Apple

Elena Chang, Alexandra Adams, Ben Daniel,

John Bailey, and Brianna Brown
352,000
Whoa! That’s a big number, aren’t you proud?

That’s the number of phones that were

thrown away every day in 20101

3
 Sustainability

E-waste
Used electronics that are nearing the
end of their useful life, and are
discarded, donated or given to a
recycler.

4
Sustainability
1.6 billion
cell phones manufactured in 2012.

18 months is how short the average

American keeps a cell phone.

Only 29% recycled of the $206 billion

spent on consumer electronics in US in 2012.

5
 Apple presents

iPhone Z
 iPhone Z

Zero-waste for
Generation Z
The story behind the name of our product

7
 Pricing the iPhone Z

iPhone Z

iPhone z
▣ $1299
▣ Odd-Even Pricing
▣ $1099 ▣ Better Camera
▣ Odd-Even Pricing ▣ More Gigabytes
▣ Easily portable
▣ Relative to
past iPhones

8
 Target Market
▣ Consumers who want the
next best thing

▣ Consumers who are loyal to

Apple

▣ Outdoorsmen

▣ Consumers concerned with

micro-sustainability
https://marketing-insider.eu/marketing-explained/part-i-definin
g-marketing-and-the-marketing-process/market-targeting/

9
 Promotion
Social Media Physical

Streaming Services

10
Promotion

11
 SWOT Analysis
Strengths Weaknesses
Brand recognition High priced items
High profitability Limited availability to lower
Increased establishments class market segments
Limited distribution network

Opportunities Threats
Expansion of distribution Samsung
network Android
New product development Google
Increased sale frequency
 Marketing Objectives

Patagonia Tesla

● “Don’t buy this jacket” ● Play hard to get

● Walking the walk ● $0 marketing strategy
● Resonates with target ● Elon Musk - Social Media
audience CEO

13
Place

14
 Evaluation
SALES REVIEWS
Are businesses ordering more? Are people happy?
How many have we sold?

IMPRESSIONS RETURNS
How many impressions on Are people ordering more?
social media?

15
Conclusion

16
 Thank you!
Any questions?

17