75 marks
3 MBA- Hu man Resource 3 - - 3 Ext: 75 marks 30 3
2003 Management Int: 75 marks
4 MBA- Operations Management 3 - - 3 Ext: 75 marks 30 3
2004 Int: 75 marks
5 MBA- 3 - - 3 Ext: 75 marks 30 3
2005 Marketing Research Int: 75 marks
6 MBA- International Business 3 - - 3 Ext: 75 marks 30 3
2006 Int: 75 marks
7 Core MBA- Marketing Management- 3 - - 3 Ext: 75 marks 30 3
2007 II Int: 75 marks
8 MBA- Financial Management 3 - - 3 Ext: 75 marks 30 3
2008 Int: 75 marks
9 MBA- Strategic Management 3 - - 3 Ext: 75 marks 30 3
2009 and Business Policy Int: 75 marks
10 MBA- Professional Co mpetency- 1 - 2 3 Ext: 75 marks 30 2
2010 II: Social Skills and Int: 75 marks
General Awareness
11 Audit course MBA- Foreign Language-II 1 - - 1 Ext.: 10 -
2011 100 marks
Internship/ - - - - - - - - -
Field wo rk
Generic - -
elective
Open - -
elective
Discip line- - -
centric
elective
TOTAL 27 1 2 30 300 28
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA-2001: Business Communication-II

Periods/week Credits Max. Marks: 150


L:3 T:- P:- 2 Internal: 50
Duration of Examination: 3 Hrs. External: 100

Course Outcomes:

By the end of the course, the student should be able to:

1. Develop effective written communication in a managerial environment


2. Draft structured business messages and improved resumes, cover letters
3. Work collaboratively in teams and present in groups as well as individually
4. Comprehend individual and group behaviour and the relevance of better interpersonal skills
5. Apply management principles for handling conflict and group decision making

Unit 1

1.1 Official Correspondence: Memo, Circular, Office Order


1.2 Notice, Agenda & minutes of a meeting
1.3 Three Steps to Energizing Your Email
1.4 Persuasive Writing and Techniques: Motivating Action through AIDA Approach

Case study 1

Unit 2

2.1 Employment Communication: Types of Resumes and The Perfect Fit


2.2 Job Application Letters (Cover Letters) as Marketing Tools
2.3 Career Planning, Strengths and Goal Setting
2.4 Elevator Speeches for Self Branding

Case study 2

Unit 3

3.1 Interpersonal Skills and Relationship Development


3.2 Knapp’s Relationship Escalation Model
3.3 Duck’s Relationship Filtering Model
3.4 Johari Window for Understanding Interpersonal Communication

Case study 3
Unit 4

4.1 Core Aspects of Short & Long Business Reports


4.2 Present and Write Reports Credibly
4.3, Write to Win Sales: Sales Focus Sheet
4.4 Successful Sales Document and the FBI Worksheet

Case Study 4

Unit 5

5.1 Managing Meetings and Teams


5.2 Conflict resolution and Negotiation
5.3 Six Steps to Resolve/Prevent Team Conflict and Decision-Making Format
5.4 Team Presentations and Group Discussions

Case study 5

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Texts and Readings :

1. Bovee, Thill and Chaturvedi, Business Communication Today, Pearson Education, New Delhi
2. Lehman, Dufrene and Sinha, BCOM- An Innovative Approach to Learning and Teaching
Business Communication, Cengage Learning, Delhi
3. Taylor, Shirley and V. Chandra, Communication for Business- A Practical Approach, Pearson,
New Delhi
4. Galanes, Gloria J. and Katherine Adams, Effective Group Discussions – Theory and Practice,
Tata Mc Graw Hill, New Delhi
5. Koneru, Aruna, Professional Communication, Tata Mc Graw Hill, New Delhi

Notes:

1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest available editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the course by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Part A will include
questions covering the entire syllabus. Part B will be compulsory to attempt. It will include one question
based on a case study. Each question in Part A and Part B will carry 20 marks.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES
(Deemed to be University)

MBA-2002: Values, Ethics and Corporate Social Responsibility

Periods/week Credits Max. Marks : 150


L:2 T:- P:- 2 Internal : 50
Duration of Examination: 3 Hrs External : 100
Course Outcomes:

By the end of the course, a student should be able to:

1. Draw business decisions based on moral background


2. Understand the notion of right, wrong and fair
3. Behave and work as a responsible citizen, and to work for social causes.

Unit 1

1.1 Evolution of Management Thought


1.2 Ethical Theories
1.3 Western Debate on Ethics and Values
1.4 Indian Principles of Ethics and Values
1.5 Gandhian Principle of Trusteeship

Case study 1

Unit 2

2.1 Ethical Standards at the Workplace


2.2 Ethics in Business Decisions
2.3 Functional Aspects of Ethics
2.4 Inculcating Ethics into the Workforce

Case study 2

Unit 3

3.1 Product Safety and Consumer Protection


3.2 Financial Accountability
3.3 Sustainable Development
3.4 Information Privacy
3.5 Intellectual Property Rights

Case study 3

Unit 4

4.1 Scope of Corporate Social Responsibility (CSR)


4.2 Approaches to CSR
4.3 Govt. Directives for CSR
4.4 CSR and Good Governance
4.5 CSR Practices in India and Abroad
4.6 Role on MNCs in Maintaining Ethics

Case study 4

Unit 5

5.1 Ethical Leadership


5.2 Implementing a CSR Strategy
5.3 Stakeholder Relations
5.4 Ethical Dilemmas

Case study 5

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Texts and Readings :


1. Sharma, S., Management in New Age: Western Windows Eastern Doors, New Age International
Publishers
2. Baxi, C. V., Prasad, A., Corporate Social responsibility- Concept and Cases:”The Indian
Experience”, Excel Books
3. Werther, W. B., Chandler, D., Strategic Corporate Social Responsibility, Sage Publications

Notes:
1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest available editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the course by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Each question will
carry 20 marks. Part A will include questions covering the entire syllabus. Part B will include a case study
of 20 marks which will be compulsory to attempt.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA-2003: Human Resource Management

Periods/week Credits Max. Marks : 150


L: 3 T: - P: - 3 Internal : 50
Duration of Examination: 3 Hrs External : 100

Course Outcomes:
By the end of the course, a student should be able to:

1. Understand the importance of human resources and its functions in organizations


2. Formulate human resource policies and practices for achievement of organization’s strategic
goals.
3. Understand the role of analytics in human resource management
4. Analyze the role of international human resource practices

Unit 1

1.1 Introduction and Challenges of Human Resource Management (HRM)


1.2 Linkage between HRM and Strategic Management
1.3 HR Philosophy, Practices and Policies
1.4 Introduction to Strategic Human Resource Management

Case study 1

Unit 2

2.1 Job Analysis and Contemporary Corporate Practices


2.2 Recruitment and Selection
2.3 Contemporary Training and Development of Human Resource
2.4 Aspects of Human Resource Planning

Case study 2

Unit 3

3.1 Performance Appraisal (PA) – Conceptual Understanding


3.2 Methods of PA
3.3 Performance Management
3.4 Job Evaluation
3.5 Compensation Management
Case study 3

Unit 4

4.1 International Human Resource Management


4.2 Theories of Cultural Analysis
4.3 Managing Cross Cultural Teams
4.4 Cultural Intelligence and Impact on Work

Case study 4

Unit 5

5.1 Strategic Human Resource Management


5.2 Core Aspects of HR Analytics
5.3 HR Analytics for Performance Evaluation
5.4 HR Analytics for Staffing
5.5 Talent Management

Case study 5

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Texts and Readings :


1 Hodegetts, R.M., International Management, Tata McGraw Hill
2 Dessler, G., & Biju, V.. Human Resource Management . Pearson Education., New Delhi
3 Mello, J.A., Strategic Human Resource Management, Cengage Learning
4 Hodegetts, Richard, M., Fred and Doh, International Management, Tata McGraw Hill
5 Soundararajan, R. and Kuldeep,S.Winning on HR Analystics: Leveraging Data for Competitive
Advantage. Sage Publications, Teller Road, Thousand Oaks
6 Fitz-enz, J., The New HR Analytics: Predicting the Economic Value of Your Company’s Human
Capital Investments, Amacom, New York

Notes:

1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest available editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the course by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Each question will
carry 20 marks. Part A will include questions covering the entire syllabus. Part B will include a case study
of 20 marks which will be compulsory to attempt. It will include one question based on a case study. Each
question in Part A and Part B will carry 20 marks.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA 2004: Operations Management

Periods/week Credits Max. Marks : 150


L:3 T:- P:- 3 Internal : 50
Duration of Examination: 3 Hrs External : 100

Course Outcomes:
By the end of the course, a student should be able to:

1. The role of operations management in life and business


2. Use statistical techniques to collect analyze and forecast using statistical packages
3. The various techniques of decision making under uncertainty.
4. Apply quantitative techniques to business situations and optimize resources under constraints

Unit 1

1.1 Introduction to Linear Programming


1.2 Application of Linear Programming in Business
1.3 Data Environment Analysis
1.4 Graphical Method of Solving LPP
1.5 Revenue Management

Case study 1

Unit 2

2.1 Transportation Problems and Their Formulation


2.2 Special Cases in Transportation Problems: Unbalanced Problems, Degeneracy, Maximization
Objective and Multiple Optimal Solutions
2.3 Assignment Problems
2.4 The Transshipment Problems
2.5 Production and Inventory Application

Case study 2
Unit 3

3.1 Integer Linear Programming and Its Applications in Business


3.2 Graphical and Computer Solutions for All-Integer Linear Program
3.3 Applications and Modeling Flexibility with 0-1 Variables
3.4 Single and Multiple Goal Programming Problems
3.5 Markov Chains, Queuing Theory

Case study 3

Unit 4

4.1 Project Scheduling with Known Activity Times Using PERT/CPM


4.2 Project Scheduling With Uncertain Activity Times Using PERT/CPM
4.3 Network construction, calculating EST, EFT, LST, LFT and floats
4.4 Probability Considerations In PERT
4.5 Time-Cost Trade-Off

Case study 4

Unit 5

5.1 Economic Order Quantity Model in Decision Making


5.2 Single Period Inventory Model
5.3 Multiple Period Inventory Model
5.4 Single and Multiple Channel Waiting Line Methods
5.5 Risk Management and Simulation in Business Decision Making

Case study 5

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Text And Reading:

1 Quantitative Techniques in Business: Rao AB, Jaico Publishing House, New Delhi
1. Quantitative Methods For Business: Anderson David R, Sweeney Dennis and Williams Thomas
A., Cengage Learning, New Delhi
3 Statistics for Management: Levin R.I. & Rubin S. R., Prentice Hall of India, New Delhi
4 Statistics for Business and Economics: Anderson, Sweeny , Cengage, New Delhi

Notes:

1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the courses by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Each question will
carry 20 marks. Part A will include questions covering the entire syllabus. Part B will include a case study
of 20 marks which will be compulsory to attempt.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA-2005: Marketing Research

Periods/week Credits Max. Marks : 150


L:3 T:- P:- 3 Internal : 50
Duration of Examination: 3 Hrs External : 100

Course Outcomes:
By the end of the course, a student should be able to:

1. Identify, formulate and analyze business problems


2. Understand qualitative, quantitative and mixed approaches to research
3. Understand the technical and ethical issues linked with the research process
4. Role of research in organizational decision making and business performance

Unit 1

1.1 Criteria of Good Research and Ethical Issues in Research


1.2 Research Variables
1.3 Hypothesis Development
1.4 Literature Survey

Case study 1

Unit 2

2.1 Business Research Design: Exploratory, Descriptive, and Causal Research


2.2 Experimental Research Design
2.3 Questionnaire Development
2.4 Rating and Ranking Scales
2.5 Reliability and Validity

Case study 2

Unit 3

3.1 Techniques of Data Presentation


3.2 Data Collection Techniques
3.3 Primary and Secondary Sources of Data
3.4 Advantages and Disadvantages of Data Sources

Case study 3

Unit 4
4.1 Sampling Design
4.2 Sampling Frame and Size
4.3 Types of Sampling : Probability and Non Probability Sampling
4.4 Sampling Process
4.5 Basis of Sampling 
4.6 Sampling Errors

Case study 4

Unit 5

5.1 Data Preparation for Analysis


5.2 Statistical Analysis Using SPSS
5.3 Univariate and Bivariate Data Analysis
5.4 Multivariate Measures: Multiple Regression, Conjoint Analysis, Factor Analysis, Cluster Analysis
and Analysis of Variance (ANOVA)
5.5 Structural Equation Modeling
5.6 Writing Research Reports

Case study 5

Field Project using SPSS

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Texts and Readings :

1. Bajpai, Naval, Business Research Methods, Pearson


2. Sekaran, Uma and Bougie Roger , Research methods for business: A Skill Building Approach,
Wiley Publication
3. Cooper and Schnider, Business Research Methods
4. Kothari, C.R., Research Methodology: Methods & Techniques, New Age International Publishers

Notes:

1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest available editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the course by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Each question will
carry 20 marks. Part A will include questions covering the entire syllabus. Part B will include a case study
of 20 marks which will be compulsory to attempt.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA-2006: Inte rnational Business

Periods/week Credits Max. Marks : 150


L:3 T:- P:- 3 Internal : 50
Duration of Examination: 3 Hrs External : 100
Course Outcomes:

By the end of the course, a student should be able to:

1. Understand Fundamentals of International Business.


2. Understand that how international financial system works and its implications on International
operations.
4. Understand the basic structure, concept & operations of a firm in an international environment
and influence of various environmental factors on its operations.
5. Understand new changes & developments in the policy framework of international business.

Unit 1

1.1 Nature of International Business (IB).


1.2 Theories of International Trade.
1.3 Mode of Foreign Market Entry Strategies.
1.4 Framework for Analyzing the Business Environment.
1.5 Tariff and Non-Tariff Barriers to International Trade.

Case study 1

Unit 2

2.1 FDI-Nature, Determinants & its Effects.


2.2 Foreign Exchange Interest Rates- Their Movements and Impact on Investment Decisions.
2.3 Foreign Institutional Investment: Determinants & its Effects.
2.4.LESSAR-LORANGE MODEL
2.5.The Ease of Doing International Business.

Case study 2

Unit 3

3.1 WTO, IMF, UNCAD and Developing Countries.


3.2 International Commodity Agreements.
3.3 Introduction to Export/Import Procedures.
3.4 Modes of Payment in Trade.
3.5 International Financial Instruments.
Case study 3
Unit 4

4.1 Conceptual Framework of MNCs.


4.2 MNCs and Home and Host Country Relations.
4.3 Technology Transfer- Its Importance and Types- Mergers & Acquisitions of MNCs.
4.4 Regional Economic Integration (REI)-Levels of REI.
4.5 Regionalism v/s Multilateralism
4.6 Important Regional Economic Groupings in the World.

Case study 4

Unit 5

5.1 Cross Cultural Issues or Challenges in IB.


5.2 Labor and Environmental Laws and Their Role in IB.
5.3 International Staffing Decisions: Compensation and Appraisal of Expatriates.
5.4 Ethical and Social Responsibility Issues.
5.5 Impact of Change in Policy Framework on International Operations.

Case study 5

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Texts and Readings :


1. Daniels, J.D. and H. LEE Radesbaugh, International Business-Environment and Operations (New
Delhi; Pearson Education)
2. Hill, Charles W.L., International Business -competency in the Global Marketplace (New Delhi: Tata
McGraw Hill)
3. Sundaram, Anant K and Steward J Black, The International Business Environment: Text and Cases
(New
Delhi: Prentice Hall of India)
4. Sharan, V., International Business: Concept, Environment and Strategy (New Delhi: Pearson
Education)
5. Beth V. Yarbrough and Robert H. Yarbrough, The World Economy – Trade and Finance, Thomson
Learning, Singapore

Notes:

1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest available editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the course by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Part A will include
questions covering the entire syllabus. Part B will be compulsory to attempt. It will include one question
based on a case study. Each question in Part A and Part B will carry 20 marks.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA- 2007: Marketing Management-II

Periods/week Credits- 3 Max. Marks : 150


L:3 T:- P:- Internal : 50
Duration of Examination: 3 Hrs External : 100

Course Outcomes:

By the end of the course, a student should be able to:

1. To demonstrate the capabilities relating to application of conceptual knowledge in


marketing domain
2. To Develop action oriented approach for translating market analysis into marketing
programs
3. To acquire knowledge and skills to make decisions related to marketing function
4. To develop an applied orientation in both local and global context
5. To critically analyze situation to suggest innovative growth opportunities

Unit 1

1.1 Introducing New Market Offerings


1.2 Designing Global Market Offerings
1.3 Product and Branding Strategy
1.4 Building Strong Brands

Case study 1

Unit 2

2.1 Marketing Channels


2.2 Channel Design and Management
2.3 Managing Retailing
2.4 Managing Wholesaling and Logistics

Case study 2

Unit 3

3.1 Designing and Managing Integrated Marketing Communications


3.2 Managing Mass Communications
3.3 Managing Personal Communications
3.4 Managing Digital Communication
Case study 3
Unit 4
4.1 Managing a Holistic Marketing Organization
4.2 Evaluation and control of marketing effort
4.3 Socially Responsible Business
4.4 Current Trends and Development in Marketing

Case study 4

Unit 5

5.1 Industrial Marketing


5.2 Concerns of the Consumers
5.3 Concerns of the Marketers
5.4 Legal Aspects of Consumer Protection

Case study 5

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Recommended Texts and Readings :


1. Kotler, Kelly, Koshy, Jha, Marketing Management: A South Asian Perspective, Pearson
2. Ranjan Saxena, Marketing Management, Tata McGraw Hills
3. Ramaswamy V.S., Namakumari S., Marketing Management, Macmillan

Notes:

1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest available editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the course by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A
and Part B). Six questions are to be set in Part A, of which four questions are to be attempted.
Part A will include questions covering the entire syllabus. Part B will include one case study of
20 marks which is compulsory to attempt.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA 2008: Financial Management

Periods/week Credits Max. Marks : 150


L:3 T:- P:- 3 Internal : 50
Duration of Examination: 3 Hrs External : 100

Course Outcomes:

By the end of the course, a student should be able to:

1. Understand the issues concerning the financial management of resources


2. Measure a firm’s risk; explain what determines this risk, and how this affects the value of a firm.
3. Appreciate the relevance of time while calculating investments or determining payments
4. Analyze a firm’s performance to determine its strengths and weaknesses, and be able to use
financial analysis to improve performance.

Unit 1

1.1 Corporate Financial Objectives and Functions


1.2 Financial Analysis
1.3 Comparative Balance Sheet
1.4 Common Size Statement Analysis
1.5 Trend and Ratio Analysis

Case study 1
Unit 2

2.1 Time Value of Money


2.2 Capital Markets, Primary Market, Secondary Market, Money Markets and Types of securities
2.3 Capital Asset Pricing Model, Arbitrage Pricing and Portfolio Theory
2.4 Risk and Return
2.4 Valuation of Stocks and Bonds

Case study 2
Unit 3

3.1 Capital Structure Theories and Applications


3.2 Valuation of the Firm
3.3 Calculating Cost of Capital
3.4 Corporate Investment Decisions: Estimation of Cash Flows and Analysis Techniques
3.5 Cash Flow Projection and Evaluation Techniques
Case study 3

Unit 4

4.1 Working Capital Planning


4.2 Monitoring and Control of Working Capital
4.3 Working Capital Financing
4.4 Managing the Components of Working Capital
4.5 Cash Management
4.6 Receivable Management
4.7 Inventory Management

Case study 4

Unit 5

5.1 Dividend and Valuation


5.2 Irrelevance and Relevance of Dividends
5.3 Determinants of Dividends Policy and Dividend Policy of Companies
5.4 Bonus Shares (Stock dividend) and Stock (Share) Splits
5.5 Legal, Procedural, Tax Aspects associated with Dividend Decisions

Case study 5

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Texts and Readings :

1. Principles of Corporate Finance: Brealy, Myers ,Mc Graw Hill


2. Finance and Accounting for Mangerial Competitiveness: Dhameja Nand, Sastry K.S., Dhameja
Kapil, S. Chand Publication, New Delhi
3. Financial Management; Khan, M.Y and Jain, P.K.: Tata McGraw Hill, New Delhi.
4. Financial Management, Pandey, I. M., Vikas Publishing House, New Delhi.
5. Fundamentals of Financial Management: Van Horene James C, Prentice Hall

Notes:

1. The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2. Only latest editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the courses by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Each question will
carry 20 marks. Part A will include questions covering the entire syllabus. Part B will include a case study
of 20 marks which will be compulsory to attempt.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA 2009: Strategic Manageme nt and Business Policy

Periods/week Credits Max. Marks : 150


L:3 T:- P:- 3 Internal : 50
Duration of Examination: 3 Hrs External : 100

Course Outcomes:

By the end of the course, a student should be able to:

1 The formulation of strategy


2 The process of implementation of strategy
3 Formulate and apply business strategy for organizational effectiveness and competitiveness
4 Evaluate the implications of alternative strategic actions to take appropriate decisions

Unit 1

1.1 Nature and Value of Strategic Management


1.2 Strategic Management as Processes
1.3 Standard Components of a Strategic Management Model
1.4 Benefits and Risks of Strategic Management

Case study 1
Unit 2

2.1 Corporate Social Responsibility and Business Ethics in Strategy Formulation


2.2 External Environment and Internal Analysis, Need For Strategy Formulation
2.3 Long Term Objectives, Generic and Grand Strategies
2.4 Evaluating and Choosing a Business Strategy
2.5 Multi business Strategy-Alternative Approaches

Case study 2

Unit 3

3.1 Objectives of strategy Implementation


3.2 Functional Tactics
3.3 Outsourcing Functional Activities
3.4 Creating Empowering Policies
3.5 Aligning Bonus Plans and Corporate Goals

Case study 3
Unit 4

4.1 Organizational Structures in Strategic Perspective


4.2 Traditional Organizational Structures
4.3 Creating Agile Organizations
4.4 Virtual Organizations
4.5 Impact of Globalization on Organizational Structures

Case study 4

Unit 5

5.1 Strategic Leadership


5.2 Organizational Culture and Its Impact on Strategies
5.3 Establishment of Strategic Control and Surveillance
5.4 Innovation and Entrepreneurship in Organizations

Case study 5

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

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Recommended Texts and Readings :

1 Strategic Management Formulation, Implementation and Control; Pearce II ohn A, Robinson


Richard B and Mittal Amita, McGraw Hill, New Delhi
2 Strategic Management And Business Policy; Kazmi Azhar And Kazmi Adela, McGraw Hill, New
Delhi
3 Good Strategy/Bad Strategy: The Difference and Why It Matters; Rumelt Richard P., Currency
Publishers
4 Strategy Safari: A Guided Tour Through the Wilds of Strategic Management; Ahlstrand Bruce,
Mintzberg Henry and Lampel Joseph, Free Press

Notes:

1 The case study mentioned at the end of each unit will cover as far as possible the whole unit.
2 Only latest editions of the above books are recommended.
3 Website references will be announced at the time of the launch of the courses by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Each que stion will
carry 20 marks. Part A will include questions covering the entire syllabus. Part B will include a case study
of 20 marks which will be compulsory to attempt.
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA- 2010: Professional Competency II: Social Skills and Gene ral Awareness

Periods/week Credits Max. Marks : 150


L:1 T:- P: 2 2 Internal : 75
Duration of Examination: 3 Hrs External : 75
Course Outcomes:

By the end of the course, a student should be able to:

1. Understand and display ethical and social awareness and their importance in corporate policies
2. Exhibit effective negotiation, persuasive and change management skills and their use in key
business areas
3. Appreciate the importance of business etiquette, effective speaking skills and cross cultural
sensitivity as vital aspects of corporate competency
4. Recognize the importance of personal grooming, body language, image enhancement and
networking in self branding and interpersonal relations

Topics to be Covered

1. Building Ethical Values


2. Persuasion and Negotiation Skills
3. Preparing for Dealing with Change
4. Social Grace- Manners, Etiquettes and Body Language
5. Dealing with Cultural Diversity
6. Networking Skills
7. Building Empathy
8. Conversation and Public Speaking Skills
9. Social Media Etiquettes
10. Building Personal Image, Public Relations and Branding
MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

PO 1 2 3 4 5

CO


1

2 ✓ ✓ ✓ ✓ ✓

3 ✓ ✓

✓ ✓ ✓ ✓
4

Recommended Texts and Readings :

1 Bovee, Thill and Chaturvedi, Business Communication Today, Pearson Education, New Delhi
2 Lehman, Dufrene and Sinha, BCOM- An Innovative Approach to Learning and Teaching
Business Communication, Cengage Learning, Delhi
3 Taylor, Shirley and V. Chandra, Communication for Business- A Practical Approach, Pearson,
New Delhi
4 Galanes, Gloria J. and Katherine Adams, Effective Group Discussions – Theory and Practice,
Tata Mc Graw Hill, New Delhi
5 Gallagher K, Skills Development for Business and Management Students, Oxford University
Press

Notes:
1. Focus shall be on case studies, learning by doing exercises, role plays and experiential activities.
2. Only latest editions of the above books are recommended.
3. Website references will be announced at the time of the launch of the courses by the concerned
faculty.

Instructions for setting question paper: The question paper shall consist of two parts (Part A and Part
B). Six questions are to be set in Part A, of which four questions are to be attempted. Part A will include
questions covering the entire syllabus. Part B will be compulsory to attempt. It will include one question
based on a case study. Each question in Part A and Part B will carry 15 marks..
MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to be University)

MBA- 2011: Foreign Language- II

Periods/week Credits Max. Marks : 100


L: 1 T:- P:- (Audit course) Internal : -
Duration of Examination: 1.5 Hrs External : 100

Course Outcomes:

At the end of the course, students will be able to

1. Exchange greetings, express their likes and dislikes, do introductions using formal and
informal expressions
2. Understand and use interrogative and answer simple questions
3. Learn Basic vocabulary that can be used to discuss everyday life and daily routines, using
simple sentences, verbs and familiar vocabulary.

Unit 1

1.1 My family

1.2 Professions

1.3 Nationalities

1.4 Put to Plural

1.5 Put to Feminine

1.6 Describe Another Person

Unit 2

2.1 Placement of adjectives


2.2 Verbs
2.3 Negation
2.4 Practice - negation
2.5 Food Items
2.6 Partitive Articles
2.7 Partitive articles and Definite Articles
2.8 Classroom Activity - Restaurant Dialogue
Unit 3

3.1 Revision – I
3.2 Prepositions
3.3 Describe Your House
3.4 Pronominal Verbs
3.5 Daily Routine

Unit 4

4.1 Classroom Activity


4.2 Using Verbs in Sentences
4.3 Unseen Passage -1
4.4 Writing - Invitation
4.5 Revision – II

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

PO
CO
1 2 3 4 5

1 ✓ ✓ ✓

2 ✓ ✓ ✓

3 ✓ ✓ ✓

Recommended Texts and Readings (for French language):

1. Alter Ego Level One Textbook by Hachette Publications


2. Apprenons Le Francais II & III by Saraswati Publications

Instructions for paper setting: The question paper would consist 3 sections: Sec A (Reading),
Sec B (Writing), Sec C (Grammer, Culture & civilization). All questions are compulsory.
Internal choice would be given. It will be a working paper. No separate answer sheets are
required.

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