Escolar Documentos
Profissional Documentos
Cultura Documentos
FAIZAN KHAN
SESSION: 2013-2018
INTERNSHIP REPORT ON
ALLIED BANK LIMITED
BRANCH MANSEHRA (0257)
2
INTERNSHIP REPORT ON
ALLIED BANK LIMITED
BRANCH MANSEHRA (0257)
APPROVAL SHEET
Supervised by:
Signature: ___________________________________
Designation: LECTURER
Organization: ___________________________________
Name: ___________________________________
Signature: ___________________________________
SESSION: 2013-2018
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DEDICATION
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ACKNOWLEDGEMENT
First of all, I want to express all my humble thanks to ALLAH who is very sensitive about each
and every activity of all his men and without whose help, I am unable to accomplish any
objective in my life. All respect to his Holy Prophet HAZART MUHAMMAD (Peace Be
Upon Him) who brought the light of knowledge when the humanity was wandering in the
desert of ignorance.
Secondly, I am grateful to my prestigious institute that made his learning opportunity a part of
our education, especially. Internship coordinator MR. Imran who not only guided me well but
also helped me in finding such an excellent place for internship. I am also thankful to all other
teachers as the knowledge imparted by them enables me to gain knowledge of the organization
in best way.
I would also thank to all the staff of Allied Bank, particularly Mr. Rana Riaz Ahmad who gives
me an opportunity to work in the bank and gave me a chance to explore my knowledge.
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EXECUTIVE SUMMARY
This report is about my internship program with Allied Bank Limited. In this comprehensive
report, I have discussed about every major aspect of the bank, which I observed and perceived
during my internship program. In this report you will find the detail about the bank right from
its incorporation to the current position. Along with it, the processes, policies and procedures
of the bank are also discussed in detail.
During my internship program, I mainly worked in General Banking & Finance. All the
departments have been discussed in detail and all the policies and procedures have been
described thoroughly.
As the main purpose of internship is to learn by working in practical environment and to apply
the knowledge acquired during the studies in a real world scenario in order to tackle the
problems using the knowledge and skill learned during the academic process, In this report the
detailed analysis of the organization has been done and all the financial, technical, managerial
and strategic aspects have been evaluated to analyze the current position of the organization.
Along with it, the background analysis, the prevailing competition analysis, the business
process analysis, and the internal environment and external environment of the organization
have been discussed and the recommendations for the improvement have been made wherever
required. In the end the learning and experiences section consists of all the policies, processes,
practices and procedures which I have undergone through and learned during my internship
program.
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CHAPTER 01
INTRODUCTION TO REPORT
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1.1. Background of report:
The study is about the general operations and management of Allied Bank Mansehra, and
focuses on the Marketing policy of the bank, which was conducted through interviews in the
branch. Each student of BBA (Hons) in (Department of Management Sciences) must undergo
an eight weeks internship program in any organization to know the business environment in
real time and know what kind of changes brings the marketing department in the management
activities. The real purpose of this internship program is to provide an opportunity for students
1. General Purpose:
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2. Specific Purpose:
The study is critical in nature. It was conducted to investigate critically into the operations of
Allied Bank Ltd and it also explains that how ABL provides facility of online banking to its
customers. The annual reports or the consolidation data of the Bank has not been focused in
specific because it does not reflect on the operational performance of branches. However, they
The study covers two areas with its variables, which affects the operations of the branch
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The branch specific variables are the variables under the control of the branch management
Customers’ relations.
ATM
Online banking.
The bank specific variables are those variables, which are not in control of the branch
management e.g.
History of ABL
Role of ABL
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1.5. Methodology:
Both primary and secondary have been used in the compilation of this report. The methodology
used is as under:
During the compilation of this report, I relied mainly on the primary data. The tools used for
the collection of primary data are interviews and observation. To get primary data I also
The secondary data was mainly used for as a background material and for purpose of
references. The major sources of secondary data were the annual report 2017; other printed
material of the Bank and internet played a vital role as a source of secondary data.
1.6. Limitations:
The Study was subject to the following limitations, the absence of which couldhave made this
Access to data.
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CHAPTER 02
6
•
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ABL is one of the largest banks in Pakistan, serving the Country for over 60 yearsin all spheres at
2.1. Vision:
To become a dynamic and efficient bank providing integrated solutions and the first choice of bank
2.2. Mission:
To create sustainable value through growth, efficiency and diversity for all
stakeholders
2.3. Values:
Integrity.
Excellence in Service
High Performance
ABL has emerged as one of the foremost-privatized financial institutions in Pakistan endeavoring to
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2.4. Meaning of bank:
Some authors write that the word bank is derived from Italian word “bancus” OR “banque”
which means a bench. Because in the old days the Jews were used to make banking settlements
by sitting on the benches & to deal the exchange of money in the market place. When any one
of them becomes insolvent means that he is unable to fulfill his requirements. Then his bench
was destroyed by the customer & this practice given birth to the word “BANKRUPT”. Some
other Authors are of the opinion that the word bank is derived from a German word “back”,
which means “Joint Stock Fund”. & when the major part of Italy was occupied by the German
then this word ‘back’ was Italianized in to the word Bank. However, no confident record is
The Bank Companies Ordinance of 1962 defines Banking as "Banking" means accepting for
the purpose of lending or investing deposits of money from the public, reimbursable to sight or
Established in December 1942 as the Australasia Bank at Lahore with a paid-up share capital of PKR
0.12 million under the Chairmanship of Khawaja Bashir Bux, and his business associates, including
Abdul Rahman Malik who was amongst the original Board of Directors, the bank had attracted
deposits, equivalent to PKR 0.431 million in its first eighteen months of business. Total assets then
amounted to PKR 0.572 million. Today Allied Bank's paid up Capital & Reserves amount to Rs. 10.5
billion, deposit exceeded Rs. 143 billion and total assets equal Rs. 170 billion. The Allied Bank's
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story is one of dedication, commitment to professionalism, adaptation to changing environmental
challenges resulting into all round growth and stability, envied and aspired by many.
Customer 4,506k
Branches 750
Utility booth 50
Airport booth 5
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Total clients in mansehra 2,00,000
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2.8. Main objective:
The main objective of the bank is to accept deposits and provide loans to its customers and also
to be more efficient in providing services. The bank maintained its commitment to most efficient
and personalized services to its customers. Allied Bank of Pakistan introduces many
remunerative schemes for its depositors and introduce computer services for the first time in the
banking history of Pakistan. Allied bank gives advances to small, medium and Big industries,
commercial establishment, agriculture, construction companies and other needy persons. Allied
bank collects electricity gas and telephone bills from public and over hundred branches of Allied
Bank Ltd. deal in foreign exchange were facilities are given to financial and commercial so its
ultimate objective is to receive funds from the depositors and provides loans\credit facilities to
different sector including trade, industry and agriculture in its most branches.
I did my internship of eight weeks in ABL Mansehra BRANCH from 04-05-2016 to 30-07-16.
It is a small branch of the ABL that has not yet been decorated. I chose this branch for two
reasons. First, I think a small branch can find more learning opportunities. Second, it works in
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So, I have a chance to briefly understand each department
In ABL Mansehra Branch current saving department mainly deals with cheques, vouchers and
advices. First of all a cheque holder have to present his/her cheque to the person responsible for
issuing the tokens. . Then cheque is passed on to the computer operator to entry it in computer.
Afterward it will go for signature verification after which it will be given to cashier for payment.
Bank borrowing funds from outside parties is more important because the entire banking system
is based on it. Receiving of deposits is a basic function of all commercial banks. Commercial
banks do not receive these deposited for safekeeping purpose only. When the bank receives the
amount of deposited as a depositor, it become the owner of it. The bank may therefore use these
deposits, as it deems appropriate. But there is an implicit agreement that the amount owned by
the bank will be paid back to the depositors on demand or after a specified period of time.
The borrowed capital of the bank is than the bank own capital. Bank’s borrowing is mostly in
the form of deposits. These deposits are lend-out to different parties. Larger the difference
between the rate at which these deposits are borrowed and the rate at which they lend-out the
greater will be the profit margin of the bank. Larger the funds lend-out the greater will be the
return earned on them and greater the amount of return on these deposits earned greater will be
the profit for the bank. It is because of this interrelated relationship. Deposits are referred to as
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2.14. Kinds of account:
There are numbers of account that ABL offers to its customer keeping in mind their needs and
dealings
In Pakistan the saving Bank accounts are know as profit and profit and loss sharing accounts
(PLS A/C) fowling the illumination of bank. The owners of such account are not allowed to
withdraw money more than once are twice a week. In case of withdrawal of large sum, the
depositor is required to give to prior notices a week or two. Thus the bankers are not required
is always available to bank for giving to loans to their customers. Thus these deposits also serves
2. Current account:
There is no limit of withdraw of money from these accounts. In practice the bankers do not allow any
profit to such deposits in Pakistan. The customers are required maintaining the minimum credit
balance in their account in case of failing incidental charges are recovered from defaulters. This is
because the depositors may withdraw current deposits at any time and as such the bank is not entirely
free to employ such deposits. In general, the bank allows the overdraft facilities to current account
holders & the prevailing rate of markup is charged from these customers.
In ABL the minimum amount required to open the current account is Rs. 500. No profit is paid to
account beside this that the account holder has the facility to taking s much money as he wants.
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3. Term deposit account:
These deposits are also called as time deposits because these deposits are based on the fixed duration.
The period for which these deposits are kept with bank are ranged from seven days to ten years in
light of the agreement between the customer and the banker. The profit allowed on these account
depend on the duration longer the duration of the deposits the higher will be the rate of profit.
The operation of fixed account is different from saving & current accounts. Every time money is
deposited with the bank an application from filled and the bank issue a fixed deposit receipt for
amount deposited along with specific period. Fixed deposit receipt is given to the depositor and the
bank retains the counterfoil of the same receipt.
Fixed term deposits may be in the joint names of two or more person. The payment to one of those
people will not discharge by the bank without the authority of others.
As discuss earlier there is a prescribed procedure for opening different types of account . Following
steps re followed while opening a new account.
A person who wishes to open a bank account is required to complete this from the personal
information is to be furnished. The application signs the declaration to effect that he has understood
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2. Introduction:
As required by the banking law the new customer needs to be introduced by the account holder
of the same branch where the account is being opened. The manager or any other bank officer
i. Signature card:
At the time of opening an account a specimen signature card containing two signature of the
customer is required which the manager of the branch attaches with application form. During the
operation of account the signature is verified when the cheque is presented for payment.
Upon completion of the account opening procedure, a cheque book is issued to the customer to
withdraw cash from his account when needed. Cheque contains a minimum of 10 leaves and a
maximum of 100 leaves. Bank also collects the consumption tax on the check.
1. Lending principles:
The basis function of the bank is to accept deposit and lend money to the borrowers against a
spread so to be able to give some profit to the depositors as well as to earn profit for the bank.
While lending the money to the borrowers the bank should observe the following lending
principals:
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i. Safety Principle:
It means that the lended money will come back along with interest or service charges etc. The
borrower should not invest the money borrowed in unproductive or speculative business.
The money which has been lended to the borrower should be returned to the bank on demand or as
per repayment schedule provided by the client. The sources of repayment should be clear and definite
Loans to the borrower shall be refunded to the bank on demand or on the repayment schedule
The purpose of the advances should be legitimate and productive. It should be ensured that the
banks, funds are not being utilized for speculative business. The credit restrictions by the
central bank should not be violated & it should also be ensured. It is always beneficial for the
The end result of every business activity should be to earn some profit. Similarly the bank must
get some profit out of the activity of lending so that the depositors could get their shares as well
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2.17. Finance types:
1. Short-Term Finance:
Allied Bank Ltd. receives the saving of the people and lends it for short term to its customers. Short-
term finance is generally given for a period of one year or less in duration.
2. Medium-Term Finance:
The duration range of the intermediate term finance is from one year to three years. It is also called
term loan. Intermediate term finance is usually given for the expansion of an existing business or
This type of finance is required for the period of more than five years. Long term finance is generally
given for the compilation of big projects, for the construction of building and for the purchase of
machineries.
Any customer who applies for loan should have an account (usually current account) with ABL
branch concerned. That account must be in running position. When approval from head office is
given, branch gives tern & condition to the party. Bank does not advance 100% loan against a
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Another important part of the ABL Mansehra branch is the remittance department. The remittance
department transfers money from one bank to another and from one place to another.
Remittances in the collection department. ABL pays a public check only on the counter and checks
are forbidden. ABL transfers funds from one place to another by:
1. Mail Transfer:
When a customer requests the bank to transfer his money from this bank to any other bank or
the branch of some other bank, the first thing he has to do is to fill an application form. In which
he states that he/she wants to transfer the money from this bank to that bank by mail. If the
customer is the account holder of the bank, operating personal will proceed further with steps
like:
Mail the advice If the customer is not the account holder of this bank, then firstly, he
has to deposit the money and than above procedure will be adopted to transfer his
money.
When customers ask banks to transfer money from banks to branches in other banks or other
banks, the first thing he needs to do is fill out the application form. In which he said he/she
would like to transfer the money from this bank to that bank by mail.
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2. Telegraphic Transfer:
With the changing requirements of the customer, ABL has introduced the fastest transfer of
money. The sender is required to apply through a form in which he will give all the necessary
details about the sender and beneficiary. The sender deposits the money to be transferred plus
bank charges at the bank counter. The remittances officials send a telegram to concerned branch
with specified code words and the receiving branch makes payment to the beneficiary. Vouchers
are sent by ordinary mail to keep the record. On TT, no excise duty is charged only commission
3. Pay Order:
Pay order is the most convenient simple and secure way of transfer of money. It is issued by,
drawn upon and payable by the same branch of the bank. It is neither transferable nor negotiable
and as such it is payable to the payee named there in. The following are the parties to a pay
order.
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CHAPTER 3
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3.1. Services of ABL:
Allied Bank has introduced the Allied Cash last year also referred to as ATM card.
The customer will now have the convenience of withdrawing cash from any of ABL’s ATMs (Auto
Taller Machine) conveniently located in major cities at any time of the day or night even on closed
days/holidays. Other services include customer being able to inquire about the balance of his/her
account or printing an abbreviated (mini) statement showing the most recent eight transactions up to
In order to obtain Allied Cash+ Card, the customers simply have to fill out prescribed Application
form available at selected Allied Bank Branches in Karachi and Lahore. The dully-filled form should
be handed over the Manager of the Branch where the customer is maintaining his account. Non-
account holders would first have to open an account with Allied Bank to have access to this facility.
This unique scheme facilities those persons, who cannot afford to incur the lump sum expenses for
Umrah. It allows the intending pilgrims (Aazmeen) to make payment of Umrah charges in monthly
installments. Its salient features are
Using this scheme family, relatives and household servants can be sent for Umrah.
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Lucky winners of the draw are duly informed by their respective branches.
Total package for Aazmeen from Karachi is being Rs. 45,000. Aazmeen from Lahore
and Islamabad will have to pay an extra Rs. 3,000/- for Airline fare.
Umrah packages are of 10 days duration. The charges include Airline return ticket.
Fee Visa, family accommodation and traveling within Saudi Arabia (Jeddah to Makka,
Application for whole Family/Group can be filed through a single Application Form.
All applicants of a family/group are sent for Umrah even if only one member of that
Due to any reason if Umrah Applicant needs to withdraw his/her application, he/she
will given a refund of all money deposited through installments till that time.
At the time of submitting the application Aazmeen has to deposit Rs. 2,000 per person
If an Applicant wins in the draw he/she is required to pay the balance amount through
Aazmeen have to submit a copy of their NI Cards and Passports with the application.
Applicants have to deposit the monthly installment using deposit slips still 5th of every
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3.4. Master Cards:
The customer can now become the holder of a true Credit Card here in Pakistan. Allied Bank under
license from Master Card International, U.S.A. issues its Master Card to anyone meeting the
eligibility criteria. With the Allied Bank Master Card the customer is assured of a service meeting
The Allied Bank Master Card helps the customer pay without the complications of cash or checks. It
doesn’t cost the customer anything if he pays in full within the due date, but if he decides to spread
the payments over several months a service charge @ 2.50% per month is charged. Allied Bank –
The customer has been an account holder with the Allied Bank to apply for the Allied Bank – Master
Card that is available to the customer for an initial fee of Rs. 2,000/- (Rs. 500/- membership fee +
Rs. 1,500/- annual fee). Once the customer obtains his card, he simply presents it at Shops,
Supermarkets, Hotels, Pharmacies, Nursing Homes, restaurants, Petrol Pumps and hundreds of other
establishments which display the familiar Master Card sign throughout Pakistan and abroad.
Once purchases are made, the customer signs a voucher and that’s it he is not required to take extra
troubles. Every month the customer receives a statement showing details of transactions, outstanding
and the minimum amount due. The statements also give the last date for payment so the customer
In order to avoid disruption in use of the card, it is essential that a least minimum payable amount of
the bill be paid regularly. In case the required payment is not received the operation of the Master
Card is automatically, suspended by the system. In such case, the card is activated after receipt of
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3.5. Allied Tahafoz Scheme of Deposit:
Brings the customer unparalleled life insurance covers along with attractive monthly profit.
Minimum Deposit amount – Rs. 50,000/- or multiples thereof. Insurance cover up to - Rs.
• Prospective client who will maintain a return free deposit for at least 3 months
• Life insurance up to 5 times of the customer’s deposit amount with no extra cost.
It offers the customer unparalleled life insurance coverage along with an attractive monthly
profit. Minimum amount of deposit - Rs. 50k / - or multiples of that. Insurance coverage up to
Allied Bank moves a step forwards by introducing interest free banking through Allied Karzas
Scheme. The aim of this scheme is to provide an opportunity to the depositors to take advantage
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• Prospective client will maintain a return free deposit for at least 3 months shall be eligible to
3.7. Products:
1. Home Remittances:
With a network of 755 branches in Pakistan, the Bank promises to provide safe and prompt
remittances of foreign personnel and make special arrangements in this regard through
Through affiliate courier service, ABL ensures that the beneficiary's account at the ABL branch
2. Hajj Services:
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Banks help pilgrims who want to visit by helping them fulfil this religious obligation. Hajj forms
and other related services provided by banks. However, the Hajj pilgrimage the terms and
conditions and the government promulgated each year policy is consistent policy.
After the Pakistani government announced the pilgrimage policy, Hajj can be applied to all branches
of the season.
3. Utilities Bill:
All branches of Bank charge utility bills for electricity, gas and telephone. For customer
convenience, utility bills are charged by the branch during bank hours and at night banks during
Consumers can cross check into the drop box at the branch under the "Checks Drop-in" system.
4. Agricultural Finances:
Banks under the Agricultural Financing Initiative envisaged by the Allied Bank of Pakistan
provide short-term, medium-term and long-term farm and non-farm loans. Farm credit is
5. Lockers:
ABL lockers are available in three different sizes of large, medium & small annual fee. Deposit holder
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6. Export Import Business:
ABL provides clients with efficient import and export trade financing services, providing
customers with trained and motivated employees to handle business through a large number of
authorized branches.
Carrying cash to a strange alien spot may prove to be risky because a single event can leave one
without any monetary support. Therefore, the bank introduced traveler's checks in order to
1. Running Finance:
Operational financing is a one-year short-term loan allowed by the bank. A running financial
account can be run and daily sales proceeds can be credited to the account. Marks are recovered
Operating funds are suitable for meeting the daily financial needs of the business.
2. Cash Finance:
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Demand financing One-time payment or payment in accordance with the agreed payment
schedule, and in accordance with the agreed instalments, monthly, quarterly, biennial or annual
payment.
ABL is one of the most dynamic and aggressive banks in Pakistan's banking industry. This is due
to the impressive growth and development it has made over six decades.
Soon, the Allies grew into one of the country's leading banks, surpassing several other early banks
established by competitors.
ABL was formed in response to the appeal of Muhammad Ali Jinnah because it is a Muslim
bank in the subcontinent. At the time of its independence, Pakistan had an urgent need for
banking services and experience, and ABL reached the limit and provided the best experience
ABL takes a new approach to customer service, not the traditional way, which is
marketoriented, if the customer likes it. ABL's dynamic, radical and personalized banking style
In fact, each and every aspect of ABL's behaviour reflects the prominence of these customer service
commitments.
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7. Better Working Environment:
ABL provides employees with a better working environment and pay structure and facilities.
Incentives and rewards are to improve efficiency and better service to customers.
The competitive environment helps to introduce thorough specialization, which ultimately changes
Pakistani banking expansion and development is significant. Until 1942, the development of the
banking sector included the stage of establishing the banking structure. The establishment of
ABL has opened a new era of banking system. This is a phased competition with established
Clients will naturally be attracted by banks to provide better and faster banking services. When
the coalition banks challenged the major banks that started the policy assessment, they were
surprised to find that they had a lot to change. They begin to change and adopt more modern
9. Deposit Mobilization:
The banking industry and ABL in particular played an important role in helping to mobilize
savings. The importance of deposits in the total money supply continues to rise, highlighting
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From the very beginning, ABL has introduced a number of initiatives to improve the Bank's
deposit base. An important part of all the work is to popularize the banking habits of urban and
10.Branch Expenses:
Soon after commencing business by the end of June 1942, only few branches had been opened.
The management decided to broaden the geographical coverage so besides the cities, the bank
branched out into small towns & the far-flung, less development and unbaked areas of fulfill its
social responsibility. The branches in small town and villages have been vital help to the small
industrialists and business, industrial workers, farmer’s craftsmen and other persons of limited
means. The bank had extended its network to more than 650 by the end of Dec. 1973. At present
The Bank contributions in handling home remittances by over seas Pakistanis have also been
commendable.
The bank has always played key role in the promotion of foreign trade especially in financing of
exports. The bank’ achievement in the area is really commendable, as it has not only to compete
with the domestic banks but with the large international financial agencies as well
The Islamization of economic system in Pakistan began from July 1979. In Jan 1981 the PLS
banking was launched. Interest free modes of financing had been introduced, and in the first
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half of 1985 a number of measures over taken for complete charge over of the whole system of
domestic banking to non interest basis. And finally the process of transaction from interest base
to non-interest banking was completed. Since the banking companies are not allowed to accept
deposits (excluding foreign currency deposits) except on the basis of Profit & Loss sharing.
A separate department at the head office was set up which was later on upgraded into a full-
fledged Islamic banking division apart from supervising the Islamic banking operations. The
division has conducted research and has been able to add to the literature on Islamic banking,
3.12. Computerization:
While mechanization in ABL, began as early as in 1950’s the bank also took the lead in
introducing computers in banking operation in Pakistan and now ABL is connected to its
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CHAPTER 2
SWOT ANALYSIS
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SWOT analysis is an acronym that stands for Strengths, Weaknesses, Opportunity and Threats.
its weaknesses and phasing out all he threats to its survival in order to grow and survive.
4.1. Strengths:
i. The branch office offers 3 machines of fax and more than 7 connections of telephone, making
ii. The branch links through the 755 branches online network, enabling it to better serve its
customers.
iii. This branch provides up-to-date computers to speed up your computer exertion.
iv. The branch is located in commercial center of Mansehra. This place gives the branch a
competitive advantage.
vi. The branch has the most experienced staff and is a dynamic combination of experienced
vii. The branch is the main branch in the area, which is another addition point for branch. viii.
Hold a Hundi account and pay by check. This process provided an opportunity for branches
4.2. Weaknesses:
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i. Experienced branches, good staff, but training capacity cannot adapt to the rapidly changing
banking environment.
iii. Technical training of employees is negligible, for example, in the absence of computers,
iv. The organization is very mechanized and does not provide the flexibility to encourage
creativity.
departments.
vii. Manager's discretion is low, can provide customers with more incentives and valueadded
services.
viii. Some employees lack commitment and professionalism. Staff always eager to leave the bank
as soon as possible. They are also considered later to start their actions. ix. Organizational
xiii. Mainly due to the lack of technical training staff available technology cannot be well
maintained. For example a scanner, although its usability has not been used for scanning
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xiv. Branch offices lack physical facilities such as clean toilets that may affect employee
performance xv. The design of a branch hinders the workflow on the one hand and exposes
the document on the other hand and anyone who enters the branch office can easily take it
away.
xvi. The file system is not up-to-date Wasting a lot of time searching
xvii. The staff spent are collecting more time than required. xviii.
procedures.
xix. Despite ABL, Mansehra branches lacked specialized counters or facilities in the area such
as:
• Leasing.
• Credit services.
xx. The four branches of the Mansehra Allied Bank are closely linked, providing most of the
services differently.
xxi. No effort has been made to recover the outstanding debt. xxii. No facilities to receive
xxiii. Foreign currency accounts are not accepted. These staff members have not been the
main reason for the negative reaction to the training of foreign exchange accounts.
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xxiv. Customers came to TTs TCs and other banks do not receive Happy Sand, which
xxv. Some of the deficiencies at United Pakistani Bank affected the operation of Manila
Bank:
• Lack of functionality and proper research and development may scan micro and macro
• Financial audit, but the business audit did not get the attention it deserves.
4.3. Opportunities:
i. The biggest opportunity for ABL, the Mansehra branch, is the largest number of Hindi
clients receiving their payments through ABL, Bank Mansehra branch. These customers
ii. A considerable part of the labour force in the area serves overseas. You can encourage
iii. Internet facilities in the area provide ABL with access to the internet. iv. The Bank has
v. The location of ABL Mansehra Branch provides ABL with an opportunity to get more cost
deposits.
vi. The Group's survey of IT firms found that many companies are not satisfied with the
existing banks, so the Mansehra branch with its excellent quality of service and long
vii. Threats:
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i. The biggest threat to the success of branch operations is that competitors' services are
better. Many private-sector banks have higher returns than Allied Bank.
iii. One of the biggest for the ABL branch, Mansehra is the increasing rate of dissatisfied
customers. It was noted that most of these clients were not satisfied with the delays in
the service.
iv. The biggest threat to ABL Mansehra's division is the decline in staff morale. They think
they did not provide bonuses. They did not pay due attention to speaking at the annual
meeting. The proxy form is signed on behalf of them without letting them know.
v. High-pressure interest groups are evolving, posing a continuing threat to Allied banks.
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CHAPTER 05
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The ABL critical analysis in the previous section is the representation of your past, mirror of
your present and an idea of your future. The past data of the branch of ABL Mansehra allowed
me to study the organization from a historical perspective and understand the inconvenience in
the banking operations. The study of the present ABL helped me to evaluate the organization
The data obtained from the analysis of its present and future in combination with my
professional studies resulted in some suggestions and implementation plans, which can help
Physical facilities or layouts are the most fundamental characteristics of an organization that
customers observe when they shape their opinions, opinions, or ideas about the organization.
As a result, each organization tries to give its customers a good first impression by showing
Branch of the physical facilities to meet the requirements, to be changed in time to provide customers
a good environment.
• The lighting system must be improved and all lights that have been disabled must be replaced.
• Due to the failure of the bathroom, there is always a stink in the bank. Therefore, you must
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• Generators should be provided to branch offices to minimize disruptions due to blackouts.
• Newspapers should be offered to clients to avoid the pain of waiting for a long time.
• Cash counting machines can help reduce the time spent on cash
With no more employees, the bank's existing staff is overburdened. Branch staff must be
proportional to the customer, speed up the work process, avoid overloading of employees and
The additional staff required are divided into the following categories.
• One staff assistant or two staff members have been trained in computer and have sufficient
• A fourth-grade employee should be hired on a daily wage or contract basis to maintain the
filing.
can be enhanced, and the achievements and services of our staff can be rewarded and
recognized.
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• Feedback:
Regularly available to employees to reward their efforts through rewards (bonuses) and public
appreciation.
• Uniform:
• Objectivity:
The assessment system must be based on facts and figures and objectively assessed on the basis
of fact.
The biggest source of bank income is prepayment. Advances from ABL, Mansehra branches
are declining, resulting in a decline in bank revenue. Banks should make pre-processes quick
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The concept of marketing should be followed in every aspect of the organization.
In general, bank employees consider marketing to be a client, begging them to open an account
with a bank and to respect every one of his fair and unjust conduct. They should be taught that
A client's canal, so being attracted to provide customer-oriented service, showing sympathy for your
Deposits are the main source of funds for commercial banks. Therefore, each bank's priority is to
increase the deposit amount and amount. The key to success is attracting new customers.
Real success is keeping old customers while attracting new ones because retaining customers is
• Each depositor should be given the same important position, and there should be no
difference between the clients so that each client feels as important as the other clients.
• Employee attitude should be friendly to all customers. If the affected person is absent,
the client should be taken to the person or friendly guidance. The attitude of "not my
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Cost analysis shows that 43% of bank charges are time deposits, which is a very high
percentage. In addition, the interest on the advance payment is Rs. 0.265 billion less than interest
on different deposits. 4.1 Million. Banks Should Launch an Activity to Get Less Cost
The Bank ought to give data to all the present and potential clients identifying with the new
items, benefits, some administration's charge structure and different issues, which are probably
going to influence the clients. It ought to be ensured that all the client shave access to this data.
Passing on data is of no utilization, unless, there is some input from the clients.
• Booklet, fliers and other printed reports must be given to clients, which ought to give
all the data important to draw in and hold clients and to fulfil the client's requirement
• Personal contacts with the clients can help in giving data to clients. Every one of the
clients must be given an opportunity to get the coveted data by individual contact with
• Complaint and recommendation box ought to be kept up at the entryway of the Bank
where the clients can call attention to disadvantages in the client's administrations and
set forward their proposals on his change of the administrations nature of the Bank.
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5.9. Performance audit:
The financial audit of the bank is conducted on a regular basis and is an unexpected routine
audit. However, performance and institutional audits are completely ignored or they should be
an integral part of our audit services. The direct result of ignoring the performance results are
the non-financial deficiencies of the organization, such as relations with customers, the lack of
necessary facilities, the motivation of employees and the control of the manager.
In view of the above, in order to maintain the competitiveness of the banks, to gain more
customers, more deposits and greater profitability, it is suggested that the banking performance
The number of bank accountholders makes a significant contribution to bank deposits and
determines their volume, profits and bank size. As a result, ABL Mansehra branches must have
a clear plan to increase the number of accounts. The implementation plan provides details on
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Branch Profile:
Abbreviations
BM Branch Manager
OM Operation manager
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KPK Khyber pakhtoon khawa
PO Pay order
REFRENCES:
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Richard, O. C. and N. B. Johnson (2004). "High performance work practices and
133-148.
http://www.abl.com/thebank/marketing.asp
http://www.abl.com/commercial
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