Chi.
And they’re interested in having Lin
“So You Wanna
Direct the Next
Marvel Movie?”
I’m texting with my friend Lin. Lin is a
movie director in Hollywood. He’s worked
with Jason Momoa, Denzel Washington,
Gerard Butler and others. He is a living
embodiment of what’s possible if you
commit to the 3 Creeds:
1) Take huge action daily
2) Bet on yourself
3) Lean into your edges.
And now…
Lin has two meetings next week with
Marvel. Yes, that Marvel. Avengers
Marvel. Tony Stark Marvel. The biggest
movie franchise ever Marvel. There’s a
new superhero movie they’re coming out
with, featuring an Asian super-hero Shang
direct it. Would you see that movie with
Lin directing it? I sure as hell would. So
Lin texted me, wanting some insights on
the best things he can do in those Marvel
meetings to build fast rapport… instill
confidence...and get this fucking deal.
I told him a few things, sent him a few
PDF’s to study but in those first few
minutes, when it’s all based on first
impressions, it all comes down to
Certainty, Passion and Decisiveness. Do
you appear certain in what you’re saying?
Do you appear certain about your vision
and the remarkable places you are most
certainly going in life? Are you passionate
about what you’re talking about? Is there
a glimmer in your eyes? An ungraspable
charisma emanating through you? People
love passionate people, on a deep, deep
level. And are you decisive? Do you
know what you want? Are you acting as
if you deserve it? Are you acting as if you
already know, as does everyone else, that
this is yours and there is no one else who
can do this the way you can? (If you’ve
read my book Higher Status, then you’ll
recognize these 3 traits as the formula for
Charisma.)
But Tony Stark, Thor and Marvel aside,
for Lin, this is not about movies. It’s not
about whether Lin gets the directing role
for this movie or not. It’s not even about
Lin’s meetings. It’s about a principle I hold
near and dear to my heart. A principle
that has helped me build a life my peers
back in Michigan could only dream of.
A principle that will guarantee my future
gets bigger and brighter with each
passing day. And it’s THE principle that
may drive Lin to the Hollywood Walk of
Fame one day.
This principle is rarely found in the
new shiny object best-selling book
on Amazon’s list. Mark Cuban doesn’t
mention it on Shark Tank, although it got
him where he is. Even Donald Trump
lives by this principle yet rarely mentions
it. This principle can be summed up in 3
aggressive words:
Keep. Fucking. Going.
Clients not responding? Sales slow?
Conversions not where you want them?
No one engaging with your content?
Family telling you to give up? Friends
telling you you’re being scammed? The
news telling you the world’s coming to
an end? Gurus telling you you need their
next shiny object? I could go on and on
here and the fact is NONE of it matter
so long as you KEEP F*CKING GOING.
This is the engine behind the entire Team
Capital Philosophy.
How do we lose? We stop. We throw in
the towel. We dig the hole 6-feet deep,
jump in and ask a friend, “Hey, can you
throw the dirt back in here?” That’s the
only way we can lose. I was doing my
weekly Email Income Experts Mentorship
call last week and we were talking about
using cold outreach as a tool to get
clients. I asked, “How many cold emails
have you sent out?” The large majority
had sent less than 100. Many thought
that was a lot. I told them how Vaughan,
in my Kaizen Mastermind, had sent
over 1,200 already and is getting
dangerously close to a 6-figure laptop
income in only a few months time.
Jim Rohn used to say, “Spend a day
with a really successful person and you’ll
be exhausted by all the things they do
in a day. But at least you won’t wonder
anymore how they do it. You’ll realize
that they just do a lot more than you.”
And they’ve done that in the face of
rejection, little to no results, even people
telling them flat-out they don’t “have
what it takes”. Your opportunity right
now is grand. Most people do not keep
fucking going. They stop at obstacle
four. Or obstacle three. Or obstacle two.
Some even stop at obstacle one. Others delectable, delicious, dominating Capital
even stop at obstacle zero (when they Report...
tell themselves it’s not even worth trying
or going for it...this is the worst, lowest
form of behavior IMO, and a direct result
High Status Summit,
of the awful conditioning schools and 1004 People, 26
society drowns us in as kids). Simply by
COMMITTING, now, that you will keep
Countries.
fucking, no matter what, you win. You’ll
get what you want. Eventually. You’ll
leave the world no choice but to give that
to you. And candidly, I need this from
you.

I need you to be this committed to your

success. I need you to KEEP FUCKING
GOING. You know I’m putting together
my Avengers Copywriting Team, with
students being chosen from my CCC
Program. I asked a potential candidate
to send me a sample piece of copy as
part of their application. They replied
they did not have a sample but here were
10 reasons why I should hire them. Are
you kidding me? I asked for a sample. If
you don’t have a sample, write a sample.
Needless to say, they ain’t getting in. But
this is the world we live in today. This is
your competition. They’re lazy. Entitled.
Forget going the extra mile, they won’t
even go the first mile without a Lyft or
an Uber. We are the top 1%. Not due to
circumstance but attitude. But we cannot
claim that title if we do not keep fucking
going. So on that note, I’m gonna keep
fucking going with the rest of this month’s
Next week is the High-Status Summit.
An unbelievable number of Team Capital
badasses are coming in for it.
1004 to be exact, from over 26
countries.
At the last one in May 2018, we had 517
people. That’s double the response in
only 8 months. What’s more amazing
to me is how this whole thing started.
It was November 2015. I launched a
coaching program I was really pumped
about. Unfortunately, my audience was
not. (This was me committing a common
copywriting mistake: Thinking like a
fishermen instead of the fish.) After
4 days of almost no sales, I went into
massive action mode. I stopped the
promotion. I pulled out my iPhone. I
recorded a 16-min video selling a seminar
I made up on the spot called the “Badass
Mentor Retreat”. I said the seminar was
going to be in Las Vegas in 2 months. I
put the video online with a buy button
and sent an email to my list. The next
morning, we’d sold 42 tickets. By the end
of the month, we’d sold 225 tickets. And
that’s how many Team Capital badasses
attended that seminar in Vegas. What’s
useful for you is the speed of my pivot.
The coaching thing wasn’t selling so I
immediately made up something else
and started selling that the SAME DAY.
A lot of people call me a genius. I’m not.
At least I don’t think so. But I do think
I will outwork you, out-maneuver you
and out-speed you. But it’s that last one
that can make any entrepreneur special.
Speed really is king. Something not
working right now? Then pivot on it. If
that next thing doesn’t work, pivot again.
Pivot until. Until when? Until you have
everything you damn well want and
damn well deserve in this wonderful
play we call life.
Dear God, Finally,
YES.
You might not understand this...yet. But
if you plan on becoming an 8-figure
laptop millionaire, you will have no
choice but to understand it. I’ve known
for years the most important equation
to scaling an internet business is LTV >
CPA. (LTV = lifetime value and CPA =
cost per acquisition). Said differently, it
means if the revenue you can generate
per customer is higher than the cost to
acquire that customer, you can grow
your business as big and badass as
you want. Ex: Let’s say that the customer
who buys my Copy Badass Masterclass
spends, on average, $210 in their first 30
days with me. That’d be a $210 30-Day
LTV. And let’s say the cost to acquire a
Copy Badass customer on cold traffic is,
on average, $110. How many customers
should I be acquiring a day? If you said,
“As many as humanly possible”, you’d
be right. Mostly. There’s a little more to it
than what I’m saying here (like managing
your cash flow) but this the name of
the game. Why don’t most laptop
entrepreneurs do this? Because knowing
your metrics is HARD AS F*CK. It just
is. Don’t let anyone tell you different.
They’re either lying or they don’t realize
their metrics are faulty. That’s been the
greatest challenge for me. We have one
source telling us our LTV is $360 and then
another telling us it’s $227. I can’t go out
and acquire customers if I don’t know
with near pinpoint-accuracy what my LTV
truly is. Enter Praxis Metrics. Around New
Year’s, I finally decided this questionable
metric policy had to go. I called my
bud Dave Sinick (who runs PaleoHacks.
com, the biggest paleo site in the
world) and asked for referrals on this. He STORY 1: Gist was “Are you someone
recommended Praxis Metrics. I reached who wants to go from rat race life to
out to Justin Goff, he recommended the laptop life? DM if yes…”
same company. I talked to my people at
Agora Financial, it turns out they already
use Praxis Metrics for their tracking too.
And with that I was sold. We’re getting
set up with Praxis right now and I should
truly know our numbers FOR A FACT
in 30-60 days. And just to let you know
how much this excites me, I literally just
stopped typing for a second so I could
bark and scream joyfully.

Do Not Post THIS On

Your Instagram
STORY 2: Gist was “I’m looking to
Unless you want hundreds of people
personally mentor 3 people who want out
begging you to take their money.
of the rat race right now and turn them
into case studies..”
I was talking with one of my coaches,
Kenny. He tells me how well his
prospecting on Instagram is going. I say,
“Do you want me to get you some more
leads right now?” He goes, ‘Hell yeah”.
So a few minutes later, I post this 45-sec
story on Instagram...
STORY 3: Gist was “This will not be
free...Don’t DM if you think free handouts
are actually going to change your life..”
put the carrot in front of them that you
KNOW they want and make the offer
user-friendly. I didn’t tell them to book an
appt or jump through a bunch of hoops.
The CTA was a simple “DM me the word
Interested”. How can you use this today?
Chew on it. Digest it. And when the idea
strikes, take action immediately on it.
LMK how it works for you.

KAIZENING WITH
JASON CAPITAL…
JC AND SHARRAN.

And then all hell broke loose. Spencer,

who runs my Social Media, told me we
had over 300 people respond in under
24 hours. He was having trouble even
finding everyone in the DM since there
we so many. Let’s say half of those people
I had a 2-hour coaching session with
are poor fits. That leaves 150. And let’s
Sharran Srivatsaa last week. He wanted
say we get half of those to book calls with
help with his coaching program and
Kenny. His close rate is almost 50%.
making it a) irresistible and b) fit
You do the math.
the lifestyle he wants. Far too many
entrepreneurs say Yes to everything and
Lessons from this: Know your avatar. I
every idea and soon, their business gets
know my audience wants out of the rat
priority over their happiness and that’s
race. I know they dream of turning their
a recipe for disaster. Sharran is aware of
laptop into multiple income streams
this and didn’t want to enroll a bunch of
that can fund their life. Sometimes you
people into some program that would
just need to go back to the basics, call
eat his happiness later. We crafted some
out who you want to hear the message,
really cool shit but the big takeaway for
me was the big opportunity for Sharran
here. We found he was making more
money and having more fun with the
coaching clients with whom he owned
equity in their business. For example,
say you were a client of mine. Instead
of you paying me $10,000 a month for
1-on-1 help, you’d pay me $8,000 a
month and give me 10% equity in your
company. Now I’m more than a coach,
I’m your partner. Which makes me way
more invested in the success of your
business beyond the borders of just our
scheduled coaching times. So we devised
a plan for Sharran to do this with every
client of his. As you keep growing, I
want you thinking beyond just income. I
want you thinking about equity. Equity in
your own company, and equity in others.
Every business you get equity in will not
succeed but the ones that do can pay
you handsomely.
HELP! STOLEN
IDENTITY!
Teaching our weekly EIE Mentorship Call
last week, I was talking about my student
Wally Nguyen who is now making $8,000
a month as an EIE.
(He’ll make way more than $100,000 in
2019 with this.)
I asked everyone on the Zoom Call, is
Wally here? And Wally replied, yes, he
was there. He then told me a bunch of
stuff about his business which didn’t
sound totally true. Anyway, after the
call, we find out that it was an impostor.
Wally was not on the call. Someone had
pretended to be Wally and misrepresent
him to all of us. Crazy to think, someone
invested in EIE so they could troll a Zoom
Coaching Call. It’s a crazy world out there
my friend. What’s crazier though is that
this or some type of “hater behavior” is
sure to come your way as you succeed
more and more. I just assume that for
every fan I attract, I roughly attract one
hater too. Just assume it’s part of the
game and it’ll fall off your world like
raindrops off an umbrella.
Sales Alchemy
Bootcamp
I’m putting together my Avengers
Copywriting Team.
Currently, 4 people have passed the tests
and earned their way in. They’re going
through Bootcamp right now. (The 4 are
Pitching Like a
Zack Zeller, Josh Copeland, Eric Cipolla MOTHERF*CKER at
and Derek Doepker.) Some are working
on front-end promos for us. Some are
HSS.
working on back-end promos. But all
of them are learning unique angles and
insights about copy that they’d never find
in any other copywriting book or course.

Mr. X (from Agora) and I are giving them

everything we’ve learned because, of
course, their success means even greater
success for us.

I’m loving teaching this Bootcamp btw.
These 4 apprentices are hungrier than a
tubby adolescent on his 3rd day of fat
camp.
(If you’re interested in joining the next
8-week Sales Alchemy Bootcamp...
and joining my Avengers Copywriting
Team in 2019, you must be a Certified
Capital Copywriter, which is my 6-week
copywriting training, taught by me and
Mr. X from Agora Financial. It is from this
pool of students that I hand-pick my next
victims for the Sales Alchemy Bootcamp.
If you are not a Certified Capital
Copywriter and want a shot at this,
you need to email me directly ASAP at
Jason@HighStatus.com and put “CCC”
in the subject line so I know what
you’re after.)
The most offers I’ve ever made at HSS
is two. (Couple years ago, we invited
attendees to join my private mastermind
and take my Copywriting Bootcamp. The
copy bootcamp sold out and over 50
people joined the mastermind.)
But this year, there’s just too much
opportunity online right now... and too
much good stuff going on here to limit
ourselves to just two.
So if you’re attending HSS, I am going to
pitch you to death. Just kidding. Lol. But
we will be offering 3 big opportunities,
which are right for you, you won’t know
until you’re there but as a preview, they
are:
1) My Kaizen Mastermind Group
(the most effective, best structured
mastermind I’ve ever run….I’ve been
running masterminds for 5 years now)
Puerto Rico
2) Winning Offer In A Weekend (come
to Miami with me and Mr. X and we’re
going to write your offer with you so by
the time the weekends up, you walk out
with your sales letter done and ready to
make sales since you didn’t just write it
alone, Mr. X and myself will have written
it with you)

3) The Power Speaker Academy (being I’m moving February 1st. My home in
a Power Speaker has made me over Newport Beach will become my vacation
$20M...this is gonna be an immersion home. Things still going as planned here.
event, I have two goals for everyone
there a) unleash you as a Power Speaker
b) craft your sales presentation with you
What I’m Reading...
so you walk out with a full presentation
you can pitch on webinars, videos, live
events, etc and convert 5-10% of your
audience with).

As always though, you should never pitch

without drowning your audience in value
first.

HSS is, and always will be, 95% content
and 5% pitch.
What’s funny is the pitches create the
most success stories since those who buy
get the personal attention and feedback
they need to compress a decade of
lessons into a couple days.
The Secret Life of Houdini. An
amazingly insightful biography about
the most famous magician of all-time.
(Not including Harry f*cking Potter.) As
you read it, watch for all the clues about
his use of self-promotion to grow his
brand and literally force the world to
pay attention. The Pledge by Michael
Masterson. I learned the best goal-setting
exercise EVER inside this book. Michael
Masterson is basically the #2 guy from
the $1.5 Billion Dollar Agora Inc. Many
say it is his brain that built the company,
including Agora’s founder Bill Bonner.
What I’m Watching...
exercise EVER inside this book. Michael
Masterson is basically the #2 guy from
the $1.5 Billion Dollar Agora Inc. Many
say it is his brain that built the company,
including Agora’s founder Bill Bonner.
What I’m Watching...
Bill Murray: Life Lessons Learned From
A Mythical Man. Watch this. I have
an even greater respect for Bill Murray
after seeing it. I love his take on life and
spontaneity and living in the moment.
Many talk about that ideal, Murray
actually lives something close to it. I can
imagine myself living like this later in my
life, or maybe sooner. Who knows. The
Upside. Yes, the Kevin Hart movie. It
was OK but I got like 3 new “hero story”
templates from it for my copy so thank
you Hollywood writers for spending
months doing all the hard work for me :-)
Speaking Schedule.
Jan 24 - Jan 26:
HSS in Newport Beach, CA
March 3:
Breakthrough Event New York City, NY
March 10:
M3 Accelerator Event Las Vegas, NV
March 28-29:
Winning Offer In A Weekend Miami, FL
April 3-4:
Power Speaker Academy Miami, FL
April 5-6:
Email Income Experts Live Event Miami,
FL
May 9 - 11:
Kaizen Mastermind Meeting Bora Bora
 Trust Your Gut, It back after the answer came out and said,
“Damn dude...that’s so true.” I agreed.
Knows Best For a couple weeks. Then I started
second-guessing it…

I wondered if there were other skills that

mattered. Like ads. Or networking. And
a bunch of others. What a waste of time.
Because now… nearly 9 months later… I
am BEYOND CERTAIN those are the only
3 High-Income Skills you must master in
your life.

To make it easy for you, here’s a quick

drawing:
On my very first call with my coach Taki
Moore, he taught me an Australian
word: Froth. (It’s a surfer word and means
something is badass, awesome, etc.)

He also taught me an exercise for

bypassing the filters of society to find the
truth. He used this exercise to help me
identify the true answer to this question:
What are the High-Income Skills that
matter most? What are the ones that if
someone focused on these, and nothing
else, they’d still be guaranteed to make We’ve even taken to calling it the
so much money in their life, their skin High-Income Engine.
would get used to the fine leather found
on private jets? We did the exercise and (It says FCF in the middle because that’s
my answer came out clear as crystal: where these 3 High-Income Skills drive
you to - First-Class Freedom.)
The High-Income Skills that matter
most… that are non-negotiable… are 1) Go thru this little exercise with me. BE AS
Copy 2) Selling 3) Speaking. He jumped HONEST AS POSSIBLE WITH
YOURSELF. You’ll hear me talking about
radical honesty at HSS but just know, it’s
I Need Your Help...
the key to getting leverage on yourself,
The term copywriting was born over
to get your income and life to the level
100 years ago, before video. Today,
you want in the shortest time possible.
“copywriting” is used in print but... it’s
also used on video, on stage, on webinar,
Question 1) Rate your copy skills on a
really anytime you’re selling anything.
scale of 1-10.
And since video is more than 70% of the
Internet now, I don’t believe copywriting
Question 2) Rate your selling skills on a
is a fitting term anymore.
scale of 1-10.

It’s more like Copyspeaking.

Question 3) Rate your speaking skills on
a scale of 1-10.
But that doesn’t quite roll off the
tongue. So I want your help re-naming
Now add up your totals.
copywriting. Send me an email at Jason@
HighStatus.com with the subject line
If your score was greater than or equal to
“Copywriting Name” and tell me your
27, you’re a millionaire.
best new name for copywriting. If I end
up using your suggestion, you’ll get a
If your score was greater than or equal to
$100 credit to the Jason Capital store of
23, you’re making 6-figures.
courses, gear and supplements.

If your score was below 23, you’re making

less than 6-figures right now. FINAL THOUGHTS -
It’s not perfect but this scale is 95%
On Having A Mentor
accurate. Or Coach Training
And it tells you exactly what you need
You…
to know if you ain’t yet that millionaire
I heard this quote the other day:
mark yet, which is exciting. Since you are
a future millionaire. And things are just
“Practicing without feedback is like
about to heat up, as soon as you start
bowling through a curtain that hangs
committing to the High-Income Engine.
down to knee level.”
Could you ever get better at bowling
without knowing if your ball is hitting the
pins? I doubt it.
Then why do we believe we can master
skills and multiply our incomes without
that feedback loop either? You can
write this down on your brain: If you’re
not always Kaizen’ing your skills with a
mentor or coach, you’re not only costing
yourself YEARS...you’re hurting millions
of good people. How? Because you’re
destined to do some big, big things, am
I right? And if that’s true, that means lots
of people will be coming to you for your
guidance and expertise in the future. But
if you’re on your way there now without
an expert feedback loop, you’re literally
making getting there take 10X longer. So
all those people you would be helping
are being forced to wait 10X longer too.
Too much is at stake here. Life is too
short. Go all-in on your success. You
wouldn’t drive from LA to NYC without
a GPS to give you feedback and guide
you. You wouldn’t go bowling with a
curtain that hangs down to knee-level.
So why would your LIFE and INCOME
be any different? Those things are more
important than a road trip to NYC and
bowling. Get a coach or mentor who’s
been there, done that. For the ambitious
man or woman, there’s no other choice.
In Next Month’s
Issue:
• Go behind-the-scenes of HSS and
learn what it takes to throw a live event
for 1,000+ people…
• How much money does HSS make? I’ll
be sharing all the numbers…
• Which Instagram ad of mine is getting
clients at a 2200% return right now?
I’m going to break down the whole ad
and targeting strategy for you…
• Is it really possible to never get
rejected again a sales situation? You
bet. New strategy I just discovered has
yet to get a rejection once….
• My new book?
• So much more.
See you soon,
J.Capital
Jason Capital,
Recognized Top 100
Entrepreneur By The White
House, Best-Selling Author,
Guest Contributor to Forbes