Steiner Solutions


 




 
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Table Of Contents 
 

Abstract…………………………………………………………….…………1 
Executive Summary ……………………..………………………….1-2  
Problem Description ……………..…………………….……………..3  
Solution Description……………………………………....……………4 
Methoddolgy……………………………………..………..……...………5 
Changes in Project……………………………………....…...…………6 
Budget……………………………………..…………………………….……7 
Timeline……………………………………..…………………….…………7 
Evaluation……………………………………………….……..……………8 
Collaboration Statement………………………………………...…..9 
Final Documentation…………………………………..……………10 
  
 
 
 
 
 

 
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Abstract 
The client — Steiner Solutions, had zero online presence and business was based  

on purley word of mouth from past and current clients. Steiner Solutions also didn't  

have a graphic identity to disguise them and their services. A graphic identity was  

necessary to grow the business and appear more professional. With the  

knowledge I possess as designer I decided to assist with this problem. I started by  

researching professional looking graphic identity packages. This led me to create  

some earlier concepts for the logo and the website. I met with the client and  

gathered information to find out the look and feel they were going for. This led me  

to generate some concepts. Which ultimately led to a new graphic identity along  

with a modern and easy to use website. 

Executive Summary  
Steiner Solutions is a consulting firm. The group is in the business of solving 

problems in a variety of fields. Their mission is to provide solutions to large or small 

companies, including both startup companies and existing companies or 

corporations. They base their solutions on knowledge, facts, research, and 

face-to-face conversations. Their goal is to ensure that your company’s leaders and 
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employees work efficiently and harmoniously to achieve the best possible results to 

benefit both the company and its employees. For a company like this to not have a 

website or even a logo it is tough to land potential clients without any graphic 

identity or presence online. 

The problem Steiner solutions was facing is lack of new business. Their traffic was 

based off of word of mouth from previous or existing clients This is tough when 

potential clients want to research you or the work you have completed. There was 

nowhere to direct clients to. All communication was done though the phone or by 

email.  

This project established a baseline for an identity for the business. The package 

included a graphic identity, website and a stationery templates. This was necessary 

for the business to expand and appear more professional. The website was 

designed to be easy to use and clearly show what the company was about. The 

color palate is continuous across the logo and the website. Steiner solutions 

received a logo, complete website, and a stationery package all designed to go 

together, and have the same look and feel. The completion of this project many 

steps had been taken to make sure deadlines were met and done on time. The 

graphic identity was designed in mind of the clients wants and needs. Before this 

project I did not have a lot of experience with a content management system, Wix. 

My knowledge about Wix was not the strongest so I did a lot of testing to get a feel 

for the system. This knowledge allowed me to create a easy to use website for 

Steiner solutions. During the early stages there were quite a few different revisions 
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the client made. Some of the tasks that were needed were out of my expertise so I 

called upon my peers to help me over the hurdles.  

Problem Description  
Steiner Solutions had thought about building a website for years but just didn’t  

have the time or the resources to take on the task. This was a big problem for them  

because new potential clients had no way to research the company online. Today a  

majority of people use websites to research a business to see what they are about  

and if they want to conduct business with them. Not having a logo or a website  

really set Steiner Solutions back. The hope is that the website and the new graphic  

identity will help grow the business. 

The target audience is business owners. The age range can vastly vary from 

18-80. The organization plans to extend nation wide so it needs to communicate 

effectively. It will also apply to businesses seeking business advice or solutions to 

their problems. 

During the research process I found that most of the top consulting firms have 

boring of difficult websites. Also it was hard to find certain information and it was 

not clearly organized. Steiner Solutions wanted to have information front a center 

what they did and why. This was not possible before this project since there was a 

lack of online presence and identity.   

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Solution Description  
The Steiner Solutions graphic identity package was designed with professionalism 

in mind. The biggest deliverable of the project is the website. All of the content was 

thought out to be simple and easy to follow. The client also wanted to leave the 

door open so future clients would reach out for additional information to create 

rapport with the future client. Initially Steiner Solutions did not have a logo or any 

sort of graphic identity. The logo was heavily researched to project a professional 

and trustworthy business. The goal is for the logo to provide a stamp on paperwork 

handed to clients for appear as a respected business. 

During the construction of the website a lot of things had to be built to suite the 

look and feel that the client wanted. This took a lot of client communication and 

patience since the client is based out of Southern California. The website was 

designed to be elegant, simple, and professional. Wix made it very easy to drag and 

drop needed content and forms. Using Wix allows the client to login from any 

computer and change out information as needed.  

By the completion of this project future clients of Steiner Solutions will have a place 

to go and research about the company and have a easy way to get in touch. The 

stationery package will provide foundation for documentation such as contracts 

and proposals.   

 
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Methodology  
To get started I first had to sit down with the client and gather what they wanted 

and how to achieve it. We discussed goals dreams and what they wanted to achieve 

out of this new graphic identity package. This was done by creating multiple 

different style logos and website wireframes.  

The achieve this quite a few client meeting were needed. This was done by using 

skype which allowed us to speak face to face and I could show them the designs 

and work in real time opposed to back and forth email. With the designs finalized I 

worked on finalizing the project and designs. Once things started taking shape I 

checked in with the client to make sure this is what they had envisioned and were 

satisfied with the progress. Then we moved on to user testing which was done by 

peers , friends and family all had different backgrounds and perspectives to ensure 

there was no uniformity. This then led to getting the domain for the website and 

setting up the host servers.  

In order to complete the project I had access to necessary tools such as photoshop, 

illustrator and indesign. I also used search engines to find and heavily research the 

project. 

 
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Changes in the project 

A project on this scale were bound to happen. My initial proposal I had allotted time 

to combat this so it would not throw off the timeline. The client first chose a logo 

and color scheme and weeks later decided to change the logo to an earlier design. 

This was a small altercation that took a little bit of time to implement but ultimately 

did not have a huge impact on the timeline of the project. Despite this the project 

went smoothly and on schedule. 

Project Deliverables 

The following items have been delivered to the client as part of the package. 

Steinersoln.com 

Format: Wix website builder. Informed the client the website was live and the 

Username and password delivered by email. 

Steiner Solutions Logo 

Format: .Ai, .PNG, .EPS Delivery Method: Email  

 
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Stationery Templates  

Format: PDF, .docx Delivery Method: Email 

Budget 

Item  Hypothetical Cost   Actual Cost  

Macbook Pro   $2500  0 

Adobe Photoshop  $700  0 

Adobe Illustrator   $700  0 
Adobe InDesign  $700  0 

Timeline 

This project was divided into two separate projects, Designing the graphic identity 

and the website construction. The tasks often overlapped due to seeing how the 

logo would look on the website. This often was due to show the client what the logo 
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will look like and how it will be seen on the website. I would estimate I spent around 

170 hours on the project majority was spent manipulating the wix website builder 

do make it do what I wanted.  

Evaluation 

This project was pretty large so there was several steps taken to ensure usability 

and completion. 

Functional Testing  

The first testing phase was functional testing to make sure all the main links worked 

and went to the correct pages. Mobile functionality was something that the client 

really wanted to have so mobile testing was a huge. It was testing on iOS and 

android platforms varying in screen size as well.   

Usability Testing 

I had peers, friends and family click through the website to see if any bugs or errors 

could be found. If errors were found they were fixed and revision were made. The 

site should be easy to navigate for any user.  

Risk Analysis 

There were many different factors that could influence the timeline of this project. 

Some things being emails not being delivered or file corruption. Towards the end of 

the project the domain was not transferring from wix to godaddy. It took almost 
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two weeks to find a fix. Thankfully for my time management skills this was not a 

problem.  

Collaboration Statement 

Quite a few of the tasks required for this project needed feedback from many 

external sources. While designing the initial logos feedback was provided from 

some fellow Visual design students on what they liked and didn’t like. Quite a few 

other students in my group were also doing similar projects which allowed us to 

bounce ideas off each other. I was fortunate to find support and feedback from my 

 
peers. 

 
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Final Documentation  

Steiner
Solutions