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Chapter 4 : ERP Implementation Methodologies and Strategies
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Mary M. Dunaway (University of Arkansas)
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Introduction
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This chapter provides an overview of the various ERP imple- vendor has worked out most issues irrespective of the industry,
mentation approaches, trends across industry, and their impact and can provide a well-suited implementation. The ERP vendor
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on organizations. Astoundingly, 65% of executives believe that
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ERP systems have at least a moderate chance of hurting their experts readily available to jump start an ERP implementation.
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businesses due to the potential for implementation problems st ERP implementation encompasses the processes, activities, and
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(Dey, Clegg, & Bennett, 2010). This major concern and increas-
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tasks to implement an ERP system. The elements, variables, and
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There are several key definitions and concepts that are important
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their strategic decisions regarding how to conduct the imple- The ERP implementation strategy is a major decision for
mentation, and selects a focused path for ERP deployment. company executives and stakeholders to make. The implemen-
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Company driven implementation strategy is when a company tation strategy describes the plan for change that ensures align-
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drives the leadership and direction for how the ERP system ment with overall corporate objectives and goals (Al-Mashari &
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is implemented. Often, in order to support this type strat- Zairi, 2000). The strategy defines the organizational principles
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egy a company has an established corporate implementation and approach to executing the ERP implementation. Figure 1
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methodology that dictates how to approach their software shows key aspects to be addressed in order to sustain strategic
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implementations. A company’s software development depart- focus for the ERP implementation project.
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Figure 1 - Key Aspects of an ERP Implementation Strategy
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Project • Diagnostic view of why the ERP system is being implemented
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Project • Project schedules
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Project st
• Internal key subject matter experts
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RESOURCES
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• External consultants
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Existing
Platforms, • Legacy systems
Systems, • Interfaces, data conversion and configuration
and Data
Cost • Budget
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4.2.1 Project Drivers prepares the project team for the structure and control needed
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Project drivers are important, and many times are lost in the
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broad business requirements are fleshed out, and project work designated by the ERP implementation methodology.
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objectives are developed. Implementation methodologies Acquiring appropriate resources is one of many key decisions
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4.2.2 Project Management ces working on the implementation project can be a disaster.
The project resources contribute to assessing risks that could
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4.2.4 ERP Functional Modules 4.3 ERP Implementation Methodologies
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A company selects the ERP functional modules to implement
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based on their business process requirements. The aim is to tion method, since the risk of failure in ERP implementation is
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implement an ERP solution that will provide a strategic advan- substantial and can be a highly expensive ordeal. Typically,
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tage for the company. The ERP functional modules should fit companies will follow a specific methodology framework to
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the business processes and be transparent across organizations. deploy an ERP system. A methodology is used to structure, plan,
Integration of the business processes and functions, real-time and control the process of implementing the ERP system. The
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data, and information flow should appear seamless. Integration
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methodology may include tools, templates, specific deliver-
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capability is the most recognized reason that companies choose ables and artifacts created and completed by the ERP project
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an ERP system for implementation. team. A methodology can be thought of as the roadmap where
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the real work for the implementation begins.
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line of the ERP implementation. The implementation strategy led, or a combination of company driven and ERP vendor led. An
should address how the legacy system environment will be implementation methodology can be company driven utilizing
handled respective of the new ERP system. Data may need to internal software practices, or ERP vendor led where a designed
be converted for use in the ERP system, interfaces will possibly methodology for the implementation is used. Company driven
need to be developed to bridge data from the legacy system, implementation methodologies generally govern all software
and configuration rules established for operational transaction implementations, irrespective of the type of project. The
processing. Transition from legacy systems can be one of the methodology is generally flexible and can be adjusted to suit
most difficult challenges in the ERP implementation. Great the needs of a particular type of software project. ERP vendors
detail, major planning, and careful execution are needed to have their own proven methodology that is used repeatedly for
ensure smooth changeover and to “sunset” systems. customer ERP implementations. The vendor led ERP methodol-
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professional services (consulting, on-going maintenance, egies among similar companies across a particular industry.
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and payback periods is important to determine the expected value creation, operations, and many other topics to enhance
return on investment (ROI). According to the 2011 Panorama company performance. The consortiums are a source for bench-
report, the majority of implementations will “pay back” in less marking and best practices that can assist with creating the
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tation project cost can range from $1.1 million to $5.0 million,
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Funding sources should be well-developed to avoid major mentation strategies useful for ERP system implementations.
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The consortium is led by executives from such Fortune 500 tation methodology. They recommended that Nike “follow
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Hallmark, and Miller Coors. Their collaboration efforts focus templates and roadmaps. Despite the vendors’ proven success
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across many initiatives, industry segments, and topics. For with 1,000 companies, the project failed.
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4.3.4 Combined Company Driven and ERP
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benchmark and best practice data points, key information
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about near term priorities in technology, and a PeerNet where Vendor Led
members can share functional expertise that fosters direct
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Considerable ERP success can be gained when both the
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exchange of technology best practices.
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company driven and ERP vendor led are combined for an imple-
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tion strategies are used to tailor the implementation needs
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Most companies have a department that performs develop- best suited for a company. If a vendor led or a hybrid of vendor
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Typically, companies have a process in place to govern how should be addressed to determine the specific resource roles
software applications are developed, maintained, and deployed. and how they will be used. Establishing where the resources are
The methodology is based on company established objectives obtained, their roles, and responsibilities is important for ERP
and requirements. An ERP implementation is a type of project implementation success. Company driven and ERP vendor led
most likely included and governed by these processes. Usually, combine the best-suited components of each methodology to
a company has standard processes that are well understood and fit the project goals. This combination will formulate a method-
can be relied on. Nevertheless, it is always possible to deviate ology that captures the strengths in areas where weakness may
from the standard process when necessary. exist.
4.3.3 ERP Vendor Led Project management is a key area where companies like to use
their own methodology and practices. For their ERP implemen-
Many ERP vendors have developed their own propriety tation, large telecom company Omantel, chose to capitalize
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ology includes extensive templates, roadmaps, blueprints, management responsibility to its in-house project management
and tools. ERP vendors such as Oracle, SAP and Microsoft have office (Maguire, Ojiako, & Said, 2009). This gave the Omantel team
established methodologies that are used for their ERP imple- leaders full responsibility for the overall project and supporting
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roles to the ERP vendor. This approach did not work as expected.
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by SAP provides an Implementation Assistant which allows a The implementation efforts appeared to be working in parallel.
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company to choose from several roadmap types and varieties The situation created conflict and was remedied by reorganiz-
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mentation. Their methodology can be tailored and applied to the implementation, utilizing several well-known and popular
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most any specific situation. Microsoft has developed Sure Step, implementation strategies which include big bang, phased-
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a structured approach for implementing its ERP solution. The rollout, parallel adoption, and a combination of phased-rollout
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Sure Step methodology provides detailed guidance about the and parallel adoption. Deciding which strategy to deploy is
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roles required to perform activities and proven best practices. typically based on a company’s business objectives, budget
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It covers the complete implementation in addition to phases for constraints, available resources, and time sensitivity. Each imple-
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optimization and upgrade. mentation strategy has its strengths and weaknesses which are
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Figure 2 - ERP deployment decisions meet important business requirements. The most common criti-
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cism of the big bang implementation method is the risk factor.
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The risk is significant due to the number of things that could
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4.4.2 Mini Big-Bang
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constraints sensitivity
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phased implementation approach (discussed later). This entails
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a series of “mini-bangs” that affect logical functions of the
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business. One example uses the mini-bang methodology to
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Reverting back to the legacy environment becomes quite • Implementation pain points and challenges are more
challenging if at all possible. It is necessary to have documented pronounced post go-live
fall-back plans just in case the initial changeover to the new ERP
• Implementation time is shorter
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mentation
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period of time than if the project were phased. This often helps • All training is completed for users before the initial roll-
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mentation project into a defined period of time, but the pain • ERP system go-live happens on a planned date
and challenge of the ERP project are more noticeable using this
approach.
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to business processes may not be the best ones for the organ-
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ization. The big bang strategy’s significant “pain points” are due • A failure in one area of the system could affect others
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to its hectic nature. More often than not, projects that imple- • Pronounced dip in performance after the implementation
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Phased-Rollout Phased Rollout by Module
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at a time for a slower implementation approach is the phased- rollout strategy. The structure of the ERP system is modular in
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rollout (Mabert et al., 2003). The phased-rollout strategy encom- nature, where each application module automates the process-
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passes implementation of the ERP system that occurs in small es within certain functions of the business. Common ERP appli-
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increments over phases for longer periods of time. Users move cation modules include accounts payable, purchasing, student
onto the new systems in a series of planned steps. The idea is enrollment, general ledger, inventory, and benefits administra-
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that project teams are allowed to take their time in the planning, tion to name a few. Phased rollout by module is by far the most
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business process mapping, customization, and testing of the popular technique where ERP modules are strategically imple-
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system while continuing with day-to-day job responsibilities. mented one at a time. Core ERP modules are generally integrat-
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ed first, followed by other modules where business processes
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The downsides are that these types of phased projects often
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lack the intense urgency and focus of a big bang project. It can
that modules are working as per department needs.
also lead to “change fatigue,” which can cause employees to
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become burned out on new initiatives over a sustained period This type of roll-out may delay the whole process and bring
of time (Garside, 2004). Instead of completing the project within about complexities during implementation. Generally, inter-
a shorter period of time, projects involve constant change face programs are required to bridge the gap between legacy
over longer periods, which can be draining to employees. Of systems and the new ERP system until the new ERP system
course there are several options, including many variations and becomes fully functional. Typically, business process functions
combinations of these implementation techniques. Just like big required for tactical operations are considered first, followed
bang, a phased-rollout strategy has advantages and disadvanta- by adding each module and functionality with each phase.
ges. A few of the common opinions are listed below : Many implementation experts recommend the General Ledger
module, or perhaps less mission-critical modules to begin the
Pros implementation process.
• Lessons learned can be utilized for successive phased
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• Ample time for adjustments to planned deployment • Provides the ability to meet the needs of departments
• More time for user to adapt to new system • Step by step approach to implementation
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for continued rollouts • Change management impact potentially less than with a
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module, company business unit, company business priority or ence being that the main consideration of the business prior-
ity phased rollout is the need for urgency. The business priority
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Several reasons can create this type of implementation require- Cons
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ment. For instance, a company has certain time-sensitive legal
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• Longer implementation timeline
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requirements, planned product or service launch timelines,
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company acquisition commitments, or all of the above. Once • May generate more integration complexities
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the strategy is defined, one or more critical business processes
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that involve key business units are selected and the implemen-
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tation will eventually grow into a full-blown ERP system imple- For example, the ERP system implementation can begin with
mentation. This ERP implementation strategy is generally used
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subsidiary organizations, specific business products or service
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by small to mid-sized organizations. This type strategy leans
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heavily on the business’ operational aspects to dictate how
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together a team that travels between each business unit and
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priority for the rollout will occur. This approach is unique and st
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location to complete the implementation. As the team gains
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ERP implementation. rollouts become more efficient. This method has better employ-
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• Greater focus on business process re-engineering objec- For organizations with multiple locations, a phased-rollout by
tives geography is a frequently utilized approach. As firms are more
global in today’s environment, certain geographical aspects
are unique to how business process functions, which makes
Cons
this type of phased roll-out required. This is very common for
• May lack the sufficient planning if used a reactive strategy
large organizations whose business is multi-national, region-
• Increased integration complexities ally distributed, and has independent locations. This strategy
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• Increased risk
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Under this technique, the phased rollout happens for one or Geographical global ERP implementations carry far more risk
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This is also a method commonly deployed by large multi-nation- and need a simultaneous deployment of robust change manage-
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stakeholders.
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PROS
business processes. Figure 3 is a graphical representation of a
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• Ability to leverage lessons learned from prior implemen- phased roll-out by geographical location.
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system executing at the same time. Users learn the new system
while working on the old legacy system. Many ERP vendors Combination Rollout
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prefer this method since the issues of data integrity and migra- The combination of a phased rollout and parallel adoption
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tion are, for the most part, avoided (Xu, Nord, Brown, & Nord, encompasses a hybrid of each method. While one strategy
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Pros Important viewpoints emerging from the SaaS ERP implemen-
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and implement them in the order that provides the greatest
• Increased security risk for financial and operational data
benefit first. The approach requires more intense planning and
administration to deal with interfaces and flow of data between • Total cost of ownership encompasses “hidden cost”
the legacy and new module(s) implemented. It is one of the • SaaS expertise not yet reached a level of maturity
lowest risk alternatives, however takes the most time to rollout.
• Potentialy limits some integration capabilities
Pros
As with any implementation methodology, companies should
• Greater control over ERP implementation
evaluate and prioritize their requirements, strategic goals, and
• Low risk timeline to determine the most effective implementation strat-
• Lower cost egy for their ERP deployment.
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On the other hand, the high level of technical ease may create
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Software as a Service (SaaS), sometimes referred to as “software Some software customization flexibility may be lost due to the
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on demand”, is the newest implementation methodology vendor hosted ERP application. In a traditional ERP implementa-
attracting small and medium size companies. The ERP software tion, the software application is installed on the company servers
is deployed over the internet to run behind a firewall on a local where it is actually owned. Companies have the right to modify,
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an on-demand service through a subscription, in a “pay-as-you- rewrite the software. Conversely, since SaaS cannot be custom-
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go” model, or scalable fee structure. ized, it reduces some of the technical difficulties associated with
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computing” utility model where all of the technology is accessed Companies tend to find that they do not have the control over
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over the Internet as a service. Due to the complexity of ERP appli- SaaS software they would like, relative to traditional ERP. This is
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cations, SaaS offerings are currently available for administrative especially true of mid-size or large companies with well-defined
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and operational functions typically confined to one domain, business processes unable to be changed to fit the software.
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such as payroll, customer relationship management (CRM), or Small to medium size companies generally have an easier time
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one business process (Wailgum, 2008). adapting their business processes to the software than a larger
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Accessibility can potentially be an issue when the internet is not Neal (2010) survey results found that 89% of organizations
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available, since SaaS is entirely accessed through the web. If for choose “big bang”, “phased rollout” or a combination of the two
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some reason the internet goes down, then a company’s business strategies. The number was split nearly evenly between phased
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is constrained. Alternatively, a traditional ERP implementation rollout and big bang users ; parallel adoption trailed far behind
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ing the software from inside the company’s network. For any the number of phased rollout users compared to big bang users
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disaster. users represented ; “other” came in last.
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