HOW TO CREATE A SHAREABLE

CONTENT? (15 WAYS)

1. Do Competitive Research
One of the easiest ways to create content people want to pass around is to look at what's
worked for others.

So, creep on your competitors!

Looking at what your competitors are doing and what their audience is reacting to is a great
way to find insights on the content your audience wants to see.

Here’s a list of what you need to do to be a successful competitor-tracking Sherlock Holmes:

1.Make a list of your top five competitors and the social media channels you both are
on. Where are you competitors at online? If you’re on the same channels that means that you’re
directly competing with them for traffic.

2.Take a look at the last six months of content that they have published. This will involve a
lot of scrolling and note taking. Are they publishing blogs, videos, or some other type of
content? What types of content are you publishing that are similar to theirs?

3.Note content that has gotten high engagement on each channel. If videos are going over
well for your competitor on Facebook take note of that. Then look at specifics, what are they
doing in those videos that is causing a reaction from their audience?

4.Use their high engagement content to inspire your own content. By seeing what your
intended audience is already reacting too you can take those conceptions and make them your
own. Take what your competitors are writing about and make it 10x better. Make your
audience see that you are the best option.

TO CONTINUE VISIT:
https://coschedule.com/blog/shareable-content/