Escolar Documentos
Profissional Documentos
Cultura Documentos
TheInvisibleHypothyroidism.com
rachel@theinvisiblehypothyroidism.com
June 2019
ABOUT STATISTICS SOCIAL COLLABORATIONS OPPORTUNITIES MEDIA KIT 2019 | 2
ABOUT
800,000 Readers
Rachel is on a mission to reach as many
Since launching in 2015
thyroid patients in need of support as
possible. She has one simple message:
Published Author Since launching in 2015 The Invisible Hypothyroidism has been read in
Rachel released her over 200 countries around the world.
Website Statistics
A Comprehensive Breakdown of Readership
WEBSITE
The Invisible Hypothyroidism
operates not only through its
flagship blog website, but also
across social media.
35,000 68,000
Monthly Visitors Monthly Pageviews
Top Countries:
USA UK Canada
KEY STATS
52% 45+
DEVICES INTERESTS
Newsletter Statistics
An Introduction to the Email Newsletter
NEWSLETTER
Having launched in April 2018 a fortnightly newsletter was
created in order to provide another platform to aid readers. The
Invisible Hypothyroidism has built a targetted, focused mailing
list to connect with followers on topics that most interest them.
5,378 33% 7%
Subscribers Open Rate Click Through Rate
Top Countries:
USA UK Ireland
A GLOBAL READERSHIP
Social Media
Interaction with Readership Through Social Media
Social Media is used to reiterate The Invisible Hypothyroidism’s message and key themes, in
order to strengthen an engaged and passionate community. Many new readers discover The
Invisible Hypothyroidism’s work through partnership and social media campaigns and vice
versa. Personal interaction with fans develops a valued relationship which has resulted in The
Invisible Hypothyroidism fostering one of the largest thyroid patient groups on Facebook.
FACEBOOK
Facebook is the largest
and most influential social
50,150 20,600
network, where content is GROUP MEMBERS FOLLOWERS
shared across the page and
Facebook group.
INSTAGRAM
Instagram is the fastest
growing platform. With a
150/week 7,600
GROWTH RATE FOLLOWERS
clear asthetic, it provides a
unique mesh of personal and
informational content.
PINTEREST
Pinterest, as all bloggers
know, provides long lasting
85,000 5,000
MONTHLY VIEWERS DAILY IMPRESSIONS
community reach and
followers to share ideas.
ABOUT STATISTICS SOCIAL COLLABORATIONS OPPORTUNITIES MEDIA KIT 2019 | 6
Collaborations
A Summary of Previous and Existing Partnerships
Collaborating with others is hugely enjoyable as it encourages The Invisible Hypothyroidism to develop,
presents different types of content to folllowers, builds valued relationships with other organisations
and writers, and spreads the mission of thyroid advocacy further. Collaborating with The Invisible
Hypothyroidism introduces you to a new, active audience to boost your reach.
The Invisible Hypothyroidism has collaborated with a wide range of organisations and individuals.
NATIONAL ACADEMY OF
HYPOTHYROIDISM THYROID COOKBOOK
Rachel has produced articles for The Asked to contribute the foreword to
National Academy of Hypothyroidism nutritionist Emily Kyle’s 30-Minute
several times and the NAH and The Invisible Thyroid Cookbook in 2018, Rachel was
Hypothyroidism have also partnered up in approached due to her experience as a
sharing each others content on social media thyroid advocate and reputation within
channels every week. the thyroid community. She has since co-
authored other books too.
ABOUT STATISTICS SOCIAL COLLABORATIONS OPPORTUNITIES MEDIA KIT 2019 | 7
Blog Sponsorship
Sponsorship Opportunities to The Invisible Hypothyroidism’s Audience
These include but are not limited to: Guest posts can include but are not limited to:
Per Additional 100 Words $15 Per Additional 100 Words $20
Newsletter Sponsorship
newsletter.theinvisiblehypothyroidism.com/sponsorship
NEWSLETTER OVERVIEW
newsletter.theinvisiblehypothyroidism.com
SPONSORED BY PRICE ($)
One per issue
SUMMARY
Frequency KEY STATISTICS
Sent out once every two weeks.
Open Rate Mailing Size
Typical Readership
Readers are living with thyroid
33% 5,378
conditions, other endocrine and Click Through Rate Issue Count
chronic health conditions and
mental health conditions. They are 7% 32
mainly women aged 35 to 55.
Statistics April 2018 - June 2019
Social media communities surrounding The Invisible Hypothyroidism are passionate and engaged.
Posts about Rachel’s personal health experiences are shared, as well as uplifting and motivational
content, and the sharing of any products, services or other interventions that have helped Rachel and
may therefore help others as well. Past social media collaborations on the Facebook and Instagram
accounts have showcased supplements, testing services, online courses and health programmes
which can be useful to followers.
‘A Sponsored Post’ - Where Rachel curates the text and photo/s, but you can supply a few key touch
points you would like her to cover. #Sponsored is used in the copy.
‘An Advertisement’ - Mostly, if not all of the text is supplied by yourself. #Ad is used in the copy.
SUMMARY
Growth KEY STATISTICS
Instagram is The Invisible Hypothyroidism’s fastest growing
Instagram Followers
social media platform, with the amount of followers rising
substantially weekly. 7,600
Followers enjoy posts about Rachel’s personal health journey, Facebook Followers
including what she’s currently doing to better her own health
and routine. 20,600
The focus is on uplifting, positive and motiviational content. Statistics June 2019
Get In Touch
Thank you for your interest!
Thank you for taking the time to read through The Invisible
Hypothyroidism’s sponsorship information and media kit.
Rachel
The Invisible Hypothyroidism looks forward to hearing your
ideas!
TheInvisibleHypothyroidism.com