Project Synopsis

Digital Marketing In Education Sector/Tab Learning Initiatives

Submitted in Partial Fulfillment of the Requirements of AIMA for the award of the Degree of
PGDM

by

Mr. Rahul Pisipati

Registration No.
B21720551
SIES College of Management Studies

SIES College of Management Studies

Sri Chandrasekarendra Saraswati Vidyapuram,
Plot 1-E, Sector V,
Nerul, Navi Mumbai – 400706 Maharashtra

2017-19

Under The Guidance of

Dr. (Prof.) Sandeep Bhanot
BE (Electronics), MMS, NET, Ph.D. (Management)
 Digital Marketing In Education Sector/Tab Learning Initiatives

Introduction:
“You have to learn the rules of the game. And then you have to play better than anyone else.” -
Albert Einstein
Since childhood we have been gaming all our life. Be it scrabble, cop-thief, monopoly,
charades etc, it’s through these games that we have learnt many basic concepts of life. Scrabble
helps to improve our vocabulary, monopoly helps us in understanding how business works and
how we use our money, charades bring out the inner actor among us and so on and so for.

Educational technology is "the study and ethical practice of facilitating learning and improving
performance by creating, using, and managing appropriate technological processes and
resources".
Educational technology is the use of both physical hardware and educational theoretic. It
encompasses several domains including learning theory, computer-based training, online
learning, and where mobile technologies are used, m-learning.

Modern electronic educational technology is an important part of society today. Educational

technology encompasses e-learning, instructional technology, information and communication
technology (ICT) in education, Ed Tech, learning technology, multimedia learning, technology-
enhanced learning (TEL), computer-based instruction (CBI), computer managed instruction,
computer-based training (CBT), computer-assisted instruction or computer-aided instruction
(CAI), internet-based training (IBT), flexible learning, web-based training (WBT), online
education, digital educational collaboration, distributed learning, computer-mediated
communication, cyber-learning, and multi-modal instruction, virtual education, personal learning
environments, networked learning, virtual learning environments (VLE) (which are also called
learning platforms), m-learning, ubiquitous learning and digital education.
Each of these numerous terms has had its advocates, who point up potential distinctive
features. However, many terms and concepts in educational technology have been defined
nebulously; for example, Fiedler's review of the literature found a complete lack agreement of
the components of a personal learning environment. Moreover, Moore saw these terminologies
as emphasizing particular features such as digitization approaches, components or delivery
methods rather than being fundamentally dissimilar in concept or principle.] For example, m-
learning emphasizes mobility, which allows for altered timing, location, accessibility and context
of learning; nevertheless, its purpose and conceptual principles are those of educational
technology.
Purpose of the study:
The purpose of this project is to understand the concept of Digital Marketing / Tab
Learning Initiatives in education sector and how it can be adopted by organizations.

Objective:
1. To understand the concept of Digital Marketing.
2. The working of Digital Marketing.
3. How it can be and should be adopted by organization.
4. Benefits of introducing Tab Learning Initiatives in education sector.
5. How does it hep in improving the productivity of an employee.

Key Questions:
1. What is Digital Marketing?
2. What is the process involved in introducing digital marketing in education sector?
3. How can it be used in the education sector in today’s scenario?
4. How does it benefit the employees?
5. How does it help the organization?

Formulation of Hypothesis:
H0: Digital Marketing strategies have no significant effect on education sector.

H1: Digital Marketing strategies have a significant effect on education sector.

Methodology
Research Design: Descriptive Research will be conducted.
Sampling Design: Simple random sampling will be used to select employees from
independent firms throughout with a sample size of approximately 50-100
Data collection: First, secondary data will be collected using articles and research papers
from the net and later primary data will be obtained by conducting interviews of prospective
employees.
References:
https://www.theewf.org/uploads/article/Tablets_in_Your_School.

blogs.worldbank.org/edutech/tablets-education

https://www.researchgate.net/.../310452703_Tablet_Use_in_Schools_Impact_Affordanc...

https://telecomtalk.info › Mobiles & Tablets

Proposed Contents:

1) Introduction and Overview.

2) Literature Review.
3) Company Profile.
4) Methodology.
5) Data collection and analysis

6) Observations and finding.

7) Suggestions and recommendations.
8) Limitation & scope
9) Conclusion
10) Questionnaire
11) References