Apple Inc.

Current Apple Inc. logo introduced in 1998, was taken down in 2000 and was re-established in 2014.

According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on
a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not intimidating"

Apple Inc. is an American multinational technology company headquartered in Cupertino, California,

that designs, develops, and sells consumer electronics, computer software, and online services.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and
sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January
1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and
Wozniak had hired a staff of computer designers and had a production line. Apple went public in
1980 to instant financial success. Over the next few years, Apple shipped new computers featuring
innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing
commercials for its products received widespread critical acclaim. However, the high price tag of its
products and limited software titles caused problems, as did power struggles between executives at
the company. In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new
company — NeXT — with former Apple employees.

The company also has a chain of retail stores known as Apple Stores. Apple's core product lines are
the iPhone smartphone, iPad tablet computer, iPod portable media players.

1970s
Year Release Date Model Family Discontinued

1976 July 1 Apple I Apple I September 1, 1977

1977 April 1 Apple II Apple II June 1, 1979

 Apple I Apple II

1980s
January 1 Apple Lisa[2] 68000 January 1, 1984

1983 Macintosh (128K) Apple III September 10, 1984

December 1

Apple Lisa Macintosh (128K)

1990s
Year Release Date Model Family Discontinued

July 21 September 13,

iBook iBook
2000

1999

February 17,
Power Macintosh 9500 Power Macintosh
June 19 1997

iBook Power Macintosh 9500

2000s
Year Release Date Model Family Discontinued

2006 May 16 MacBook MacBook April 10, 2015

2014 September 19 iPhone 6 Plus iPhone September 9, 2015

2018 November 7 iPad Pro iPad current

MacBook

iPhone 6 Plus
 iPad Pro

Partners

Salesforce

2trillion annual transactions on Salesforce.

Accenture
98%
least 10 years.
of Accenture’s top 100 clients have worked with them for at

Cisco
95% of Fortune 500 companies run on Cisco networks.
Deloitte
Deloitte has over100,000 iOS devices in its own workforce

and runs more than 75 custom iOS apps in multiple industries.

GE
100,000+ connected machines on Predix, GE’s

application platform designed for industry.

IBM

100+ custom industry apps driven by big data and analytics.

SAP

76% of global transactions touch an SAP system.

Competitors

Dell

Dell is majorly known as a manufacturer of desk-based and mobile PCs.

With regards to competition, Dell Competition between Dell and Apple
began when the former launched a rival product Dell DJ that although
brought in significant revenue, it still didn’t match the standards and
success of Apples iPod. competes with Apple in the market of consumer
PCs.

Lenovo

Lenovo Group is a Chinese company that provides consumer PCs,

mobile phones, and consumer electronics as well as software systems.
Lenovo is one of the Apple Competitors for all its products –
Smartphones, Laptops and Tablets

Samsung

Samsung personal computers are a top favorite among consumers.

Their devices are well assembled and feature great configuration and
design. The quality of these products is excellent, and their prices are
affordable to all. When compared to Apple, Samsung can be the primary
competitor to Apple’s Smartphones – The Iphone. Samsung’s Galaxy
series and Note series are both premium series which are the major
reason for dents in Iphone sales. When we consider Samsung as one of
the top Apple competitors, we are definitely considering its smartphone
as a competitor much above their laptops.
Pixel

Google products are quite popular among computer and smartphone

users and the company today has decided to venture into the
smartphones market. Pixel smartphones are fierce contenders among
the top Apple Competitors. The phones run on Android operating
systems and feature exclusive software. What’s worse is pixels design
similarities to that of Apples iPhone which makes the competition
between the two even more fierce.

Financial situation over the last years