Name: Abhishek Tripathy Roll No: ur18051

Class: MBA (RM) Section: B

Assignment Type: Decision Case / Essay/Class Assignment
Theme: Effectiveness of Govt. Incentive(s) as a tool to promote agri value chain
infrastructure and/or activities
Speaker: Mr. Sasanka Sekhar Singh
Date: 09/02/2019

National Colloquium on Rural Management

1. Introduction:

The session began with an introduction expressing the significance of Careers in Rural
Development in India by Mr. Sasanka Sekhar Singh. Mr. Singh divided his session in the
below parts

• Understanding Efficiency and Effectiveness in the context of

– Private Investment
– Public Funding
• Understanding Agri Value Chain and the scope/requirement of Public Funding (Govt.
Incentives) therein
• Framework for measuring effectiveness of Govt. Incentives
• Discussion on effectiveness of selected programmes/schemes
• Key Issues

Importantly Mr. Mani thrown lights on the career opportunity in Rural Management sector.

2. About the Speaker1:

Mr. Sasanka Sekhar Singh holds a Post-graduate degree in Rural Management from IRMA
and has about 15 years of experience mostly in Govt. Advisory/Consulting. He has also
experience of micro-finance industry and development consulting sphere. He has worked
with organisations like IL&FS, Grant Thornton, Sutra Consulting, SKS Micro-finance and
BASIX.

1
Referred from the Profile of Mr Singh

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He has provided implementation support to various state agencies mostly in the area of
improving the effectiveness of public funding to develop infrastructure for agro enterprises
and MSME.

Sasanka was involved in Implementation of Scheme for Integrated Development of Food

Processing Sector of Govt. of Bihar. He has extensive experience in preparation of DPR's for
the Mega Food Parks and Cold Chain Projects under different schemes of MoFPI. He has
worked on several cluster development assignments focusing on MSMEs. He has also
assisted in Monitoring and Evaluation a number of Multi-lateral funded projects.

3. Summary of Whole NCRM Talk

Mr. Singh addressed us about the efficiency and effectiveness of the private investment
which includes impact too. We also came to know about resource deployment i.e the means
of providing the support to a specific project or goal such as provision of Internet access.
Similarly Mr. Singh provided us the meaning of result and output in the rural context. Also
there are some indicators which are going to tell us the efficiency in the private investment.
Those are Asset to Turnover, Stock/Inventory to turn over and Debtor turnover ratios. When
it comes to profitability we have came across Return on investment and Return on capital
employed (ROCE). Similarly effectiveness of private investment is controlled by three
factors and those are Change in market structure/ Consumer Behaviour, Policy and Societal
value addition.

There are efficiency and effectiveness of the public funding. So when it comes to efficiency
of the public funding the same resource deployment is there. Also Cost of Production
(output), Productivity, Minimisation of Wastages and Contributions to GDP are the parts of
Efficiency in Public funding. Effectiveness in public funding comprises of Change in macro
economic structure or Consumer Behaviour, Societal value addition.

Then coming to the typical Agri Value Chain there are three levels of functions such as-

• Micro Level
• Meso Level
• Macro Level

In Micro Level Inputs are there followed by Productions, Processing, Logistics and
Consumptions.
In Meso Level Institution development, Financial Services, Research and Technology and
Market Information are there.

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In Macro Level Infrastructure is followed by policy and Incentives.

Mr. Singh also talked about various schemes and their effectiveness parameters:
1. How improved production and productivity can be achieved
2. How private investments in agriculture can be increased and its technology
3. How wastage can be minimized
4. How development of eco system is going to affect broadly
5. How policies can be effective.

Mr. Singh also talked about various schemes and their efficiency parameters: It counts
1. No of common production centres established
2. No of artisan collectives formed
3. No of Capacity Building Programmes held
4. No of artisans underwent those programmes
5. New Products developed
6. Export Turnover achieved
7. No of Formal Export Linkages developed

Lastly Mr. Singh highlighted some key issues-

 Identification and integration of outcome indicators during programme

designing- It refers to find out the indicators while framing a programme which may
be related to any core issue.
 Focus on outputs- Company must be output oriented even whether the company is
profit oriented or not.
 Frame Work to Measure Effectiveness- There must be specified frameworks to
measure the effectiveness of the work also the context wise the framework will vary.

4. Critical Reflection

A value chain is a set of linked activities that work to add value to a product; it consists of
actors and actions that improve a product while linking commodity producers to processors
and markets. An agrarian value chain may include: improvement and dispersal of plant and
creature hereditary material, input supply, agriculturist association, ranch generation, post-
gather dealing with, preparing, arrangement of advances of creation and taking care of,
reviewing criteria and offices, cooling and pressing advances, post-collect nearby handling,
mechanical handling, stockpiling, transport, money, and criticism from business sectors.

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Typically the value chain works in this way-

Land, Labor, Water

and Technology

Organization Payments
Knowledge

Production, Post
Harvesting Handling

Products Financial Knowledge Payments

Processing

Products Knowledge Payments

Markets

Farmers could expand their profits from these multiple potential markets if solutions
were found for value chain issues such as:

1. Low quality of seeds and assortments wrong for the different employments.
2. Low quality of item at collect, with grains of conflicting size and tinge.

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 3. Inadequate threshing techniques and post-harvest drying and storage, which reduce
quantity and market quality.
4. Insufficient reviewing.
5. Inadequate market advancement and correspondence with business sectors in regards to
assortments and nature of sorghum wanted.
6. Insufficient training and finance for improved post-harvest management

3. Questions and Answers

I. How to measure the effectiveness of any scheme?

Answer:
Step 1 - Plan the campaign and how you want to track it.
Step 2 - Define the channels you want track.
Step 3 - Define the Marketing Metrics You Want to Measure.
Step 4 - Measuring Your Campaigns or check the effectiveness of the scheme.
Step 5- Redesigning of the scheme.

II. What is the difference between normal MBA grad manager and Rural MBA grad
manager?

Answer: Main difference is the Discipline. For example Rural Management guy knows that
which plant is effective in which soil and that cannot be expected from a Urban or Business
Manager. Also when it comes quotient a Rural Manager has IQ as well good sense of EQ.

III. What is the role of FDI in Rural Sector?

Answer: Aim of FDI is not to change our structure; it is only for earning profit. Critically look
at this scenario: India is the world’s second largest producer (next to China) of fruits and
vegetables. As a result, 25-30 per cent (compared to just one per cent in Australia) of fruits
and vegetables rot and go waste. Think of the colossal amounts of investment gone down the
drain. If there were good cold storage facilities, this money would have gone into the pockets
of Indian farmers.

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