1. Responda, con base enla inicial, T si es verdadero o F si es falso.

a. The Company product is a cake. b. The selective strategy pretend to

T() F(x) reach many POS.
T() F(x)

c. The meeting objective is to choose d. The exclusive strategy is difficult to

the product’s price. control.
T() F(x) T() F(x)

e. Susan proposes three distribution f. Mr. White chooses the intensive

strategies. strategy.
T(x) F( ) T() F(x)

2. Con base en el texto Economic aspects – understanding of cannel

emergence, lea y escoja la opción correcta:

1. The raise of such many intermediaries, 2. Intermediaries make:

are explained in ___ steps.
a. Process of exchange.
a. Three. b. Transactions routine.
b. Two. c. New members.
c. Five. d. Assortments.
d. Four.

3. A member of a distribution channel 4. The ‘trust’ approach is based on:

depends on:
a. The role of another company.
a. Other channel members. b. The percentage of sales.
b. The retailers. c. How much companies trust each
c. The wholesalers. other.
d. Intermediaries. d. Channel members.
5. The ‘role performance’ approach
assesses:

a. The firm’s role performance.

b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.

3. Cinco (5) oraciones, en inglés, relacionadas con el tema de los canales de

distribución, utilizando en cada oración por lo menos una preposición. Debe
subrayar o resaltar la preposición. Recuerde que una oración completa tiene sujeto,
verbo y complemento.
Ejemplo de lo solicitado (en esta oración resalto 3 preposiciones:
A distribution channel is a network formed by companies and people that transport the
product from one point to another.

1. Today there may by objective reasons why some differentiation between product types
or distribution channels is needed.

2. Finally, a word on the delivery channels for climate funding.

3. A directive intended to combat the falsification of products without targeting the Internet,
which is the largest distribution channel, cannot be justified to the public.

4. We are insisting on continuing to have an independent channel of distribution in order

to ensure that we perform better than has been claimed in this debate.

5. Furthermore, the distribution channel may also act as a medium of service production
itself.

Importante: para aprobar la evidencia, se debe tener correcto el 80 % de las

respuestas (mínimo 13 de 16 correctas).