SOCIAL MEDIA MARKETING

Personal vs Brand. When it comes

to Social Media
OVERVIEW
•  Background
•  Objectives
•  5 different ways between Social Media for brand
and Social Media for personal:
- Posting Content
- Social Media Images
- Social Media Bio
- Hashtag
-
•  Summary
BACKGROUND

Social Media has connected people like nothing we have seen before! It has also
become a major part of online marketing and business networking forcing itself on the
business world. While the broad concepts are somewhat similar, there are several
differences that I never would have thought about. The facts, social media for
business (professiona use) is extremely different than social media for personal use
 OBJECTIVES

To find the keys, the difference between social

media for personal use and social media for
bussiness (professional use)

prepared by Marketing Communications Dept. / HO / 2019

Here are 5 ways your professional social
media persona varies fro your personal
social media persona
Posting Content
Posting Content

ü  Think about how you want to present

your private life
ü  Free to show your emotional posts
ü  Not using standard sentence
Personal use
ü  Your personal social media accounts
should be spontaneous, posting anytime
you want

Personal users can really say whatever they want on social media with minimal
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online retail market.
Posting Content

ü  Keep it professional
ü  Not emotional post
ü  Use standard sentence
ü  Using editorial content plan before post
Professional use

Within a business you shouldn’t post personal thoughts like “finally my parcel has arrived
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Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
 Social Media Images

Profile pictures are a great thing on social media. Not only

does it allow you to identify who you are talking with but it is
also a great way to allow your logo to be seen a lot.

prepared by Marketing Communications Dept. / HO / 2019

Social Media Images

ü  You can show any pictures you want

ü  Use a photograph where you look happy
for profile pictures
ü  Not using standard information

Personal use

If it’s for your own personal account then you can use any picture you want, be it a fancy
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Social Media Images

ü  Use a professionaly taken photograph

for your content
ü  Use your logo or other symbolic image
associate with your brand
ü  Insert your brand information

Professional use

Use your brand logo as much as possible for profile pictures. Not only is it an identity
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Social Media Bio

You only have a few seconds to grab a person’s attention

and get them to follow you. When people land on your
account they want to know what you’re about and why they
should care – a great bio is a good way to do all that.
Social Media Bio
ü  You can write anything in your bio
ü  Your bio is present yourself
ü  Not all social media bio for personal
using landing page, because everyone
does not necessarily have a personal
website
Personal use

If it’s for your own personal account then you can write anything on your bio even adding
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Social Media Bio

ü  Use keywords that you want people to

find you on for business connections
ü  Tell to consumers your brand identity
ü  Show your brand information;, link to
Professional use
your website, your company address,
and your customer service contact

Another reason
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good bio is search
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Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
 Hashtags

prepared by Marketing Communications Dept. / HO / 2019

Hashtags

ü  Hashtags doesn’t matter for personality

ü  Hashtags are meant to designate the
topic of their post
Personal use

Sometimes they include hashtags that have nothing to do with what they're talking
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Hashtags

ü  Hashtags matter for a brand as a identity

ü  Brands use hashtags in their marketing
in a variety ways
ü  Hashtags for brand can get their content
easy to find
Professional use

No matter which social network you use, hashtags are important. They are a key
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Analytics
Analytics

ü  Analytics are a way to collect data about

your social media account, and they
really don't apply to a personal profile.
ü  Social Media Analytics doesn’t matter for
Personal use
personal account except you’re an
influencer

When it comes to your personal profile, analytics are nonexistent and unnecessary
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Analytics

ü  Analytics tools are important for brand to

get their data consumers.
ü  The information you gain from this data
is crucial to the future success of your
business
Professional use
ü  Analytics are critically important to a
successful social media campaign for
brands.

When you use social media for a business, however, they are crucial to success.
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SUMMARY
Personal user can upload
content anytime, and anything
the want. It’s totally different for
brands, it’s important to learn
when the best timing to post
and what type of content to
post
It's important to learn what
type of images to use, and
what to do with them once
they're uploaded.

Creating content for a brand

means creating higher quality
content either. Starting from
the images, wording, and
hashtags.
THANK
YOU!