Questionnaires on Branding

Brand Perception Questionnaire Sample:

Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________

Q1. Describe what does ‘brand’ mean to you?

____________________________________________________________

Q2. Do you buy only branded products?

a) Yes always
b) Never
c) Only when quality is important
d) Rarely

Q3. Are you a loyal customer for the products you buy?
a) Yes always. I stick to the same products.
b) Never. I keep experimenting with new products.
c) Only for quality products. Where it is a commodity, I choose the least-priced product.

Q4. Are you a price sensitive consumer?

a) Yes
b) No

Q5. Will you stick to the same product if their price is increased (and you are a loyal customer to the
product)?
a) Up to a certain limit in price increase
b) Yes, irrespective of the price increase
c) No. I may look for different products

Q6. Which of the following, according to you, help build a good brand image?
a) Quality
b) Communication strategies
c) Competitive pricing
d) Good value added services
e) Free trails and discounts
f) Others
If ‘Others’, please specify ________________________________________________

Q7. Are popular celebrities good brand ambassadors and is investing in them a good strategy?
a) Sometimes, May be
b) No, No
c) Yes, Yes
d) Rarely, Not sure

Q8. Do you use products because they are most available?

a) Yes
b) No
c) Mostly
 Questionnaires on Branding

Brand Preference Questionnaire Sample:

Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________

Q1. Does country of origin affect your product purchase decision?

a) Yes
b) No

Q2. Does association of product with a particular group of company lead to preference for such products?
a) Sometimes
b) Always
c) Never

Q3. What is your attitude towards calls from sales persons?

a) I do not entertain calls from sales persons
b) I get irritated and scold them
c) I listen to them but calmly say ‘No’
d) I look forward to such calls

Q4. Which of the following do you prefer?

a) Products from bigger companies with wider distribution
b) Products from companies with good warranty and after sales service
c) Products from local companies with better price and slightly lesser quality
d) Products belonging to companies with good brand image
e) Others
If ‘Others’, please specify _________________________________________________
Q5. Do you believe in products that are endorsed by your favourite celebrities?
a) Yes
b) No

Q6. Do you think company sponsorships help them build a stronger brand?
a) Yes
b) No

Q7. What do you think about rankings of products?

a) They are biased and influenced
b) They are fair and give a true picture
c) They are not fully reliable
d) Cant’ say

Brand Image Questionnaire Sample:

Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________

Q1. How much do you care about using brands?

a) Slightly
b) Strongly
c) Not much
d) Never
 Questionnaires on Branding

Q2. List down a few brands of the product

____________________________________________________

Q3. What is the image of our product in your mind?

Q4. Do you know our company vision?

Q5. Can you identify our logo?

Q6. How do you differentiate our products from our competitors?

Q7. Do you trust in our products?

a) Yes
b) No
c) Can’t say

Q8. Do you think our products get good word of mouth publicity?
a) Yes
b) No
c) Don’t know

Q9. Do our products align with the values and beliefs of people?
a) Yes
b) No
c) Can’t say

Q10. If no, then describe which products go against your values

Q11. Do our products provide a sense of self-esteem to you?

a) Yes
b) No
c) May be
d) Can’t say

Q12. Apart from the direct benefit of the product, what else do you look for in the product?
a) Image of the product
b) Identification with other users of the brand
c) Other ________________________________________________

Brand Loyalty Questionnaire Sample:

Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________

Q1. What is the proportion of branded to unbranded products in your house?

a) 20 : 80
b) 50 : 50
c) 60 : 40
d) Other _______________________

Q2. Do you experiment with different brands?

a) Yes
 Questionnaires on Branding
b) No
c) Sometimes

Q3. You trust our brand

a) Strongly disagree
b) Disagree
c) Neither agree not disagree
d) Agree
e) Strongly Agree

Q4. The price of our brand

a) Is as per your expectations
b) Is more than your expectations
c) Is less than your expectations
d) Can’t say

Q5. What is the quantity of the product you use in a month?

Q6. What are the sources of our product brand information?

a) Family members
b) Peers
c) TV ads
d) Point of sales
e) Website
f) Other _______________________________________________________

Q7. To what extent has the product been successful to meet your needs?
a) To the fullest extent
b) More than 80%
c) 50% – 80%
d) Less than 50%
e) Can’t say

Q8. Rank the packaging and product information of the product with 1 being the least and 5 being the
highest
a) 1
b) 2
c) 3
d) 4
e) 5

Q9. Rank the after sales service of the product, 1= least and 5 = highest
a) 1
b) 2
c) 3
d) 4
e) 5

Q10. Can you list some areas of improvement of the product?