Pearson Correlation between ATTITUDE & Purchase Intention 0.

523
Pearson Correlation between SUBJECTIVE NORMS & Purchase Intention 0.522
Pearson Correlation between PBC & Purchase Intention 0.27

Reliability Test Analysis

Variables Cronbach's Alpha Items
Attitude towards Eden cheese being halal 0.845 10
Norms on consumer behavior 0.885 10
Perceived behavioral control towards Eden cheese being halal 0.63 5
Intention to purchase sustainable dairy products 0.927 10

Legend:
Reliable
Unreliable

Pearson Correlation Analysis

Results of Pearson Correlation Analysis Attitude Subjective Norm Perceived Behavioral Control
Purchase Intention to buy halal product 0.523 0.522 0.27

Legend:
positive nang moderate
"negligible" coefficient

Regression Analysis
Variables beta coefficient t-value p-value
Attitude towards Eden cheese being halal -0.034474 -2.66 0.011
Norms on consumer behavior -0.0092244 -0.65 0.518
Perceived behavioral control towards Eden cheese being halal 0.0168186 2.14 0.037
Constant 0.5166288 1.32 0.193
Note: Significant is at: p<0.05, r^2 = 0.1913, dependent variable: Intention to buy halal cheese product.