ALAGAPPA UNIVERSITY

(Accredited with A+ Grade by NAAC (CGPA : 3.64) in the Third Cycle)

DIRECTORATE OF COLLABORATIVE PROGRAMMES

Regulations and Syllabus

[For those who join the Course in July 2016 and after]

BBA – Airlines and Airport Management

REMO INTERNATIONAL COLLEGE OF AVIATION
No: 123, Remo Towers, GST Road, Opp. to Guindy Railway Station, Chennai – 600 032
 BBA – Airlines and Airport Management

S. Subject Int Ext

Course Title Total
No Code Marks Marks
Semester - I
1 1.1 Language I – Hindi 25 75 100
2 1.2 Language II – English (Prose and Communication Skills) 25 75 100
3 1.3 Management process 25 75 100
4 1.4 Computer Applications 25 75 100
5 1.5 Accounting For Managers 25 75 100
Semester – II
1 2.1 Language I – Hindi 25 75 100
2 2.2 Language II – English (Prose, Extensive Reading and 25 75 100
Communication Skill)
3 2.3 Business Law 25 75 100
4 2.4 Mathematics for Management 25 75 100
5 2.5 Organisational Behaviour 25 75 100
6 2.6 Environmental Studies 25 75 100
Semester – III
1 3.1 Communicative Skills 25 75 100
2 3.2 Aviation Industry 25 75 100
3 3.3 Aviation Ancillary Service 25 75 100
4 3.4 Airline and Airport Organisation 25 75 100
5 3.5 Economics For Executives 25 75 100
6 3.6 Personality Development 25 75 100
7 3.7 Yoga for Human excellence 25 75 100
Semester – IV
1 4.1 Employability Skills 25 75 100
2 4.2 Principles of Airline and Airport Management 25 75 100
3 4.3 Air Travel Management 25 75 100
4 4.4 Logistics and Air Cargo Management 25 75 100
5 4.5 Customer Relationship Management 25 75 100
6 4.6 Travel Agency Operations 25 75 100
7 4.7 Retail Management
8 4.8 Value Education
Semester – V

1 5.1 Aircraft Maintenance & Crew Management 25 75 100

2 5.2 Airline Marketing & Aviation Safety Management 25 75 100
3 5.3 Air Traffic Control 25 75 100
4 5.4 Air Transport in Tourism 25 75 100
5 5.5 (Service Marketing/ Public Relationship in Aviation) 25 75 100
6 5.6 Consumer Behavior 25 75 100
Semester – VI
1 6.1 Air Transportation Safety and Security 25 75 100
2 6.2 Air Regulations 25 75 100
3 6.3 Airline and Airport Marketing Management 25 75 100
4 6.4 Aircraft Maintenance Management 25 75 100
5 6.5 Aviation Resource Management 25 75 100
6 6.6 Major Project 25 75 100
Total Marks 3800
 1.1 HINDI – Paper – I

STORY, NOVEL, GRAMMAR AND TRANSLATION – I

1. Story : Khahani Manjari
Published by DBHP Sabha, Chennai – 17
Prescribed Portions : (a) Bada Ghar ki Beddi
(b) Prayachith
(c) Ushne Kahaa Thaa
(d) Paanch Minat

2. Novel : Nirmala (Brief) by Premchand

3. Grammar Vyakaran Pradeep By Ram Dev
Published by Saraswathi Press
63, Tagore Nagar,Allahabad-2.

Prescribed Portions : Noun, Pronoun, Adjective,

Number, Gender
4. Translation : Anuvad Abyas PART III
DBHP Sabha, Chennai – 17.

Prescribed Portions : Lesson 1 – 10 (Hindi to English)

UNITISED SYLLABUS I SEMESTER

Unit I a) Bada Ghar Ki Bati
b) Prayachith
c) Nirmala
d) Noun

Unit II a) Ushne Kahaa Thaa

b) Paanch minat
c) Nirmala
d) Gender
Unit III a) Number
b) Nirmala
c) Translation (1 – 4)

Unit IV a) Adjective
b) Nirmala
c) Translation (5-7)

Unit V a) Pronoun
b) Nirmala
c) Translation (8-10)
 1.2 ENGLISH – Paper - I
PROSE AND COMMUNICATION SKILLS

Unit – I
Essential of Education - Sir Richard Livingstone
On the Power of Youth - Indira Gandhi
Unit – II
On Habits - A.G.Gardiner
Crime and Punishment - R.K.Narayan
Unit – III
Survival - Margret Atwood
The Vision of Patriotism - Sarojini Naidu
Unit - IV
Tenses – Nouns – Verbs – Adjectives – Adverbs - Types of Sentences – Recognition and Usage.
Unit - V
Sentence Patterns - Using Articles: Definite and Indefinite - Using Prepositions - Modals and
their Usage
Prescribed Texts:
1. Effective Communication to English Prose: An Anthology of Prose. Eds.S.Yusuf and P.C.James Daniel.
Bangalore: Harrow Publications.
2. Active English Grammar and Composition. Ed. Board of Editors, Macmillan.
 SEMESTER-I
1.3 MANAGEMENT PROCESS

Objective:
On successful completion of this course, the students should have understood
the nature and types of business organizations Principles & functions of
Management Process of decision making Modern trends in management process

Outcome:
 Business
 Scope of management process
 Directing & Controlling

UNIT – 1

Business - meaning -business and profession, requirements of a successful

business- Organisation - meaning - importance of business organisation. Forms of
business Organisation-Sole traders, partnership, Joint Hindu family firm - Joint
Stock Companies - Cooperative Organisations.

UNIT – 2

Nature and Scope of Management process – Definitions of Management –

Management: a science or an art? - Scientific Management - Managerial functions
and roles – The evolution of Management Theory.

UNIT – 3

Planning: meaning and purpose of planning - steps in planning - types of

planning. Objectives and Policies - Decision making: Process of Decision making -
types of Decisions - Public Utilities and Public Enterprises.

UNIT – 4

Types of organisation - Organisational structure - span of control - use of staff

units and committees. Delegation: Delegation and centralisation - Line and Staff
relationship. Staffing: Sources of recruitment - Selection process – training

UNIT – 5

Directing: Nature and purpose of Directing, Controlling: Need for co-ordination

- meaning and importance of controls - control process - Budgetary and non-
Budgetary controls - Modern trends in Management Process - case studies.

Reference:
1. Fundamentals of Business Organisation and Management- Bhushan Y.K.,
Sultan Chand & Sons, 2013.
2. Principles of Management – L.M. Prasad, Sultan Chand & Sons, 2015.
3. Business Management – Dinkar Pagare, Sultan Chand & Sons, 2015.
 SEMESTER – I

1.4 COMPUTER APPLICATIONS

Objective:

On successful completion of this course, the students will know completely

about the Microsoft software usage and the entire Operating system of computer
applications which is very essential for them.

Outcome:
 Involvement of Computers in Business
 Creating Documents, Spread Sheets & Presentation
 Software Packages & Operating System

Unit – 1
Computer Introduction – Characteristics – history, generations, classifications,
application of computer, hardware and software – Operating systems, computer
languages. Disk Operating System file, directory, changing the directory – creating a
new directory.

Unit – 2
Introduction to word - Editing a document – move and copy text and help
system – formatting text & paragraph – finding & replacing text and spell checking –
using tabs – enhancing documents – columns tables & other features – wizards using
mail merge.

Unit – 3
Introduction of worksheet & excel, getting started with excel – editing cells and
using commands and functions – moving and copying, inserting and deleting rows &
columns – getting help and formatting a worksheet, printing the worksheet, creating
charts.

Unit – 4
Power Point basics editing text adding subordinate points - deleting slides -
working in outline view - using design templates – adding graphs – adding
organization charts – running an electronic slide show – adding special effects.

Unit – 5
Access basics – creating a table – entering and adding records – changing a
structure – working with records – creating forms – establishing relationship using
queries to extract information – using reports to print information – Preparation of
presentation on to the appropriate needs

Reference:
1. Computer Applications with MS Office Applications – Saravanan, Scitech
Publications, 2008.
2. Computer Fundamental and Application – Arora, Vikas Publishing House Pvt
Ltd., 2015.
3. Computer Application – Soumya Ranjan Behera, B.K. Publications Pvt Ltd.,
2015.
 SEMESTER: I

1.5 ACCOUNTING FOR MANAGERS

Objective:

On successful completion of this course, the students should have understood

the basic accounting concepts Fundamentals of Financial Accounting Preparation of
final accounts, etc. Fundamentals of Cost and Management Accounting

Outcome:
 Fundamentals of Accounts
 Management & Financial Accounting
 Preparation of Cost Sheet

UNIT – 1

Basic Accounting concepts - Kinds of Accounts – Branches of Accounting -

Fundamentals of Financial Accounting - Rules of Double Entry System – Preparation
of Journal and Ledger Accounts - problems.

UNIT – 2

Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems

with simple adjustments - Subsidiary books - cash book – types of cash book -
problems - Trial balance – problems.

UNIT – 3

Meaning-definition-scope-objectives-function-merits and demerits of Cost

Accounting and Management Accounting - distinction between Cost, Management
and Financial Accounting - Elements of cost-cost concepts and costs classification

UNIT – 4

Preparation of cost sheet - Stores Control - ECQ-Maximum, Minimum,

Reordering Levels - Pricing of Materials Issues - problems (FIFO, LIFO, and
AVERAGE COST methods only) - labour cost - remuneration and incentives –
problems

UNIT – 5

Standard Costing - Variance Analysis – problems (Material and Labour

Variances only) - Marginal Costing - Cost Volume Profit analysis. Budgeting -
preparation of various budgets
Reference:

1. Accounting for Managers – C. Rama Gopal, New age publishers, 2009.

2. Accounting for Managers – William Webstar, Tata McGraw Hill Education,
2004.
3. Financial Accounting for Business Managers – Battacharya Ashish. K, PHI
publisher, 2016.
 SEMESTER – II

2.1-HINDI – Paper II
PROSE, GRAMMAR AND TRANSLATION – II

1. Prose : Noothan Gadya Sangrah

By Sumithra Prakasan
Sumithravas, 16/4, Hastings Road, Allahabad – 1
Prescribed Portions : 1 to 6 lessons

2. Grammar : Vyakaran Pradeep

by Ram Dev
Published by Saraswathi Press
63, Tagore Nagar Allahabad – 2

Prescribed Portions : Verb, Adverb, Case, Tense, „Ney‟ Rule

3. Translation : Anuvad Abyas PART – III

by DBHP Sabha, Chennai – 17.
Prescribed Portions : Lesson 1 – 10 (English to Hindi)

UNITISED SYLLABUS – II SEMESTER

Unit I a) Bharathiya Sanskrithi

b) Jeevan Mai Ghrna Ka Isthana
c) Verb
d) Translation (1 – 3)

Unit II a) Rajiya
b) Makrel
c) Case

Unit III a) Bahatha Pani Nirmal

b) Adverb
c) Translation (4 – 6)
d) „Ney‟ Rule

Unit IV a) Rastrapitha Mahatma Gandhi

b) Bahtha Pani Nirmal
c) Tense
d) Translation (7 – 10)

Unit V a) Jeevan Mai Ghrna Ka Isthan

b) Makred
c) Tense
 PART – II

2.2 ENGLISH - Paper II

PROSE, EXTENSIVE READING AND COMMUNICATION SKILLS

Unit - I
My Vision for India - A.P.AbdulKalam
The Duty of Society to the Artist - E.M.Forster
The Scientific Point of View - J.B.S.Haldone
Unit – II
A Glory has Departed - Jawaharlal Nehru
Arguing - Robert Lynd
Discipline is a Great Teacher - John Holt
Unit – III
After Twenty Years - O‟Henry
The Conjurer‟s Revenge - Stephen Leacock
An Astrologer‟s Day - R.K.Narayan
The Four Brothers - Walter de la Mare
Unit – IV
Clause: Adverbial and Adjective Clause – Main and SubordinateClause – Conjunction:
Subordinate and Co-ordinate Conjunctions – Pronoun: its Kinds.
Unit – V
Transformation of Direct to Indirect Speech and Indirect to Direct Speech – Degrees of
Comparison.
Prescribed Texts:
1. Effective Communication to English Prose: An Anthology of Prose. Eds.S.Yusuf and P.C.James Daniel.
Bangalore: Harrow Publications.
2. Active English Grammar and Composition. Ed. Board of Editors, Macmillan.
3. Twelve Tales – T.G.Seshadiri, Anuradha Publications.
 2.3 BUSINESS LAW

Objective:

On successful completion of this course, the students will understand all

about the laws, policies and protocols in a business and out of that especially about
the laws followed in aviation business.

Outcome:
 Contracts
 Companies Act
 Customs & Central Excise

Unit – 1

Legal environment and business – Forms of business & Organisation – Indian

contract – performance of contract – Offer and Acceptance – Capacities of the parties
to create contract – Consideration.

Unit – 2

Sale of goods Act – Transfer of property from buyer and seller. Law of Agency –
relation of principal and agency – Personal liabilities of agents – Termination of
agency.

Unit – 3

Indian Companies Act – Definition – Kinds – Incorporation of Companies –

Memorandum of association articles of Association and Articles of Association –
Certificate of Incorporation – Prospectus.

Unit – 4

Monopolies and Trade restrictive practices Act – Securities Exchange Board of

India Act – Custom and Central Excise Act – Central and States Sales Tax Act –
Trade & Investment.

Unit – 5

Foreign Exchange Management Act – Patent Act. Intellectual Property Right –

Consumer Protection Act - Essentials of agreements – Void and voidable and illegal
contract – Breach of contract – Remedies.

Reference:
1. Business Laws – Sujit Kumar Das, Pankaj Kumar Roy, Oxford University
Press, 2017.
2. Business Law – P.C. Tulsian, Bharat Tulsian, McGraw Hill Education, 2017.
3. Business Law – M.C. Kuchchal, Vivek Kuchchal, Vikas Publishing House,
2013.
 SEMESTER-II

2.4 Allied I: MATHEMATICS FOR MANAGEMENT

Objective:

On successful completion of this course, the students should have understood

Set operations, matrix and Mathematics of Finance Statistical tools and their
applications

Outcome:
 Data Presentation by Diagrammatic & Graphical method
 Matrix & Arithmetic
 Geometric Progression

UNIT – 1

Sets and set operation - Venn Diagrams - Elements of Co-ordinate system.

Matrices, Fundamental ideas about matrices and their operational rules – Matrix
multiplication -Inversion of square matrices of not more than 3rd order.

UNIT – 2

Mathematics of Finance and series simple and compound interest - Arithmetic

progression - Geometric progression (Simple problems only) - solving system of
simultaneous liner equations.

UNIT – 3

Meaning and Definitions of Statistics - Scope and Limitations. Statistical

enquiries - Scope of the problem - Methods to be employed types of enquiries -
Presentation of data by Diagrammatic and Graphical Method.

UNIT – 4

Measures of Central tendency - Arithmetic Mean, Median, Mode, Geometric

and Harmonic mean – Mean and quartile deviations - Skewness and Kurtoses Lorenx
curve, Simple Correlation - Scatter diagram - Karl Pearson‘s Coefficient of correlation
– Rank correlation - Regression lines.

UNIT – 5

Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations

- Index number - Unweight indices - Consumers price and cost of living indices -
Formation of Frequency Distribution
Reference:

1. Mathematics for Management – M. Ragavachari, McGraw Hill Edition, 2017.

2. Business Mathematics - Navaneethan P., Asian Books, 2007.
3. Business Mathematics and Statistics – P.R. Vittal, Margham Publications,
2012.
 SEMESTER – II

2.5 ORGANISATIONAL BEHAVIOUR

Objective:

On successful completion of this course, the students should have understood

Personality, Perception, Motivation, Job-satisfaction, morale, Group dynamics,
Leadership traits, Counselling and guidance, etc.

Outcome:
 Leadership
 Organisation Development
 Counselling

UNIT – 1
Importance and scope of organisational psychology – Individual differences -
Intelligence tests - Measurement of intelligence - Personality tests - nature, types and
uses

UNIT – 2

Perception - Factors affecting perception - Motivation - theories - financial and

non-financial motivation - techniques of motivation - Transactional Analysis - Brain
storming.

UNIT – 3

Job satisfaction - meaning - factors – theories - Management of job satisfaction

- Morale - importance - Employee attitude and behaviour and their significance to
employee productivity - job enrichment - job enlargement.

UNIT – 4

Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Co-

operation competition - conflict - Types of Conflict – Resolution of conflict -
Sociometry - Group norms - Role - Status – supervision style - Training for
supervisions.

UNIT – 5

Leadership - types - theories – Trait, Managerial Grid, Fiedler‗s contingency

Organisational culture, Organisational change - organisational effectiveness
organisational development - Counselling and guidance - Importance of counsellor.
Reference:
1. Organizational Behaviour – Stephen P. Robbins, Timothy A. Judge, Neharika
Vohra, Pearson Education, 2016.
2. Organisational Behaviour – Aswathappa. K , Himalaya Publication
House,2015.
3. Management & Organisational Behaviour – Mullins, Pearson Education India,
2016.
 SEMESTER – II

2.6 ENVIRONMENTAL STUDIES

Unit I The Multidisciplinary Nature of Environmental Studies

Definition, Scope and importance

Need for public awareness

Unit II Natural Resources

Renewable and non-renewable resources

a) Forest Resources: Use and over-exploitation, deforestation, case studies, Timber extraction,
mining, dams and their effect on forests and tribal people
b) Water Resources: Use and over-Utilization of surface and ground water, floods, drought, conflicts
over water, dams- benefits and problems.
c) Mineral resources: Use and exploitation, experimental effects of extracting and using mineral
resources, case studies.
d) Food resources: world food problems, changes caused by agriculture and overgrazing, effects of
modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.
e) Energy resources: Growing energy needs, renewable and non-renewable energy sources, use of
alternate energy resources, Case studies.
f) Land resources: Land as a resource, land degradation, main induced landsides, soil-erosion and
desertification
 Role of individual in conservation of natural resources
 Equitable use of resources for sustainable lifestyle

Unit III Ecosystems, Bio-diversity and its conservation

Ecosystems
 Concept of an Ecosystem
 Structure and function of an Ecosystem
 Energy Flow in the Ecosystem
 Food Chains, Food Webs and Ecological Pyramids

Biodiversity and its conservation

 Introduction- Definition: Genetic, Species and Ecosystem Diversity
 Bio-Geographical Classification of India
 Value of Biodiversity: Consumptive Use, Productive Use, Social Ethical, Aesthetic and Option
Values.
 Biodiversity at Global, National and Local Levels
 India as a Mega-Diversity Nation
 Hot Spots of Biodiversity
 Threats to Biodiversity: Habitat Loss, Poaching of Wildlife, Man-Wildlife Conflicts
 Endangered and Endemic Species of India
 Conservation of Biodiversity in-Situ and Ex-Situ Conservation of Biodiversity

Unit IV Environmental Pollution

 Causes, Effects and Control measures of:-
a. Air Pollution
b. Water pollution
c. Soil pollution
d. Marine pollution
e. Noise pollution
f. Thermal pollution
g. Nuclear hazards
Unit V Field Work
 Visit to a local area to document environmental assets–river/ forest/ grassland/ hill/ mountain
 Visit to a local polluted site- Urban/Rural/Industrial/Agricultural
 Study of common Plants, insects, birds
 Study of simple ecosystem-pond, River, Hill slopes, etc

References
 Agarwal, K.C.2001 Environmental Biology, Nidi Publ.Ltd., Bikaner
 Bharucha Erach The Biodiversity of India, Mapin Publishing Pvt. Ltd, Ahamedabad-380013,India, Email:
mapin@cent.net®
 Burner R.C. 1989, Hazardous Waste Inclineration McGraw Hill Inc.480p
 Clark R.S. Marine Pollution, Clanderson Press Oxford(TB)
 Cunnigham, W.P.Cooper, T.H.Gorhani, E& Hepworth, M.T 2001 Environmental Encylopedia, Jaico Publ.
House, Mumbai, 1196p.
 De.A.K.Environmental Chemistry, Wiley Eastern Ltd.
 Down to Earth, Centre for Science and Environment®
 Gleick H.P. 1993, Water in crisis, Pacific Instutue for studies in Dev, Environment & Security, Stockholm
Env. Institute,Oxford Univ.Press,473p
 Hawlinks R.E., Encyclopedia of Indian Natural History, Bombay Natural History Society, Bombay (R)
 Heywood, V.H & Watson, R.T.1995, global biodiversity Assesment, Cambridge Univ.Press, 114op
 Jadhav, H&Bhosale V.M.1995, Environmental Protection and Laws, Himalaya Pub; House, Delhi 284p
 Mckinney, M.L & Schoch, RM.1996 Environmental Science systems& Solutions, web enhanced edition
639p
 Mhaskar A.K.Matter Hazardous, techno-Science Publications(TB)
 Miller T.G. Jr.Environmental Science wadsworth Publicing Co(TB)
 Odurm, E.P.1971 fudamentalof Ecology, W.B.Saunders Co. USA 584p
 Rao M.N & Datta, A.K., 1987, Tehchno-Science, Waste water Treatment. Oxford& IBH publ, Co.Pvt.
Ltd.,345p
 Sharma B.K. 2001, environemtal chemistry Goel publ,House,Meerut
 Survey of the Environmental the Hindu(M)
 Townsend C., harper J, and Michael Degon,Essential of ecology,Blakewell Science (TB)
 Trivedi R.K., Hand book of Environmental laws, Rules, Guidelines, compliances and Standards, Vol I and II,
Enviro Meida ®
 Trivedi R.K. & P.K.Goel Introduction to Air pollution,Techno-Science Publications (TB)
 SEMESTER – III

3.1 COMMUNICATIVE SKILLS

Unit – I

Communication:
Communication – Definition - Types of Communication – Kinds of Verbal and Non-Verbal
Communication – Barriers to Communication – Ways of Challenging the Barriers of
Communication.

Unit – II

Recap of Grammar:
Phrasal Verbs and Prepositional Phrases - Relative Clauses - Conditional Clauses -Infinitives
and Gerunds - Framing Questions - Question Tags – Homonyms and Homophones - Active and
Passive Voice - Transformation: Simple - Compound - Complex.
Unit - III
Most Common Mistakes in English Usage:
Unnecessary Words: Unnecessary Prepositions - Unnecessary Articles - Use of the Infinitive -
Misplaced Words: Wrong Position of Adverbs - Miscellaneous Examples - Confused Words:
Prepositions Often Confused - Verbs Often Confused - Adverbs Often Confused - Adjectives
Often Confused - Nouns Often Confused - Confusion of Number - Confusion of Parts of
Speech.
Unit – IV
Listening and Speaking Skills:
Sounds: Vowels and Consonants – Stress: Primary and Secondary – Intonation: Falling and
Rising.
Unit – V
Reading and Writing:
Importance of Reading – Loud Reading – Silent Reading – Skimming – Scanning – SQ3R
(Survey, Question, Read, Recite and Recall) – Mechanics of Handwriting – Characteristics of
Good Handwriting.
Prescribed Texts:
1. Fitikides.T.J. Common Mistakes in English. Edinburg Gate, England: Pearson Education Limited, 1936.Print.
2. Active English Grammar and Composition. Ed. Board of Editors, Macmillan.
3. Kelly, Gerald. Teach Pronunciation. Ed. Jermy Harmer. Edinburg Gate, England: Pearson Education Limited,
2000.Print.
4. Watkins, Peter. Learning to Teach English. New Delhi. Viva Books Pvt.Ltd., 2007. Print.
 SEMESTER – III

3.2 AVIATION INDUSTRY

Objective:

On successful completion of this course, the students should have understood

-Evolution of Aviation Industry and its growth World Aviation Bodies and their
functions - Airport Services and Crisis Management

Outcome:
 History of Aviation
 World Airlines, Airports & Organisations
 Crisis Management at airports

UNIT – 1

The Evolution of Aviation - Growth Drivers - Issues and Challenges - Global

Aviation Industry- Aviation Industry in India - An Overview - Aircraft Types and
Structures - Aircraft Manufacturers

UNIT – 2

Airports - Civil , Military - Training - Domestic/International -

Passenger/Cargo Terminals - World Airlines - World's Major Airports – IATA / ICAO -
National Aviation Authorities & Role of State and Central Governments - Airports
Authority of India

UNIT – 3

Layout of an Airport & Ground Handling - Airport & Aircraft Security -

Managerial Operations - Airline Catering & Various Bodies Handling of
Unaccompanied minors and Disabled Passengers-Handling of Stretcher Passengers
and Human Remains-Handling of CIP,VIP & VVIP

UNIT – 4

Airport Services - Standard Operations - Ramp Services & Airside Safety -

Freight Warehouse Management Airline Terminal Management-Flight Information
Counter/Reservation and Ticketing-Check In/Issue of Boarding pass-Customs and
Immigration formalities-Co-ordination-Security Clearance-Baggage

UNIT – 5

Various Crisis at Airport - SOP for Bomb Threat - Mitigating Hijack Crisis
Situation - Response to Acts of Unlawful Interference: Developing Plans –
Investigation Methods & Procedures – Troubleshooting the issues – Handling
Situational Awareness.
Reference:
1. Flight: The Complete History of Aviation – Reg Grant, DK publisher, 2017.
2. Aisle Be Demand – Rishi Piparaiya, Jaico Publishing House, 2013.
3. Airport Planning and Management – Seth Young, Alexander T. Wells, McGraw
Hill Education, 2011.
 SEMESTER – III

3.3 AVIATION ANCILLARY SERVICES

Objective:

On successful completion of this course, the students should have understood

Types of Ground Handling and their responsibilities. Infrastructural requirements
related to security. Miscellaneous services related to Airport Management

Outcome:
 Ground Handling Services
 Passenger Services
 Infrastructural Requirement related to Aviation Security

UNIT – 1

Role and Responsibilities of Ground Handlers - Ground Handling: Self

Handling vs. Outsourcing - Ground Handling: Case Studies at India and Abroad -
IATA Ground Handling Council

UNIT – 2

Passenger Handling: Departure Concourse - Passenger Handling: Transit and

Arrivals - Passengers‘ Baggage Handling - Specialized Handling of Passengers: VVIPs,
VIPs, Physically Challenged

UNIT – 3

Cargo Services at Export Shed - Cargo Services at Import Shed- Cargo Services
at Transit Shed - Cargo Aircraft Handling, Air Cargo -Concept- Cargo Handling-
Booking of Perishable Cargo and Live Animals - Industry Relation - Airway Bill.

UNIT – 4

Catering: Preparation, Escort and Security, Inter-terminus Transfers - Medical

Services, Accommodation and Hospitality, Information Dissemination. - Airport
Operations - Airport Management

UNIT – 5

Planning and Design Considerations for Security at Airports - Annex 17:

SARPs (Standard and Recommended Practices) - Access Control and Alarm
Monitoring Mechanisms, Security Screening Infrastructure and Procedures.
Reference:
1. Air Passenger Demand Forecasting for Airports – Riza Onur Yazici, LAP
Lambert Academic Publishing, 2011.
2. Evaluation of Level of Service at Airport Passenger Terminals – Anderson
Correia, LAP Lambert Academic Publishing, 2009.
3. Effect of Service Quality on Air Passenger‘s Overall Satisfaction, LAP Lambert
Academic Publishing, 2011.
 SEMESTER – III

3.4 AIRLINE AND AIRPORT ORGANISATION

Objective:

On successful completion of this course, the students should have understood

Terminals, Airport Operators and their functions Duties and responsibilities of
ground handling agencies. Documentation related to Airport Management

Outcome:
 Ground Handling Agencies & Documents
 Organisations Involvement
 Handling Agreements & Contracts

UNIT – 1

History of Aviation- Development of Air transportation in India-Major players

in Airline Industry-SWOT analysis in Airline Industry-Market potential of Indian
Airline Industry—Current challenges in Airline Industry-Completion in Airline
Industry-IATA & ICAO

UNIT – 2
RAMP SERVICES: GROUND HANDLING AGENCIES AND DOCUMENTS-
Aircraft Handling -Catering Planning, Aircraft Fleet and its Maintenance - Ground
Handling Agreements - Scheduling and Approvals - Crew Management and
Documentation

UNIT – 3

Airport operator - Passengers‘ Terminal Management: Domestic - Passengers‘

Terminal Management: International - Cargo Terminal: Domestic and International -
Airside Management: Ground and Flight safety

UNIT – 4

International tour and travel management - Tour Operators - Travel Agents

and their role - The Hotel Industry - Tourist Attractions: Global and Indian -
Handling of Unaccompanied minors and Disabled Passengers-Handling of Stretcher
Passengers

UNIT – 5

Airport operations - Airport planning-Operational area and Terminal planning,

design, and operation-Airport - operations-Airport functions-Organization structure
of Airline and Airports sectors-Airport - authorities-Global and Indian scenario of
Airport management – DGCA –AAI
Reference:
1. Airline & Airport Operations – Edissa Uwayo, Notion Press, 2016.
2. Networks in Aviation: Strategies & Structures – Philipp Goedeking, Springer
Publications, 2014.
3. Airline Organization in the 1980s: An Industry Report on Strategies and
Structures for Coping withChange – James J. Lynch, Palgrave Macmillan,
1984.
 SEMESTER – III

3.5 Allied III: ECONOMICS FOR EXECUTIVES

Objective:

To enable the students to learn principles and concepts of Business Economics

Objective: On successful completion of this course, the students should have
understood The objectives of business firms Factors of production and BEP Analysis
Types of competitions and price administration Government measures to control
monopoly

Outcome:
 Law‘s of Demand
 Market Structure & Prices
 Price Policy in Public Utilities

UNIT – 1

Objectives of business firms - Profit Maximization - Social responsibilities -

Demand analysis - Law of Demand - Elasticity of demand - Risk Theory - Uncertainty
theory.

UNIT – 2

Production function - Factors of production - Laws of diminishing returns and

Law of variable proportions - Economics of Scale – Cost and Revenue Curves - Break
- even- point analysis

UNIT – 3

Market structure and prices - Pricing under perfect Competition - Pricing

under Monopoly - Price discrimination - Pricing under Monopolistic competition –
Oligopoly

UNIT – 4

Pricing under factors of production; wages - Marginal productivity theory -

Interest - Keyne's Liquidity preference theory – Theories of Profit - Dynamic theory of
Profit.

UNIT – 5

Government and Business - Performance of public enterprises in India - Price

policy in public utilities, Government measures to control Monopoly in India –
Competition Act 2002.
Reference:
1. Economic & Commercial Laws [CS Executive] – Tejpal Sheth, Taxmann
Publications, 2017.

2. Economic & Commercial Laws [CS Executive] – Sangeet Kedia, Pooja Law
Publishing, 2017.

3. Environmental Policy and Market Structure (Economics, Eneregy &

Environment), Carlo Carraro, Y. Katsoulacos, A. Xepapadeas, Springer
publication, 2010.
 SEMESTER – III

3.6 Skilled Based I: PERSONALITY DEVELOPMENT

Objective:

The objective of this subject is to bring about the personality development with
regard to the different behavioral development

Outcome:
 Leadership
 Motivation
 Interview Skills

UNIT – 1

Listening - Observation – Communication- Stages of listening process- Barriers

of listening- observation- Positive outlook- Communication- Barriers of
communication- Communication Skill

UNIT – 2

Empathy - Emotional Intelligence- Emotional Competencies- Measurement of

the Emotional Competencies - Personal Goal Setting - Basic methods to improve
creativity - 10 blocks that affects creativity

UNIT – 3

Management Skills – Leadership – Motivation - The Top 10 Leadership

Qualities- Types of leadership styles- Seven Rules of Motivation-Time Management-
Importance of time- What are our time wasters

UNIT – 4

Interview Skills- 10 Rules of Interviewing - 5 Steps to Effective Preparation-

*Illegal Questions- 7 Steps to Success at the Interview- 3 Steps to Effective Follow-
up- Thank-You Letters - Cabin Crew - Job Interview - Goal Orientation- Success Tips
– Creativity.

UNIT – 5

Landing the Job- Attires and professionalism - Grooming and Personal

Appearance - Soft Skills- Grooming- Group Discussion- Interview Training & Mock
Interviews- Resumes and applications - Training and Certification. Presentation and
Seminars-Project
Reference:
1. Personality Development for Students – Dr. Vijay Agrawal, Benten Books,
2014.
2. Personality Development – Swami Vivekananda, Advaita Ashram, 2009.
3. Personality Development and Soft Skills – Barun Mitra, Oxford University
Press, 2016.
 SEMESTER – III

3.7 YOGA FOR HUMAN EXCELLENCE

Objective:

The objective of this subject is to bring awareness about the importance of

Yoga, and especially about the benefits of Yoga for better living

Outcome:
 Principles of Yoga
 Types of Yoga
 Meditation Benefits

UNIT – 1

The origin of yoga-definition, meaning, need and scope of yoga-aims and

objectives of yoga-misconceptions of yoga-messages from bhagavat gita, bible, kuran,
buddhism-patanjalis‘ yoga sutra, thirumoolar thirumanthiram.

UNIT – 2

Paths of yoga-karma yoga-bhakti yoga-jnana yoga-raja yoga-hatha yoga-

patanjalis eight limbs of yoga (yama, niyama, asana, pranayama, pratyahara,
dharana, dhyana, samadhi).

UNIT – 3

Principles of yogic practices-application of yoga in physical education-

importance of yoga in physical education & sports – differences b etween yogasanas
and physical exercises methods of teaching yogic and techniques.

UNIT – 4

Preparatory movements – exercise, the suryanamaska r-asanas-classification

of asanaspranayama-types of pranayama-mudras-bandhas-kriyas: precautions,
methods and uses.

UNIT – 5

Meditation - concept of meditation benefits -different schools of meditation:

brahma kumaris-sir aurobindo, vedathiri maharishi, vallalar, vipasana and tamil
siddha meditation, transcendental meditation.

Reference:
1. George feuerstein: the yoga tradition (it history, literature, philosophy and
practice)
2. Swamy satyananda saraswathi: asana, pranayama, mudra, bandha (india:
yoga publications trust, munger, bihar)
3. Swami sivananda practice of karma yoga (the divine life society, shivananda
nagar, p.o., u.p. Himalayas. India)
4. Dr.nagendra hr. The art and sciences of pranayama (vivekananda kendra yoge
prakashana, bangalore) 5. Dr.b.natarajan: thirumantiram (a tamil scriptural
classic) (sri ramakrishna math, madras)
5. Dr.k.chandrasekaran, ―sound health through yoga‖ (prem kalyan publications,
sedapatti, madurai 1999)
 SEMESTER – IV
4.1 EMPLOYABILITY SKILLS
Unit – I
Skills for Employability:
Telephone Etiquettes – Describing People and Place – Expressing our Opinions – Time
Management –Interview Skills: Kinds of Interview and its Techniques – Head to Foot
Appearance: Preparation, Punctuality, Sincerity, Honesty, Boldness and Confidence – Common
Interview Questions.
Unit – II
Business Correspondence:
Letter Writing: Formal and Informal – Resume Writing – Filling Applications: Bank Challan
and Job Application.
Unit – III
Report Writing:
Different Types of Greetings - Drafting Telegrams / e-mails – Preparing Portfolios and its Various Types
-Developing Topic Sentences into Paragraphs - Expansion of an Outline - Note-making & Note-taking -
Report Writing - Reading Comprehension – Summarising – Writing Review for Two Books.
Unit – IV
Composition:
Composition: Oral and Written – Kinds of Composition: Controlled, Guided and Free Composition –
Developing Creative Competency.
Unit – V
Non-Verbal Communication:
Non-Verbal Communication – Personal Appearance – Gesture – Posture – Body Language – Visual
Aids: Charts, Diagrams & Tables – Audio & Video Aids for Communication.
Prescribed Texts:
1. Raisher. Business Communication.
2. Krishnamohan&Meera Banerjee. Developing Communication Skills.
3. Anderson & Others. Assignment and Thesis Writing.
4. Employability Skills. Chennai: National Media Institute.
 SEMESTER – IV

4.2 PRINCIPLES OF AIRLINE AND AIRPORT MANAGEMENT

Objective:

To enable the students to learn the development and growth of Aviation

Industry in the world, which shall be the right foundation for a prospective career in
Airlines and Airport Management for the Students

Outcome:
 History of Aviation
 Functions of IATA, ICAO & DGCA
 Airport Planning, Operations & Management

UNIT – 1
Introduction - History of Aviation- Development of Air transportation in India-
Major players in Airline Industry-Market potential of Indian Airline Industry –
Current challenges in Airline Industry-Competition in Airline Industry

UNIT – 2
ICAO & IATA, ICAO - International Civil Aviation Organisation - International
body comprising Governments of various Countries - Origin – Aims of ICAO,
Functions of ICAO -Role of ICAO in International Air Transportation – Aims &
Functions of IATA

UNIT – 3
Airport management-Airport planning- Operational area and Terminal
planning, design, and operation- Airport operations-Airport functions- Organization
structure of Airports sectors-Airport Authorities- Global and Indian scenario of
Airport management – DGCA.

UNIT – 4
Organization structure of airline sectors – airline terminal management
information counter/reservation and ticketing. Check in / issue of boarding pass –
customs and immigration formalities. co-ordination security clearance –baggage –
handling – handling of special passengers.

UNIT – 5
International trends-Emerging Indian scenario- Private Participation
International Developments - PPP: Public Private Participation in Indian Airport -
Environmental regulations-Regulatory issues - Airport fees, rates, and charges

Reference:
1. The International Air Transport Association – Richard Y, Chuang, Springer
Publications, 1972.
2. Airport Management - Richard N. Steele, C. Daniel Prather, Aviation Supplies
& Academics Inc, 2015.
3. Airport Business Law - Ruwantissa Abeyratne, AuthorHouse, 2009.
 SEMESTER – IV

4.3 AIR TRAVEL MANAGEMENT

Objective:

On successful completion of this course, the students should have understood

the nature and types of business organizations Principles & functions of
Management Process of decision making

Outcome:
 Transportation Industry
 Customer Service and Controlling
 System Planning
UNIT – 1
Air Transportation Industry - Land Transportation Industry -Sea
Transportation Industry - Multi-modal Transportation - Marketing and Marketing
mix – Application of Marketing Principles to Airline management-Airline Business
and its Customers – Market segmentation -PESTE Analysis

UNIT – 2
Passport – VISA‘s - Airlines Ticket or Authorization - Health Documents -
Michel Porter‘s Five Factors and their Application to Airline – Cost leadership –Focus
strategies- Airline Business and Market Strategies – Common Mistake-Concept of
Product and Relation to Airline – Fleet and schedules Related Product Features-
Customer Service and Controlling Product Quality-Air Freight Product

UNIT – 3
Referring the TIM - Passport Requirements: Different Nations - VISA
Requirements: Different Nations - Tax, Currency, Customs, Immigration
requirements - Referring the OAG - Aircraft Types and Codes - World Terminals -
Calculation of Flying time, Ground Time and Elapsed Time.

UNIT – 4
Introduction – Growth of air transport, Airport organization and associations,
Classification of airports airfield components, Air traffic Zones and approach areas.
Context of Airport system planning – Development of Airport Planning process –
Ultimate consumers – Airline decision – Other Airport operations

UNIT – 5
Building Block in Airline Pricing Policy-Uniform and Differential Pricing- The
Structure of Air Freight Policy- Distribution Channel Strategies-Travel Agency
Distribution System- Selling & Distribution Channel in Air Freight Market- Brand
Building Strategies in Airline Industry- Relationship Marketing and Components of
Marketing Strategies.

Reference:
1. Airline Operations & Management - Gerald N. Cook, Bruce Billig, Routledge,
2017.
2. Airline Industry: The Official Guide to Airline Management – Elnora Singleton –
Routledge, 2015.
3. Travel & Tourism Management – Barkat A.M.A, Prentice Hall India Learning
Pvt Ltd, 2015.
 SEMESTER – IV

4.4 LOGISTICS & AIR CARGO MANAGEMENT

Objective:

The objective of this module is to provide the participants with a good

knowledge on logistics and air cargo management and how these topics can be
related with the organization and their business needs.

Outcome:
 Logistics Concepts
 Global Supply Chain
 Cargo Documents Handling

UNIT – 1
Concept of Logistics – Introduction – Components, Advantage & Growth-
Logistics in Global Organization – Marketing and Logistics Channel – Environmental
and Marketing Issue – Inventory Management – Purpose, Type, Objective and Cost-
Model of Inventory Management – MRP, DRP & JIT

UNIT – 2
Transport System Model and Warehousing – Deregulation and Government
Rule – Transport Security – Product Packaging and Pricing – Role of Warehouse –
Alternative Warehousing – Trend in Material Handling – Inbound Logistics and
Purchasing

UNIT – 3
Global Environment & Strategy – Global Supply Chain – International
Documentation- Strategy Formulation & Implementation – Quality Concept & TQM –
Improving Logistics Performance

UNIT – 4
Air Cargo Concepts – Introduction – Operations and Industry Regulations –
Service Function, Organization and Liability – SLI, Types of cargo-Handling of
Perishable, Valuable Cargo and Special Cargo – Air cargo Tariff, Rates & Charges –
Valuation charges and Disbursement.

UNIT – 5
Handling Facilities – Airport Cargo Activity & Cargo Zone – Aircraft Handling
with Cargo – Cargo Terminals and Facilities – Emerging trend in Cargo & Cargo
Carriers - Airway Bill, Function, Purpose and Validation

Reference:
1. Aviation Logistics: The Dynamic Partnership of Air Freight & Supply Chain –
Michael Sales, Kogan page Publisher, 2016.
2. Air Cargo Management – Yoon Seok Chang, CRC Press, 2018.
3. Air Cargo Management: Air Freight & The Global Supply Chain, 2016
 SEMESTER – IV

4.5 Skilled Based II: CUSTOMER RELATIONSHIP MANAGEMENT

Objective:

On successful completion of the course the students should have Understood

Relationship Marketing Learnt Sales Force Automation Learnt Database Marketing

Outcome:
 CRM strategy
 Integration Business Management
 CRM in India

UNIT – 1

Overview of Relationship marketing – Basis of building relationship – Types of

relationship marketing – customer life cycle

UNIT – 2

CRM – Overview and evolution of the concept – CRM and Relationship

marketing – CRM strategy – importance of customer divisibility in CRM

UNIT – 3

Sales Force Automation – contact management – concept – Enterprise

Marketing Management – core beliefs – CRM in India.

UNIT – 4

Value Chain – concept – Integration Business Management – Benchmarks and

Metrics – culture change – alignment with customer eco system – Vendor selection.

UNIT – 5

Database Marketing – Prospect database – Data warehouse and Data Mining –

analysis of customer relationship technologies – Best practices in marketing
Technology.
Reference:

1. Customer Relationship Management: Concepts & Cases – Rai. A. K, Prentice

Hall India Learning Pvt Ltd, 2012.
2. Customer Relationship Management - G. Shainesh, Jagdish N. Sheth, Laxmi
Publications, 2016.
3. Customer Relationship Management: Concepts & Technologies – Francis
Buttle, Stan Maklan, Routledge – 2015.
 SEMESTER – IV

4.6 TRAVEL AGENCY OPERATIONS

OBJECTIVE:

On successful completion of this course, the students should have understood

the nature of Travel Agent Business and their Operational structure in order to
facilitate the passengers.

Outcome:
 Travel Agent Responsibilities
 Itinerary Compilation
 Tourism Management

UNIT – 1
Travel agent - Formation- Role and Responsibilities - Travel Agents Body in
India – TAAI - Travel Agent and the Airline- Commercial Aviation-Air Taxi
Operations-Private Operation- Airport Handling Functions of IATA-ICAO - Aims and
Objectives. IATA Geography and Global indicators

UNIT – 2
Tour Operators Role and Responsibilities - Planning Tours and Preparation of
Tour Brochures - Operating Conditions for Tour packages and Legal position in case
of non-compliance and other reasons - Pricing of Tour packages

UNIT – 3
Airline Operational Management- Domestic- International Departure
Formalities,- Security Check- In. Hand Baggage Screening -Personal Frisking-
Boarding the Plane, Ground Announcements- Handling of Delayed Flight

UNIT – 4
Tourism Management-Domestic and International Tourism-Discover India-
Government Regulations on Tourism Management- Exploring new Destinations-
Foreign Currency Earner- Disruptive Flights-Ramp Handling & Ramp Safety-
Procedure - Airline Tickets Airlines Terminal Management

UNIT – 5
Aviation Industries terminologies – OAG – Pooling of baggage and Allowances -
Weight and piece concept - Legal liability for Passengers and Baggage - Checked and
Unchecked International travel documentation - Passports – Visas- Health
documentation.

Reference:

1. Travel Agency Operations – A.P. Rastogi, Aman Publications, 2007.

2. Business of Travel Agency & Tour Operations Management – A.K. Bhatia,
Sterling Publishers Pvt Ltd, 2012.
3. Travel Agency & Tour Operation: Concepts & Principles – Jagmohan Negi,
Kanishka Publishiners Distributors, 2008.
 SEMESTER – IV

4.7 Skilled Based III: RETAIL MANAGEMENT

Objective:
On successful completion of this course, the students should have understood
the Retail Management concepts.

Outcome:
 Trends in Retailing
 Retail in India
 Global Retail Markets

Unit – 1
Retailing: Meaning, Nature, Classification – Importance – Factors Influencing
Retailing – Functions of Retailing – Retail as a career – Trends in Retailing - U.S.
retailers and foreign markets – Foreign retailers and U.S. markets - Electronic Data
Interchange, Database Management, Data warehousing

Unit – 2
Developing and applying Retail Strategy: Strategic Retail Planning Process –
Retail Organization – Classification of Retail Units – Corporate chains, Departmental
Stores, Discount Stores, Super Markets, and Warehouse Clubs.

Unit – 3
Setting up Retail organization: Size and space allocation, location strategy,
factors affecting the location of Retail – Objectives of Good store Design. Types of
Layouts – Visual Merchandising Techniques – Controlling Costs and Reducing
Inventories Loss – Exteriors, Interiors.

Unit – 4
Retail in India: Evolution and Size of retail in India – Drivers of retail change in
India – Environment and Legislation for Retailing – Foreign Direct Investment in
retail – Challenges to retail developments in India –

Unit – 5
Global retail markets: Strategic planning process for global retailing –
Challenges facing global retailers – Challenges and Threats in global retailing –
Factors affecting the success of a global retailing strategy

Reference:

1. Relationship Marketing – S. Shajahan, McGraw Hill, 2006.

2. Retail Management – A strategic Approach - Barry Berman and Joel R Evans,
Pearson Education, 2010.
3. Retailing Management - Swapana Pradhan, Tata McGraw Hill Education,
2006.
 SEMESTER – IV
4.8 VALUE EDUCATION
Definition
The learning and practice of facts which have eternal value is what is contemplated by value education.
It can also be the process by which a good citizen is moulded out of a human being. The evolution of a
good human being is when he realises that his conscience shows to him the rightness of his action.
Objective
To create an awareness to values among learners and help them adopt them in their lives.

Unit I
Definition – Need for value Education – How important human values are – humanism and humanistic
movement in the world and in India – Literature on the teaching of values under various religions like
Hinduism, Buddhism, Christianity, Jainism, Islam, etc. Agencies for teaching value education in India
– National Resource Centre for Value Education – NCERT– IITs and IGNOU.

Unit II
Vedic Period – Influence of Buddhism and Jainism – Hindu Dynasties – Islam Invasion – Moghul
invasion – British Rule – culture clash – Bhakti cult – social Reformers – Gandhi – Swami Vivekananda
– Tagore – their role in value education.

Unit III
Value Crisis – After Independence
Independence – democracy – Equality – fundamental duties – Fall of standards in all fields – Social,
Economic, Political, Religious and Environmental – corruption in society. Politics without principle –
Commerce without ethics – Education without Character – Science without humanism – Wealth without
work – Pleasure without conscience – Prayer without sacrifice – steps taken by the Governments –
Central and State – to remove disparities on the basis of class, creed, gender.

Unit IV
Value Education on College Campus
Transition from school to college – problems – Control – free atmosphere – freedom mistaken for
license – need for value education – ways of inculcating it – Teaching of etiquettes – Extra-Curricular
activities – N.S.S., N.C.C., Club activities – Relevance of Dr.A.P.J. Abdual Kalam‟s efforts to teach
values – Mother Teresa.

Unit V
Project Work
1. Collecting details about value education from newspapers, journals and magazines.
2. Writing poems, skits, stories centering around value-erosion in society.
3. Presenting personal experience in teaching values.
4. Suggesting solutions to value – based problems on the campus.
Recommended Books
1. Satchidananda. M.K. (1991), “Ethics, Education, Indian unity and culture” – Delhi, Ajantha
publications.
2. Saraswathi. T.S. (ed) 1999. Culture”, Socialisation and Human Development: Theory, Research
and Application in India” – New Delhi Sage publications.
3. Venkataiah. N (ed) 1998, “Value Education” New Delhi Ph. Publishing Corporation.
4. Chakraborti, Mohit (1997) “Value Education: Changing Perspectives” New Delhi: Kanishka
Publications.
5. “Value Education – Need of the hour” Talk delivered in the HTED Seminar – Govt. of
Maharashtra, Mumbai on 1-11-2001 by N.Vittal, Central Vigilance Commissioner.
6. “Swami Vivekananda‟s Rousing call to Hindu Nation”: EKnath Ranade (1991) Centenary
Publication
7. Radhakrishnan, S. “Religion and culture” (1968), Orient Paperbacks, New Delhi.
 Mini Project – Airport On Job Training
Mini Project on Airline Operations: Industrial Visit to Domestic Airport
SEMESTER – V

5.1 AIRCRAFT MAINTENANCE & CREW MANAGEMENT

Objective:
On successful completion of this course, the students should have understood
the Evolution and Impact of Crew Resource Management Need of CRM and training
benchmarks. Scope for improvement in CRM

Outcome:
 Maintenance Program Documents
 Impact of CRM in Aviation Safety
 Flight Control Crew Management

UNIT – 1
Maintenance: Role of the Engineer & Mechanic – Two Types of Maintenance-
Reliability Redesign – Failure Rate Patterns – Establishing a Maintenance Program.
Development of Maintenance Programs: Introduction – Maintenance steering Group
(MSG) approach – Process & Tasks – Oriented Maintenance – Maintenance Program
Documents

UNIT – 2
Production Planning and Control: Introduction – Forecasting – Production
Planning & Control – Feedback for Planning – Organization of PP & C. Technical
Publications: Introduction –Functions of Technical Publications – Airline Libraries –
Control of Publications – Document Distribution. Technical Training: Computer
Support: Airline uses of Computers

UNIT – 3
CRM: Evolution and Basics - Flight Control Crew Management - Maintenance
Resource Management- Impact of CRM in Aviation Safety CRM Training Evolution
and CRM Desired Skills - Performance Standards for Instructors in CRM - CRM
Standards and Training - CRIMs (CRM Instructors) and CRIMEs (CRM Instructor
Examiners) - Maintenance Intervals defined

UNIT – 4
Data on Incidents / Accidents: Human Performance Analysis -Evaluation of
Flight Crew CRM Skills - Communication: A Relevant factor in Aviation Safety - Line
Operations Safety Audit (LOSA) and CRM: Relationship, Computer Program Modules
– Selecting a computer System

UNIT – 5
Individual Performance: Relevant Factors - Automation and Upgradation of
Skills - CRM: Training Methods and Standardization - Competency Profile for
Instructors of CRM - Maintenance Crew Skill Requirements – Morning Meeting.
Hanger Maintenance (On –Aircraft) – Introduction – Organization of Hanger
Maintenance
Reference:
1. Fundamentals of Aircraft Maintenance Management – Haguma Timothee,
Notion Press-2016.
2. Crew Resources Management - Andrew Gaffney, F. Andrew Gaffney, Stephen
W. Harden, Rhea Seddon, HCPro, 2005.
3. Crew Resources Management: Paul LeSage, Jeff T. Dyar, Bruce Evans, Jones
and Bartlett Publishers, 2009.
 SEMESTER – V

5.2 AIRLINE MARKETING AND AVIATION SAFETY MANAGEMENT

Objective:

On successful completion of this course, the students should have understood

Safety Culture in Airlines Nature of Accidents and Managing Human Errors

Outcome:
 Airline Business & Marketing Strategies
 Safety Cultures in Airlines
 Human Factors and Mechanical Failures.

UNIT – 1
Maintenance: Marketing Strategy: PESTE analysis : political factors – economic
factors – social factors – technological factors – environmental factors – introduction
of Airline Business and Marketing Strategies – Porters Five Forces and their
application to the Airline Industry – strategic families – differentiation airlines – the
future – focus strategies – Airline Business and marketing strategies – common
mistakes

UNIT – 2
Promotion Marketing-Fundamentals of relationship marketing – components of
a relationship marketing strategy – frequent flyer programmers –the anatomy of a
sale – sales planning – marketing communication techniques – airline advertising –
selling in the air freight market – glossary of aviation terms and marketing terms

UNIT – 3
Introduction –Sources of financial benefits –Labour cost reduction –Cost
reduction in sourcing – marking financial benefits come true- Airline views or
financial benefits –Traffic increase- revenue enhancement- Cost reduction-Profit
improvement. The problem of local rationales.

UNIT – 4
MAJOR ACCIDENT ANALYSIS & MANAGING HUMAN ERRORS Identifying root
causes of Human Errors - Human Reliability Assessment - Safety cultures in Airlines
- Threat and Error Management (TEM) - Mid-Air Collisions - Runway Incursions -
Weather Factors - Human Factors and Mechanical Failures

UNIT – 5
NATURE OF ACCIDENTS, MAJOR ISSUES : A CONTEMPORARY ASSESMENT
Causes of Accidents - Major Aviation Disasters: Case Studies - Statistics of Aviation
Disasters - Investigation, Analysis and Reporting Psychological Aspects and Training
- Bird Strike: Airport Operators‘ responsibilities - Airside Discipline - Maintenance of
Airport and Aircraft

Reference:
1. Aviation Risk & Safety Management - Roland Müller , Andreas
Wittmer , Christopher Drax, Spinger Publication, 2016.
2. Airline Service Marketing – Pentagon Press, 2009.
3. Airline Marketing & Management – Stephen Shaw, Routledge, 2011.
 SEMESTER – V

5.3 AIR TRAFFIC CONTROL

Objective:
To enable the Students to learn the absolute necessity of Air Traffic Control
without which there will be no safety to life and property of Airline Passengers and
Air Traffic Control is a must for smooth and orderly movements of Air Traffic around
the world.

Outcome:
 Roles & Responsibilities of ATC
 ATS services
 Communication & Navigation Standard

UNIT – 1
Basic Concept - Objectives of ATS – Parts of ATC Service – Scope and
Provision of ATC‗s – VFR & IFR Operations – Classification of ATS Air Spaces –
Various kinds of separation Meteorological Support - providing ATS – Division of
Responsibility of Control

UNIT – 2
Air Traffic Services - Area Control Service, Assignment of Raising levels
minimum Flight Altitude - ATS routes & + Significant Points – RNAV and RNP –
Vertical, Lateral and Longitudinal Separations based on Time / Distance -ATC
clearance – Flight plans- Position report

UNIT – 3
Flight Information Alerting Services, Coordination, Emergency Procedure and
Rule of the Air - Radar Service, Basic Radar Terminology, Identification Procedures
using Primary/ Secondary radar- Performance Checks – Use of Radar in Area and
Approach Control Service.

UNIT – 4
Aerodrome Data, Physical Characteristics and Obstacles Restriction
Aerodrome Data: Basic Terminology – Aerodrome Reference Code - Aerodrome
Reference Point – Aerodrome Reference Temperature Instrument Runway, Physical
Characteristic; Length of Runway.

UNIT – 5
Visual and for Navigation, Visual Aids for Denoting Obstacles Emergency and
other Services – Visual aids for Navigation; Wind Direction Indicator – Landing
Direction Indicator Location and Characteristics of Signal Area – Marking General
Requirements – Various Markings.

Reference:
1. Fundamentals of Air Traffic Control – Michael S. Nolan, Cengage Learning,
2012.
2. Understanding Air Traffic Control - Dieudonne Ndayizera, Notion Press, 2016.
3. Air Traffic Control: Human Performance Factors – Anne R. Isaac, Bert
Ruitenberg, Routledge, 1999.
 SEMESTER – V

5.4 AIR TRANSPORT IN TOURISM

Objective:
On successful completion of this course, the students should have understood
Perception of Tourism Worldwide Hospitality and Tourism Industry using the Air
Transportation sector.

Outcome:
 Relationship of Organisation in Air Transportation
 Indian Tourism
 Basic requirements for Travel & Tourism Operations

UNIT – 1
Travels and tourism - Principles – Scope and Operations - Perception of Travel
worldwide - Perception of Tourism worldwide - India a tourist destination - Indian
States, Capitals, Public holidays, Banks - Important Festivals and Tourist
attractions.

UNIT – 2
World Tourism - Important Countries/ Capitals / Currencies / Exchange -
World Tourism Attractions - Indian Tourism – Types – Transportation Commercial
Aviation-Air Taxi Operations-Private Operation- Airport Handling Functions of IATA-
ICAO - Aims and Objectives.

UNIT – 3
Hotels and Star Ratings, Resorts , Boarding and Lodging houses - Rating
Systems and Classifications - Hotel Products , Facilities, Services, Room types,
Bedding Types, Meal Plans – Cancellations.

UNIT – 4
Relationship of Air Transport in Tourism – Itinerary Preparation - Currency
Fluctuations and Commission Policies IATA Approved Travel Agency Appointment
and Control -Customer Service-Service Provider- Training and Development of Travel
agent-GDS

UNIT – 5
Activities of People Travelling – Festival and Seasons – Destination
Management Companies – Supplier Relationships – FIT & Group tour planning –
Group travel – Mass Tourism – Adventure - Medical Tourism.

Reference:
1. Tourism: Principles & Practices – Sampad Kumar Swain, Jitendra Mohan
Mishra, Oxford University Press, 2011.
2. Tourism Education: Principles, Theories & Practices – Shashi Prabha Sharma,
Kanishka Publishers, 2006.
3. Aviation and Tourism: Implications for Leisure Travel - Anne Graham, Andreas
Papatheodorou , Peter Forsyth, Routledge, 2016
 SEMESTER – V

5.5 Major Elective I: SERVICE MARKETING / PUBLIC RELATIONS IN AVIATION

Objective:
On successful completion of this course, the students should have understood
Role, Importance and Challenges of PR in Aviation Industry Role of PR in Aviation
Crisis Management Strategy and PR Planning
Outcome:
 Nature of Services
 Marketing Strategies & Decisions
 Public Relations

UNIT – 1
Services Marketing – Meaning – Nature of Services – Types and Importance –
Relationship Marketing – Mission, Strategy, Elements of Design, Marketing Plan
Market Segmentation – Marketing Mix Decisions: - Unique Features of Developing,
Pricing, Promoting and Distributing Services.

UNIT – 2
Marketing of Hospitality: - Perspective of Tourism, Hotel and Travel Services –
Airlines, Railway, Passenger and Goods Transport – Leisure Services. Positioning and
Differentiations Strategies, Quality of Service Industries -Achievement and
Maintenance, Customer Support Service.

UNIT – 3
Public Relations: An essential in Aviation - Issues in PR: Airport Operators, Air
Operators, Security Requisites of a Good PR professional – Challenges: Accessibility,
Integrity of Information and Neutrality Handling the media - Types and Role of Media
Handling - Do‘s and Don‘ts in Media Handling - Preparation for Elective Media
Handling - Electronic Media

UNIT – 4
Public Relations and Crisis Management at Airports - Crisis at an Airport -
Preparing for a Crisis - Managing the Crisis - PR: The Role during Crisis- Four Steps
Public Relations Process, Defining PR Problems, Planning And Programming, Taking
Action And Communicating.

UNIT – 5
Strategies for successful PR personnel - Successful PR of an Organization:
Strategy - Alternatives and Choices in Communication - PR Planning and
Prioritization, Evaluating the Program, Elements of Public Relations, Human
Relations, Empathy, Persuasion, Dialogue, Objectives of Public Relations

Reference:
1. Services Marketing: Integrating customer Focus Across the Firm – Zeihthaml,
McGraw Hill Education, 2017.
2. Public Relationship Management – Mahor N.K, Pearl Books, 2012.
3. Profitable Customer Relationships – Ceo Speak, Vision Books, 2009.
 SEMESTER – V

5.6 Skilled Based IV: CONSUMER BEHAVIOR

Objective:
To enable the students to learn the basics of consumer behavior Objectives:
On successful completion of the course the students should have: Understood
consumer motivation and perception Learnt consumer learning and attitude Learnt
consumer decision making
Outcome:
 Customer Value & Satisfaction
 Strategies for Attitude Change
 Consumer Decision Making

UNIT – 1
Consumer Behaviour — definition - scope of consumer behavior — Discipline
of consumer behaviour — Customer Value Satisfaction — Retention — Marketing
ethics.

UNIT – 2
Consumer research — Paradigms — The process of consumer research -
consumer motivation — dynamics — types — measurement of motives — consumer
perception

UNIT – 3
Consumer Learning — Behavioral learning theories —Measures of consumer
learning — Consumer attitude — formation — Strategies for attitude change

UNIT – 4
Social class Consumer Behaviour — Life style Profiles of consumer classes —
Cross Cultural Customers Behaviour Strategies.

UNIT – 5
Consumer Decision Making — Opinion Leadership — Dynamics — Types of
consumer decision making — A Model of Consumer Decision Making

Reference:
1. Consumer Behavior – David Loudon, Albert Della Bitta, McGraw Hill
Education, 2017.
2. Consumer Behavior – Leon G. Schiffman, Pearson Education, 2010.
3. Consumer Behavior: Building Marketing Strategy,
Hawkins (Author), Motherbaugh (Author), Mookerjee (Author), McGraw Hill
Education, 2017.
 SEMESTER VI

6.1 AIR TRANSPORTATION SAFETY AND SECURITY

Objective:
To enable the Students to learn about the importance of Safety and Security in
Air Transportation, the study of which is of vital importance to Aviation Students,
where they will be learning about the techniques and methodologies used in
protecting passengers, crew, baggage, cargo, mail, ground personnel, aircraft and
property of Airports.

Outcome:
 Protecting Public Transportation
 Air Transportation Security Act
 Aviation Safety Assessment Program

UNIT – 1
Importance of Air Transportation Safety and Security-Airport- Airways. -
Protecting Public Transportation - Screening- Personnel‗s and Baggage‗s – Metal
Detectors-X ray Inspections, Passive and Active Millimeters-Trace- Detection
Techniques.

UNIT – 2
Terrorism – Introduction- Causes of Terrorism - Rival claim of pales tine-
Palestine Liberation Organization - Nuclear Terrorism BBM/BBA - Aviation
Management 2010-11 & onwards- CPOP Page 31 of 39 -Aircraft as Missiles - 9/11
Terrorist Act and its Consequences.

UNIT – 3
Hijacking– Security measures- Airport Security Programmed and Steps taken
to Contend with Hijacking- Cockpit doors- Sky Marshal Programme - Public Law
about Hijacking - Air Transportation Security Act of 2001 - Crimes against
Humanity.

UNIT – 4
Legislations and Regulations - ICAO/ECAC - Transportation security
administration – International aviation safety assessment program. - Legislation after
9 Sep 2001- Biological & Chemical Warfare - Steps to Combat Terrorism – The Tokyo
Convention & Act

UNIT – 5
Technological Improvements on Aviation Safety and Security -Introduction-
Microwave Holographic Imaging -Body or Fire Security Scanner -New Generation of
video Security Systems - Biosimmer – Biometric Systems - The way on Drug and
Explosives.

Reference:
1. Air Transport Safety – Fedga Netjasov, Chelsie Phillips, Nova Science
Publishers, 2014.
2. Air Transport Safety & Security Management – Richard Lack, Crc Pr I Lic,
2006.
3. Aviation & Aviation Security: Terrorism and Safety Concern – Kathleen M.
Sweet, Prentice Hall, 2003.
 SEMESTER VI

6.2 AIR REGULATIONS

Objective:
To enable the Students to learn the legal background of this Aviation World
and all the Rules and Regulations connected with Air Transportation including the
International Regulations as well as all the relevant State Acts passed in this respect.
Outcome:
 Air Transportation Act
 Civil Aviation Requirements (CAR)
 International Conventions

UNIT – 1
Indian Civil Aviation - Civil Aviation Regulations Authority - DGCA-
Introduction to Directorate General of Civil Aviation - DGCA functions-DGCA
Organization-DGCA as Regulatory Authority – Liabilities and Limitations of DGCA –
National Legislation

UNIT – 2
Aircraft Rules - Aircraft Act 1934 - The Aircraft Rules 1937 - The Airports
Authority of India Act 1994 (55 of 1994) - The Carriage by Air Act, 1972 (69 of 1972)
- The Tokyo Convention Act, 1975 (20 of 1975) - The Anti-hijacking Act, 1982 (65 of
1975) - The suppression of unlawful acts against safety of Civil Aviation Act, 1982
(66 of 1982)

UNIT – 3
The Air corporations Act, 1953 (27 of 1953) - The Air Corporations (Transfer of
Undertakings and Repeal) Ordinance, 1994(4 of 1994) - The Air Corporations
(Transfer of Undertakings and Repeal) Act, 1994 (13 of 1994) - The International
Airports Authority of India act, 1971 (43 of 1971) - The National Airports Authority of
India, 1985 (64 of 1985)

UNIT – 4
Civil Aviation Requirements (CAR) - Section 1-General - Section 2-
Airworthiness - Section 3-Air Transport - Section 4-Aerodrome standards and Air
Traffic Services - Section 5-Air Safety - Section 6-Design standards and type
certification - Section7-Flight crew standards, training and licensing - Section 8-
Aircraft operations

UNIT – 5
International Conventions: - The Chicago conventions, 1944 - The
International Air Services Transit Agreement, 1944 - The International Air Transport
Agreement, 1944 - The Warsaw Conventions, 1920 - The Geneva Convention, 1948 -
The Rome Convention, 1952 - The Tokyo Convention, 1963

Reference:
1. Aviation and the Law – Laurence E. Gesell, Coast Aire Publications, 2005.
2. Routledge Handbook of Public Aviation Law - Paul Stephen Dempsey , Ram S
Jakhu , Routledge, 2016
3. Civil Aviation Requirements, Part I & II, DGCA, 2010
 SEMESTER - VI

6.3 AIRLINE AND AIRPORT MARKETING MANAGEMENT

Objective:
To enable the Students to learn the Marketing Management of Airline
companies and Airport Organizations as these are the two interlinked Business
Organizations which involve thousands of crores of Investments and knowing the
nuances of Marketing in these specialized fields only will groom the Students as
BEST Managers of Airlines and Airport in future.

Outcome:
 Air Travel Marketing Strategy
 Travel Agency Distribution System
 Frequent Flyer Program

UNIT – 1
Market for Air Transportation - Marketing and Marketing mix – Application of
Marketing Principles to Airline Management - Airline Business and its Customers –
Market segmentation- PESTE Analysis - Marketing Communication Technique-
Airline Advertising - Air Freight Market- Future of Airline Market .

UNIT – 2
Air Travel -Marketing Strategy & Product Analysis - Michel Porter‗s Five
Factors and their Application to Airline – Cost leadership –Focus strategies - Airline
Business and Market Strategies – Common Mistake-Concept of Product and Relation
to Airline – Fleet and schedules Related Product Features.

UNIT – 3
Airlines-Revenue Management and Distribution and Promotion - Building
Block in Airline Pricing Policy-Uniform and Differential Pricing the Structure of Air
Freight Policy - Distribution Channel Strategies-Travel Agency Distribution System -
Selling & Distribution Channel in Air Freight Market.

UNIT – 4
The Role and Scope of Activity of the Airport Enterprise – The Economic Impact
on Countries and Regions - Main Governance Patterns in the Airport Business - The
International path of Evolution in the Airport Business- Air Transport Value chain-–
Airport Enterprises- Rise of Airport Marketing for the Aviation related Business –
Airport‗s Market Positioning.

UNIT – 5
Airport Marketing Planning - Evolution of Traditional Airport – Evolutionary
patterns for Airport Enterprises – Commercial Airport Philosophy – Non- Aviation
Business- Tourist& Conference Services – Logistic Services and Property
Management – Consulting Services – BAA and the Non – Aviation Business

Reference:
1. Airline: A Strategic Management Simulation – Jerald R. Smith, Peggy A.
Golden, Pearson, 1994.
2. Airport Marketing – David Jarach, Routledge, 2005.
3. Airport Marketing – Nigel Halpern, Anne Graham, Routledge, 2013.
 SEMESTER- VI

6.4 AIRCRAFT MAINTENANCE MANAGEMENT

Objective:

To enable the Students to learn the importance of Aircraft Maintenance

without which Aircraft Movements will be disturbed terribly and the safety of Aircraft
Operations cannot ensured unless the proper Maintenance is taken care as per the
schedule.
Outcome:
 Documentation for Maintenance
 Planning & Control
 Maintenance Quality Standard

UNIT – 1
Goals and Objectives of Maintenance -Types of Maintenance – Reliability,
Redesign. - Establishing Maintenance Program me- Introduction of Maintenance
Steering Group - Process and Task Oriented Maintenance - Maintenance Intervals
Defined.

UNIT – 2
Documentation for Maintenance types of Documentation- Regulatory
Documents - Airlines Generated Documents - ATA Document Standards-
Maintenance and Engineering Organization

UNIT – 3
Production Planning and Control -Forecasting- Production Planning &Control -
Feedback for Planning - Organization of PPC - Technical Publications- Functions of
Technical Publication - Technical Training – Training for Aviation Maintenance

UNIT – 4
Maintenance Control Centre – Responsibilities- Line Maintenance Operations -
Maintenance Crew Skill Requirement - Hamper Maintenance Activities -
Maintenance Overall Shops (off aircraft)

UNIT – 5
Quality Assurance and Quality Control - Requirement for Quality Assurance -
Quality audit- ISO 9000 Quality standard - Reliability- Types of Reliability -
Maintenance Safety – Safety Rules- Accident & Injury Reporting

Reference:
1. Aircraft Maintenance Management – Harry A Kinnison, Tariq Siddiqui, McGraw
Hill Education, 2013.
2. Aircraft Engineering Principles - Lloyd Dingle BA (Open); BEng (Hons); CEng;
MRAeS , Mike Tooley BA; Advanced Technological and Higher National
Certificates Kingston University , A Butterworth-Heinemann Publication, 2004.
3. Fundamentals of Aircraft Maintenance Management – Haguma Timothee,
Notion Press, 2016.
 SEMESTER VI

6.5 AVIATION RESOURCE MANAGEMENT

Objective:

The objective of this module is to provide the participants with a good

knowledge on Aviation resource Management.

Outcome:
 Human Factors in Safety Culture
 Pilot Selection Process
 Fundamentals of CRM

UNIT – 1
The role of crew resources management – The trouble with culture – Creating
and implementing human factors in safety culture – human assessment – CRM
training in general aviation

UNIT – 2
Safety issues in capital – cabin crew communication – service, teamwork and
flight safety – flight attendants job performances and job satisfaction.

UNIT – 3
Fatigue management in aviation – Fatigue in air activity – Stress management
– the physiological factor - crew concepts in the air ambulance services.

UNIT – 4
Job requirements of Airline Pilots – Pilot selection process – Personality test for
traffic controllers – training of pilots and crew members – the link between human
factors and organizational learning.

UNIT – 5
Structure of aviation operational information, management of aviation
operational information – User innovation in Aviation operational information –
Future of Aviation operational information.

Reference:
1. Management in the Airline Industry: Human Resource Management and Pilots
(Routledge Research in Employment Relations) – Geraint Harvey, Routledge,
2007.
2. Crew Resource Management: A Guide for Professional Pilots - Rexford
Penn Craig V. Randall , CreateSpace Independent Publishing Platform, 2013
3. Crew Resource Management – Rexford Penn, The Rexford Penn Group, 2010.
 SEMESTER VI
6.6 MAJOR PROJECT

The Students have to do the Project visiting the industry which should be
relevant to the course, like Airport, Travel Agency, Air Cargo, Airport Authority, etc...

This has to be evaluated by the Internal and External Examiner together as

per the below standard

Communication = 25 Marks

Grooming = 25 Marks

Project Presentation = 25 Marks

Viva = 25 Marks