Exam Review

February 20, 2019

Exam
 Monday (in class)
 -Bring a pencil
 -50 Multiple Choice / True-False questions
 -Covers all of the material we’ve covered in class
 -Calculators not needed
 -Media insight presentation content will not be on the exam

What device is used to measure radio listeners?

Personal / Portable People Meters (PPM)

Name and describe the 5 C’s.

Consumer- Wants and needs
Costs- Cost to satisfy
Convenience- Ease of buying
Communication- Give and take

How is a Share calculated?

Microsoft advertises on the following shows. What are their total GRPs for the campaign?
Big Bang Theory: 1 spot, 4 rating
60 Minutes: 2 spots, 6 rating
The Voice: 2 spots, 2 rating
(1*4)+(2*6)+(2*2)=20
20 GRPs

Provide an example of a business, marketing, and communications objective.

What does a C3 rating represent?

Gainesville is the #161 DMA. What does DMA stand for?

Designated Market Area

Provide an example of paid, owned, and earned / shared media:

Explain the media theory, “Recency”

1 million people drive past a billboard on I-75 everyday on their way to work. How many
impressions can we expect to be generated after 5 days?
5 million
GRPs can be greater than 100.
True / False?
True

96 GRPs
Frequency: 3.2
Reach: ?
Reach= 30

18-49 audience: 10 GRPs from Time Magazine and 5 GRPs from ESPN.com
18-34 audience: 8 GRPs from People Magazine and 3 GRPs from The View
15 GRPs (18-49 audience)
11 GRPs (18-34 audience)

Define “unique visitors” to a website?

What is programmatic advertising?

What’s the most expensive place to advertise on a magazine?

4th Cover / Cover 4

How is “readership” calculated?

Around 2.5 people

Provide examples of:

-A cable broadcast
-Syndication broadcast
-Network broadcast

Name the most popular radio and TV dayparts.

Name the top 4 (or 5) TV networks.

ABC, NBC, FOX, CBS, (CW)

In print, instead of “frequency”, this term is commonly used to place ads in

magazines/newspapers…
Insertions

What do GRPs stand for?

Gross Rating Points

Define “Impression”

What is native advertising? Give an example.

How are ratings calculated?