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SOCIAL MEDIA MARKETING

Personal vs Brand. When it comes


to Social Media
OVERVIEW
•  Background
•  Objectives
•  5 different ways between Social Media for brand
and Social Media for personal:
- Posting Content
- Social Media Images
- Social Media Bio
- Hashtag
-
•  Summary
BACKGROUND

Social Media has connected people like nothing we have seen before! It has also
become a major part of online marketing and business networking forcing itself on the
business world. While the broad concepts are somewhat similar, there are several
differences that I never would have thought about. The facts, social media for
business (professiona use) is extremely different than social media for personal use
OBJECTIVES

To find the keys, the difference between social


media for personal use and social media for
bussiness (professional use)

prepared by Marketing Communications Dept. / HO / 2019


Here are 5 ways your professional social
media persona varies fro your personal
social media persona
Posting Content
Posting Content

ü  Think about how you want to present


your private life
ü  Free to show your emotional posts
ü  Not using standard sentence
Personal use
ü  Your personal social media accounts
should be spontaneous, posting anytime
you want

Personal users can really say whatever they want on social media with minimal
Indonesia has more
ramifications. than 130 million
If someone posts a internet
nastyusers
comment(it’s a on
halfan
total population)photo,
Instagram and a the
burgeoning
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in response.
Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
Posting Content

ü  Keep it professional
ü  Not emotional post
ü  Use standard sentence
ü  Using editorial content plan before post
Professional use

Within a business you shouldn’t post personal thoughts like “finally my parcel has arrived
Indonesia has more than 130 million internet users (it’s a half total population) and a burgeoning
at last…”
consumer marketBut youon
riding could say “We
the growing are delighted
accessibility to have
of mobile received
internet our order
in the country. of new
Known as
computers to help keep our company up to date with the latest technology”.
Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
Social Media Images

Profile pictures are a great thing on social media. Not only


does it allow you to identify who you are talking with but it is
also a great way to allow your logo to be seen a lot.

prepared by Marketing Communications Dept. / HO / 2019


Social Media Images

ü  You can show any pictures you want


ü  Use a photograph where you look happy
for profile pictures
ü  Not using standard information

Personal use

If it’s for your own personal account then you can use any picture you want, be it a fancy
Indonesia has more than 130 million internet users (it’s a half total population) and a burgeoning
dress costume,
consumer a photo
market riding with
on the your accessibility
growing partner or aofphoto
mobilethat wasintaken
internet of youKnown
the country. at an as
event.
Using
Asia’s any ofmobile-first
foremost these is fine because
nation, people
Indonesia offerswho will see
retailers it should
a unique be friends
opportunity and family
to dominate its
online retail market.
Social Media Images

ü  Use a professionaly taken photograph


for your content
ü  Use your logo or other symbolic image
associate with your brand
ü  Insert your brand information

Professional use

Use your brand logo as much as possible for profile pictures. Not only is it an identity
Indonesia has more than 130 million internet users (it’s a half total population) and a burgeoning
mark but
consumer it also
market advertises
riding your company
on the growing brand.
accessibility Youinternet
of mobile can also upload
in the photos
country. Knownofas
staff
members
Asia’s foremosttomobile-first
galleries nation,
within Indonesia
the socialoffers
media profile
retailers itself, ifopportunity
a unique you wish totodominate
add a more
its
online retail market. personal look inside your company.
Social Media Bio

You only have a few seconds to grab a person’s attention


and get them to follow you. When people land on your
account they want to know what you’re about and why they
should care – a great bio is a good way to do all that.
Social Media Bio
ü  You can write anything in your bio
ü  Your bio is present yourself
ü  Not all social media bio for personal
using landing page, because everyone
does not necessarily have a personal
website
Personal use

If it’s for your own personal account then you can write anything on your bio even adding
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humor
consumer market or personal
riding storyaccessibility
on the growing to add favor to yourinternet
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the country. Known as
Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
Social Media Bio

ü  Use keywords that you want people to


find you on for business connections
ü  Tell to consumers your brand identity
ü  Show your brand information;, link to
Professional use
your website, your company address,
and your customer service contact

Another reason
Indonesia has moretothan
have130a million
good bio is search
internet results.
users (it’s a halfThe
total more optimized
population) and a your bio is, the
burgeoning
consumer market ridingmore
on the growing
traffic, andaccessibility
potential of mobile internet
followers, you’ll in the country. Known as
attract.
Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
Hashtags

prepared by Marketing Communications Dept. / HO / 2019


Hashtags

ü  Hashtags doesn’t matter for personality


ü  Hashtags are meant to designate the
topic of their post
Personal use

Sometimes they include hashtags that have nothing to do with what they're talking
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and sometimes (it’sdon't
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totalthem
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at all.and a burgeoning
consumer market riding on the growing accessibility of mobile internet in the country. Known as
Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
Hashtags

ü  Hashtags matter for a brand as a identity


ü  Brands use hashtags in their marketing
in a variety ways
ü  Hashtags for brand can get their content
easy to find
Professional use

No matter which social network you use, hashtags are important. They are a key
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Asia’s foremost mobile-first nation, Indonesia offers retailers a unique opportunity to dominate its
online retail market.
Analytics
Analytics

ü  Analytics are a way to collect data about


your social media account, and they
really don't apply to a personal profile.
ü  Social Media Analytics doesn’t matter for
Personal use
personal account except you’re an
influencer

When it comes to your personal profile, analytics are nonexistent and unnecessary
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except you’re
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Asia’s foremost mobile-first towards offers
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retailers unique opportunity to dominate its
online retail market.
Analytics

ü  Analytics tools are important for brand to


get their data consumers.
ü  The information you gain from this data
is crucial to the future success of your
business
Professional use
ü  Analytics are critically important to a
successful social media campaign for
brands.

When you use social media for a business, however, they are crucial to success.
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opportunity to dominate its
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SUMMARY
Personal user can upload
content anytime, and anything
the want. It’s totally different for
brands, it’s important to learn
when the best timing to post
and what type of content to
post
It's important to learn what
type of images to use, and
what to do with them once
they're uploaded.

Creating content for a brand


means creating higher quality
content either. Starting from
the images, wording, and
hashtags.
THANK
YOU!