Magueriano, Thea Andrea C.

Mamauag, John Mark B.

Rosales, Bea Nicole C.

Sison, Rose Amihan R.

12 - HUMSS

English PETA: Group concept paper

Topic: How TV commercials of beauty products construct the idea of a “Beautiful

Woman”

Advertisers have always used beautiful women as the model of their beauty

products and because of this, women tries to imitate the type of beauty they see on

commercials. The most common attributes that they flaunt on commercials includes big

eyes, full lips, flawless skin, high cheek bone and sharp jaw lines. These agencies also

makes their commercials in beauty products as a tool that will help women became

beautiful like their models yet, there are still other products thats shows different kinds

of beauty. They expose that beauty doesn't mean to be slim and white skinned, they

represent the different kinds of beauty in all parts of the world to make women realize

that everyone are beautiful in their own way.

These commercials such as Dove, shows that being unique means being

beautiful in your own way. It increases one’ s self esteem and boosts one’s positivism
towards life. It also helps them to accept who they are no matter how dark, how pale

their skin might be, how short or gigantic they might be or even on how small or big their

eyes are. These commercials uplifts women to be attractive on their own ways and

flaunt their beauties without trying to cover up their flaws. These type of commercials

also instill the thought that women and even me pn are human beings made by God

therefore has his or her own beauty. On the flip side, some beauty commercials doesn’t

abide by what the world thinks about how people should look at how beauty works and

intead drags the idea that their beauty product would enhance a person’s appearance.

Sadly, some people abides by this thinking which makes them buy their products and

sometimes fools themselves thinking that these products is making them beautiful.

Some people even go to great lengths that they buy tons of supplements to make them

thinner, when they see the results, kost of the time they would want to get thinner and

thinner, then later on would result to Anorexia. This proves that media does not only

affect a person’s physical attributes but also her mental health.

In conclusion, our project wants to serve as an inspiration to women all over the

world who feels unconfident about their selves, intimidated by others and unsure if she

is accepted by the society. To discuss female empowerment in advertising in today’s

world. To try and break the misconceptions on women, beauty and what is acceptable

as beautiful. That maybe will be able to change such standards set by companies and

the society. Be able to modify advertising, promote development; diversity and the

transition of beauty and people across through time. As advertisements influence social

decisions.