Registration Form

1. Name of the Student: PRAVEEN H J

2. University Roll Number: 17OTCMD026

3. Name of the College: Indian Institute of Plantation Management, Bangalore

4. Name of the Organization/Company: Marvin foods.

5. Name and details of Co-Guide in the Organization/Company:

Marvin M. Schwan
No.130, 1st Floor ,10th Cross
Govindarajnagar
Chennappa Industrial Estate,
Kamakshipalya,Office, Bangalore
Karnataka 560079

6. Proposed Project Work area: Marketing

7. Proposed Project Work topic: AStudy on Brand Awareness of Marvin food Products.

8. Brief note on Topic:

Brand awareness is the probability that consumers are familiar about the life and availability of
the product. It is the degree to which consumers precisely associate the brand with the specific
product. Brand awareness includes both brand recognition as well as brand recall. Brand
recognition is the ability of consumer to recognize prior knowledge of brand when they are asked
questions about that brand or when they are shown that specific brand, i.e., the consumers can
clearly differentiate the brand as having being earlier noticed or heard. While brand recall is the
potential of customer to recover a brand from his memory when given the product class/category,
needs satisfied by that category or buying scenario as a signal.
Student’s Signature:

Approved or Disapproved If it is disapproved, the reasons for revision

……………………………………………………………………………………………………..

Faculty Guide’s Signature with date

 “A Study on Brand Awareness of Marvin food Products”

Dissertation submitted in partial fulfilment of the requirements for the award of the
Degree of

MASTER OF BUSINESS ADMINISTRATION

OF
BANGALORE UNIVERSITY

By
PRAVEEN H J
17OTCMD026

Under the guidance of

Dr. S. JOHN MANO RAJ

Associate Professor, MBA

Indian Institute of Plantation Management Bangalore

Jnana Bharathi Campus, Malathalli Post, Bangalore-560056.

Bangalore University
2018-2019
 SYNOPSIS

I. TITLE OF THE PROJECT:

“A Study on Brand Awareness of Marvin food Products”.

II. NEED FOR THE STUDY:

Marvin foods producing and marketing various ready to eat foods wanting to know the
awareness level and brand image.
Today customers are facing a growing range of choice in the different brands of products
and services. They are making their choice on the basis of their perceptions of brand,
quality service and value. The impact of brand awareness is depending on the mindset of
the customer.
In the emerging knowledge based economy it has become necessary to know how much
market power lies with the brand name. The study of brand awareness is essential in
market planning. customer needs and preferences keep changing were brands ultimately
command customer loyalty.

III. STATEMENT OF THE PROBLEM:

The right to eat segment in foods category in India is growing at a faster rate marvin
foods wants to make use of this growing opportunity, However the current market
acceptance and as an emerging market to tap and what promotional strategies to be used
to exploit this growing market is not clear.

IV. OBJECTIVES OF THE STUDY:

 To know the awareness amongst the customer.

 To offer possible suggestions to create brand awareness and image, if required.

 To know how the customers respond towards the tools used by the Marvin food
industry.
V. SAMPLING:

Using Survey method to collect information from the customers of Marvin foods.

The Sample Size is 100 Customers

VI. SOURCES OF DATA :

Primary Data will be collected from selected customer in Bangalore city on random
basis.

Secondary Data: Research Journals, Company Official website.

VII. TOOLS FOR DATA COLLECTION:

Questionnaire

VIII. LIMITATIONS:

Every research is carried under some boundaries and this research is not an exception.

 Sample size of the population is limited to 100 respondents.

 The period of the study is very limited. The project is conducted within a limited
period which is not adequate to study the entire problem.
 The area covered for this study is only Bangalore city.
 It may not be possible to use all the tools available to research due to non-availability
of information and constraints.