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Commercial Activities of a textile merchandiser

Introduction: Merchandising is about planning and developing a strategy to enable a
company to sell a range of products that delivers sales and profit targets. A Merchandiser will
work closely with a Buyer to ensure the product that's bought will enable them to achieve the
sales plan.

A merchandising role involves the following processes:

 Analyzing past sales figures/trends to anticipate future product needs.

 Devising a merchandise plan using the above techniques.

 Relaying the merchandise plan to the buyer who, in turn, can decide on what
products, styles, colors etc. to purchase and from which suppliers, at what price.

 Once the products are all distributed and put on sale, the Merchandiser can monitor
stock movement, consider markdowns, inter-branch transfers, promotions or clear
outs etc.