Cehia Evoluția indicelui armonizat al prețurilor de consum

2013 2014 2015 2016 2017 2018

Băuturi alcoolice, tutun și narcotice 3.7 2.7 4.6 4.4 1.7 3
Băuturi alcoolice 3.5 1.9 1.2 3.5 -0.1 2.4
Vin 2.1 3.4 -1.5 1.5 0.7 1.4
Bere 4.2 0.9 0.6 3.9 -1.7 2.6

The total employment generated by the beer sector in the Czech Republic provided about 76,000
jobs in 2014. This number actually declined by 4.6 percent from 2013, and this shift may be
explained by the increasing number of microbreweries and specialty beers, or more beer mixes
and ciders being consumed. In 2013 and 2014, the total consumer spending on beer within the
Czech Republic, in euros, was at 2,563,000 million euros and 2,431,000 euros respectively.
Additionally, the total brewing production increased in 2013 to 2014 from 18.7 billion euros to 19.1
billion euros. This production included all brewing companies, breweries, and microbreweries.[17] In
total, in 2016 the Czech breweries produced a record amount of beer, at 20.48 million hectoliters.
This was an increase from 2015 of 1.5 percent. Tourists consumed 750,000 hectoliters of beer in
2016, and this was an increase from 2015 of nineteen percent.[18] In 2012, beer production
accounted for 0.8 percent of nominal Gross Domestic Product, and the Czech government benefits
from taxes paid on beer. Revenue from excise duties, VAT tax, and income tax in 2012 was about
28,506 million Czech korunas.[1

th over forty industrial breweries and seventy small and medium sized family breweries in the
Czech Republic, beer is one of the most important and well known exports in the Czech
Republic.[11] In 2016, approximately 3.68 million hectoliters of beer was exported within the
European Union.[12] As of 2017, the Czech Republic was number ten in the world’s top beer
exports, with an export amount of 273.9 million dollars in exports and 1.9 percent of the world’s
total beer exports. Within the European Union, the Czech Republic was ranked as the seventh
largest producer.[13]
Forty percent of beer in the Czech Republic is exported to Germany, Slovakia, Sweden, England,
and Russia.[11] Additionally, Czech exports to China doubled from 2014 to 2015, and 0.65 of 3.65
million hectoliters of beer was exported to China.[14] In 2015, Slovakia imported 1,108 thousand
hectoliters of beer and Germany imported 900 thousand hectoliters.[15] There has been a steady
decrease in beer consumption within the Czech Republic, but breweries have noted an increase
in their production due to rising international interest in Czech beer.
Exports are especially important for Czech breweries, as consumption in the Czech Republic has
decreased by about five liters per person. CEO of Staropramen, Petr Kovařík, speculates this is
due to a smoking ban in the Czech Republic.[16]

Cehia Vodka Vin roșu Vin alb Bere

(EUR) (1 l) (0.75 l) (0.75 l) (1 l)
2013 10.72 2.02 1.92 1.56
2014 9.99 2.05 1.95 1.49
2015 10.23 3.57 3.39 1.54

2013 2014 2015 2016 2017

Cheltuieli Cheltuieli Cheltuieli Cheltuieli Cheltuieli Cheltuieli Cheltuiel Cheltuieli Cheltuieli Cheltuieli
Cehia
(% din nominale (% din nominale (% din nominale i (% nominale (% din nominale
PIB) (EUR) PIB) (EUR) PIB) (EUR) din PIB) (EUR) PIB) (EUR)
Produse alcoolice 1.8 2,859 1.8 2,758 1.8 2,880 1.7 2,954 1.6 3,108
Cheltuieli cu consumul final 69.6 109,740 67.8 106,145 67.8 111,269 66.3 116,940 66.7 127,732

Cehia 2016 2017 2018

Total 10,553,843 10,578,820 10,610,055
< 15 ani 1,623,716 1,647,275 1,670,677
15-17 ani 272,131 273,676 278,213
18-64 ani 6,725,584 6,668,947 6,620,982
>65 ani 1,932,412 1,988,922 2,040,183

ut according to the new 2018 WHO report on world alcohol consumption, the
average Czech drank 14.4 liters of pure alcohol per year from 2015-17 – –
good enough for third-highest in the world, behind only Moldova (15.2
liters) and Lithuania (15 liters).
That number includes a 12.9 liters of recorded alcohol consumption (official
sales), and 1.5 liters of unrecorded consumption, empirical data that might
include things like homemade slivovice.

The average Czech man (aged 15+) drank a whopping 26.9 liters of pure
alcohol in 2016, while the average Czech woman recorded a mere 9.3
liters.

61.6% of Czech men reported instances of heavy drinking (60 grams of

pure alcohol, roughly 6 small alcoholic drinks, in a single sitting) in 2016,
compared to 23.6% of the females population.

Evaluating the past three decades, alcohol consumption is slightly down in

the country since reaching a high of 14.8 liters per person in 1992. Beer
and spirits consumption have both slightly decreased in the Czech
Republic over that time, while consumption of wine is on a clear upswing.

Campionii absoluti la consumul de bere sunt cehii, cu peste

150 de litri de persoana pe an, aproape dublu fata de
cantitatea de bere bauta in SUA, se arata intr-un studiu
publicat de revista Alcohol Research Health, informeaza
MoneyLine.ro.

Unul dintre motive este faptul ca in Cehia, varsta legala care

permite consumul de alcool nu depaseste 18 ani, in cazul berii fiind
chiar 16 ani, spre deosebire de SUA, unde varsta minima legala
pentru consumul de alcool este de 21 de ani.

Potrivit aceluiasi studiu, 94% din cehii in varsta de 15 ani se

declara bautori de alcool, 94% din acestia declarand ca au baut
bere de cel putin trei ori in ultima luna. Nici danezii nu se lasa mai
prejos cand vine vorba de bere, 96% din populatia daneza de 15
ani recunoscandu-se a fi consumatore de alcool. Danezii sunt
urmati de britanici, cu 91%, si de irlandezi, cu 89%.

Measures on the decreasing of accessibility Sale is allowed ƒ Specialized shops ƒ Specialized

departments of hypermarkets, foodstuffs shops ƒ Pubs, restaurants, hotels, hostels, exception
- facilities determined for youth younger 18 years of age Municipalities ƒ Are allowed to create
their own decrees on consumption of alcoholic drinks (places, days, hours, …)

Forbidden is ƒ To sell toys resembling to alcoholic drinks ƒ To sell alcohol drinks to youths
younger than 18 years of age ƒ To persons who are obviously under the influence of alcohol
or any other drug ƒ To sell alcohol in schools, hospitals ƒ To sell alcohol during sport events
(only beer with low amount of alcohol is allowed to be sold) ƒ All forms of sale if the age of
buyer can not be verified (vending machines etc.)

Act No. 40/1995 Coll., on advertisement control § 4 alcoholic drinks - Advertisement on

alcoholic drinks must not ƒ Encourage abuse of alcoholic drinks or judge negatively or
ironically the abstinence or moderate drinking ƒ Be focused on youths younger than 18 years
of age, these (or persons looking to be of this age) also must not be pictured drinking AD ƒ To
use tools and practices successful in addressing youth younger than 18 years of age ƒ To link
drinking of AD with higher performances or with driving ƒ To create impression that drinking
of AD increases sexual or societal success ƒ To claim that spirit in a drink have some curative,
stimulating or calming qualities and impacts or that it is a tool for personal problem solving ƒ
To stress the alcohol content as a positive quality of a drink

ajority of all beer brewed in the Czech Republic is pilsener lager. Czech beers vary in colour from
pale (Světlé), through amber (Polotmavé) and dark (Tmavé) to black (Černé) and in strength
from 3–9% ABV. Top fermented wheat beer (Pšeničné pivo) is also available.
In Czech Republic, it is still customary to label the strength of beer by the so-called degree scale
(in Czech: Stupňovitost). It is expressed as a weight percentage of sucrose and is used to
indicate the percent by weight of extract (sucrose) in a solution. So, the 12° beer has 12% of
these substances dissolved in water. A 10 degree beer is about 4% percent alcohol by volume, a
12 degree is about 5% and 16 degree is about 6.5%.[8]
According to Czech law, categories of beer, regardless of colour or style, are:
 lehké – a "light" beer brewed below 8° Balling and with less than 130kJ per 100ml
 výčepní – a "draught" beer, though it can be bottled, brewed between 8° and 10°
 ležák – a "lager" beer, brewed between 11° and 12.99°
 speciál – a "special" beer, brewed above 13°[9]
Originally, Pilsner was a specific term for beers brewed in Plzeň (with Pilsner Urquell being
registered as a trademark by the first brewery). The term has come to mean any pale, hoppy
lager as a result of imitations of the original beer, especially in Germany where the style is
common.

able 1: Economic impact of beer in Czech Republic (2013-2014) Czech Republic 2013 2014
% Change Total number of jobs 79,952 76,282 -4.6 % Value-added (million Euro) 1,404 1,354
-3.6 % Government revenues (million Euro) 931 887 -4.7 %

Table 2: Basic characteristics of the Czech Republic brewing sector (2013-2014) Czech
Republic 2013 2014 Total production (in hectolitres) 18,690,000 19,129,000 Brewing
companies 289 322 Breweries (including microbreweries) 308 338 Microbreweries 207 238

Table 3: Basic characteristics beer market (2013-2014) Czech Republic 2013 2014 Total
consumption in hectolitres 15,798,000 15,768,000 Total consumer spending (in million Euro)
2,563 2,431 Consumption of beer per capita (in litres) 144.0 144.0 Beer consumption on-trade
(hospitality) 41% 41% Beer consumption off-trade (retail) 59% 59% Average consumer price
in on-trade (1 litre, including taxes) (in Euro) 2.26 2.15 Average consumer price in off-trade (1
litre, including taxes) (in Euro) 1.18 1.12

Table 4: Government revenues (2013-2014) Czech Republic 2013 2014 % Change Excise
duties (million Euro) 179 167 -6.8 % VAT (on-trade) (million Euro) 254 241 -5.2 % VAT (off-
trade) (million Euro) 190 181 -5.2 % Income tax, payroll tax and social security revenues
(brewing companies) (million Euro) 49 54 10 % Income tax, payroll tax and social security
revenues (other sectors) (million Euro) 256 244 -4.4 % Total government revenues (million
Euro) 928 887 -4.5 %

he significance of beer is openly acknowledged. The Center of Public

Opinion Research (CVVM), which has been doing a study since 2004, said
in a press release:
“Concerning beer, the largest section of Czech men and women think it is a
part of Czech culture and tradition, that the drinking of beer belongs to the
inhabitants of the Czech lands and that it is something we can be proud of.”

Though beer may rule people’s hearts and to some extent livers, wine and
spirits have their place too. The methanol poisonings in 2012, when two
men provided spirits containing methanol to roadside vendors, witnessed a
halt, though such concerns would appear to be at an end. Fruit brandies
are part of the history and the number of distilleries has risen according to
the Union of Distillers of the Czech Republic, yet the consumption of hard
liquor has been slightly declining from 1992 to 2010, which was before the
scandal.

Czech Beer Festival (Český pivní festival) is the biggest beer festival in the Czech Republic,
held for 17 days every year in May in Prague.[1] The festival features around 120
different beers,[2] including 70 Czech brands and other foreign brews, including those from the
United States or United Kingdom, with up to 10,000 seating capacity and service provide around
200 girls and boys dressed in Czech traditional costumes.[3][4]
British newspaper The Financial Times ranked the festival to be among 40 global events that you
should visit in 2012.[5] Formerly, visitors used a special currency, the Tolar, to pay for beer and
food at the festival.[1] Now it is a magnetic card, to which visitors can load any amount of cash.
The first smaller version of Czech Beer Festival outside the country was held in September 2010
in Frankfurt, the next year has spread also to Berlin and Moscow. The largest was in Moscow in
the VDNKh park, with a capacity of 10,000 seats.[6] In 2013 also debuted in Chicagoand New
York.[7]

This year’s popular Pilsner Fest is again scheduled for early October to coincide with the day the famous Pilsen
lager came into being. “Pilsner” was first brewed by Bavarian brewer Josef Groll on 5 October 1842. The festival’s
vast programme will occupy two stages. The stage in the lower section will focus on a look back in history, showing
traditional brewing crafts that visitors will get to try out – even in period costume if they wish. The musical headliner
is Čechomor, who will perform with backing from a symphony orchestra.

A tent representing the brand today will be located in the upper section of the venue. The greatest draw will be the
international finals of the Pilsner Urquell Master Bartender contest. Mandrage, Kryštof, Sunshine, Firkin and the
winner of the “Urquell of Talents” contest will be among the bands to play here. The organisers will brew over 250
hectolitres of beer and bake beer dough pretzels and barley malt bread especially for festival goers.

Brewery tours during Pilsner Fest

Visitors can look forward to a more varied and extensive tour of the Pilsner Urquell brewery during the Pilsner Fest.
An entirely new route will be opened that will lead visitors to the cooper’s shop to learn more about this nearly
forgotten craft. This is followed by a visit to the brewery cellars, where visitors can look forward to a small theatre
performance and a sampling of Pilsner Urquell tapped directly from oak lager barrels.