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PAPER PHARMACEUTICAL MANAGEMENT

By :

Name : Nurlinda

SRN : 3351181478

Class :B

DEPARTMENT OF PHARMACY

UNIVERSITY OF JENDRAL ACHMAD YANI

CIMAHI

2019
The pharmacy is one of the business opportunity and certainly in
search by audience. There are many different types of disease the usual
daily attacked the society that certainly requires the handling of drugs. A
wide range of generic drugs which are commonly available at pharmacies
will make it easier for someone to address the complaints of illnesses they
suffered. This is why we need to be more thoroughly and understand the
marketing strategies of the drug at the pharmacy to always generate
maximal turnover. Because all forms of businesses, be it in the form of small
businesses as well as businesses in a larger scale will remain vulnerable
impacted by failure, due to various factors of the failure of the attempt there
is everywhere and can happen anytime.

Be it pharmacy or other type of business that tend to and will


experience failure, you should immediately find out about how to overcome
failure in entrepreneurship. Because often there are times when a complete
pharmacy experience decreased turnover and deserted the buyer.
Whatever factors cause, you should still know like where the fix, right? It is
not easy to maintain a stable turnover or rising every month, but not
impossible.

These are things that need to be done to increase turnover at the


Pharmacy :

1. Create a Logo and name


Pharmacies that has a unique name and logo and the
difference will be easier on recalls and sought after than regular
pharmacies using the usual name or market. Because if your
pharmacy's name is quite unique, then there will be difficult for
consumers to find it.
2. The Best Service
When starting a business, surely we have to know the correct
term that States that the buyer is King, right? Yes, sniper in strategy
and increase the turnover of a pharmacy is to "steal" the hearts of
buyers. Although the medicines that you offer will always be the
same as the other pharmacies, however if your service
unsatisfactory, then the customer will always come back to your
pharmacy.
3. Control the availability of a remedy
The drugs are often in public or buy must still be available at
your pharmacy. At least not to the buyer was often disappointed that
the stock of the drug you're always exhausted and empty. No need
to menyetok drugs in an incredible amount of much, but you have to
remain careful and aware if there are several daily drugs thinning or
even in-stock is up.
4. Location of the Pharmacy
The pharmacy located on the roadside would be easier on
kenali dan terjangka than a pharmacy that much is inside the housing
complex. On one side you will get customers from outside your
neighborhood pharmacy if you are on the side of the road. Don't ever
underestimate the management of a business, as an opportunity to
get a great turnover is to do a good business management including
a pharmacy. The more good management to manage them, then
growing and take the turnover of the pharmacies.
5. Established Cooperation
Usually a person will be more "believe" If the pharmacy is one
of the pharmacies in the recommend by the medical team including
doctors. The presence of these same working relationship then there
would be some advantage in getting by both parties, where the
doctor aka get a stock of medicines and pharmacy maendapatkan
visitors are a result of the recommendation of the medical team.
Establish the existence of partners is also one of the basic principles
in how to start a business from scratch.
6. Optimize Your Promotions
Use some ordinary media used in the promotion as online media as
well as offline media. The community will know more if you promote
your dispensary to the maximum. Even some social media service is
also a powerful medium in doing promotion. For example, for a drug
used for the treatment of OTC swamedikasi we can provide a shuttle
service free medicines that can make it easier for its customers to
order the medication they need when it didn't get to visit the
pharmacy.
7. Use Accounting Application
With increased turnover in addition to benefit, also provides
new financial bookkeeping problems your business increasingly
accumulate. For this problem you can use Accounting application
which allows you to compose your financial bookkeeping. Application
of Accounting Journal can help manage Your business management
to accurately and quickly.
8. Control Sales
Try pnjualan your pharmacies products carefully for a few
months later. If there is some type or brand drugs that deportment is
not at all then you should take notes and do not need to add to the
in-stock again in the future. This control is very important so that you
know what types of drugs which should not be discharged in your
pharmacies. Or type of medication daily which is always needed by
the community.
9. The Offer Best Medicine
The consumer has the right to choose the best medicine for his
recovery. And it is appropriate that as the owner or keeper of the
pharmacy to give an overview and various types of alternative
medicine from the drug they ask that the subject of comparison for
consumers. Because no one wants to consume the drug
continuously without significant fruition.
10. Observe The Management Advantage
In the early months, do not back the spending advantage that
you get to buy the stock of a new drug. At least set aside some
percent of the gains in may not always be exhausted in vain. Even
the drug sticks with absolutely no mannerisms can return you sell
with turnover without raising the selling price for profit.
11. Online media
Besides just oriented with sales through shops, use online
media to market your pharmacy products, this very powerful way to
increase your sales turnover of a pharmacy other than just relying on
sales from souvenir.
12. Check The Expire Date
Never underestimate the expiration date of the medicines that
you save and perjual traded in your pharmacies. You certainly don't
want to deal with law enforcement authorities if found memperjual
traded drugs that have passed the due date is not secure? Now
therefore, the priority is always the safety of the buyer. Put the stock
of drugs that are already not worth sharing and replace it with a new
one.
13. The Expansion Of Networking
You can make the partners to cooperate was not limited to
those who are to cultivate the health world course. You can still work
together with various backgrounds that can expand your partnership
network. Because ill never look at age, gender, place and time.
Medication is often needed when someone complained about the
pain of any type. the existence of a direct promotion of Word of mouth
is a destination not directly from the expanding network of
partnerships.

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