TABLE OF CONTENTS

7 Cs TABLE OF CONTENTS PAGE #

1 COMPLETENESS 1
 FIVE W’s 2
2 CONCISENESS 3
 HOW TO AHIEVE THE CONCISENESS 4
 AVOID UN-NECESSARY REPETITION 5
3 CONSIDERATION 6
 THREE SPECIFIC WAYS TO INDICATE 7
CONSIDERATION
4 CONCRETENESS 8
GUIDELINES TO ACHIEVE CONCRETENESS 9,10
5 CLARITY 11
 ACCURATELY IS PUPOSE OF CLARITY 12,13
6 COURTESY 14,15
 HOW TO GENERATE A COUTEOUS TONE 16
7 CORRECTNESS 17,18
 USE THE RIGHT LEVEL OF LANGUAGE 19
 SUBSTANDARD LANGUAGE 20
 FACTS & FIGUES ACCURACY 21
REFERENCES 22