SME Management (MGT 601) Spring, 2017

Assignment No. 1
Due Date: July 20, 2017
Total Marks: 20

Till now you have learned a lot about the entrepreneurship and how a SME is run by an
entrepreneur. Consider yourself as an entrepreneur and propose an innovative product while
identifying the market gap to be offered by your SME. Following table represents some of the
criteria required to start your SME which you have to fill for this assignment:

Requirements Criteria Your explanation Marks

1. Name of SME 1
2. Logo of your SME 1
3. Slogan/motto of your 1
SME
4. • Amount of capital 2
required to initiate SME
• Sources used to finance
your business

5. Innovative product 3
proposed by you: explain
the market gap identified
6. Raw material required and 2
its proposed cost
7. Proposed departments in 1
your SME
8. Number of employees 1
required and their
estimated salaries amount
9. Proposed marketing 8
strategy:

• Identification of target
market
• Product packaging
• Medium used for
product promotion
• Channels of product
distribution
Note: the solution should be provided in the table format as mentioned above; else the
assignment will not be evaluated.
Note:
24 hours extra / grace period after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned due
dates should always be treated as final to avoid any inconvenience.

IMPORTANT INSTRUCTIONS
- To open the assignment file, you must have Adobe Acrobat Reader/ PDF Reader installed
on your computer.
- Students are advised to study the whole text carefully.
- Try not to include any irrelevant material in the solution.
- Try to come up with precise and original answers.
- Any act of plagiarism like copy paste from internet will result in ZERO marks.
- Assignments reaching after the due date and through email IDs other than VU email ID will
not be considered.
- Make sure to upload the solution file before the due date on VULMS.

FORMATTING GUIDELINES:
- Use the font size “12”.
- It is advised to compose your document in MS-Word format.
- You may also compose your assignment in Open Office format.
- Use black and blue font colors only

RULES FOR MARKING

Please note that your assignment will not be graded or graded as Zero (0), if:
- It is submitted after the due date.
- The file you uploaded does not open or is corrupt.
- It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
- It is cheated or copied from other students, internet, books, journals etc.

NOTE RELATED TO LOAD SHEDDING: PLEASE BE PROACTIVE

Dear students,

As you know that semester activities have resumed and load shedding problem is also prevailing in
our country. Keeping in view the fact, you all are advised to post your activities as early as possible
without waiting for the due date. For your convenience; activity schedule has already been uploaded
on VULMS for the current semester, therefore no excuse will be entertained after due date of
assignments, quizzes and GDBs.

Good Luck!

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