Chapter-1

INTRODUCTION:

 PART A: ABOUT INDUSTRY

 PART B: COMPANY PROFILE

 PART C: ABOUT THE TOPIC

1
 PART A: ABOUT INDUSTRY

History

Ever since 1957, the Plastics Industry in India has made significant achievements as it made a

modest but promising beginning by commencing production of Polystyrene. The chronology of

manufacture of Indian polymers is summarized as under: - 1957-Polystyrene, 1959-LDPE, 1961-

PVC, and 1968- HDPE, 1978-Polypropylene. Such potential Indian market has motivated the

entrepreneurs in the country to acquire technical expertise, achieve high quality standards and

build capacities in various facets of the booming plastic industry. The Phenomenal development

in the plastic machinery sector is coupled with the developments in the petrochemical sector,

both of which support the plastic processing sector. This has facilitated the plastic processors to

build capacities for the service of both the domestic market and the markets overseas. Today

Indian Plastic processing sector comprises of over 30,000 units involved in producing a variety

of items through injection moulding, blow moulding, extrusion and calendaring. The capacity

built in most segments of this industry coupled with inherent capabilities has made us capable of

servicing the overseas markets. The Indian plastic industry has taken great strides and in the past

few decades, the industry has grown to the status of a leading sector in the country with a sizable

base.

Plastic material is gaining notable importance in different spheres of activity and the per

capita consumption is increasing at a fast pace. Continuous advancements and developments in

Plastic technology, processing machineries, expertise, and cost effective manufacturing is fast

replacing the typical materials. On the basis of value added share, the Indian Plastic industry is

about 0.5% of India's GDP. The export of plastic products also yields about 1% of the country's

2
exports. The sector has a large presence of small scale companies in the industry, which account

for more than 50% turnover of the industry and provides employment to an estimated 0.4 million

people in the country. Approximately Rs.100 billion is invested in the form of fixed assets in the

plastic processing industry.

Introduction

The Indian plastic industry is facing severe demand crunch in the domestic industry for quite

some time. Demand for major polymers was 10% lower in q2 this financial year as compared to

the same period last year. The slowdown demand is adversely affecting the industry comprising

of 15 raw material producers and there are about 26,000 processing units in the country with

adverse impact on the employment of 3.3 million people associated with this industry. The

contribution of the plastic industry in the economic growth of countries the world has been great.

With a population over one billion where 40% are under age 15, opportunities for plastics

producers in India include near-term rapid growth in the nation's internal consumption of plastic

products and the Indian middle class is 300 million and rising, and the annual GDP growth rate is

8%.

3
Market Capitalization

Typically, in an emerging market, demand growth for plastics is 2 to 2.5 times the GDP growth.

Sadly this is not the case in India where the growth at times has been lower than the GDP

growth. The per capita consumption of plastics in India at 5kg is much lower than that of China

which averages 25kg. But India could see very soon improvement in the production of Plastic.

India today represents range of highly promising opportunities for growth of plastics producers

worldwide. The fragmented plastics industry in India is beginning to consolidate, governmental

regulations and trade barriers are coming down due to India's recent admission to the WTO, and

some large North American plastics manufacturers have already begun doing business here.

Size of the industry

Today in India there are about 22000 plastic processing units and 150 plastic processing

machinery manufactures. The machinery units supply over 2500 machineries per annum. In 198,

the All India Plastic Industries Association was incorporated to solve various issue related to

import duty of polymers.

Growth and Prospects

Indian Plastics industry is set to buck the global trend of sluggish growth by emerging as

one of the fastest growing markets with 12 percent growth rate this year. By

2020, Plastics consumption of the country is expected to increase from the current 12 million

metric tonnes per annum (MMTPA) to 20 MMTPA. India will deploy 180,000 machines by

2020 as compared to the current 113,000, according to Plastindia Foundation.

4
 Government initiatives such as Make in India, Skill India, Digital India, Swachh Bharat

Abhiyan, etc are opening up opportunities for even more accelerated growth in this

industry. Plastics industry would also contribute in a big way in the success of all such programs.

For example, take the Digital India program. Plastics are one of the major components required

in the electronic gadgets, which are mostly imported at present in the country. In the next 5 to 10

years, most of the products in the electronics industry are proposed to be made in the country,

thus reducing imports from China & other countries and India emerging as a major sourcing hub.

The export of Plastics finished goods is expected to nearly double from $ 7.9 billion

currently to $15 billion in next 5 years. Accelerated globalization, rapid change in technology

and growing consumerism have brought with it sweeping changes and abundant opportunities in

the packaging industries, resulting in innovative plastic packaging products, which are lighter in

weight, durable and cost effective.

A few recent trends related to the industry-

 Export of plastic products from India stood at US$ 7.64 billion in FY 2015-16.

 During 2015-16, major importers of Indian plastic products were US (US$ 898.45 million),

China (US$ 489.25 million), UAE (US$ 422.74 million), Germany (US$ 290.03 million),

UK (US$ 287.68 million), Italy (US$ 286.9 million), Turkey (US$ 285.23 million),

Bangladesh (US$ 184.33 million), Saudi Arabia (US$ 169.1 million) and Nepal (US$ 161.09

million)

 Domestic consumption of plastic is expected to touch 20 million Metric Tonnes by 2020.

5
 The Indian plastics industry produces and exports a wide range of raw materials, plastic-

moulded extruded goods, polyester films, moulded/soft luggage items, writing instruments,

plastic woven sacks and bags, polyvinyl chloride (PVC), leather cloth and sheeting,

packaging, consumer goods, sanitary fittings, electrical accessories, laboratory/medical

surgical ware, tarpaulins, laminates, fishnets, travel ware, and others.

 The Indian plastics industry offers excellent potential in terms of capacity, infrastructure and

skilled manpower. It is supported by a large number of polymer producers, and plastic

process machinery and mould manufacturers in the country.

 Among the industry’s major strengths is the availability of raw materials in the country.

Thus, plastic processors do not have to depend on imports. These raw materials, including

polypropylene, high-density polyethylene, low-density polyethylene and PVC, are

manufactured domestically.

6
 PART B: COMPANY PROFILE

HISTORY

The company was founded in the year 1975.The manufacturing of PVC pipes began in Eastern

India in Patna. PVC (Polyvinyl chloride) is also known as poly vinyl or vinyl, which is the world

most widely produced synthetic plastic polymer. The Ashirvad Pipes started production in 1998

in Bengaluru with a factory on a 1 acre plot and a turnover of 4.7 manufacturing uPVC column

pipes for submersible pumps. In the year 2004 Ashirvad pipes became a licensee of Lubrizol,

USA for manufacturing and marketing CPVC pipes & fittings in India.

The year 2008 the company commenced exporting its uPVC column pipes in 2008 and today

Ashirvad is the largest manufacturer and exporter of uPVC column pipes in the world exporting

to over 35 countries. Till date it has successfully completed over 27 lakh installations.

In 2008, Ashirvad achieved the distinction of being the recipients of the National Award

for “Outstanding Entrepreneurship in Medium Enterprise”. The award was presented by the

Prime Minister of India. Ashirvad started a new Manufacturing unit started in Bangalore to

manufacture SWR Pipes and fittings in 2012. It introduced the Yellow seal technology for the

first time in India. Ashirvad achieved a turnover of 1000 crores in 2013, which was a proud

moment for the entire Ashirvad family. In 2013 it entered into a partnership with M/S Aliaxis

SA based in Europe. It has presence in over 40 countries and a turnover of Euro 3 billion. In

2014, Ashirvad was selected by KPMG, the global audit firm, as “one of the 100 fastest

growing marketing brands in Asia”

7
In 2014-15 Ashirvad launched in India for the first time locally manufactured innovative

solutions for silent SWR and foam core underground drainage systems. It also successfully

entered the sanitary space with leading traps and couplings. In 2016 Ashirvad commissioned yet

another new world class factory in Bengaluru. It also begins its own manufacturing of

solvent adhesives.

Ashirvad Pipes Today

Capabilities:

 Manufacturing capacity in excess of 1,45,000 MT per annum

 Total factory area of 50 acres

 400 sales & marketing staff across India

 Strong team of 200 at corporate office

 Over 3,500 manufacturing workforce

 19 warehouses across India

 1,100 distributors

 36,000 dealers

 Exporting Column Pipes to more than 35 countries

 2 factories in Bengaluru established

 A new factory in North India and East India is coming soon

8
Type

Ashirvad Pipes is the pioneer, largest manufacturer and exporter of uPVC Column pipes

in the world. It is also the largest manufacturer and seller of CPVC Column pipes in the world.

The company's wide range of products also include Plumbing Pipes, CPVC pipes and fittings,

uPVC solvent weld plumbing system, Plumbing Pipes, Pipes Tube, Industrial Plumbing Pipes

and Casing pipes

Nature

Ashirvad Pipes provides long lasting and smart solutions coupled with intelligent

technologies that ensure sustainability and convenience. Ashirvad Pipes has been a benchmark

for quality since 1975 and adheres to the highest international standards for manufacturing of

products for potable water supply, working jointly with their global partners.

Ashirvad acts as a catalyst and constantly endeavors towards increasing the efficiency of

fluid handling and water management systems, to make life simpler and easier for the common

man. The product base has been enhanced through the years so as to suit the customer’s

requirements better. Ashirvad also leverages local and global knowledge of the industry to

provide more efficient products and the best possible service to the end customer, on a

continuous basis.

Board of Directors

Managing Director - Pawan Poddar

Technical Director - Deepak Poddar

Marketing Director - Vikas Poddar

9
Organizational Chart

BOARD OF
DIRECTORS

MANAGING
DIRECTOR

DIRECTOR SALES & DIRECTOR

MARKETING TECHNICAL

ZONAL SALES MANAGER

REGIONAL SALES
MANAGER

AREA SALES MANAGER

SENIOR BUSINESS BUSINESS BUSINESS

DEVELOPMENT DEVELOPMENT DEVELOPMENT
MANAGER MANAGER EXECUTIVE

Mission and Vision Statement

Ashirvad aims to be the provider of highest quality products in India by -

 Offering complete solutions for fluid handling systems including plumbing systems for hot &

cold water

 Offering complete solutions for soil waste & drainage systems

 Offering a sizeable range of products for the sanitary systems

 Reinforcing and leveraging its global leadership position in uPVC column pipes

10
Quality Policy

The name Ashirvad Pipes is synonymous with quality, commitment and service since

1975. With its base in Bengaluru, Ashirvad Pipes is an ISO 9001:2008 and ISO 14001:2004

certified company with a constant endeavor towards achieving the highest level of customer

satisfaction.

Innovation and being ahead of others, is a way of life in Ashirvad. Some of the innovations

of Ashirvad are as follows:

The unique Wirelock system in uPVC Column Pipes

Being the first to receive the ISI certification for CPVC pipes in the country

Introducing Pushfit technology in SWR pipes for the first time in India

Introduction of Yellow Seal Technology in SWR Pushfit pipes

CPVC Plumbing System – Ideal for Hot & Cold Water Plumbing

 Widest range of pipes and fittings from ½” to 6”

 Can withstand max 28.1 bar pressure at 23⁰ C & max 8.79 bar at 82⁰ C

 NSF Certified raw material from Lubrizol USA, inventors of CPVC technology

 UV stabilized and designed for over 50 years life

 Regular lab testing of finished products in Europe & USA

 Tested, approved and used in India in the highest number of projects for over 10 years

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 First to be ISI marked

 First to come up with the alignment system

uPVC Plumbing System - Ideal for Cold Water Plumbing

 Lead-free and durable

 UV and fire resistant

 Solvent weld plumbing system

 Cost effective

 Easy to install and low maintenance

 100% inspection of both incoming and outgoing material

 Environment friendly

 National Award winning company with superior quality management system

SWR Drainage System – Faster Installation Leak-Proof Joints

 Introduction of world class technology

 Yellow Seal for first time in India

 Joint pressure tested up to 5 kg/cm2 in Pushfit

 100% leak proof joints

 Unparalleled strength and performance

 High degree of dimensional accuracy ensuring optimum quality

 UV stabilized

 Faster and easier installation

 Widest range of pipes & fittings up to 315 mm

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uPVC Column Pipes – For Submersible Pumps

 Inventor as well as largest manufacturer of uPVC column pipes in the world

 More than 27 lakhs successful installations

 Patented WIRELOCK for pump safety

 BIAX Technology for extra pipe strength

 Successful and maintenance free track record of over 25+ years

 Exported and used in over 35 countries across the globe

Silent/Silent Plus SWR Drainage System – Keeping it Silent

 Silent SWR System: 13 dB at 2 lps

 Silent Plus SWR System: 10 dB at 2 lps

 Triple layer PVC based sound attenuating system

 Special brackets to dampen vibrations

 Technology from France and tested in Germany

 Suitable for horizontal as well as vertical orientation

 Available in 40 mm to 200 mm

 Designed to international specifications

 Adaptable to IS 13592 and IS 14735

 For high rise, commercial and residential spaces

 Tested to EN 14366

uPVC Underground Drainage System - The Underground Revolution

 Foam core technology with triple layer

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 Solid wall fittings to international specifications

 Pushfit jointing technology

 Smooth finish and rodent resistant

 Complete range from 110 mm to 315 mm

 Speciality items such as mechanical connections, non-return valves, chambers and manholes

 Low maintenance, leak and odour proof

 Aesthetic appeal and 100% recyclable

Aqualife Reclaim Pipes System – Ideal for Cold Water Plumbing

 Lead-free and durable

 UV and fire resistant

 Solvent weld plumbing system

 Cost effective

 Easy to install and low maintenance

 100% inspection of both incoming and outgoing material

 Environment friendly

 National Award winning company with superior quality management system

Ball & Butterfly Valves – Effortless Movement

 Ball valve sizes available: 2½”, 3” and 4”

 True union, provided with adjustable support, round ball

 EPDM seals, PE ball seats

 Operating pressure: PN 10 at 20⁰ C

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 Solvent cemented

 Butterfly valve sizes available: 1½”, 2”, 2½”, 3”, 4” and 6”

 Multifunction handle, CPVC body in PP-GR

 PP-H, PVDF, ABS also available

 UPVC body with oval holes, Liner: EPDM

 Nominal pressure: 10 bar

 Disc material: Corzan CPVC/uPVC

Pan Connectors – Faster plumbing leak-Proof Joints

 Moulded in high grade engineered plastic

 Simple Pushfit assembly

 Flexible and self adjusting for slight movement

 Leak and odour proof

 Cost effective and maintenance free

 Available in straight, offset and collapsible

 Connects with different materials

 Re-usable with aesthetic appeal

 Individually packed with lubricant and instruction manual

 Waste pipes

Grease & Solids Interceptor – Removes Food Waste, Oil and Grease

 Injection moulded in engineered thermoplastics

 Compact, durable, user-friendly solution

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 Moulded one piece tank that eliminates seams and potential leaks

 Can withstand continuous discharge up to 104⁰ C

 Lightweight and strong

 Top cover supports 200 kg. of pedestrian and light duty traffic

 Connected using mechanical joint couplings allowing for use of various piping materials

 Flexibility of installation - can be installed in-floor, on floor or semi-recessed

Promastop Fire Collars – Prevents Fire From Spreading

 Strip moulded with grafitex intumescent technology

 Tested with many types of plastics

 4 hours fire resistance level

 One-size-fits-all pipe diameters concept

 Easy to use dispenser

 Unique patented cut-to-length strip

 Single ordered component

 Provided with acrylic sealant

Sanitary Products – Ensuring Odourless Surroundings

 Wash basin & kitchen trap (bottle traps)

 Produced in high quality ABS

 Compact and durable

 Easy to install and plumber friendly

 Chrome plated to resist corrosion and tarnish

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 Elegant design to provide aesthetic look and feel

 Traps fulfill the hydraulic requirements as needed

 Produced to national standards

Market Share

The market share of the company is approximately 30% across India considering all the

categories of products of the company.

Competitors

Some of the other major players in the industry include companies such as Supreme

Industries, Astral Poly Technik Limited, Prince Pipes and Fitting Private Limited, Prime

Pipes and Fittings Private Limited, Ajay Industrial Corporation Ltd, Precision and others.

Future prospects/ growth of the company

Ashirvad intends to be a one-stop shop for all plumbing, sanitary and drainage products

in the country. Since its inception, sales of Ashirvad products have made considerable

strides. From a modest and a humble beginning of INR 4.7 crores in 1998, Ashirvad’s

turnover exceeded INR 1,000 crores in 2012-13, stood at INR 1,600 crores in 2014-15 and

stands at INR 2,400 crores in 2016-17. The company has ambitious growth plans and aims to

achieve a turnover of INR 3,000 crores in 2017-18.

17
 PART-C: ABOUT THE SUBJECT

Definition:

Out of total purchases of a customer of a product or service, what percentage goes to a

company defines its market share. In other words, if consumers as a whole buy 100 soaps, and 40

of which are from one company, that company holds 40% market share.

Description:

There are various types of market share. Market shares can be value or volume. Value

market share is based on the total share of a company out of total segment sales. Volumes refer

to the actual numbers of units that a company sells out of total units sold in the market. The

value-volume market share equation is not usually linear: a unit may have high value and low

numbers, which means that value market share may be high, but volumes share may be low. In

industries like FMCG, where the products are low value, high volume and there are lots of

freebies, comparing value market share is the norm.

The Importance:

Market share is a measure of the consumers' preference for a product over other similar

products. A higher market share usually means greater sales, lesser effort to sell more and a

strong barrier to entry for other competitors. A higher market share also means that if the market

expands the leader gains more than the others. By the same token, a market leader - as defined by

its market share - also has to expand the market, for its own growth.

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How much market share is enough? Usually, gaining 100% market share is not a good idea, as

the risk associated with market actions, like fashion changes, product / use changes will impact

the company heavily. Also, the cost and effort to maintain 100% market share against nimble,

local or more aggressive smaller competitors can be very high and killing. Most companies

decide on a target market share beyond which the cost of acquiring market share is more than the

profit from that incremental gain.

19
 CHAPTER 2
RESEARCH METHODOLOGY

20
TITLE OF THE STUDY: A study on Market Potential of Ashirvad Pipes Private

Limited and its Further Growing Plan with references to Guwahati Metropolitan Area.

STATEMENT OF THE PROBLEM:

The study is being conducted for the Ashirvad Pipes based in Kamrup dist of Assam, to find out

the Market Potential of Ashirvad Pipes Pvt ltd.

OBJECTIVES OF THE STUDY:

 To know the objectives of Dealer satisfaction.

 To know the objectives of Customers preferences

 To know the objectives of Percentage for sale of APPL.

 To know the Prospects of growth of APPL.

SCOPE OF THE STUDY:

 It will facilitate the company to know their customers well in order to provide better

customer service.

 It will help the management in devising and implementing new strategies as well as introduce

reforms in the existing ones thereby creating better and stronger customer relationships.

TYPES OF RESEARCH: Descriptive Research

OPERATIONAL DEFINITIONS:

CPVC: CPVC stands for Chlorinated Poly Vinyl Chloride. This category of pipes is used for

both cold and hot water.

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UPVC: UPVC stands for Unplasticised Poly Vinyl Chloride. This category of pipes can be used

only for cold water.

SWR: SWR stands for Soil, Waste & Rainwater. As the name suggests, this category of pipes is

used for drainage and waste disposal purposes in commercial, industrial, housing and public

sector developments. Ashirvad systems include solvent-weld (Solfit) and push-fit options.

Ashirvad Solfit (solvent cement type) pipes and fittings are joined together with solvent cement.

Ashirvad Pushfit (‘O’ Ring Type) is a system that is joined together by simply pushing the spigot

into socket end. This requires no threading or solvent for joining. The spigot end is held firmly in

the socket by the reinforced Yellow Seal provided in the groove. It ensures leak-proof joints that

can withstand high pressure and prevents choking.

SOURCES OF DATA:

Primary Source: Respondents to the questionnaire

Secondary Source: Internet, books

SAMPLE DESIGN:

Sample size: The population of the study includes the dealers and the hardware stores that sell

the products of Ashirvad Pipes Private Limited. The sample size is 100 respondents.

Sample area of the study: The study was conducted in Kamrup districts of Assam.

Sampling technique: The sampling technique used for this research work is convenience

sampling technique.

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TOOLS OF DATA COLLECTION:

Questionnaire was the main tool used for data collection. Internet and books were the tools used

for the collection of data research work.

PLAN OF ANALYSIS: The data has been presented with the help of tables and graphical

methods like pie chart & bar diagram for understanding the result and the analysis.

The findings are than written in a simple assertive manner & on the basis of which

suggestions and conclusion are drawn.

REFERENCE PERIOD: The study was conducted for a period of 60 days commencing

from 20th January to 20th March 2018.

LIMITATIONS OF THE STUDY:

 The survey is restricted to only 100 respondents of Kamrup District of Assam

 Few of the respondents were not willing to communicate.

 The time factor was a constraint.

23
 Chapter: 3

DATA ANALYSIS

AND

INTERPRETATION

24
 ANALYSIS AND INTERPRETATION

Q.1 Are you aware of Ashirvad Pipes?

Table no.1: Awareness regarding Ashirvad Pipes

Serial no. Response No. of respondents Percentages (%)

1 Yes 98 98

2 No 02 02
Total 100 100

Analysis: From the above table, it can be seen that 98% respondents are aware about Ashirvad

Pipes and only 2% respondents are unaware of Ashirvad Pipes.

Aware of Ashirvad Pipes

2%

Aware
Unaware
98%

Fig 1: Awareness Regarding Ashirvad Pipes

Interpretation: From the above figure, it can be interpreted that most all of the respondents are

aware about Ashirvad pipes and some of them are unaware of it.

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Q.2 Do you sell/use Ashirvad pipes?

Table No.2: Selling/Using Ashirvad Pipes

Serial No. Response No. of respondent Percentage (%)

1 Yes 47 47
2 No 53 53
Total 100 100

Analysis: From the above table, it can be seen that 47% respondents are selling/using the

Ashirvad Pipes and rest 53% respondents are not selling/using the Ashirvad Pipes.

No. of respondents dealing with Ashirvad

Pipes
Yes No

47%
53%

Fig 2: No. of Respondents Sell/use Ashirvad Pipes

Interpretation: From the above figure, it can be interpreted that half of the respondents are

dealing with Ashirvad pipes and rest half of them are not involve with any kind of business with

Ashirvad pipes.

26
Q.3 Which categories of pipes sold or used?

Table No.3: To know the different categories of pipes sold or used

Serial No. Category No. of respondents Percentage (%)

1 CPVC 47 56
2 UPVC 24 29
3 Both SWR- Pushfit & Solfit 13 15
Total 84 100

Analysis: From the above table, it can be seen that 56% of respondents are dealing with CPVC

pipes, 29% respondents are dealing with uPVC and 15% respondents are deals with both SWR

Pushfit and SWR Solfit.

Categories of Ashirvad Pipes sold

CPVC UPVC Both SWR pushfit & Solfit

15%

29% 56%

Fig 3: Different categories of Ashirvad Pipes

Interpretation: From the above figure, it can be interpreted that maximum no. of respondents is

sold or uses CPVC categories of pipes and rest of them are using uPVC and SWR Pushfit and

Solfit types of pipes.

27
Q.4 How you came to know about Ashirvad Pipes?

Table No.4: Respondents came to know about Ashirvad Pipes

Serial No. Sources No. of respondents Percentages (%)

1 Advertisements 06 11
2 Sales Representatives 27 49
3 Plumber/Architect/Builder 19 35
4 Friends and Family 03 05
Total 55 100

Analysis: From the above table, it can be shown that 11% of the respondents became aware of

Ashirvad Pipes through Advertisements, 49% are through Sales Representatives, 35%

respondents became aware through Plumber/Architect/Builder and 05% of the respondents

became aware through Friends and Family.

No. of Respondents
5%

11%
Advertisements

35% Sales Representatives

Plumber/Architect/Builder
49% Friends and family

Fig 4: How the respondents came to know about Ashirvad Pipes

Interpretation: From the above table and figure, it can be interpreted that half of the

respondents are came to know about Ashirvad Pipes through Sale representative and rest some of

them are from different sources.

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Q.5 How long you’ve dealing with Ashirvad Pipes?

Table No.5: To know the duration of dealing with Ashirvad Pipes

Serial No. No. of years No. of respondents Percentages (%)

1 Less than 1 year 1 2
2 1-3 years 12 26
3 4-7 years 16 34
4 8-10 years 9 19
5 Above 10 years 9 19
Total 47 100

Analysis: From the above table, it can be seen that 2% of respondents are dealing with Ashirvad

Pipes with the duration of less than 1 year, 26% of respondents are dealing with the duration of

1-3 years, 34% respondents are been from last 4-7 years, 19% respondents are dealing from more

than 8-10 years and 19% of respondents are dealing more than 10 years with Ashirvad Pipes.

40% 34%
30% 26%
19% 19%
20%
No. of Years
10%
2%
0%
Less than 1 1-3 year 4-7year 8-10 year above 10
year year

Fig.5: No. of year the Respondents are dealing with Ashirvad Pipes

Interpretation: From the above table and figure, it can be interpreted that maximum no. of

respondents who are dealing with Ashirvad pipes are from 4-7 years.

29
Q.6 Which factor enables you to be the dealer of Ashirvad Pipes?

Table No.6: Factors enable the respondents to deal with Ashirvad Pipes

Serial No. Reasons No. of respondents Percentages (%)

1 Promotional Scheme 2 04
2 Quality 44 81
3 Company Policy 2 04
4 Margin 6 11
Total 54 100

Analysis: From the above table, it can be seen that 81% of respondents are dealing with

Ashirvad pipes because of the quality, 4% of respondents are for Promotional Scheme, and 4%

respondents are for Company Policy and at last 11% respondents are for margin of the products.

Factors enable them to deal with

Ashirvad Pipes
4%
4% 11%
Promotioanl Scheme
Quality
Company Policy
Margin
81%

Fig 6: Factor enables the respondents to dealing

Interpretation: From the figure, it can be interpreted that maximum no. of respondents is

dealing with Ashirvad pipes for quality purpose and very less in case of Margin, Promotional

Scheme and Company policy.

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Q.7 What do you feel about the rice of the Ashirvad Pipes?

Table No.7: Customers perception about price of Ashirvad Pipes

Serial No. Margins No. of respondents Percentage (%)

1 Very High 4 9
2 High 17 36
3 Average 26 55
4 Low 0 0
Total 47 100

Analysis: From the above table, it can be seen that 9% respondents are thought that the margins

of Ashirvad Pipes are very high, 36% respondents think the margins are high, 55% respondents

think that margins are average.

Feel about the price of the Ashirvad

Pipes
Price of the Ashirvad Pipes

55.00%
36.00%

9.00%

0.00%
Very high
High
Average
low

Fig 7: Respondents feel about the price

Interpretation: From the above figure, it can be interpreted that maximum of the respondents

thinks that the price of Ashirvad Pipes is average.

31
Q.8 How much customers prefer Ashirvad pipes as compare to other brand?

Table No.8: Customers preference on Ashirvad Pipes as compare to other Brand

Serial No. Category No. of respondents Percentages (%)

1 Very High 3 07
2 High 17 36
3 Average 26 55
4 Low 1 02
5 Very Low 0 0
Total 47 100

Analysis: From the above table, it can be seen that 7% respondents prefer Ashirvad Pipes at very

high, 36% of respondents prefer at high level, 55% respondents who prefer at an Average and

2% respondents prefer low.

Customer prefer Ashirvad pipes

2% 0%
7%
Very high
36% High
55% Average
Low
Verylow

Fig 8: Different level of customer preferences

Interpretation: From the above figure, it can be interpreted that half of the respondents prefer

Ashirvad pipes at an average level and rest some of the respondents prefer very high and some

prefer at high and low.

32
Q.9 Do the respondents recommend Ashirvad pipes to you customer?

Table No.9: Dealer’s recommendation of Ashirvad pipes to their customers

Serial No. Options No. of respondents Percentages (%)

1 Yes 34 72

2 No 13 28

Total 47 100

Analysis: From the above table, it can be seen that 72% dealer recommends their customer for

Ashirvad Pipes and 28% of dealer are didn’t recommend Ashirvad pipes to their customers.

Recommend Ashirvad Pipes to Customer

28.00%
Yes
72.00% 28.00%
No

Fig 9: Dealer recommended to customer

Interpretation: From the above figure, it can be interpreted that maximum no. of respondents

prefers Ashirvad Pipes to their customers.

33
Q.10 How frequently you acquire Ashirvad pipes?

Table No.10: To know how frequently the respondents acquire Ashirvad Pipes

Serial No. Category No. of respondents Percentage (%)

1 Very Frequently 5 10
2 Frequently 24 51
3 Often 14 30
4 Sometimes 4 09
5 Rarely 0 0
Total 47 100

Analysis: From the above table, it can seen that 10% respondents are Acquire Ashirvad Pipes

very frequently, 51% respondents are frequently acquired, 30% respondents acquire often and

sometimes Ashirvad pipes, 9% respondents acquire often and sometimes Ashirvad pipes.

Acquire Ashirvad Pipes

60%
51%
50%
40%
30%
30%
20%
11% 9% Acquire Ashirvad Pipes
10%
0%
0%

Fig 10: Acquiring of Ashirvad pipes

Interpretation: From the above figure, it can be interpreted that half of the respondents were

acquire Ashirvad Pipes frequently.

34
Q.11 How much time it takes for delivery after ordering?

Table No.11 The Time period taken for delivery of Ashirvad pipes after ordering

Serial No. Duration No. of respondents Percentage (%)

1 1-2 days 47 100
2 2-4 days 0 0
3 4-7 days 0 0
4 More than a week 0 0
Total 47 100

Analysis: From the above table, it can be seen that 100% respondents get their delivery within

1-2 days after ordering their respective Ashirvad pipes.

Delivery after ordering

120.00%
100.00%
100.00%

80.00%

60.00%
Time taken for delivery after
ordering
40.00%

20.00%
0.00% 0.00% 0.00%
0.00%
1-2 days 2-4 days 4-7 days more than
a week

Fig 11: Time taken for delivery after ordering of Ashirvad pipes

Interpretation: From the above figure, it can be interpreted that all the delivery are received

within a period of 1-2 days after being order.

35
Q.12 How do you rate credit facility provided by Ashirvad Pipes?

Table No. 12: Credit facility provided by the Ashirvad Pipes

Serial No. Category No. of respondents Percentage (%)

1 Highly satisfied 3 07
2 Satisfied 38 80
3 Neither satisfied nor dissatisfied 3 07
4 Dissatisfied 2 04
5 Highly dissatisfied 1 02
Total 47 100

Analysis: From the above table, it can be seen that 7% respondents are highly satisfied with the

credit facility, 80% respondents are satisfied, and 7% respondents are neither satisfied nor

dissatisfied, 4% respondents are dissatisfied nor 2% respondents are highly dissatisfied with the

credit facility.

Credit facility Provided by Ashirvad

Pipes
4% 2% Highly satisfied
7%
7%
Satisfied

Neither satisfied nor

dissatisfied
Dissatisfied
80%
Highly dissatisfied

Fig 12: Credit facility provided by Ashirvad Pipes

Interpretation: From the above figure, it can be interpreted that maximum number of the

respondents are satisfied with the credit facility provided by Ashirvad Pipes.

36
Q.13 Is qualities of the Ashirvad Pipes are better than other brand

Table No. 13: Is qualities of the Ashirvad Pipes are better than other brand

Serial No. Category No. of respondents Percentage (%)

1 Highly Agree 16 34
2 Agree 27 58
3 Neither agree nor disagree 03 06
4 Disagree 01 02
5 Highly disagree 0 0
Total 47 100

Analysis: From the above table it can be seen that 34% respondents are highly agreed regarding
the qualities of Ashirvad pipes as compare to other pipes, 58% of respondents are agreeing, 06%
of respondents are neither agree nor disagree, 02% of respondents are disagreeing.

Qualities of Ashirvad Pipes

2% 0%
6%

Highly agree
34% Agree

Neither agree nor disagree

Disagree
58%
Highly disagree

Fig 13: Qualities of Ashirvad pipes as compare to other brand

Interpretation: From the above figure, it can be interpreted that more than half of the

respondents are Agree that the quality of Ashirvad Pipes is better than other Pipes.

37
Q.14 Dealing with other pipes company

Table No.14: Dealing with other pipes company

Serial No. Category No. of respondents Percentage (%)

1 Yes 96 96

2 No 04 04

Total 100 100

Analysis: From the above table, it can be seen that 96% respondents are dealing with other pipes

company as well as only 04% of respondents are dealing with only Ashirvad pipes.

No. of respondents dealing with other pipes company

4%

Yes
No
96%

Fig no. 14: Dealing with other Pipes company

Interpretation: From the above figure, it can be interpreted that maximum all of the

respondents are dealing with other pipes as well as Ashirvad pipes.

38
Q.15 Which brand of plumbing pipes other than Ashirvad Pipes you are dealing with?

Table No. 15: Which brand of plumbing pipes other than Ashirvad Pipes you are dealing with?

Serial No. Brand No. of respondents Percentage (%)

1 Supreme 77 48

2 Prime 12 08

3 Precision 5 03

4 Ajay 14 09

5 Astral 9 06

6 Prince 18 11

7 Other 24 15

Total 159 100

Analysis: From the above table, it can be seen that 48% (77 in no.) respondents deal with

Supreme brand of plumbing pipes, 08% (12 in no.) respondent’s deals with Prime brand, 03% (5

in no.) respondent’s deals with Precision brand, 09% (14 in no.) respondent’s deals with Ajay,

06% (9 in no.) respondent’s deals with Astral brand, 11% (18 in no.) respondent’s deals with

Prince brand and the rest of the market is with other miscellaneous brand that is 15%(24 in no.)

39
 Brands sold by the respondents

15.00%
Supreme
11.00% 48.00% Prime
Precision
6.00%
Ajay
9.00% Astral
8.00% Prince
Other

3.00%

Fig 15: Brand which the respondents are dealing with other than Ashirvad pipes

Interpretation: From the above figure, it can be interpreted that half of the respondents are

using supreme brand of plumbing pipes and rest half of them are engaged with different brand

such as Prime, Precision, Ajay, Astral, Prince and other miscellaneous brands.

40
Q.16 Reason for dealing with other Brand

Table No. 16: Reason for dealing with other Brand

Serial No. Reasons No. of respondents Percentage (%)

1 Price 17 25
2 Quality 16 23
3 Credit Facility 5 07
4 Other 31 45
Total 69 100

Analysis: From the above table, it can be seen that 25% respondents are dealing with other

brand pipes just because of price factor, 23% respondents are for the quality purpose, 07%

respondents are for credit facility and 45% respondents are for other factor.

Dealing with other brand

50.00% 45.00%

40.00%

30.00% 25.00% 23.00%

Reasons for dealing with other
20.00% brand
7.00%
10.00%

0.00%
Price Quality Credit Other
facility

Fig 16: Reasons for dealing with other brand

Interpretation: From the above figure, it can be interpreted that more than half of the

respondents are dealing with other brand for their different reasons.

41
Q.17 Rating of Ashirvad pipes

Table No. 17: Rating of Ashirvad pipes

Serial No. Category No. of respondents Percentage (%)

1 Excellent 9 19
2 Good 31 66
3 Average 5 11
4 Poor 2 04
5 Very poor 0 0
Total 47 100

Analysis: From the above table, it can be seen that 19% respondent rated Ashirvad pipes as

excellent, 66% respondents rated as good, 11% respondents rates as average and 04%

respondents as very poor.

Rate of Ashirvad Pipes

80% 66%

60%

40% Rate of Ashirvad Pipes

19%
20% 11%
4% 0%
0%
Excellent Good Average Poor Very Poor

Fig 17: Rating given by the respondents

Interpretation: From the above figure, it can be interpreted that more than half of the

respondents rates Ashirvad Pipes as good in the experience with the company and products.

42
Q.18 Do you ever faced any problem with the company

Table No. 18: Do you ever faced any problem with the company

Serial No. Response No. of respondents Percentage (%)

1 Yes 2 04

2 No 45 96

Total 47 100

Analysis: From the above table, it can be seen that 96% (96 in no.) respondents are happy with
the company but only 04% (2 in no.) respondents facing problems with the company.

Problem faced by respondents

4.26%

Yes
No

95.74%

Fig 18: Problem faced by respondents from the company

Interpretation: From the above figure, it can be interpreted that maximum all of the respondents

are satisfied with the company.

43
 CHAPTER-4
SUMMARY OF FINDINGS

44
 FINDINGS

1. From table no.1, it can be seen that 98% respondents are aware about Ashirvad Pipes and

only 2% respondents are unaware of Ashirvad Pipes.

2. From table no.2, it can be seen that 47% respondents are selling/using the Ashirvad Pipes and

rest 53% respondents are not selling/using the Ashirvad Pipes.

3. From table no.3, it can be seen that 56% of respondents are dealing with CPVC pipes, 29%

respondents are dealing with uPVC and 15% respondents are deals with both SWR Pushfit

and SWR Solfit.

4. From table no.4, it can be seen that 11% of the respondents became aware of Ashirvad Pipes

through Advertisements, 49% are through Sales Representatives, 35% respondents became

aware through Plumber/Architect/Builder and 05% of the respondents became aware through

Friends and Family.

5. From table no.5, it can be seen that 2% of respondents are dealing with Ashirvad Pipes with

the duration of less than 1 year, 26% of respondents are dealing with the duration of 1-3

years, 34% respondents are been from last 4-7 years, 19% respondents are dealing for more

than 8-10 years and 19% of respondents are dealing more than 10 years with Ashirvad Pipes.

6. From table no.6, it can be seen that 81% of respondents are dealing with Ashirvad pipes

because of the quality, 4% of respondents are for Promotional Scheme, and 4% respondents

are for Company Policy and remaining 11% respondents are for margin of the products.

7. From table no.7, it can be seen that 9% respondents are thought that the margins of Ashirvad

Pipes are very high, 36% respondents think the margins are high, 55% respondents think that

margins are average.

45
8. From table no.8, it can be seen that 7% respondents prefer Ashirvad Pipes at very high, 36%

of respondents prefer at high level, 55% respondents who prefer at an Average and 2%

respondents prefer low.

9. From table no.9, it can be seen that 72% dealer recommends their customer for Ashirvad

Pipes and 28% of dealer are didn’t recommend Ashirvad pipes to their customers.

10. From table no.10, it can be seen that 10% respondents acquire Ashirvad Pipes very

frequently, 51% respondents are frequently acquired, 30% respondents acquire often

Ashirvad pipes, and 9% respondents acquire sometimes Ashirvad pipes.

11. From table no.11, it can be seen that 100% respondents get their delivery within 1-2 days

after their respective orders of Ashirvad Pipes.

12. From table no.12, it can be seen that 7% respondents are highly satisfied with the credit

facility, 80% respondents are satisfied, and 7% respondents are neither satisfied nor

dissatisfied, 4% respondents are dissatisfied and 2% respondents are highly dissatisfied with

the credit facility.

13. From table no.13, it can be seen that 34% respondents are highly agreed regarding the

qualities of pipes as compare to other pipes, 58% of respondents are agreeing, 06% of

respondents are neither agree nor disagree, 02% of respondents are disagreeing.

14. From table no.14, it can be seen that 96% respondents are dealing with other pipes company

as well as only 04% of respondents are dealing with only Ashirvad pipes.

46
15. From table no.15., it can be seen that 48% (77 in no.) respondents deal with Supreme brand

of plumbing pipes, 08% (12 in no.) respondent’s deals with Prime brand, 03% (5 in no.)

respondent’s deals with Precision brand, 09% (14 in no.) respondent’s deals with Ajay, 06%

(9 in no.) respondent’s deals with Astral brand, 11% (18 in no.) respondent’s deals with

Prince brand and the rest of the market is with other miscellaneous brand that is 15%(24 in

no.).

16. From table no.16, it can be seen that 25% respondents are dealing with Ashirvad pipes just

because of price factor, 23% respondents are for the quality purpose, 07% respondents are for

credit facility and 45% respondents are for other factor.

17. From table no.17, it can be seen that 19% respondent rated Ashirvad pipes as excellent, 66%

respondents rated as good, 11% respondents rates as average and 04% respondents as very

poor.

18. From table no.18, it can be seen that 96% (96 in no.) respondents are satisfied with the

company but only 04% (2 in no.) respondents facing problems with the company.

47
 Chapter- 5

SUGGESTIONS
&
CONCLUSION

48
 CHAPTER 5

SUGGESTIONS & CONCLUSION

Suggestions:

1. To promote the product through advertisements by using print media and visual media.

2. Need to enhance their promotional scheme to acquire more customers.

3. The margin provided should be reasonable.

4. The organization can improve the credit facility given to their customer.

5. The organization should train their distributors from time to time to enrich the product

information for the dealer or customers.

6. Organization should encourage plumbers to recommend their brand and they should hold

frequent meeting with the plumbers.

7. More distributors should be placed where the demand of the product is high.

49
 Conclusion:

The present scenario indicates that Ashirvad Pipes Private Limited is familiar to 98% of

the respondents. On the basis of the data collected from the survey conducted, the market share

of the company revealed to be only 47%. On the top of that, only 47 respondents sell CPVC

category of plumbing pipes, only 24 respondents sell UPVC and 13 respondents sell both SWR-

Solfit as well as SWR-Pushfit categories. The sale representative plays an important role in the

awareness of the Ashirvad Pipes. Maximum of the respondents are dealing with the company for

more than 4 years and majority of the customers prefer Ashirvad Pipes because of the Quality

and demand.

From the survey it has come to notice that Supreme is giving a high competition to

Ashirvad Pipes; also the presence of other companies such as Prince, Precision, Ajay and other

brands can also be considered as a factor. Because of the other factors such as demand which

varies from place to place, awareness among the public, the product has been used continuously

from generation to generation. Measures such as lack of sufficient promotion, marketing

activities, lack of frequent meetings with plumbers, and the training and enrichment of product

information are the reasons attributed to the situation which will help to enhance growth in

Ashirvad Pipes

Thus, it can be concluded that there is no doubt regarding the quality of the products of the

company; however effective and efficient measures should be undertaken at the earliest to

capture a larger chunk of the market without losing any further ground.

50
BIBLIOGRAPHY

51
 BIBLOGRAPHY

Books:
 Kotler, Philip & Keller, Kevin Lane (15th Edition, 2017), Marketing Management,
Noida, India: Pearson India Education Services Pvt. Ltd.

 Kothari, C.R.: Research Methodology, Second Revised Edition, Published by New

Age International (P) Limited, Publishers, 4835/25 N Ansari Road, Daryaganj, New

Delhi- 110002, 2009.

Websites:

 http://www.ashirvad.com

52
ANNEXURE

53
Questionnaire
Respected Sir/Madam

I am student of MBA 4th semester of NERIM Group of Institution,

Guwahati under Dibrugarh University as a part of our MBA curriculum we are undergoing a
project titled “A STUDY ON MARKET POTENTIAL OF ASHIRVAD PIPES PRIVATE
LIMITED AND ITS FURTHER GROWING PLAN WITH REFERENCE TO GUWAHATI
METROPOLITAN AREA” for this I am conducting a survey.
So I would like you to kindly give some of your precious time and answer
the questions listed below. Responses provided would be kept confidential and will be used for
academic purpose only.

Thanks for cooperating.

Deep Jyoti Nath

PERSONAL DETAILS:
Name of the Establishment: ………………………………………………………………………..
………………………………………………………………………………………………………
Address: ……………………………………………………………………………………………
…………………………………………………………………………………………………
Name of the Respondent: ………………………………………………………………………….

Gender: Male Female Age: ………………………………

Contact no. …………………………………………………..

QUESTIONS:

1) Are you aware with Ashirvad Pipes?

(a) Yes (b) No
2) Do you sell/use Ashirvad Pipes?
(a) Yes (b) No
If yes, then which category of pipes do you sell/use?
(a) CPVC (b) UPVC

54
 (c) SWR- Pushfit (d) SWR-Solfit
3) How you came to know about Ashirvad Pipes?
(a) Advertisement (b) Sales Representatives
(c) Plumber/Architect/Builder (d) Friends and Family
4) How long you’ve dealing with Ashirvad pipes?
(a) Less than 1yr (b) 1-3yrs
(c) 4-7yrs (d) 8- 10 yrs (e) Above 10 yrs

5) Which factors enables you to be the dealer of Ashirvad pipes?

(a) Promotional Scheme (b) Quality
(c) Company Policy (d) Margin

6) What do you feel about the price of Ashirvad Pipes?

(a) Very High (c) High
(b) Average (d) Low
7) How much customers prefer Ashirvad pipes as compare to other brand?
(a) Very high (b) High
(c) Average (d) Low (e) Very Low
8) Do you recommend Ashirvad Pipes to your customer?
(a) Yes (b) No
If No, specify the reason
…………………………………………………………………………………………
………………………………..
9) How frequently you acquire Ashirvad Pipes?
(a) Very frequently (b) Frequently
(c) Often (d) Sometimes
(e) Rarely
10) How much time it takes for delivery after ordering?
(a) 1-2 days (b) 2-4 days
(c) 2-7 days (d) more than a week

55
11) How do you rate credit facility provided by Ashirvad Pipes?
(a) Highly satisfied (b) Satisfied
(c) Neither satisfied nor dissatisfied (d) Dissatisfied
(e) Highly dissatisfied

12) The qualities of the Ashirvad Pipes are better than other brands?
(a) Highly agree (b) Agree
(c) Neither agree nor disagree (d) Disagree
(e) Highly disagree

13) Are you dealing with other pipes company?

(a) Yes (b) No
If yes, specify
…………………………………………………………………………………………
………………………….
14) What is the reason for selling/using the product of the above brand?
(a) Price (b) Quality (c) Credit Facility (d) Other
15) How do you rate Ashirvad Pipes?
(a) Excellent (b) Good
(c) Average (d) Poor (e) Very Poor
16) Have you ever faced any problems with the company?
(a) Yes (b) No
If yes, then specify
…………………………………………………………………………………………
………………………………………………….
17) Any suggestions you would like to give?
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………

56