Lesson Plan: Social Norms with Gillette Masculinity Ad

# of Days 2
Prior Knowledge Social norms unit
Lesson Objective(s) Students will begin to consider the way social norms are enforced
in society.
Lesson Assessment Notebook entry
Standards CCSS.ELA-LITERACY.SL.9-10.1.D
Respond thoughtfully to diverse perspectives, summarize points
of agreement and disagreement, and, when warranted, qualify or
justify their own views and understanding and make new
connections in light of the evidence and reasoning presented.

Materials Needed Video, PowerPoint

Time Learning Task Methods or Procedures

30-40 Choose a side activity Statements:
min
There are specific qualities that make
someone a “real man”.

The phrase “boys will be boys” represents

a social norm.

In 2019, men are being criticized more

than ever.

Movies, books, commercials, and social

media posts reflect real social norms in
society.

Brands should be able to represent a side

on a social issue.
10 min Recap from last class Based on the examples/discussion from
last week, shout out some social norms!
3 min Watch Gillette ad In notebook, list the social norms in this
video.
4th hr: These could be from the list you
made on Tuesday with your table.
10 min Discuss ad in groups If you were to redo the choose a side
activity, would your answers change?

Can we name specific social norms

represented in the video?
- In notebooks, write a letter to the Share your opinion and whether or not you
person who wrote the ad for would change their strategy. Do you think
Gillette. it was effective?
- 2nd example (time permitting)