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On Sociocultural Discontinuity: Nationalism and Cultural Objectification in Quebec [and

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Author(s): Richard Handler, Bernard Arcand, Ronald Cohen, Bernard Delfendahl, Dean
MacCannell, Kent Maynard, Lise Pilon-Lê and M. Estellie Smith
Source: Current Anthropology, Vol. 25, No. 1 (Feb., 1984), pp. 55-71
Published by: University of Chicago Press on behalf of Wenner-Gren Foundation for
Anthropological Research
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CURRENT ANTHROPOLOGY Vol. 25, No. 1, February 1984
(?) 1984 by The Wenner-Gren Foundation for Anthropological Research, all rights reserved 001 1-3204/84/2501-0003$2 25

On Sociocultural Discontinuity:
Nationalism and Cultural Objectification
in Quebec'

byRichard Handler

BENJAMIN LEE WHORF ONCE OBSERVED that such words as labeling of natural things and hence to mistake concepts about
group, nation, society, and tribe mightjust as well be verbs as things for the things themselves.
nouns, for they refer to relationships rather than things A case in point is M. Estellie Smith's (CA 23:127-41) stim-
(1956:215). His remark followed fromhis analysis of how Indo- ulating article "The Process of Sociocultural Continuity."Smith
European grammars,with theirfundamentaldivision into nouns examines the epistemology of our concepts of "tradition" and
(referringto things) and verbs (referringto the action of things), "change" and questions the extent to which theycan be usefully
lead us to "objectify" reality (pp. 134-59). Whorf has not been applied to sociocultural phenomena. The heart of her critique
alone in exploring the epistemological consequences of objec- depends on an understanding of objectification, for she argues
tification,of what Whitehead (1925:75-85) called the fallacy that tradition and change are mistakenly assumed to be ab-
of misplaced concreteness. But though these problems of lan- solute qualities of elements or aspects of social life that are
guage, thought, and reality have been revealed to us, we, the themselvesmistakenlyreifiedas "segregatedand pristine"things.
users of these "object-positing" modes of thought, as Quine Yet, she contends, tradition and change are interpretivecon-
(1959:155) calls them, continue to fall into the traps that they structs that depend upon the point of view of the observer,
set for us. Long ago Durkheim (1966:15) warned social sci- rather than properties of "the phenomenon itself-"and this
entists that the use of common-sense "representations" would phenomenon itself is not a thing (society or culture) made up
obscure rather than illuminate the social realities that we wish of things (institutions, traits), but a process that Smith calls
to apprehend. Yet in our quest for the real, we continue, as sociocultural continuity (pp. 127-28).
Whorf suggested (1956:152, 238), to talk about talk-to take While I applaud Smith's discussion and agree with her anal-
our ways of thinking about the world "out there" for a neutral ysis of tradition and change, it is my contention that she falls
into the very same trap from which her critique is meant to
1 Earlier versions of this paper were presented in the Department free us. I will argue, first,that despite her intention to em-
of Anthropology, University of California, San Diego, and at the 1983 phasize process, her notion of sociocultural continuity is un-
annual meeting of the American Ethnological Society in Baton Rouge, derpinned by a notion of the sociocultural system(as she prefers
La. I thank the participants in those sessions for their stimulating to call it) which is itself an objectification; and, second, that
commentary. Franci Duitch, Jocelyn Linnekin, Daniel Segal, and M.
Estellie Smith read the paper as it progressed through various drafts her claim that this sociocultural system is truly characterized
and helped me to clarify my analysis. The research reported in this by "continuity" is equally the product of an objectifyinglogic.
paper was funded in part by grants from the Danforth Foundation Just as she has shown tradition and change to be interpretive
and from Lake Forest College. reifications rather than "the phenomenon itself," I will show
that we can equally well characterize Smith's socioculture by
the term discontinuity as by continuity. Such social-scientific
RICHARD HANDLER is Assistant Professor in the Department of entities ("society," "culture," "sociocultural system") are objec-
Sociology and Anthropology, Lake Forest College, and, on leave tifications-the imaginative products of a world view in which,
from this position for 1983-84, Quebec Fellow at the Harvard
as Whorf put it, "embodiment is necessary" (1956:241). As
University Center for International Affairs (1737 Cambridge St.,
Cambridge, Mass. 02138, U.S.A.). Born in 1950, he was educated such, they are not on-the-ground, natural, bounded, or abso-
at Columbia University (B.A., 1972) and at the University of Chi- lute ("the phenomenon itself"), but semiotic: symbolic objec-
cago (M.A., 1976; Ph D., 1979). His research interests are nation- tifications which are continually, and discontinuously, con-
alism and ethnicity,with special attention to nationalism in Quebec;
anthropology and literature, with special attention to the novels of
structed in the present.
Jane Austen; and the historyof anthropology, with special attention The concept of "objectification" will be explicated more fully
to the development of Boasian anthropology. His publications in- in what follows, but for initial clarity I shall specify several of
clude "The Dainty and the Hungry Man: Literature and Anthro- its implications. For Whorf, objectification refers to the ten-
pology in Edward Sapir" (History of Anthropology 1, in press) and
"In Search of the Folk Society: Nationalism and Folklore Studies
dency of Western cultural logic to imagine nonmaterial phe-
in Quebec" (Culture 3[1]:103-14). The present paper was submitted nomena (such as time) as if they were embodied, or existent as
in final form 25 v 83. physical objects. Whorf implies-and I would explicitlynote-

Vol. 25 * No. 1 * February 1984

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that this logic privilegesobjects over events,since action is "CONTINUITY" AS A REIFYING CONCEPT
thoughtto be impossibleunlessembodiedin an agent.Objec-
tificationis particularlyevident in our thinkingabout such Smith begins by noting that "sociocultures persistthroughtime,
entitiesas nation,society,group,and culture,
social-scientific with constantly reaffirmedidentities, while also undergoing
whichwe approach as thingsin the naturalworld. I use the continuous change." This ever-changing persistence is what
term cultural objectification to refer to the imaginative em- Smith calls sociocultural continuity. Continuity is defined as
bodimentof humanrealitiesin termsofa theoretical discourse "the process whereby societies and individual members of those
based on the conceptof culture.As Wagner(1975:8) has put societies persist by deliberately or unwittingly altering and
it, "anthropology teachesus to objectifythe thingwe are ad- adapting." Alteration and adaptation-"continuous change,"
justing to [duringfieldwork]as 'culture,'much as the psy- "nonreplicability"-are "unavoidable" forseveral reasons: eco-
choanalystor shaman exorcises the patient's anxieties by logical pressure, the selectivity of human cognition (forgetful-
objectifying theirsource." ness, misunderstanding),and "the axiomatic uniqueness of each
My concernfortheproblemofobjectification stemsfroman context of each event." Continuity, Smith argues, is "the phe-
ongoingstudyofnationalistideologyin theCanadian province nomenon itself,"a phenomenon which "actually manifestsboth
of Quebec. Like Smith's,mymusingshave been promptedby tradition and change at all times." However, human beings-
a "native"discoursethat has led me to rethinkmy own, an- their"cognitiveorientation"skewed by the sociocultureto which
thropologicaldiscourse.Again like Smith's,the crucialexpe- they belong-may interpret continuity in terms of such mu-
riencesforme were those in which the people being studied tually exclusive concepts as "tradition" and "change." In other
engagedin a self-conscious examinationoftheirculturaliden- words, observers and actors in a particular socioculture can
tity.The situationsthatSmithdescribesfromherPueblo ma- interpretits various aspects and elements as either traditional
terialshave analoguesin myQuebec material,at leastin terms or new-though in actuality, because of nonreplicability,there
of the kindsof objectifiedculturalcreationsthatone findsin can only be what is new and, furthermore,what is new in this
connectionwith ethnicself-awareness.The main difference firstsense can take on sociocultural reality as tradition. By
betweenwhatSmithreportsand myexperienceis thepresence making such interpretations,people reifyone manifestation or
in Quebec of an explicitnationalistideology,in contrastto the propertyof "the phenomenon itself" and, taking the reification
more diffusenative commentary that Smithcites. But a na- forthe reality,misconstrue its actual nature. Smith argues that
tionalistideologyis a productof theWesterntradition,closely anthropologists should turn from the study of tradition and
allied to anotherproductofthattradition:social-scientific the- change-which, after all, are mere imaginative reifications-
ory.In studyingnationalistideologyI have been led inexorably to the study of "the conditions under which participants of a
to reconsideranthropologicaldiscourseitself,forthe two are given socioculture will identify'tradition' or 'innovation' " (pp.
equally groundedin such conceptsas "culture"and "group." 127-28).
In thepresentessayI am concernednotsolelywithinterpreting "Tradition" and "change," then, are constructs of the actor/
Quebecois nationalism,but with using the discourseof that observer:"events, cognitivelyreified,are capable of being tagged
social situationto examineanthropological theory-in partic- one or the other," but "in an acultural universe" they have no
ular, to pursue the issues raised by Smith, includingthose "such identity" (p. 140). But what might their identitybe in a
implicitin the verytermsof her argument. sociocultural universe? Through culture humans create fictions
Smithreportsa numberof incidentsfromPueblo lifethat of stability or of innovation which, as sociocultural facts, have
are becomingmore and moretypicalin the ethnographic lit- real consequences. "All individuals and events" are "genuinely
erature.All involvewhat she calls "thecreationofculture"(p. unique," but because "humans require . . . predictability,"they
134), with accompanyinginterpretations (by natives and/or stereotype those unique phenomena-as, for example, "tradi-
anthropologists) that see eithertraditionality or newness as tional" or "new"-and respond to them in terms of their ste-
intrinsic qualitiesofthosecreations.Forexample,shedescribes reotypes (pp. 134, 129). In other words, people create their
culturalrevivals-of an abandonedceremonialdanceand even, realityby the classificatorydevices of theirsociocultures: "real-
in the case of the San Tomasitocolony,of an entirecommu- ity is a necessarily relativistic creation" (p. 128). But that hu-
nity-and the discussionsthat theygenerateconcerningtra- manly created reality is "real" nonetheless, and it conditions
ditionand artificiality. She also tellsof innovationsstimulated human action. In sum, to stereotype phenomena as "tradi-
by outsideforces-the participationin leadershiprolesof per- tional" or "new" is to (mis)construe their actual nature, or,
sons qualifiedby nontraditional skills,as well as the creation better,to interpretthem in a necessarily fictionalmanner. But
of new leadershiproles in the formof tour guides-and the though fictional, these interpretations are nonetheless real-
inclinationofsomeTomasinosto interpret such innovationsas and here we are reminded of Geertz's (1973:15) caution that
traditional.Finally,she pointsout thatanthropologists them- "fictional" can mean "fashioned," "constructed," rather than
selves,in searchoftradition,have createdtradition-or,more "false" or "untrue." As Smith puts it, "rather than seeing 'con-
precisely, accountsoftradition-byeliminating fromtheirview tinuityas fiction'in opposition to 'continuityas reality,'we may
all phenomenathat did not accord with theirpreconceived accept that the phenomenon has sociocultural reality because
notionsof traditionalPueblo culture. the consequences of its perception are real" (p. 129).
Each of theseexamplesshows that Smithhas good reason Smith has now replaced "tradition" and "change" with "so-
to be.suspiciousof the epistemology of traditionand change. ciocultural continuity,"yet this new concept suffersfrom the
Her argument,brieflystated, is this: socioculturalsystems same flaws as those it replaces. Continuity, she argues, has
changecontinuously yetcontinuetopersist;anyevent,element, sociocultural reality. By this she means, first,that a humanly
or aspectof such systemshas unique (new) featuresyetrelates constructed reality is real and, second, that it has real conse-
to past events, elements,and aspects. Whetherwe (actors/ quences on/in human action. But her argument goes farther:
observers)label it "traditional"or "new" depends upon our her term "continuity" refersto a sociocultural system, bounded
conceptualframework,not on the phenomenonitself.What and unique in a world of many such systems. In other words,
anthropologists should study is socioculturalcontinuity, not Smith has embodied continuity by imagining a natural entity
traditionand change. to serve as agent for the process (continuity) that she seeks to
However,to take the continuity of socioculturalsystemsas analyze. Moreover, this embodiment leads her to look for con-
thephenomenonitselfleads to difficulties as greatas thosethat tinuity at the wrong level (to use a hopelessly reifyingmeta-
the rejectionof "tradition"and "change" allows us to avoid. phor), for,as I will argue with ethnography from Quebec, the
This will become apparent in a closer analysis of Smith's sociocultural system that Smith discusses is an objectification
argument. characterized as much by discontinuity as by continuity. In

56 CURRENT ANTHROPOLOGY

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other words, our predilection for embodiment continually per- Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
suades us to invent objects, which we take to be natural entities
in the real world; yet this continuous invention entails a kind contextofa single"Chinesesocioculture,"
and, undoubtedly,
theviews
of discontinuitywith respect to the objects so created-which, of certainsegmentswithinChina as to whethertheywere part of a
continuousentityor not.
after all, are created and recreated in the symbolically con-
structed present. Elsewhere, however, Smith's discussion implies what Cohen
In what ways does Smith's discussion of continuityentail an (p. 381) calls "the objectivist emphasis" in ethnicity studies,
objectified socioculture? First, we might note the implications for she argues that the retention of pieces of a culture, in
of various terms and phrases that she uses. Her base assump- however altered or idiosyncratic form, may be sufficientto
tion is that sociocultures persist, that is, theyexist continuously. guarantee sociocultural continuity: "even if the society per se
This continuous existence is also spoken of in terms of "sur- vanishes . . . certain cultural patterns may persist because in-
vival," "adaptation," and "self-perpetuation" (pp. 129-31), all dividual culture-carrierspersist. Despite being filteredthrough
of which imply the continuous change that Smith wishes to various idiocultures in successive generations, transmitted
stressbut also the continuous existenceof the thingthat changes. knowledge can sustain portions of the culture, some of which
Moreover, these biologic metaphors suggest that the sociocul- may actually increase in symbolic significance" (p. 131).
tural entity is a natural entity, bounded in space and time. Perhaps this passage implies both an objectivist and subjectiv-
Finally, Smith uses phrases which directlysuggest such bound- ist basis for continuity: "cultural patterns" are said to persist,
edness, for example, when she speaks of "separate and dis- just as, in a passage quoted above, we are told that "basic
tinctive sociocultural systems," "the entities we call societies," principles remain" (objectivist emphasis); and, equally impor-
"a relatively bounded socioculture" (pp. 130, 131, 134), human tant, those among whom they persist maintain them out of a
groups with a "transgenerational existence," and "the various sense of loyalty or commitmentto an identity(subjectivist em-
enclaves of this island population" (p. 140). phasis). This is why Smith tells us that such maintained frag-
Looking beyond these terminological suggestions, we find a ments "may actually increase in symbolic significance." Above
fairlystandard discussion of the simultaneously objective and all, these cases of fragmentarypersistence keep open the pos-
subjective reality of the sociocultural entity or group. Smith sibility of revival and renaissance, not merely of the folkloric
tells us that "successful" sociocultures "persist" and "survive" fragments,but of the sociocultures fromwhich theycame. And,
when members "accept the overall validity of the . . . life-style" Smith insists, such sociocultural renaissance (as, for example,
and therefore"work to maintain continuity."I take this to mean in the case of the rebirth of Israel) is not artificial, but the
that people committed to a way of life may cling to its various phenomenon itself, continuity: "what actually occurs in such
elements, or vary or abandon them, but in all cases they act cases is insufficientlyaddressed, possibly because we have tended
as they do in order to make good on their commitment. Fur- to study them as artificial results of a contrived nostalgia for
thermore,it is they themselves who must evaluate the strength anachronistic traditions rather than as manifestations of con-
of their commitment and decide whether or not continuityhas tinuity" (p. 132, emphasis added).
been maintained: "A sociocultural system may be deemed suc- We come here to the crux of the matter. To oppose the actual
cessful when, by evaluation of its members, there is a suffi- to the artificial,as Smith does, is to suggest knowledge of some
cientlyviable population for the reproduction of new members objectively given or natural reality. Both actual and artificial
who mature committed to continuityof the socioculture's iden- are persuasive words in Western discourse. What is actual is
titywrit large (i.e., details may vary, but basic principles re- what is "real," and what is real exists independently of any
main)" (p. 130). What is crucial here is sense of identity: the human perception or conception of it. What is real is what is
sociocultural "content" of a continuously existing group varies "out there" or what is "really there." The term nature is not
continually (hence the analytic inadequacy of "tradition" and quite synonymous with reality, but the two cover much the
"change"), but as long as a sense of group identity exists to same ground: nature is a preeminent domain of reality, and
orient future action continuity will be maintained. though the natural world is perhaps not all of reality it is a
Now, this sense of identityis a shared value, a shared belief, significantpart of it (cf. Schneider 1968:107-17). By contrast,
and speaking more generally Smith says that it is these latter what is artificialis the antithesis of what is natural. Artificial
that make "a" socioculture: "I have consistentlyspoken of so- refers to what is man-made, the product of artifice. What is
ciocultures, that is, human societies whose social relations are artificialis "false" and "unnatural." Logically, what is false and
bonded by shared beliefs, norms, and goals" (p. 131). The unnatural can be quite real (false assumptions and unnatural
shared belief in identity,in the existence of continuity,condi- parents exist in a real world) but we nonetheless oppose, in
tions future action and thus turns fiction(an interpretationof common sense, the partial synonyms "real," "true," and "nat-
the phenomenon itself) into sociocultural reality. At this point ural" to "unreal," "false," and "artificial." Certainly Smith has
Smith's argument relies on a notion of the subjective bound- done this in insisting that cultural renaissance is a function of
edness of groups, one frequently invoked in the literature on continuityrather than artificiality-for continuityis "the phe-
ethnicity,which allows both analysts and actors to isolate an nomenon itself."Apparently she believes that to see continuity
ethnic group on the basis of what Cohen (1978:381) has de- (in the form of a revival) as artificial would be to suggest that
scribed as the "loyalties and ascriptions made by a people about it is inauthentic-that it is not the thing itselfbut, rather,some
themselves." As she puts it, "the culture carriers themselves other, spurious entity.
. .. are my main concern. I want to know how insiders- This is precisely the ambiguity and the problem. Societies
'the natives'-view sociocultural elements" (p. 139). In partic- and cultures do not exist as entities in the world of nature,
ular, the insiders' shared belief in a continuous identity(based, though social science continually objectifies sociocultural pro-
for example, on their interpretations of cultural content as cess by embodying it as the thingthat we call society or culture.
"traditional" or "new") maintains continuity-maintains, that "Sociocultural systems" do not "persist,""survive," and "adapt"
is, commitmentto "the sociocultural identitywrit large." Smith as bounded natural things, and the renaissance of traditional
gives China as the most dramatic example of this persistence culture in the form of an objectified ceremonial, institution,or
of a socioculture based on the persistence of an identity (p. sense of identityis not continuous with the past (as a material
140): thing can be said to have some sort of continuous physical
existence), but a new construction-referring to the past, to be
China . ..is said to have persisted,despite...dramatic alterations
in boundaries,shiftsin the ethnicity
of rulingdynastieswheneverthe sure, but symbolically created in the present. Smith wavers
entityresumedthe generalshape ofthe Chinesestate,thepresenceof between an explicit insistence on the uniquely sociocultural, or
a multitudeof languagesand otherculturaldissimilaritieswithinthe semiotic, reality of sociocultural phenomena (p. 128) and an

Vol. 25 *No. 1 *February 1984 57

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implicit but finallydecisive understanding of the sociocultural in the creationof an independentcountry."The restaurantis
system which persists as a natural object (pp. 130-34). Thus, decoratedwith Quebecois handicrafts,some old and not for
on the one hand, she insists on the relativity of all human sale, othersnew,but in theold style,and ticketedforsale. We
points of view and on the creative aspect of culture, understood eat our traditionalfood-rabbit pie, amongotherthings-and
as a purely semiotic process. On the other hand, she speaks of listento a youngfolksingerperformin the mannerof a tra-
continuity as the phenomenon itself, one transcending artifi- ditionalballadeer. He has with him on stage a monograph,
ciality. Furthermore, following her Pueblo respondents she Civilisation traditionelle des Lavalois, published by the Folk-
speaks of sociocultural continuity as a natural process: "[cul- loreArchivesof Laval University.He consultsthisas he tells
tural] novelty is the result of the demand of nature forrenewal, tales,and whenI speak withhimlaterhe explainsthathe has
an integral part of continuity" (p. 133). As we have seen, she just discoveredthe book and is goingthroughit to learn the
uses other expressions that imply a notion of socioculture as a thingsthathe mightwant to use.
bounded natural entity.And, to complete the associational ma- 2. Duringthe 1978WinterCarnivalin Quebec CityI attend
trix, we should remember that the real world, especially the a folkdance spectacle,or show. The performance is held in a
world of nature as conceived by Western science, is a world of hockeyarena seating11,000people; at one end of the playing
things. As Durkheim (1966:18) put it, "in nature there are only surfacea stage has been constructedto resemblea traditional
things" (and it was Durkheim [p. 14] who commanded social farmhouseinterior,dominatedby a paintedchimney,hearth,
scientists to "consider social facts as things"). and grandfather clock. Though theset dwarfstheperformers,
What is a thing? and why might it be misleading to construe it createsan illusion,in thatvast arena, of familialintimacy.
sociocultures as things? I can best answer such questions by We the audience are to be privyto an old-fashionedfamily
suggesting a rereading of Smith's argument in the light of a gathering.The beginningof the performanceis signalledby
ratherdifferentdiscourse, that of nationalist ideology as I stud- the emergence,at the oppositeend of the rink,of a horse-
ied it in Quebec. Quebecois nationalist ideology will present drawnsleighcarryingfur-bundled passengers.The sleighcir-
us with a much fuller example of an objectifying logic that cles thefloor,to theimmensedelightoftheaudience,and stops
continually invents cultural things, while simultaneously imag- to let the passengersdisembark,wheretheyare welcomedby
ining these provisional symbolic constructs to be naturally thefamilyrevellersonstage.Numeroustouchesthroughout the
bounded, continuous, and absolute. performancesustain this illusion of a familyparty-despite
hundredsof anonymousspectatorsand thousandsof empty
seats.
THE QUEBEC CASE 3. Travellingin ruralQuebec I stayseveraltimeswithfarm
familieswho mightconsiderthemselvesas performers forthe
STUDYING NATIONALIST IDEOLOGY touriststheyhost.One family'sChristmascelebration-square-
dancing, giguing,feasting-is interruptedwhen the hostess
Trying to understand nationalism in a province of 6 million
gathersus roundthetelevisionforlate-night news. In a special
people is an enterprise that an anthropologist, accustomed by
featureon Christmasin Canada, the familysees itselfper-
the traditions of the discipline to what Geertz (1968:xii) has
formingthe same dances we have been dancing.A filmcrew
called "analysis practiced on the narrowed scene," might well
had come fromthecitytwo weeksearlierto recordthisstaged
find disquieting. I carried on such an attempt through two
version.Anotherfamilytakes me to the village's Saturday-
standard techniques, on the one hand eliciting and examining
nightdance, wherepeopledance "theold dances"accompanied
statements (both officialand informal) about national identity,
by accordionand electricguitar.My host explainsthat these
on the other hand seeking out situations in which Quebecois
danceshad been all butforgotten untiltwoyearsbefore,when,
might act their identity(or, perhaps, act out their beliefs about
on theoccasionofthe300thanniversary ofthefoundingofthe
identity).2 Seeking statements,I interviewed informants,talked
village,villagershad been invitedto performtheirindigenous
with friends, and read literary, social-scientific, and propa-
danceson television.The fewpeoplewho stillknewthedances
gandist accounts of national identity.Seeking situations, I grad-
had taughtthosevolunteering to go, and thusthevillagershad
ually turned from political debates, rallies, and ceremonies to
relearnedtheirdances. Since thattimethe regularSaturday-
events considered recreational or cultural (in the popular sense
nightdance has been revived,thoughnow, accordingto my
of the word, implying "refined" pursuits unrelated to the more
host,manydancersare touristsunknownto him.
practical facts of economics and politics; cf. Sapir 1924:403-
Accountsof such events are by now commonplace,given
4). My understanding of events of this latter type has become
our growinginterestin culturalperformances.For our pur-
central to my analysis of Quebecois nationalism and what it
poses, theyneed to be studiedin lightof the ideologicalmes-
can tell us about social-scientific theory. These events are the
sages which, however tacitly,permeatethem. In Quebec,
analogues, in my material, of Smith's Deer Dance revival and
nationalistideologyhas been promotedbywhatQuebecoiscall
her account of the rebirth of San Tomasito. For local color, I
nos elites-our elites.The institutional locus oftheseeliteshas
offerthree vignettes taken from my field notes:
changedseveraltimessincetheriseof nationalismin theearly
1. Some friends take me to a restaurant located in a rural
19th century,and at different periods the propagationand
county near Quebec City. In the cityboth restaurantand county
developmentof nationalistideologies have depended upon
have the reputation for being authentically traditional. It is
varyingand changeablerelationshipsbetweenthemassesand
this quality that my Quebecois guides seek on this expedition,
theelitesof different levels of French-Canadiansociety-pan-
and they aren't disappointed. Upon entering, one of our party
Canadian, provincial,regional,local (Dion 1975, McRoberts
compliments the host on the tastefully rustic ambiance of his
1975). To speak of elites and theirpromotionof nationalism
restaurant."Another beautiful spot in Quebec," replies the host.
"Think of that at referendumtime. Every place like this helps
suggests that nationalistsentimentsare not spontaneously
emergentfromthesoul ofthemasses. Rather,nationalismhas
been the consistentresponseof some Quebecois to the play of
2 This ongoing study was begun in 1975; 16 months of field study
were divided among three visits, in 1976, 1977-78, and 1980. The
social forcesset in motionafterthe conquestof New France
ethnographic present of the present paper is the period 1976-81, the by the Britishin 1760. Led by thosemostsensitiveor vulner-
five years of the Parti Quebecois's firstterm in power. Major political able to the changingsociopoliticalsituation,Quebecois devel-
events of this period were the party's unexpected victoryin the elections oped nationalistideologiesin orderto definetheiridentityand
of 1976, when it took control of the provincial government; the 1980
referendumon independence, which independentistes lost by a margin
interestsin a societysuddenlybecome plural at the center.
of 59 to 41% (with 84% of the electorate voting); and the party's Those most persuadedby thisideologyhave succeeded,gen-
convincing reelection in 1981. erationaftergeneration, in imparting ittothegeneralpopulace.

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Consequently, nationalism seems to permeate all aspects of Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
public lifein Quebec. Thus, forexample, an interestin folklore,
ecology, and rural life-widespread in North America through- depicted above, are permeated by nationalist ideology, I do not
out the 1960s and 1970s-becomes attached, in the discourse mean that the action of all involved is theatrically contrived
of Quebecois, to specific issues of national identity and pro- for the sake of it. Interest in authentic Quebecois culture is
vincial politics. This is not to say that all Quebecois are na- widespread in Quebec and need have no narrow ideological
tionalists in the sense that, for example, members of the significance. On the other hand, popular concern for national
independentiste Parti Quebecois are; even the Parti Quebecois culture depends ultimately on the incessant communication of
(hereafterPQ), in power since 1976 and the most successful by nationalist messages by a wide range of individuals, elites, and
far of all Quebecois nationalist political parties, was unable, organizations. In what follows I examine the content of the
in 1980, to win a referendumconcerning the independence of ideological message, with particular concern for the symbolic
Quebec from Canada. In a less militant sense, however, most construction of "nation" and "culture."
French-speaking Quebecois-even those loyal to Canada-are
Quebecois nationalists, for most of them are at least nominally
committed to their identityas French-speaking Quebecois. IDEOLOGICAL CONCEPTIONS OF "NATION" AND "CULTURE"
In analyzing the situationin Quebec I follow Geertz (1973:201-
7), who has suggested that we look at ideology as a cultural Dumont (1970:33) has remarked that the modern nation, as
system. Geertz's critique of "interest theory" and "strain the- defined in Western discourse, "is in principle two things at
ory" is particularly apt here, for most scientific analyses of once: a collection of individuals and a collective individual."
Quebecois nationalist ideology have been grounded in one of Applying this to the Quebec case, we can formulate the fol-
these approaches. The formerattempts to explain ideology as lowing interpretation.First, nationalists imagine the nation as
"a mask and a weapon" utilized in class struggle,the latter as a a collective individual, as a superorganism; in nationalist rhet-
mechanism to deal with "the chronic malintegrationof society." oric the nation is personified, treated as a living creature with
But, as Geertz argues, to explain an ideology by matching it soul, history,and destiny and, above all, attributes that make
either with sociopolitical interests or with sociopsychological it uniquely itself. Second, it is thought that human individuals
strains is to educe a causal connection while ignoring the ide- belong to the nation preciselybecause theytoo are characterized
ology as a meaningful system (p. 207): by these attributes-in other words, because the attributesthat
distinguish the collective individual are embodied in each of
Both interesttheoryand straintheorygo directlyfromsourceanalysis the human beings that make up the collectivity. Third, the
to consequenceanalysiswithouteverseriouslyexaminingideologiesas
totalityof these attributesturns out to be what anthropologists
systemsofinteracting symbols,as patternsofinterworking meanings.
Themes are outlined,of course;amongthe contentanalysts,theyare have traditionally called culture-or what the nationalists call
evencounted.But theyare referred forelucidation,notto otherthemes tradition, heritage, personality, and, also, culture. Fourth, in
nor to any sortof semantictheory,but eitherbackwardto the effect nationalist ideology culture comes to be seen as natural. This
theypresumably mirrororforwardtothesocialrealitytheypresumably is because the collective individual has, like a living creature,
distort. a natural history that has made it what it is; in the course of
this historyits personality has become "fixed,"as they say. The
In what follows I construct a reading of certain aspects of
notion here is one of evolutionary adaptation. Fifth, and in
Quebecois nationalist ideology. Yet I do not view such a reading
sum, in nationalist ideology the nation is seen as an entitywith
as secondary to a consideration of the supposedly more concrete
clearly distinguishable boundaries. Like a living creature the
social realities in which ideology is said to be grounded. Rather,
nation is bounded and self-contained and is characterized by
it is my contentionthat a "cultural account"-to use Schneider's
a distinctset of attributesthat can be identified.In other words,
phrase (1968)-encompasses the typical class analysis of Que-
the nation is a natural object in an objectively real world.
becois nationalistideology,preciselybecause this analysis makes
These five interpretiveremarks are illustrated by a text by
use of the same objectifyingnotions of "nation" and "culture"
Rene Levesque, currenthead of both the PQ and the provincial
that are central to that ideology. A cultural account encom-
government. The text is taken from Option Quebec, a book
passes a class account because the former can examine-as
that Levesque published in 1968 and that served as a manifesto
symbolic constructs-what the latter unquestioningly assumes
for the nascent PQ. This text is an epitomizing example of
to be objective, nonsymbolic realities: "nation," "culture," and
nationalist rhetoric in Quebec during the last two decades. It
"class." If one looks at the elaborate social-scientificdiscussion
brings together,in one coherent and explicit statement, most
of nationalism in Quebec, one finds attention directed above
of the ideas about national identity that I learned of in many
all to the relationships between social class, political and eco-
months of interviews and conversations. I let it stand here in
nomic power, and national identityand culture. Whatever the
place of a more extensive analysis of the materials of my field
merits of these analyses, they suffer from unexamined as-
notes, which space does not permit. Though there is disagree-
sumptions concerning the objective reality of nation, culture,
ment, even factionalism, among nationalists, particularly with
and class-the social entities and forces which are presumed
respect to political strategiesand sociopolitical goals, most Que-
to explain nationalist ideology.3 At its worst this type of dis-
becois would accept the Levesque textas an accurate statement
cussion leads to endless arguments about which class or elite,
of group identity. (This has surely been one reason for L&
or segment of a class or elite, has produced which version of
vesque's tremendous popularity, and even forthe success of the
nationalist ideology, with no attention to the ideologies as sys-
PQ.) In sum, despite various ideological disputes, the existence
tems of symbols and meanings.
and general characteristics of a Quebecois nation and culture,
In the study of nationalist ideology, then, I am interestedin
as set forth in the following text (Levesque 1968:14-15), are
explicitly formulated beliefs propagated among the general
rarely questioned.4
populace by a variety of individuals and organizations (cf. Shils
1968). When I say that situations and events, such as those
4 I cannot here differentiatemy account of nationalist ideology by
3Recent analyses of nation and class in Quebec which give extensive reference to discrete trends or schools of thought. With respect to the
referencesto previous work are those of Moniere (1977), Bourque and issue examined below-belief in the existence of a distinctive and
Legar6 (1979), and Fenwick (1981). For a general discussion of class and bounded nation and culture-there is remarkable agreement among
ethnicity in which both class and ethnic group are treated as social all historic and contemporary varieties of nationalist ideology in Que-
groupings that are constituted both objectively and subjectively-as bec. For detailed accounts of the development and differentiationof
groups with symbolically negotiable boundaries-see the work of Quebecois nationalist ideologies, see the work of Belanger (1974, 1980)
Schatzberg (1980) and Young (1982). and Moniere (1977).

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We are Quebecois. itselfcannotrenouncewithoutinvitingdisaster-whichis here
What thatmeans firstand foremost. . . is thatwe are attachedto envisionedas organicdissolution.At thelevel ofthecollective
thisone corneroftheearthwherewe can be completely ourselves:this individual,this naturalpersonalityis envisionedas resulting
Quebec. froma historicalprocess of developmentand adaptation: a
Being ourselvesis essentiallya matterof keepingand developinga
small numberof Frenchcolonists,isolatedin a virginnatural
personality thathas survivedforthreeand a halfcenturies.
At the core of this personalityis the fact that we speak French. milieu,evolve and adapt to that milieuuntila collectivena-
Everythingelse dependson thisone essentialelement.... tionalpersonalitybecomes"fixed"in them.At thelevel of the
We are childrenof thatsociety,in whichthehabitant,our fatheror individual,nationalpersonalityis oftendiscussedin termsof
grandfather, was stillthekeycitizen.We also are heirsto thatfantastic temperamentand blood: people say that what distinguishes
adventure-that earlyAmericathat was almostentirelyFrench. We Quebecois fromotherCanadians is 'joie de vivre"and "Latin
are, even moreintimately, heirsto thegroupobstinacywhichhas kept blood."
alive thatportionof FrenchAmericawe call Quebec. In sum, the nationis a collectiveindividualthatexistsas a
All these thingslie at the core of this personalityof ours. Anyone naturalobject in the real world. Like a livingcreatureit is
who does not feel it . . . is not-is no longer-one of us.
But we know and feelthattheseare the thingsthatmake us what
bounded,self-contained, and alive. Like a species-or like any
we are. They enable us to recognizeeach otherwhereverwe may be. "thing"-it is distinguishablein termsof a set of attributes,
This is our own specialwave-length on which,despiteall interference, hereunderstoodas personality or culture.It is nationalculture
we can tuneeach otherin loud and clear,withno one else listening. thatdistinguishes the nationand its individualmembersfrom
This is how we differfromothermen and especiallyfromother all othernations and human beings. "We differfromother
NorthAmericans,withwhom in all otherareas we have so much in men,"saysLevesque; we are on "ourown specialwave-length."
common.This basic "difference" we cannotsurrender.That became Now, thisquestionof difference bringsus to an interesting
impossiblea long timeago. featureof the nationalistworld view. During politicalcam-
More is involvedhere than simpleintellectualcertainty.This is a paignsI noticeda curiouscontradiction in the rhetoricof na-
physicalfact. To be unable to live as ourselves,as we shouldlive, in
ourown languageand accordingto our own would be likeliving
tionalists.Politiciansspoke on the one hand of the riseof the
ways,
withoutan arm or a leg-or perhapsa heart. Quebecois nation-its arrivalat the brink ofmaturity, ofadult-
Unless . . . we agreedto give in littleby little,in a declinewhich, hood, a processabout to be fulfilled by thedeclarationofQue-
as in cases of perniciousanaemia, would cause lifeto slip slowlyaway bec independence. On theotherhand,theyspokeequallyreadily
fromthe patient. of an imminentdisasterthat faced the nation-of the nation
on thevergeof death. Thus Levesque can speak in one breath
Levesque tells us that to be Quebecois, to be "ourselves," of an indeliblenationalpersonality, one that"make[s]us what
depends upon "keeping and developing a personality." This we are" and that"we cannotsurrender," and ofthosederacines
personality is firstof all the personality of the nation. To speak who are no longer"one of us." This second,negativevisionis
of national personality personifies the nation, makes of it a discussedmainlyin termsof pollutionor, as Levesque does,
collective individual. This personification becomes more con- in termsof disease. Pollutionis above all culturalpollution-
crete toward the end of the text, where body parts are men- "Anglo-Saxon"materialgoods, language, and values which
tioned and where, finally,the nation becomes a dying person. floodQuebec fromsurroundingterritories and which, if in-
The idea of national personality also suggests that the collective gestedinto the national body, will lead to the death of the
entityis bounded by, or definable in terms of, a set of attributes nation.In sum, thereare juxtaposed, in nationalistideology,
or characteristics; hence the insistence on "the thingsthat make a positiveand a negativevision:thenationis at oncecelebrated
us what we are" and that make Quebecois "differfrom other as an emergententityand mournedas a dyingbreed. In both
men." In sum, to personify the nation makes of it an entity visions, the nation is representedas an entitywith sharply
imaginarily bounded by the outlines of a living creature, and, markedboundaries.Indeed, the fearof the violationof those
in another sense, by the attributesthat characterize it and only boundariesis directlyrelated to the conceptionof them as
it-that make it what it is and not some other thing. naturaland proper.As Douglas (1966:113)has arguedin more
This boundedness-the definitivenessof an identity-applies generalterms,"pollutionis a typeofdangerwhichis notlikely
to individual Quebecois as well as to the collectivity.Through- to occurexceptwherethe lines of structure,cosmicor social,
out Levesque's text there is an easy transition from "a Que- are clearlydefined."
becois" to "we the Quebecois" to "the Quebecois nation." This The culturalconceptsunderpinningthe nationalistworld
suggests that the human individuals who constitute the collec- view,then,are these:The nationis a naturalentityin thereal
tive individual are considered to be replicas of it. In particular, world. It differsfromall othersuch entitiesin termsof its
human individuals are Quebecois-are what theyare-because personalityor culture,the attributesof which clearlydistin-
they share the personality attributes that characterize the col- guishit fromothernations,just as theydistinguish individual
lective individual, the nation. In other words, each human Quebecois fromall otherhuman beings. But the integrity of
individual shares in the collective personalitythat distinguishes thisentityis threatened:culturalpollutionmayannihilate,one
the Quebecois nation from all other nations and, hence, Que- byone, theattributes ofthenationalcultureand therebyoblit-
becois individuals from all other human beings. erate thosefeaturesthat mark offthe nationas a distinctive
What is the substance of this national personality? Levesque entity.The problemforthe nationaliststhusbecomeshow to
mentions language, history,and shared values-elements that preventnationaldisintegration.
nationalists usually refer to as heritage or culture. All these
things, as Levesque says, lie at the core of national personality.
THE OBJECTIFICATION OF CULTURE
As we shall see, the furtherspecification of what these cultural
elements are-which language is the national language, which A crucialproblemforthoseswayedby theassumptionsofthis
historyis national history?-becomes problematic and leads to nationalistworldview is the maintenanceof nationalbound-
cultural objectification. For now it is enough to point to these aries. The attemptto maintainboundaries,to stemthetideof
general elements of national personality and to note that dis- pollution,takes manyforms.The PQ, forexample,sees the
cussion of national identityusually proceeds in general terms: politicalarena as crucial.If Quebecoiscan controlthepolitical
"we are Quebecois because we have a language, a culture, a machinery thatrepresents thenation,theycan implementpol-
history."Only one specification attaches consistently to these icies and legislationthat will protectnationalboundarieson
elements of national personality: theyare authentic, theyinhere all fronts-economic,linguistic,social, cultural.On each of
in the nation naturally. As Levesque says, this set of cultural thesefrontsthe PQ now wages campaigns,and in thisthey
attributes is "a physical fact" that individuals and the nation merelyaugmentand in some cases institutionalize the efforts
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of a variety of private organizations and special-interestgroups Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
that have been fightingthese fightsfor years.
The political struggle itself takes two forms. First, the PQ's Whorf'sanalysisofthepredilection forembodiment in Western
ultimate goal, the firstplank of its platform, is to realize the thought.In theirsearchforan authenticcultureand identity,
independence of Quebec. It has vowed to do this democratically nationalistsunconsciouslyfollowthe promptingsof Western
and only when it has become clear that to do so will realize culturallogic when theylocate theirspecificity at the level of
the will of the people-hence the strategyof referendatempered naturalobjects.Paradoxically,such activityinexorablynegates
by business as usual for a provincial government within the the culturalboundariesit is meant to preserve.In the first
Canadian Confederation (a strategy which some have inter- place, itis typicalnotonlyoftheQuebecois,butofmostethnic
preted as a dilution of principles in the pursuit of power). At groupsin Westernsocieties.Thus Parsons(1975:63-67), fol-
any rate, during its firstterm in power a great deal of the PQ's lowingSchneider,has suggestedthatethnicgroupsall tendto
energywas focused on the realization of national independence expresstheirpresumeddistinctiveness throughsimilarsymbols
by way of a referendum. and ideologies.Secondly,theobjectification ofcultureinvents,
The second form of political action involves the normal ac- over and over again, objects which are takento be naturally
tivities of government in regulating the economic, social, and boundedand continuous;yet,as we shall see, because theyare
cultural spheres of Quebec life. Here the PQ, like all parties continuallyreinterpreted and reconstructed (throughthe se-
that have controlled the provincial governmentsince the 1930s, mioticprocess of objectification) such objectified"pieces" of
believes that even without independence much can be done to culturecan have no continuousbounded existenceanalogous
protect national integrity-if only in a temporary and incom- to thatof a physicalthing.
plete fashion. There are endless disputes with the federal gov- The businessof protecting nationalidentityby maintaining
ernmentin which the provincial governmentattemptsto protect nationalboundariesinvolvestheprotection ofnationalculture.
and enlarge its control of policy with respect to economic de- To protectnationalculture,however,people mustfirstof all
velopment, immigration,education, and social welfare. In every know what it is, that is, they must be able to identifyits
case the Quebec argument is that only Quebecois are in a distinguishing traits.It has alwaysbeen intellectualswho have
position to know what is good for them and, therefore,that takenon the task of determining what nationalcultureis. In
only Quebecois should formulate the policies that will shape thepast theseintellectualswerelay scholars,lawyers,writers,
the future of the province. An adult, they say, must be free to politicians,and clergy.Since the 1960s the scene has been
choose, and so must a country on the brink of adulthood. dominatedby professionalacademics, especiallysocial scien-
Federal money is welcome-until such time as an independent tistsemployedby universitiesand the government.These in-
Quebec will have "repatriated" its full powers of taxation- tellectualsfollowan objectifying logicin assumingthatculture
but federal interference is not to be tolerated. Many of the is a thingmade up of things(traits)and thattheirbusinessis
policies that the Quebecois government seeks to implement to identify,describe,collect,and preservetheseculturalthings.
involve the protection of boundaries, of the autonomy and An excellentexample of this process can be foundin the
integrityof the nation. For example, economic policy should recent Report Concerning the Disappearance of Certain Cul-
lead, it is argued, to the development of a self-sufficientecon- turalGoods (Ministeredes AffairesCulturelles1980). This re-
omy that will allow Quebecois to produce what they need for port begins with two case historieswhich trace the dis-
themselves, on their own terms. The rhetoric of pollution fig- appearance,piece by piece, of the insidesof an ancienthouse
ures here-how can we stem the tide of imported consumer and a privatecollectionofethnographic objects.(For example,
goods? This echoes the rhetoric of earlier "Buy-Quebec" cam- photographswith superimposednumbersdissect the doors,
paigns sponsored by a variety of special-interest groups and wall paneling,and fireplacesof the house and show how they
patriotic associations. were disfiguredby additional objects such as radiatorsand
In the sphere of cultural life the government can act through lightbulbs. Anotherphotographshows a stack of lumberin
its Ministries of Education, Tourism, and Cultural Affairs. an attic-the antique paneling,disassembledand rottingin
Particularlynoteworthyhere are legislation designed to protect storage.)The reportconcludeswitha discussionof the prob-
the Quebecois language from the influence of English, official lemsfacedby citizensand government in attempting to "reap-
encouragement for an annual round of patriotic holidays and propriate" thenationalpatrimony.Heretheaim ofthedocument
celebrations, and measures to protect what Quebecois call le seems to be objectifying the whole province:"all objects of
patrimoine, the cultural heritage. All of these activities involve daily life have become reflectionsof the culture."Given the
cultural objectification, and, in this, the PQ governmentmerely impossibility of"miniaturizing
Quebecoisculturein itstotality
takes its place among an array of actors, institutional and and portraying it . . . inside a museum," how can it best be
individual, who work, and have worked forwell over a century, utilized?Whatevertheultimatesolutions,thevitalfirststepis
to protect the culture of the Quebecois nation. to "inventory"the culture:"the Ministryof Cultural Affairs
I have borrowed the idea of cultural objectification from cannotawaken Quebecois to the diverseaspects of theircol-
Cohn (n.d.:5), who uses it in a discussion of the colonial era lectiveheritageunless theyhave protectedthe culturalmes-
in India: sages afterhavingcorrectly identified
them"(pp. 384-85, 517).
The Indian intellectualsof Bengal in the 19thcenturyand thenthe In thisexamplewe see culturalobjectification carriedto its
whole Westerneducated class of Indians in the 20th centuryhave logicalconclusion everyisolable"piece" of cultureanalyzed,
objectifiedtheirculture.Theyin somesensehavemadeitintoa "thing": identified,and preserved.But theseobjectified piecesofculture
theycan standback and look at themselves,theirideas, theirsymbols are neitherauthentic-thephenomenonitself-normerelypre-
and cultureand see itas an entity.Whathad previouslybeenembedded served; theyare not continuouslyexistentnaturalobjects or
in a wholematrixofcustom,ritual,religioussymbol,a textuallytrans- bounded traits,but newlyinventedsemioticobjectifications.
mittedtradition,has now becomesomething Whathad been
different. They are createdwhenone set ofculturalrepresentations (and
unconsciousnow to some extentbecomes conscious. Aspects of the
forconsciousends.
materialcultureis as representational as any otheraspect of
tradition can be selected,polishedand reformulated
culture)is reinterpreted or reformulated, therebybecominga
Objectification is an apt term for the Quebec case because, as new set of representations which,nonetheless,can referto the
we have seen, in nationalist ideology the nation is envisioned priorset. We can speak of continuity in connectionwiththis
as a natural entity characterized by its culture. Culture itself reformulation, but it is a twofoldsemiotic(not natural)con-
is understood in a somewhat atomistic fashion as a collection tinuity:on the one hand, the new representations referto the
of traits integrated to form a unique object in the real world. old, and, on theotherhand,theprocessofobjectification recurs
Furthermore,Cohn's discussion of objectificationlinks up with continuously.Continuity,however,is not to be foundat the

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level ofthethingitself,wherebothSmithand nationalistideo- County,ca. 1890." Surelythe object in the hand of a child
loguesseekit,fortheycontinually reinventtheobjectifiediden- would nothave been so identified, noteven by theadultswho
tityand culturethat theyclaim merelyto discover.In other gave it to him.
words, the culturesand culturetraitsthat are imaginedas Finally,the newly constructedand contextualizedobjects
continuouslyexisting(in the same way thatthingsexistcon- will hold new meaningsfor those who considerthem. Eth-
tinuouslyin nature)are notnatural,but semiotic,and as such nographicspecimensin a museumcase mean somethingdif-
are continuouslyrecreatedin the present.If we concernour- ferentto the nationalistpolitician,to the curator,and to the
selves solely with objectifiedculture,we mightjust as well public than theymeantto the peasants who fashionedthem.
speak of discontinuity as of continuity:
thoughsymbolicrefor- To the formergroup of actors theymean culture,national
mulationconstructsa kind of link-since presentrepresenta- culture;to thelattertheymeantsomethingelse. For example,
tions referto, or take account of, prior ones-the act of when people todaylearn and dance folkdances theydo so to
reformulation is also, necessarily,
apartfrom,distancedfrom affirm a local or nationalidentity;thisis themeaningthatthe
hencediscontinuous with-the objectofrepresentation. Cohn's dance has forthem. Those who danced those dances in the
formulation-"whathad been unconsciousnow. . . becomes past may not have done so as a self-conscious affirmationof
conscious"-covers onlya special case. The crucialelementin national identity;theydanced for amusement,forlove, for
objectification is not self-consciousness, for the objectifierisotherreasons that escape,us. The same dance, then, bears
unawareofthehiddenlogic-"embodimentis necessary"-that entirelydifferent meaningsforthe two sets of actors.Again,
guides his inventionof culture.What is centralto objectifi- thestatues,paintings,and ritualimplementswhichonce were
cationis thatitis semiotic-whichmeansthat,as in all cultural partof a livingfaithare todayboughtand sold, protectedand
action,thereis self-consciousness alongsideunawarenessand displayedas art. Duringmystayin Quebec therewas a much
continuity as well as discontinuity. The paradox ofnationalist publicizedtrialin whicha parishtriedto recoversomechurch
objectification-takingitself(and not the objectifiedculture treasuresthat had been sold to antique dealers. They did so
that it invents)as a culturalprocess-lies not in its self-con- notout of outrageover sacrilege,but out of a desireto restore
scious quality but in its unself-consciousness: people believe the artisticheritageleftthemby theirforebears.
thattheyare discoveringwhat theirculturehas been and is. If, now, we returnto the ethnographicincidentsportrayed
They assume that cultureis a real-worldentityand that by at theoutset,we shall findall threeof theseaspectsofdiscon-
analyzingits objectivepropertiestheycan preserveit. But, as tinuity. First,thetraditionalcharacteroftherestaurant, ofthe
I see it, theyare neitherdocumenting norpreserving a culture stage-setting--even of the host families-depended upon a
whichexistsindependently ofthem.Rather,theyare inventing carefulselectionof handicraftobjects, antiques,cuisine,and
an objectifiedcultureas, followingthepromptings ofa hidden entertainment. In the restaurant,by the way, one partof the
logicand an explicitideology,theyperpetually reinterprettheirselectionwas based upon the work of a folklorescholarwho
milieu. herselfhad selectively constructedan accountofQuebecoisfolk
What kinds of discontinuity-ofcreation-are entailed in life. Second, itemsthus selectedwere presentedin a context
theconstruction ofan objectifiedculture?First,objectification different fromcontextsin which theywould previouslyhave
is selective:to constructan accountor imageof a culturenec- beenfound.Forexample,traditionalhomecookingwas offered
essarilyinvolvestheselectionof some elementsat theexpense forsale by the restaurantand host families,and the perfor-
of others(cf. Smith,pp. 128-29). For example,currentcon- manceoffolktalesand songs-those relicsofa precommercial,
ceptionsof Quebecois cultureare permeatedby a romantic familialart-in the restaurantand, again, even by the rural
yearningforthe folksociety(Handler 1983). Accordingly, the families,became ambiance,anothercommercialproduct.Fi-
lifewaysof ruralQuebecois in past centuriesare takenas the nally,at least some of the actorsin these scenes understood
essenceofQuebecoisculture(cf.Bourque and Legar6 1979:26- theirparticipationas a statementof national identity.They
27). Such thingsas folkdancing,handicrafts, and agricultural believed that theywere gettingback to theirauthentic,tra-
practicesare researched,recreated,and held up as examples. ditionalculture.Frommypointofview thattraditionalculture
But muchis omitted:littleattentionis devotedto Roman Ca- was an objectification, a constructiongroundedin theideology
tholicism(or, when it is attendedto, it is treatedas folkart, ofthepresent.For me, it is theprocessofobjectification which
notas religion),to thecontactof ruralQuebecoiswithScotch, (as muchas anythingelse) is Quebecois culture-and muchof
Irish,and Americans,or to the culturalborrowingassociated anthropological cultureas well.
withthesecontacts.Yet thesemusthave been at least as sig-
nificantin thelives of Quebecois as thoseothertraitsthatare
now so eagerlysought. CULTURE, NATURAL OR SEMIOTIC
Second, theconstruction of an objectifiedcultureinvolvesa
new contextualizationof the elementsselected-which, be- By examiningQuebecois nationalistideologyI hope to have
cause theyare selectedoutofan arrayofelementsinone context thrownlighton the issue of reification in social theory.I have
and placed in oppositionto a different set of elementsin a asked whetherit is appropriateto considerculturesas things
different context,becomesomething otherthanwhattheywere. and, more particularly, whetherSmith'sconceptof sociocul-
In otherwords, the objects of a new interpretation-viewed tural continuity-directedas it is to objectifiedculture-can
in a new light,transposedto new contexts-becomesomething misleadus in our attemptto get at the socioculturalphenom-
new, though,once again, theymay be representedas contig- enon "itself."I have shownthat,despiteherinsistenceon cul-
uous with an authenticculturalpast. For example,a tool or turalcreativity, Smithspeaks as if sociocultureswere natural
toyin a museumcollectionofethnographic specimensthought entitiesexistentin the real world. RememberingDurkheim's
to embodythenationalheritageis notthesame thingas a tool dictum-"innaturethereareonlythings"-I haveaskedwhether
or toyin thehands of a peasant-and thisis trueeven though it is appropriateto speak of"a" sociocultureas ifit were,first,
we can speak of some sortof continuousphysicalidentityof a thingand, second (followingfromthe first),natural. This
the object. In the museumcase the object mustbe read and questionraisestheold debateaboutwhethersocialsciencemust
used differently thanit would have been read and used in the be naturalisticor phenomenological, to use Natanson's(1958)
field.It is juxtaposedto differentobjects.At theveryleast, its terms.This debateshouldnot,however,be crudelydefinedas
placementin a glass box createsa kind of sacred aura sum- one between"idealists"and "realists,"for,on the one hand,
marizedin theplacardthatsays"please do nottouch."Usually thosewho seek a semioticor interpretive theoryof culturedo
thereare otherinterpretive cuesas well:"Child'sRattle,Beauce not fora momentdeny the realityof culturalphenomena-I

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for one would deny only that their reality is a natural reality Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
of things. As Cohn (1980:217) has put it, "cultures and societies
are not natural objects. It is only through culture that we once and for all in terms of essential properties. What a culture
construct nature, not the other way around." On the other or a culture trait is can only be specified in terms of the par-
hand, those who seek a naturalistic science of culture do not ticular points of view of those who create and act culture, and
deny the importance of subjectivity and ideas in cultural phe- those points of view are various and constantly shifting.
nomena, but they insist that such aspects be treated according We run into similar difficultiesif we consider another, related
to a naturalistic methodology. Thus a theoretician as interpre- assumption-that the individuals who constitute a nation or
tive in his orientation as Kroeber can nonetheless proclaim that culture share in the essence of its collective character and,
if anthropology is to follow the "way of science" it must "treat sharing it, are themselves identifiable as being of that nation-
all culture, including our own civilization, as parts of nature" ality or culture. Actors do not so much share essence as they
(1952:139).5 communicate with one another. Communication between any
Having posed the issue in terms of "nature"-does culture two individuals is always possible (to a degree), and commu-
create nature or is it part of nature?-we ought equally to pose nication across ethnic boundaries is as possible as communi-
it in termsof "things." But what, afterall, is a thing?According cation withinthem. Communication across boundaries (forthat
to Heidegger (1967:53), in the Western philosophical tradition matter,within them as well) may be belligerent or incomplete,
a thing has been taken to be, first,framed by time and space but it is communication nonetheless. Furthermore, boundaries
and, second, "the bearer of properties." The anthropological themselves are always contextual, constructed in and through
construction of societies as things depends upon a similar set specific acts of communication as actors proclaim solidarity
of presuppositions. First, a thing is real; it exists in nature with some and distance from others. Boundaries are not tan-
independently of any human cognizance of it. Second, the es- gible barriers that separate differentkinds of people, nor are
sence of the thing-what the thing "really is"-is similarly they fixed conceptual distinctions with fixed empirical refer-
independent of human knowledge. Each thing, as a bearer of ents. As we all know, people manipulate "interlocking, over-
properties, is truly characterized by those properties. These lapping, multiple and alternative collective identities" (Southall
propertiesare taken as necessary and sufficientcriteriato define 1970:44). Each time that they do so they make a statement
and delimit the identity of things-that is, to separate each about who they are, and, though they may believe themselves
thing from all others. Finally, a thing is bounded in space and to be referringto an unalterable ethnic essence, our analysis
time. Temporal boundedness is equivalent to Smith's "conti- stressesthe provisionalityof theirdiscourse: the message changes
nuity."For as long as it exists, a thing exists continuously,just with each context,and its effectslie in its communicative power,
as in some sports a player cannot step out of bounds and then not solely in its referentialaccuracy.
return,during the same play, to the field of play-the journey Finally, I reject the notion, central to Smith's argument, that
out of bounds having disrupted the continuityof his existence sociocultural systemsare definitivelycharacterized by temporal
during that particular play, hence annihilated him. continuityanalogous to the continuityof existence that we posit
Any social-scientific discourse which speaks of societies as of natural objects. Cultural action is semiotic: it is perpetually
thingsmust be underpinned by assumptions such as these. But reinvented in the present. We can discuss this perpetual in-
in the light of Smith's critique and my own, we can ask whether vention of culture in terms of semiotic continuity,if we wish
theyought to be reformulatedor abandoned entirely.We must, to stress that a present-momentunderstanding takes account
of course, agree that sociocultural processes are real, but not of or refers to prior understandings. With equal justification,
that they exist in nature independently of any human cogni- however, we can point to the discontinuity inherent in these
zance of them. As most social scientists would insist, such semiotic acts, forin each case there is a taking-account-ofsome
phenomena are inextricably connected to the understandings thing (as we are forced to say) which is distanced from the
that cultural actors have of them; in some ways the actors' ongoing, present-tenseaction of taking account. Thus, for ex-
understandings are the cultural phenomena. Even such ap- ample, historians (themselves cultural actors) may well point
parently "concrete" phenomena as functionally integrated in- to a continuous sense of identity within some analytically
stitutions have typically been defined in terms of values and bounded group of individuals and show that earlier generations
norms, so that routinized behavior, while it is real enough, is replace themselves with later ones who intentionally identify
not independent of human thought. Here I agree with part of themselves by the same ethnic label that their predecessors
Smith's argument-sociocultural phenomena have a peculiarly used. But the acts of remembering and self-identificationnec-
sociocultural reality-but disagree when she contradicts herself essarily involve discontinuity as well as continuity,for even
by equating that reality with a natural reality of things. self-identificationrequires a point of view that cannot be iden-
I also reject the notion that cultures are things characterized tical with the self so identified.As Sapir (1922:619) once wrote,
by propertieswhich constitutetheiressence-that is, theiriden- "introspection may be a dangerously elusive method, for the
tityas things independent of other things. Nationalist ideology moment of consciousness that we set out to describe can not
insists that a nation is a bounded natural entitydistinguished be strictlysynchronous with the moment of observation." To
from all other national entities by its culture. As one of the speak of continuity,then, as the thing itselfis to privilege one
discussants of Smith's paper puts it, "states have political aspect of semiotic action at the expense of another. To claim
boundaries and peoples have marks of distinction" (Jafari, p. that aspect as the essence of the phenomenon is to reify the
138). Here again I agree with Smith, and both of us have knowledge generated by a point of view which, like all points
insisted on the ongoing construction of cultural "content," on of view (with the nonhuman exception of an omniscient God),
the fact that cultural objects take on reality for those who cannot be definitive.
interpretthem-and in terms of their interpretations(for ex- Western common sense, with its insistence on a truthwhich
ample, "traditional" and "new")-but are not imbued with any is in conformityto things (Heidegger 1967:35-54), goes hand
unchanging, constant, acultural essence. Thus thereis no "true" in hand with an anthropological science that has consistently
answer to a question such as "What is Quebecois culture?" for privileged analytic distinctions (presumably based on an ac-
culturedoes not exist as a collection of thingsthat can be defined curate appraisal of the distinctiveness of things themselves) at
the expense of relational processes. As Whorf has shown, our
I For an elegant discussion of the epistemology of natural and social symbolic patterns consistentlyobjectify reality,creating things
things, see Robert Murphy's The Dialectics of Social Life (1971: esp. fromthe most unlikely experiences. And we privilege this real-
37-45), a work to which I am greatly indebted. ity of things to such a degree that, for example, it is difficult

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to teach students in an introductoryanthropology course what understood without grasping the fear of encroachment from
a symbol is because in our common sense symbols are trans- outside; for example, the interestin old furniturefollowed the
parent, while their referents take on ultimate reality. Even massive purchase of all kinds of Qu6bec junk by American
when symbolism becomes an object of study-when, using collectors in the late '50s, and the praise of French would
other symbols, we look at symbols instead of through them- certainly be less relevant if the language were not threatened
we continue to privilege the thing referredto precisely because in the labour market. Looking at only one side offersa story
we ask how symbols refer to "it." Thus Durkheim (1966:15) that makes little sense, turns signs into pure signs, and gives
warned social scientists against the use of commonsense rep- semiotics a bad name.
resentationsbecause he thoughtthat such representationswould Finally, whenever I read sentences such as "nationalists un-
act "like a veil drawn between the thing and ourselves." Like consciously follow the promptings of Western cultural logic"
most scientists, Durkheim envisioned progressively more re- or "typical not only of the Quebecois, but of most ethnic groups
fined concepts that would bring us ever closer to the things in Western societies," I wonder whether I should not be proud
themselves. Yet such a vision overlooks the unclosable breach, to have been so excluded from the "West."
between ourselves and the reality "out there," that our depen-
dence on symbols entails. Moreover, it overlooks the possibility
that human creativity arises in this breach: the world that we by RONALD COHEN
know-"nature," for example-is a world that we construct, Department of Anthropology,University of Florida, Gaines-
an ever changing production of cultural imagination. It is im- ville, Fla. 32611, U.S.A. 23 VIII 83
possible to seize that imagined world as a thing,forthe attempt The main point of this article is well-taken and clearly dem-
to seize it is an act of imagination which necessarily constitutes onstrated. Cultural nationalism and possibly all ethnic loyal-
its object anew. Thus neither nationalists nor anthropologists ties, as well as-in my view-ethnic phobias, are selective and
can document authentic culture, culture understood as the thing meaningful. The most interestingfeature is the way Handler
itself,for the thing itselfis the attempt to capture it. Each new shows how the entitivity of ethnicity shifts and changes its
attempt creates an object which is inherentlyinauthentic. And constituents along with their meanings over time. These exe-
this is not only because of the "axiomatic uniqueness of each getical points are important, and we are in the author's debt
context of each event," as Smith has suggested, but, more for developing and applying Smith's ideas in this useful way.
fundamentally,because these events-these attemptsto grasp- For those of us concerned with political phenomena, how-
are semiotic, hence creative. ever, hermeneutical insight, although important, is only one of
a larger set of considerations necessary to the understanding
of a vexing problem. Cultural nationalism, whether it be that
Comments of pre-World War II Germany or Japan, Zionist, Arabist, Ti-
betanTamil, Afrikaans, or Quebecois (to name only a few well-
by BERNARD ARCAND known examples), is an especially potent and explosive force
Departement d'Anthropologie, Universite Laval, Quebec, hindering the pursuit of peace or at least less costly conflicts
P.Q., Canada GlK 7P4. 1 Ix 83 among subgroups of our species. The reader searches in vain
As a Qu6b6cois, I should perhaps focus my comment on the for threads to tie this quite convincing exegesis of PQ ideology
ethnographic material discussed here, but I cannot forgetthe into its context, into some relation to events as they have un-
debate which is to be enlightened by this material. I cannot folded or may yet come to pass.
resistsuggestingthat had the author been more careful in read- Handler assumes that there is widespread support for PQ
ing Murphy's Dialectics of Social Life (a work to which in a ideology because "most French-speaking Quebecois-even those
footnote he claims to be greatly endebted), the general for- loyal to Canada" are Quebecois nationalists in that they "are
mulation of the theoretical argument would have moved be- at least nominally committed to theiridentityas French-speak-
yond this rather simplistic and artificialdialogue between pure ing Quebecois." The implication here is that the ideology re-
types of materialistic empiricism and semiotics, both presented flects sociocultural reality and that we can, as Dumont (cited
here as extremeenough to be imaginary. To say that the process by Handler) says, treat the collectivity as an individual and
of objectification is in itselfpart of culture and of anthropology the ideology as that "person" 's expressions of belief, meanings,
merelyrepeats, withoutdiscerniblereason, what has been clearly and aims. But Dumont is wrong-no collectivity is ever an
established and known for decades. individual, and an ideology does not reflectthe meanings and
On Handler's ethnography, three brief comments come to goals and cultural objectification of the collectivity.Some Que-
mind. First, intellectuals do not have "the task of determining becois are said to be "deracines" (i.e., they do not accept the
what national culture is." Their task is to write profuselyabout ideology), and in dubbing them so L6vesque feels he can place
culture and be read by other intellectuals and ethnographers. them outside the fold. Are they? Given the chance, the majority
Second, Handler's choice of informantsdetermines the success of the collectivityvoted against a political step toward the PQ
of his demonstration. His interestin the discourse of politicians, goal of independence. Nowhere in the article are we given any
mass media, and people in the tourist trade seems oblivious of means to understand why the ideology as expressed in PQ
the fact that these are all true professionals in the creation of literaturefailed so clearly when put to the test. If independence
rarefied, stereotyped, and artificialvisions of reality. The real is the cornerstone of the ideology, then why did a majority
questions are whether Qu6becois believe any of this and why choose to remain as a province within the federation of Can-
such rhetoricappears at this particularplace and time in history. ada? Indeed, everything adumbrated in the article points to
Third, whatever informantsmay be saying remains only one exactly the opposite outcome. The author describes a widely
side of the story. The positive, kind, and often wishy-washy accepted cultural nationalism expressed in Ren6 L6vesque's
declarations of our collective goodness offerthe polite expres- writings and corroborated by the anthropologist's fieldwork
sion of a definitionwhich also and always includes our relations observations. Actually, the contemporary economic situation
to others. To discuss Qu6bec nationalism without any mention in Quebec and the inability of the PQ to improve it mean that
of colonialism is much like tryingto define Irishness without the party is in deep trouble politically and may very well be
the English, Algerian nationalism without the French, or even replaced by a more federalist-orientedregime. Even more co-
New Zealand nationalism without Australia. Most of Handler's gent in the context of Handler's argument are recent assertions
references come from civil pronouncements which in them- by Quebecois that cultural nationalism may have gone too far
selves are often quite empty and artificialbut which cannot be in denying language rights to Anglophone citizens of Quebec.

64 CURRENT ANTHROPOLOGY

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The social and cultural setting of any cultural nationalist ide- Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
ology is of necessity many times more complex than a her-
meneutical adumbration of one particular viewpoint within it. (and income?) by publishing more or less esoteric academic
This is, in my view, the major theoretical issue raised by the stuff,the fartherfrom common parlance the better, and then,
article. If anthropological analysis is by choice limited to the having done this, start saying in plain language what one really
expressions and meanings attached to cultural things, then the wants to say. Unfortunately,many seem to lose touch on the
human condition is reduced to a set of interpretationsof mental way or never become self-assured enough to let pedantry drop.
entities and their expression in language, metaphor, and art. A Montaigne, having a private income, could write freelyand
But people not only culturize-they act. And human action is simply. A thing is a thing and takes on many meanings. One
the result of multiple social and material, as well as mental, wields an embodiment but talks about a meaning. Talk (or
factors. The excision of these fromsocial analysis may produce writing)is the prerogative of academics-might not this be the
a seemingly refinedtool of interpretation,but in my view the root of Handler's allergy to embodiment? A "structural" uni-
cost of these benefitsis an inevitable and unnecessary distortion verse is only for the "intelligent" to understand, whereas any-
in our understanding of real-world problems and events. body can get in touch with substance. This implies not a refusal
to think, but a refusal to disembody thought, to empty it of
its substance. We may not be able to "know" the "thing itself,"
by BERNARD DELFENDAHL but we can keep it company and chat about it and so "get to
"Galeye," 84210 La Roque sur Pernes, France. 3 VIII 83 know it better."
Handler's handling of "objectification" seems an attempt to
establish yet another tautological academic rut. Is he saying
anything more than that insofar as a thing is constituted in by DEAN MACCANNELL
minds as an object of discourse it is constituted in minds as an Department of Applied Behavioral Sciences, University of
object of discourse? Such redundancy may serve to underline California, Davis, Calif. 95616, U.S.A. 3 VIII 83
the mental process, but nothing is thus said for or against Modernity is the main obstacle in the path of the continued
continuity. development of anthropology. When cultural practices and ar-
Even the most dull-witted of Handler's Quebecois-for he tifacts are put on display for tourists and ethnicityis made a
seems to credit them with little understanding of what they're basis for political action, everyone, including anthropologists,
about-surely recognizes that a toy or a tool in a child's or a begins to question the authenticity of culture and ethnicity.
peasant's hand is not treated in the same way as in a museum. Elsewhere I have argued (D. MacCannell 1973, 1976, 1977a,
But to say it "is not the same thing" (emphasis mine) is like b, 1982, n.d.) that tourism, ethnic politics, and the dialectics
taking a hoe and saying, "This is a hoe. Now I put it in a glass of authenticityare generic characteristics of the groups we now
case and look! it is no longer a hoe!" The reaction of the Que- study, not a series of aberrations, and that we need to develop
becois may well be "What kind of hocus-pocus is this?" unless, new analytical frameworks for understanding these forms (see
of course, they also suffer from academic deformation or a especially D. MacCannell 1979 and MacCannell and Mac-
priori respect for academics. An old or resurrected Quebecois Cannell 1983). There are already quite a few studies that are
may recognize that the Quebec nation is not the same today as fully informed by this double critique of anthropology and
yesterday even though it is the same nation. The analysis of modernity (for example, Cohen 1977; Graburn 1976, 1977;
these differentmeanings of "sameness" requires no appeal to Ichaporia 1983). Even though much of this work has been done
rupturing"objectification" or to the compulsive "embodying" by scholars with superb anthropological credentials, it retains
of abstractions. As to "selectivity,"I would opine that it is not an aura of marginality. Therefore I am pleased to see these
a matter of constituting the object or thing, but one of en- issues appear in CURRENT ANTHROPOLOGY and honored to be
hancing it-propaganda is not necessarily naive. asked for a comment.
Handler seems, indeed, in favour of "trivial exercise in Handler's article is valuable because it approaches the prob-
circular affirmation"(Smith, CA 23: 140). In rejecting such lem of the origin and aim of modern culture in a way that is
gymnastics,Smith invites us to do more "soft"thinking,whereas bound to make sense to students who wish to limit their re-
Handler would identifyall thought with "hard" thought. And search to core concerns of the discipline, i.e., within the frame-
is he not taking "thought" as a thing, objectifying a notion of work of the older debate about cultural continuity vs.
his as being "out there," in others' heads, as in his own? He discontinuity.Handler argues persuasively that, in its own wav,
analyzes a quotation from Levesque as verifying Dumont's anthropology is as complicitous as tourism and nationalism in
view on the double nature of the modern nation, whereas I the artificial objectification of culture. In order to escape the
can find no reference, explicit or implicit, anywhere in the restrictionsthat anthropology has put on our understanding of
passage to a "collective individual," but only a description of culture, Handler invokes semiotics. He suggests that we ap-
a "collection of individuals" having common traits. Here again proach culture as a semiotic process and attend to the collective
is the "trivial exercise in circular affirmation"of "understanding creation of values as a way of gettingbeyond the reificationof
a model we have constructed." Or is it a case of Handler's cultural formsthat results fromthe application of existingtech-
anthropology's being "a misinterpretationof a parent" anthro- nical perspectives. My only complaint here is that he does not
pology? ("Every parent is a misinterpretationof a poem parent" go far enough in this direction.
may be a more fecund saying.) I agree with Handler in his suggestion that the creation of
Thinking about abstract notions such as objectification may culture is a semiotic process, but so is the reificationof cultural
help to open up the commonsense knowledge of man to subtler forms. All cultures, if they survive, must seem to be stable,
insights, but if such notions are taken as making common and this achievement of the appearance of stability is no less
knowledge obsolete they become empty shells, mere badges a semiotic process than is the potential for absolute disconti-
intellectuals display formutual recognition. Maybe the trouble nuity. Both tendencies are made possible by the principle of
with most anthropologists is that they want to "do anthropol- the arbitrariness of the relationship between the signifierand
ogy" as M. Jourdain wanted to do prose: to establish or keep the signified. Any system of signs, such as Quebecois ideology,
their distinction as academics they must show-to themselves contains two opposing potentials forthe futureof cultural inter-
and others-that they are doing something that the common pretation: (1) the model of culture that is proposed can fully
man is not doing and, preferably, that is beyond his doing. exploit the ultimate arbitrariness of the sign and conceive itself
Bertrand Russell advised that one firstestablish one's name in a radically relative way as but one interpretation in an

Vol. 25 No. 1 February 1984 65

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endless series, opening the entire system to fragmentationand imaginative products of a world view in which, as Whorf put
expansion, or (2) the interpretationcan assert that its way of it, "embodiment is necessary" (1956:241). As such, they are not
connectingsignifyingmaterials to signifiedmeanings is the only on-the-ground, natural, bounded, or absolute ("the phenom-
correct way, denving the authority of other signs. This latter enon itself"), but semiotic: symbolic objectifications which are
strategyis employed in touristic, nationalistic, and anthropo- continually, and discontinuously, constructed in the present."
logical accounts of "authentic" ethnic identity. (For excellent It is unclear whether Handler is referringhere to "culture," for
analytical statements on the capacity of cultural semiosis to example, as a concept or as those semiotic processes which
support both continuity and change, see Lotman and Uspen- constitute its referent.By the logic of his argument, he would
skiy 1978 and J. MacCannell 1979.) In sum, I am suggesting seem to be referringto both.
that both cultural continuity and discontinuity are semiotic The central focus of his article is an objectification. He
productions, not just discontinuity,and only semiotics has the illustrates nicely the way in which Quebecois tradition is a
analytical power to bridge the gap between them. construction. Though he considers all cultural processes se-
In a semiotic of culture, it is necessary to approach specific miotic, he appears to narrow his claim by saying that objec-
morals and values as signs. Semiotic researchers firstdescribe tification is a by-product of a distinctly Western logic found
the imagery surrounding cultural expressions and the ways among "most ethnic groups in Western societies." Yet he seems
meanings attach to particular images, i.e., they describe the to accept its legitimacy in both Cohn's (n.d.) discussion of India
living relationship between the signifierand signified. Differ- and Smith's article. In keeping with the tenor of Handler's
ences in the structureof the relationship of the signifierto the central point, however, one can argue that objectification is
signifiedpermit classification of the cultural materials as icons, inherent in the human construction of social identities. In
indices, and symbols, each with differentcommunicative ca- Schutz's (1962) terms, it involves the creation of a second order
pacities and functions. The final step in semiotic analysis of of meaning, a sign of signs. Cultural phenomena refernot solely
culture is the building of a predictive, dialogic model: Who is to their everyday referents,but to the culture itself.
speaking to whom about what? And what are the limits and If objectification refersto only signs of signs, then it cannot
probable outcomes of such a dialogue? be synonymouswith culture. That Handler appears to conflate
Handler makes some very suggestive statements,but he does the two at points may be due to his retentionof language and
not really pursue them within a semiotic framework. For ex- conceptual views which are naturalistic and objectivistic. To
ample, he writes that within Quebecois ideology, individuals referto ideologies as "systems of symbols and meanings" runs
"are considered to be replicas" of the nationalistic conscious- counter to his emphasis on the continual creativityof semiotic
ness. A replica is an instance of an iconic sign which has specific processes. The use of ideology as a noun with a systemic ref-
features and limits in its expressive capacities. It would be erent is taken from Geertz. Geertz's account of culture, how-
interestingto learn about transformationsof the status of in- ever, posits the public extrasomatic nature of symbol systems,
dividuals when they are thought to be icons-as opposed to a view quite differentfrom Handler's semiotic position.
indices, which is their status in conventional social science This raises the issue of the semiotic nature of sociocultural
frameworks. Such a treatment might have permitted us to phenomena. Handler emphasizes that, as semiotic phenomena,
identifywith the Quebecois by allowing us some access to their nationalist ideologies entail the constant creativity of human
particular existential problems. I should also have liked to learn beings. He suggests, though, that we follow Schneider in pro-
more about the context of expressions of "authentic" Quebecois ducing a "cultural account," a position which again leads to
ethnicity. Is their political posture mainly for the English- an objectivist, if not naturalistic, view of symbols. He adopts
speaking Canadians, i.e., a means of correcting earlier neg- this position apparently because he rejects class analyses that
ative stereotypes? Or is it an expression of solidarity across portray ideology as an epiphenomenon of "supposedly more
class and subregional lines within French Canada? How do concrete social realities." I agree that such mechanistic inter-
expressions of ethnicitydifferdepending on the parties to the pretations are too facile to encompass the subtle construction
dialogue? These are among the questions that would be of meaning. Yet one can recognize that symbols are grounded
prompted by a rigorous application of a semiotic mode of anal- in social practice without considering them epiphenomenal. To
ysis such as one finds in the works of Bouissac (e.g., 1978), conduct only a cultural analysis of symbols would divorce sym-
Drummond (e.g., 1977a, b), and Dumont (e.g., 1977, 1979). bols from the very human creativity which produces them.
I admit that I was somewhat perplexed by an article sched- Handler appears to deemphasize the relation between sym-
uled to be published in a journal named "Current Anthropol- bols and practice because of his Geertzian conception of ide-
ogy" which makes claims in the name of "semiotics" while ology and his critique of interest theories which may leave
invoking as authorityto do so the writingsof Whorf and Sapir. ideology as an unexamined system. Geertz's position, however,
With all due respect, something has happened since. presupposes intereststo be related to symbols primarilyin the
pragmatic manipulation of the latter forulteriorends, whereas
belief suggests commitment to symbols for their own sake.
by KENT MAYNARD Given the purposeful nature of human action, such a dichotomy
Department of Sociology and Anthropology,Denison Uni- cannot be sustained. We create and socially reproduce meaning
versity,Granville, Ohio 43023, U.S.A. 11 VIII 83 because of its relevance to our projects at hand; meaning is
Handler suggests persuasively that we should view sociocul- inextricably linked with interest. Interests and the ideological
tural phenomena not as natural systems, but as semiotic pro- constructions they presuppose and reproduce do not simply
cesses, and that in conceptualizing about these processes we distort sociocultural reality; they are the very media by which
should avoid taking our concepts for the reality to which they we understand our surroundings and act successfully (cf. Gid-
refer. When considering this argument, however, we might dens 1981).
distinguishthe two issues of objectification and reification.The Understanding the relationship between symbols and inter-
firstrefersto the ontological nature of reality;e. g., is it a natural ests is also necessary for clarifyingthe constant creativity of
system or a semiotic process? The latter refers to the meth- the semiotic process. The creation of symbols is neither out of
odological issue of endowing what should be a sensitizing con- whole cloth nor completely free. It is a social process which
cept with ontological status. It would be helpful to clarifythis produces and reproduces symbols. We must take account not
distinction, particularly in light of Handler's concern with the only of past ideas but of the routinized collective actions of
nature of our data and of theory construction. Handler, for others. To focus only on systemsof meaning or on theircreation
example, argues that "such social-scientificentities ("society," apart fromsocial practice deemphasizes an important issue for
"culture," "sociocultural system") are objectifications-the cultural "continuity,"the reality of structures of power which

66 CURRENT ANTHROPOLOGY

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are emergent yet contingent in human action. Consideration Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
of the "varying and changeable relationships between masses
and elites" in French-Canadian society, as Handler suggests, nationalist ideology is not questioned here. What is important
is essential for examining the meaning of both Quebecois cul- is that an analysis that excludes class analysis leads to no further
tural ideas and nationalist ideology. knowledge of the nature of that ideology because its specificity
is reduced to the exemplification of the author's thesis. That
this kind of ideology has features of "Western cultural logic"
by LiSE PILON-LE is obvious, and no new knowledge of its nature is derived from
Departement d'Anthropologie, Universite Laval, Quebec, this. On the contrary,the author's insistence on analysing this
P.Q., Canada GiW 7P4. 4 viii 83 ideology without any historic referenceconceals what is really
Handler's paper raises important questions about culture and at stake in Quebec society, how this ideology came to be dom-
ideology. My comment will focus on three points: the semiotic inant, and by what kinds of mechanisms it maintains its dom-
conception of culture, relativism as an epistemological position, ination. The culturalistpoint of view is comfortingin permitting
and the treatment of the Quebec case. one to stay on the abstract level ratherthan undertake the more
Is culture natural (a thing) or semiotic (a symbolic process)? challengingtask of explaining ideology in termsof class analysis.
The concept of cultural objectification validates the choice of
the second term of the alternative. Resting upon Whorf's as-
sertion on the propensity of Indo-European grammars to refer by M. ESTELLIE SMITH
to things ratherthan to relationships, this concept is developed Department of AnthropologylSociology,State University of
via the critique of the essentialist conception of culture of M. New York, Oswego, N.Y. 13126, U.S.A. 3 VIII 83
Estellie Smith and then applied to a concrete case. A new Given that a publication of mine serves as a critical focus for
concept of culture emerges. Culture is "a purely semiotic pro- Handler's presentation, and given that I am forced to take
cess," "symbolically created in the present," with neither em- issue with him on a number of points, I want to begin by saying
pirical referentsnor temporal continuity.To avoid the essentialist I applaud his effortsto grapple with both the epistemological
or ontological trap, Handler falls into the idealist trap: his and the ethnological concerns that are of such consequence for
concept becomes a pure form without any content. so many of us in anthropology. The ethnographic emphasis he
Despite the fact that Whorf's assumptions on the correlation has selected as the nucleus for his theoretical discussion is, I
between language, thought, and culture have never been sup- think, more apt than mine. The problems raised by the for-
ported by scientificdemonstration, they appear here as an un- mation of nationalist ideology speak to a wider audience and,
questioned point of departure. at least on the surface, address issues of more general concern
The limits of the concept of cultural objectification are not than tourism (though not more general, of course, than the
clear, and this generates confusion. Is objectification an attri- implicit questions of development and cultural "change").
bute of Western languages or thinking (Handler easily slips I am, however, disappointed that Handler has chosen not
fromone to the other) in general? Then it means all and nothing to pursue at greater length the major goal of my paper. Ter-
and has no heuristic value. Is objectification an attributeof all minological and philosophical issues aside, I urged that sci-
Western ideologies? Then, is culture identical with ideology? entists, especially those involved with programs of "directed
What about the anthropologist's point of view and its rela- change," note what elements insiders and outsiders choose,
tionship to objectification? The author's answer is an episte- under what conditions, to identifythis or that as "traditional"
mological relativism that stems from his idealist conception of or "innovative," "new" or "old." Since nothing is either one or
culture. Differentin nature fromthe philosophical and political the otherbut as we choose to identifyit, and since that cognitive
position of the American culturalists of the '30s, which was process is embedded in a complex matrix of sociocultural fac-
critical in intention and in fact of the colonialism of European tors, which identity is assigned is some indication of people's
nations, Handler's relativism is the result of an attempt to idea of the consequences of an "innovation" or "preservation
empty the concept of culture of any content. If culture has no attempt." Handler does not, for example, address the question
fixed content, any discourse is as valid as any other. Then, of what has led the Quebecois only recently and after some
why bother doing anthropology? The acknowledgment of the 300 years to formulate explicitly "a nationalist ideology" upon
equality of the anthropologist's and the informants' discourse which a growing number of governmental, legal, economic,
is a positive step, but Handler has another ambition: to reveal and associational links are said to rest. Given the long-smould-
the nature of cultural objectification through his analysis of a ering discomfort,even anger, among Francophones about their
particular ideology. His relativism appears, then, as the result position in a hithertoAnglo-dominated Canadian polity, why
of the ambiguity and ambivalence of his own position. now and not sooner or later? More to the point, why around
With the concept of culture reduced to a pure form, it be- the agrarian, 18th-centuryhabitant when Quebecois have long
comes easy to analyse the content of an ideology as a "cultural prided themselves on a certain "innate cosmopolitanism" con-
account" and to discard the class analysis of Quebecois na- sidered lacking in the "stodgy, old-fashioned" Anglo elite? Fur-
tionalist ideology as ideology itself. The result is a confusion ther, why should the impetus for this have come from the
generated by an identity of notions and concepts. Culture be- educated, urban elite rather than from the "folk" from whom
comes identical with ideology. The content of the ideology be- the "tradition" is said to be derived? Why do the Francophones
comes the ideology itself. National identity is confused with of other provinces tend to disdain such effortseither as un-
nationalist ideology. realistic and romantic or as window-dressing forthe pragmatic
What kind of knowledge about the Quebecois nationalist schemes of a minority of the Quebecois elite? Why, indeed,
ideology is provided by Handler's analysis? We learn that cul- have the Quebecois tended to alienate, say, the Acadians of
tural objectification is the main feature of that ideology, that the Maritimes with what the latter see as an unduly exclusive
national identitydoes not exist because when nationalists assert emphasis on Quebec per se? Why, given the dynamism of the
such a thing they "unconsciously follow the promptings of intellectual and entrepreneurial elite of Quebec, did not the
Western cultural logic when they locate their specificityat the framers of the ideology choose to emphasize their cosmopoli-
level of natural objects." In sum, this means that nationalists tanism and sophistication? Many Quebecois (and other non-
are victims of cultural objectification and that only the an- Anglo Canadians as well) delight in pointing to what they say
thropologist can identify it as such. Equality now becomes are examples of the provincial, conservative, outmoded be-
inequality. havior and thinking of English Canadians and labeling such
The presence to some degree of that featurein the Quebecois activities with catch phrases such as "personified by Empire

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Loyalists," "vested in the eastern-based financial interests,"and Why should we insist that we perceive a distinction between
"manifested in an anachronistic political and economic per- two "sames" when, empirically, no such differenceexists? An-
spective derived from colonial capitalism." Why, in the face of other example can be found in the question of when a dialect
this and the growing internationalism of a world system, and becomes a language. When did Latin become French, Italian,
in full awareness of the "high technology revolution," do PQ etc.? Why is Latin labeled a dialect of Italian while Romansh
leaders choose to organize their effortsaround their own an- is accorded the status of a national language? When is auton-
achronistic symbols-an agrarian, rural past and another vari- omy and uniqueness perceived and when is it claimed that
ant of the provincialism (in more senses than one) fromwhich "even though differentit is really the same"? What are the
many Canadians are now tryingto escape? consequences of such labeling? I wish Handler had directed
Surely, for example, the bilingual facility of most educated attention to such questions.
Francophones could have been emphasized as an indication of I turn now to the second aspect of Handler's paper, the
theirgreater "fitness"to deal autonomously with a world dom- epistemological issues to which he devotes (to my mind,
inated by multinational business and political issues-partic- unfortunately)a large portionof his commentary.While I would
ularly when Anglo-Canadians have have been ridiculed forthe like to respond in detail to the numerous misreadings of my
extentto which theylack such multilingual skills. In attempting text-as well as the legitimate points of divergence-con-
to expand the Quebec economy, Levesque and officialspokes- straints of space make this impossible. Further, extensive de-
men for the province visit abroad and stress these points when bates of this kind often bring (legitimate) charges of, at best,
dealing with representatives of foreignbusiness concerns. Yet, scholasticism and, at worst, nit-picking.Additionally, Handler
in keeping with the ideology that Handler describes, Bill 101 and I have already engaged in extensive discussion on some of
encourages French monolingualism in Quebec, not only for these points, and this might lead us to employ, unwittingly,
French-Canadians but for the majority of immigrants to the "coded commentary" that would only serve to mystifyrather
province. The rationales forsuch a move are not the issue here; than enlighten the reader, as well as detractingeven more from
what I am drawing attention to is the selection, though other the important issues in both our papers. I would rather en-
equally valid strategies are available (and employed in other, courage the reader to refer to my paper and, by comparison
external contexts), of these particular foci for the Quebecois of what I say with what Handler interpretsme as saying, make
nationalist ideology. I repeat the central question of my paper: an independent determination as to the points of divergence
Given that no event, trait, actor, or what have you is ever and agreement between us.
"traditional" or "innovative" save as the label of this ideal I must, however, comment brieflyon several matters of pri-
condition is attached, given the genuinely syntheticcharacter mary concern. First, I believe that sociocultural behavior has
of all "things," why choose one set of symbols over another, its genesis in the symboling capacity of humans. This is a two-
create this identityrather than that? For that matter,why does edged sword, and, on the negative side, it has been a constant
Handler (despite repetitionof the point that nothing is ever the struggle for humans to "make allowances" for the extent to
same or unique) choose to stress only the uniqueness, the crea- which socioculturally derived cognitive factors bias what we
tivity,the discontinuityinvolved in Quebec nationalistideology? try to learn about things and processes, independent of those
"Continuity" is simply a word that I have chosen to discuss factors. Thus, in a sense, all human behavior, events, and
the process whereby members of human groups identify the processes (as well as natural "things/processes")are sociocul-
boundaries and contents of such groups, i.e., define the socio- tural because they must be perceived, understood, and acted
culture with which they identify and from which they draw upon by human agents in terms of idiosyncratic cognition de-
certain cognitive tools. Scholars have long recognized the need rived from and embedded in the sociocultural context.The at-
to differentiatebetween short-term congeries of people and tempt to control for such cognitive skewing and escape its
those who perceive themselves as durative members of a society constraintsis what the historyof science is all about; while we
with certain standardized ways of behaving and viewing the will perhaps never completely free ourselves, it remains the
world around them. We do this not only because it seems ideal of scholars. This culture-as-symbolingperspective causes
analytically useful but because we recognize that the people me, at times, however, to be baffled by the discourse of those
we study themselves have always made such a differentiation- who utilize a "semiotic" frame of reference.Scholars employing
between "us," "our group," "our people," and foreigners,out- this tool appear, not infrequently,to blur critical distinctions
siders, or newly incorporated aliens. Social scientists have ar- between signal, sign, and symbol. Further,some also variously
gued that, for one thing, such societies are identified by appear to wish to substitute "semiotic" for "culture" or, con-
transgenerational continuity and, for another, the members trariwise, deal with what is too trivial forthe analytical weight
must possess a historical sense of their beginnings and persis- they would have it carry. Handler obviously grounds much of
tence in time. But if we know, empirically, that nothing can his discourse in the semiotic perspective-though he does not
stay the same and nothing is totally new and unique, how/why give explicit indication of how he employs the approach. This
do people minimize or ignore change, and when/whydo they is perhaps somethinghe would like to expand on in his response.
choose (consciously or unconsciously) to focus on uniqueness Secondly, he argues that (a) "sociocultural phenomena have
and creativity? a peculiarly sociocultural reality" and (b) in the constant re-
Perhaps an example from language will illustrate my point. newal of a sociocultural system, "the objects of a new inter-
Each utterance of sound in a language consists of a bundle of pretation-viewed in a new light, transposed to new contexts-
distinctive features-voicing, aspiration, etc. Speakers of become something new, though, once again, they may be rep-
American English distinguish between Id! and It! because, resented as contiguous with an authentic [sic] cultural past."
though the two phonemes possess a number of features in Despite Handler's claims, I see no basic disagreement between
common, they focus on one, voicing or the lack of it, to dis- us. While I maintain that one can never avoid placing socio-
tinguish the d of din fromthe t of tin-different words because cultural phenomena in a new light and context-since that is
of differentinitial consonants. This distinctionis so fixed, cog- what the whole business of daily living by individuals entails-
nitively,that many naive speakers, when told that the bundle and while I would argue that such behavior must (rather than
that forms the medial consonant is the same in bitter and "may"), in some way, be perceived as contiguous with the past,
bidder, will reject the idea and maintain that they pronounce I cannot see how he and I differessentially on this point.
them differently-as, indeed, they will "prove" by inserting a Thirdly, Handler persists in misunderstanding my construct
plus juncture (bit + ter) to restore the voicelessness of what is "continuity."Thus, he claims that I imagine "cultures and cul-
graphemically indicated as t. Why should an articulatory fea- ture traits . . .as continuously existing"; that "[I] and nation-
ture be cognitively critical at one time and ignored at another? alist ideologues" (though why not every human and human

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group?) "claim merely to discover" such cultures and culture Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
traits; and, worst of all, that I consider these cultures and
culture traits somehow "natural." Nothing that is perceived by to validate national autonomy for themselves), and if that at-
human agents can be "natural"-not even nature. This is not tempt were identifiedas the modern expression of a historically
to say, of course, that natural things and processes do not exist. continuous persistence/uniqueness, no matter how "mythic"
Nor does it imply that knowledge of ourselves and the world others might consider that recreated identity and the process
must foreverbe a game of blindman's buff.If cultural evolution that brought it about, their behavior would be the process of
is anything, it is the increasing capacity to formulate ways of a cognitively defined sociocultural continuity"working to pro-
knowing that take into account and minimize human distor- duce" a sociocultural system and identity. Clearly, this usage
tion. It does suggest that, once filteredthrough the cognition of "discontinuity" (like that of continuity,perhaps) is not con-
of humans, all becomes transformed-to a greater or lesser sonant with Handler's. Nor, for that matter, do either of us
extent-into that which is "unnatural," i.e., sociocultural. use the term as does, say, Foucault, though, like Handler,
However, nowhere in my paper do I argue for the naturalness Foucault attacks the logic of what he labels "continuity."Claim-
of either the sociocultural systems or the process of identifying ing that the construct of continuity falsely argues for the per-
sociocultural continuity; this would violate the most funda- sistence of what comes from the past, Foucault seeks to
mental axiom of my anthropological perspective. Indeed, I emphasize ruptures-significant, even revolutionary moments
stress fromthe outset that "we study what we perceive is there of discontinuity.Of course, nothingcan trulypersist"as it was,"
to be studied in the way we perceive it best to study it. Even and the belief that one can preserve the past is arrant nonsense.
the most objective scientificinstrumentis designed by humans Whether it is an antique coin, a shrine, the home of a long-
who define what shall be targeted for observation and how it dead hero, a legend or even a fossil, the very act of "preserving"
is to be observed and/ormeasured" (p. 127). I do say that social tears it from one context and places it in another, thereby
systems can be natural-i.e., that the structure and organi- substitutingone "reality" for another. Thus, the anthropolog-
zation of nonhuman "entities" (living things, colonial because ical truism that the only socioculture that is not subject to
of biological prerequisites) can be natural-again, insofar as change is that which has ceased to exist is patently false. We
anythingobserved and analyzed by humans is ever capable of change our perception of the "dead past" with the same facility
being "natural." Further, I do argue that sociocultural systems that we alter the "living present" and attempt to manage the
can have unintended consequences, and this would seem to future. But-and here I think I differsharply with Handler
suggest that, as we identifyand artificiallydelineate the bound- and Foucault-humans continually seek the genesis of the pres-
aries, contents, and field of such "systems," they have both a ent in the past, whether this be done, say, with the logical,
functioningand a function that appears capable of eluding the causal models of the natural sciences or with biologically based
managerial skills of humans. Similarly, the process of creating genealogical models.
sociocultural continuity,when not truncated (cf. my discussion Discontinuity may be cognitively identifiedas creating that
on discontinuity,pp. 131-32), may, because of the aggregate of which is new and/orterminatingthat which is old. Continuity,
individual human intentionality and cognition, generate un- on the other hand, permits no such disjuncture between "was"
foreseen(even unacknowledged) consequences. I even suggest, and "is"; it requires that the past be present in what is and the
followingthe work of Richard Gregoryand others on the nature present have its originin what was. It recognizes that the human
of illusion, that humans may have a neurologically derived cognitive faculty necessitates a continual reinterpretationor
need to find analogs for the new and unique, creating pattern (re)creation resultingfrom the specificitiesof time, place, per-
where only randomness exists, seeking order in chaos. This son(s), and sociocultural axiomatics while also leading to con-
may be a physiological necessity performed so as to accom- tinual novelty.Unless we are willing to accept some theologically
modate to built-in upper limits for stress beyond which there derived explanation for the origin and nature of "things," it
is an "overload" on the neurological circuitryinvolved in de- would appear that the concept of continuityas I have presented
cision making. (I would also suggest that, similarly,deprivation it brings us closer to understanding sociocultural dynamics than
studies appear to indicate that humans may have built-inlower does a reliance on the concept of discontinuity.The latter can-
limits of tolerance for stasis. Lacking a certain minimal degree not help but require us to reject all science to date, to assume
of stimulation-of "newness"-humans begin to fantasize, be- that we will never have even an approximation of nature-as-
come inert and dehumanized, or die.) But, once more, to con- natural, and to concentrate on searching forexamples of spon-
clude fromthis that I would maintain the "naturalness" or self- taneous generation. This prospect does not engage me, nor, I
sustaining capacity of either the systems or the process of con- think, will it engage others.
tinuityis a gross misreading of my argument.
Next, I would note that, given the problems of language,
we can never communicate without some degree of misunder-
standing; all human symboling systemsare so meaning-fullthat
they contain a great potential for being meaningless (i.e., any Reply
message is more or less altered in "meaning" by the receiver).
An example of this difficultymay be in the employment of the by RICHARD HANDLER
term"discontinuity."Handler belatedly and sketchilyidentifies Cambridge, Mass., U.S.A. 20 Ix 83
what he means by this term when he asks "What kinds of Anthropologists who place primary emphasis on the interpre-
discontinuity-of creation-are entailed in the construction of tation of symbols often find themselves attacked with the ar-
an objectified culture?" Now, clearly, this is not how I use the gument that symbolic studies-or semiotic analyses, or cultural
term: I use it to referto the explicit labeling of a sociocultural accounts-are too narrow to deal satisfactorilywith the prob-
system as ended, as in the case of Byzantium or the world of lems theytackle. Thus Cohen and Maynard accept my analysis
the aboriginal Tasmanians. I doubt, for example, if any pres- as far as it goes but argue that it has to be completed by some
ent-day Nahuatl-speakers identifyAztec socioculture as "hav- account of "social and material" factors and of the "'reality of
ing continuity" in the modern world. They may consciously structures of power." Arcand and Pilon-Le ask for a similar
claim to be maintaining discrete features identified as "traits reorientation. A differentthough related critique comes from
fromthe past," but theydo not see the socioculture as persisting Smith and Pilon-Le, who are disturbed by what they see as
today. If, however, Nahuatl-speakers were to make a popular extreme epistemological relativism. Pilon-Le abandons me to
and conscious attempt to differentiatetheir life-style,goals, "the idealist trap," while Smith states her preference for an
etc., fromthose of other Mexicans (and not necessarily in order asymptotic conception of science-we will never fully under-

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stand nature, but as science evolves we approach such absolute ing . . . perceived by human agents can be 'natural'-not even
knowledge. nature. This is not to say . . . that natural things . . . do not
By contrast, MacCannell, though not without criticisms of exist." By contrast, I contend that natural things do not exist,
his own, accepts the aims of my paper within the limits that in and of themselves, as natural things: it is we who categorize
I set myself. I make no claim to have said all that there is to some aspects of experience as "natural" and others as "unnat-
say about Quebecois nationalism; my purpose was to examine ural." Both "nature" and "the unnatural" are cultural con-
one aspect of nationalist ideology-objectification-in order to structs. Once again, this is not to say that experience is unreal,
learn something about objectification within anthropological but only that its naturalness depends on our interpretation.
theory.The paper has to be read as a comparison of nationalist Maynard rightlypoints out that a cultural account can be-
and anthropological discourses: it was not meant to provide a come "objectivist, if not naturalistic," when it treats culture
definitive account of the Quebec case, which we should ex- and ideologies as bounded, seamless "systems" of meaning. I
amine from as many points of view as we can bring to bear agree, and in other research I have argued forthe necessity for
on it. Smith, for example, pursuing the issue she felt to be cultural accounts, for an anthropology that brings together
central to her paper-why a given situation is categorized as rather than isolates varying points of view (Handler and Segal
traditional or new-is able in her comment to generate a series 1983). Moreover, I would not claim that my interpretationof
of intriguingquestions concerning the choices that Quebecois nationalist ideology is privileged or definitive,though the pious
have made in the constructionof theircollective identity.These outrage of Delfendahl, and to a lesser extentArcand and Pilon-
deserve to be pursued, though, once again, my focus in the Le, seems to stem from their belief that I have set myself up
present paper was elsewhere. as an oracle to the Quebecois.
In focusing the analysis on the epistemological issue of ob- Arcand and Cohen accuse me of oversimplificationin sug-
jectification, I begin with the assumption that human knowl- gesting that most Quebecois accept the PQ version of national
edge and experience depend upon symbolically constructed identity.In the light of their remarks I would emend the sum-
points of view. This does not mean, as Pilon-Le seems to think, mary account of the relationship between nationalist ideology
that I see culture and human knowledge as having no "em- and mass belief. What particularly impressed me during both
pirical referents." Nor does it mean that the world and our the 1976 elections and the 1980 referendumwas that federalists
experience of it are illusory or nonexistent. Instead, it means as well as independentistes objectified culture and argued that
that knowledge and experience emerge from an interaction cultures(of whichever national minoritygroups concerned them)
between mind and the world, and that the contribution of ought to be preserved. There is no widely acknowledged al-
mind-the symbolic ordering of realities-can never be elim- ternative to this view, and discussion of national identity,cul-
inated or even diminished. In its historical movement science ture, and survival-Canadian as well as Quebecois-inevitably
does not asymptoticallyapproach "nature-as-natural," as Smith evokes the objectifying logic that I discuss. To say this, how-
terms it, for scientificrepresentations must always reflectthe ever, is not to say that all Quebecois accept every implication
interaction (itself unquantifiable) between external reality and of these ideologies of identity. Certainly many do not concern
historically specific value systems. We may wish to speak of themselves, in their daily lives, with the boundaries of their
the development of science (as of art, religion, or any domain culture: iftheydid, nationalists would have less reason to worry
of symbolic representation), but our notion of development about cultural "pollution." Moreover, even those who are con-
needn't imply progress toward an absolute understanding of sciously concerned about the protectionof culture needn't agree
truth. Smith and I agree that to imagine some element of ex- with the PQ's political solution: federalists and independen-
perience as continuous or discontinuous is to interpretit, not tistes might share a similar sense of cultural identity while
to describe it objectively. However, I objected to Smith's equa- disagreeing about which political arrangements best suit that
tion of "the process of continuity"with "the thing itself."I tried identity.These issues all point to the relevance of MacCannell's
to show discontinuitywhere she had seen continuity,but I also concern "to learn more about the context of expressions of
argued that neither term could be taken as a sufficientor ex- 'authentic' Quebecois ethnicity."
clusive characterization. I tried to relativize her claim for con- Looking at the same problem-the degree of acceptance of
tinuity; as MacCannell puts it, "both cultural continuity and certain modes of thought-as it appears in anthropology, I
discontinuity are semiotic productions." disagree with Arcand, who says that anthropologistshave known
To insist on the ineluctability of point of view and the sym- "for decades" about the anthropological objectification of cul-
bolic construction of reality suggests answers to the objections ture and that thereforemy paper is superfluous. An objectifying
of Cohen and Maynard. I agree that there are many aspects logic remains central to anthropological praxis, which contin-
of the Quebec situation that I did not treat, but not that those ues to organize itselfaround "among-the" studies and to invent
aspects are somehow "concrete" (as opposed to symbolic) and culture as the property of distinctive groups. Of course some
hence require a differentanthropological approach. Social ac- anthropologistshave fordecades stressed the fuzziness of group
tion is symbolic action, and the material world comes to our boundaries, but this tactic merely perpetuates what I see as
attention only as we construe it symbolically: as Maynard sug- the problem. One of the keenest, and longest-standing,analyses
gests, interests cannot be separated from the meanings they of anthropological objectification, that of Sapir, has always
presuppose. Why argue, then, that the realities of power, of been taken as heretical by most anthropologists. Sapir wrote
politics, of colonial domination require a differentanthropo- that "every individual is . . . a representative of at least one
logical epistemology than the analysis of art, religion, and ide- sub-culture" (1949: 515). According to Mead (1959: 201), Ben-
ology? (They may well require of us, as citizens, a different edict interpreted this to mean that "culture doesn't matter."
politics than that required by exclusive concern for,let us say,, However, Sapir's true objection was to "the metaphysical locus
art; but even here, an effectivepolitics depends on an under- to which culture is generally assigned" (p. 516).
standing that hegemony is always symbolic.) I must devote special attention to Delfendahl, who accuses
Arcand objects that my contrast between the naturalistic and me of tautology, hocus-pocus, pedantry, and intellectual pros-
semiotic positions is "simplistic and artificial,"and Smith con- titution. While I have often shared this irritation at the ob-
tends that I misread her when I claim that she sees sociocultural scurities of academic jargon, it seems gratuitous to condemn
systems as natural. However, I made it clear that what I saw my use of a specialized discourse (rather than the language of
as naturalistic bias was implicit in Smith's approach, and my "common knowledge") in what is, after all, a specialized jour-
purpose was to show how such naturalistic assumptions per- nal. He grants that "the analysis of . . . differentmeanings of
meate anthropological discourse even when we are not aware 'sameness' " may be a worthwhile project but merely ridicules
of them. For example, in her comment Smith states that "noth- my particular analysis without offeringmuch in the way of an

70 CURRENT ANTHROPOLOGY

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alternative. He is content merely to observe that "a thing is a Handler: NATIONALISM AND CULTURAL OBJECTIFICATION
thing and takes on many meanings." By contrast, I tried to
discuss the implications of a discourse that interpretsexperience Department of Anthropology, University of Chicago, Chicago, Ill
November 7.
in terms of the cultural construct "thing"-that is, I argued HEIDEGGER, MARTIN. 1967. What is a thing? Translated by W B.
that "the thing itself" and the notions of boundedness it entails Barton, Jr., and Vera Deutsch. Chicago. Henry Regnerv.
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experience. pology of tourism. Edited by Nelson H H. Graburn, pp 75-92.
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the basis of those misreadings. In his judgment, Whorf "de- and Stewart.
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egories of propositional language we have yet seen" (p. 197). MACCANNELL, DEAN 1973. Staged authenticity Arrangements of
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taking theirage, apparently, as proofof theirinadequacy, while 1979. Ethnosemiotics. Semiotica 27(1):149-71 [DM]
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