This E-commerce Optimization Checklist is made by NotBorin

Use it to optimize your store.

Copy it into your Google Drive, click File -> Make a copy (you need a @gmail.com account to do it.

Find us
Website notboring.agency
Facebook facebook.com/notboringagency
LinkedIn linkedin.com/company/11115399/

Mail us hello@notboring.agency
de by NotBoring Agency marketeers.
Made by NotBoring Agency marketeers

Implemented?
Tasks Action type
YES / NO

Improve
Check if product description
site is mobile friendly Website Analysis No
- short description at the beginning (before -> agitate the
Facebook Pixel->
configuration
imagine what it'd be like, having a problem Page optimization No
problem / after
solved / bridge -> your product / service)
- benefits of using -> bullets
- how to use it
Copywriting No
- what is in the package
- overcome doubts
- short story about product / founder
Currency converting app Page optimization No
Is the copy simple, specific and clear and directed to deliver
Page
sales?speed optimization. Should load in less then 2.5 sec Page optimization No
Test shopping experience in the store Page optimization No

Change "Email marketing" sing-up option to "reselect the

Page optimization No
sign-up option" here myshopify.com/admin/settings/checkout

Does the site load quickly? Page optimization No

Contact info / company info webpage Page optimization No
Have unnecessary steps in the sales process have been
Simple USP on product pages Page optimization No
removed?
1. Money back
Purchase guarantee
process optimizatiion (add Pirate script) Page optimization No
2. Tracking number for every order
Sales No
3. Safe payments via XXX
Automated
4. e-mail
Real people on marketing (Klaviyo)
our helpdesk E-mail marketing No
5. FREE shipping. No hidden
Change color of the ATC button fees.
to visible Page optimization No
Change to "Require first and last name" - no delivery issues.
Page optimization No
Here
Createmyshopify.com/admin/settings/checkout
a Unique Selling Point - implement it in the product
Enable creating an account - might be helpful when the store Page optimization No
description
will have bigger traffic. Change for "Accounts are optional" Page optimization No
here myshopify.com/admin/settings/checkout
Facebook product catalog Advertising No
Is the site easy to navigate? Page optimization No
Newsletter sub. box E-mail marketing No
Recart - Messenger Marketing & Abandoned Cart Toolbox Application No
Add sales
Google channels
Analytics like Messenger, Facebook, Google
Analysis Sales No
Shopping, Instagram
Step 1: Get Google Analytics working accurately
Website Analysis No
Step 2: Create goals to track important conversions
Progress
Step bar in the
3: Properly tagbasket (conversion
traffic with pirates)
UTM parameters Page optimization No
Add something like "An item you ordered is in high demand.
Page optimization No
No worries, we have reserved your order.
Add store in the www.google.pl/addurl SEO No
Application that forces you to choose a size after pressing
Application No
atc
Bold brain - collecting data for future ups-ells / cross-sells Application No
Cart Notifications - popup on the browser's table reminding
Application No
that someone left the product in the basket
Exit popup Page optimization No
Frequently bought together on product page Page optimization No
How many people browsing the website - social proof Application No
Reviews in the "cart" (Loox Reviews) Page optimization No
Reviews on the product page (Loox Reviews) Page optimization No
Shipping info on product page Page optimization No
Up-selling in the cart Page optimization No
Up-sell after purchase Application No
Up-sell after clicking "proceed to checkout" Application No
Make sure Recart Abandond Cart Messenger Works in /cart Application No
Add some product suggestion in /cart Application No
Add "X Great reasons to buy from us"
- product page Page optimization No
- checkout (address) page
Add trust badges (visa, mastercard, paypal, amex in grey
colors) + Secure Shopping
Page optimization No
- product page
- checkout (address) page
After sales e-mail - ask for opinion E-mail marketing No
Cross-selling Application No
Launch simple chatbot for customer service Customer Care No
Only 6 items left in stock! - under CTA Application No
Remargeting Advertising No
SEO plugin / app Page optimization No
Under CTA text "Order in the next X hours X minutes to get it
Application No
by Wed Aug 01"
We deliver to "your country" app Application No
Your order is reserved for 09:55 minutes!". It can be done by
Page optimization No
free script. Its builds "FOMO".
Put testimonials to the cart /cart Page optimization No
Affiliate marketing Sales No
Hotjar for surveys (why bought, why not, obstackles, doubts) Application No
Live chat on the website Page optimization No
Loyalty program Sales No
Order tracking webpage Page optimization No
Refund policy Legal No
Shipping info - a dedicated webpage Legal No
Spend X to qualify for free shipping Application No
After sales e-mail - give some gift + ask for opinion Customer Care No
Privacy policy Legal No
Sticky ATC Application No
Terms & conditions Legal No
Auto bot to reply messages on Facebook Application No
Are you are eligible for free shipping Application No
FAQ page Page optimization No
Like2HaveIt Shopable Instagram Application No
Someone who can reply to comments Customer Care No
Make a bundle - start selling product in sets Sales No
Trackify app - helps you to take care of FB Pixel and
Advertising No
distinguish product from Pixels
 Has impact on
(0 - small, 3 - big): Easiness Price
Sum 1: hard 1: expensive
Brand 3: easy 3: cheap
Traffic Sales
awareness

23 0 3 1 3 3
19 0 3 2 3 3

18 1 3 2 1 3

17 0 3 0 3 3
17 2 3 1 1 2
17 0 3 0 3 3

16 0 0 2 3 3

16 2 3 0 1 2
15 0 1 0 3 3
15 0 3 1 1 2
15 0 3 0 1 3
15 1 3 3 1 3
14 3 3 1 2 2
14 0 2 0 2 2
14 0 0 0 3 3
14 0 3 3 1 3
14 0 0 0 3 3
14 2 3 0 3 3
14 0 3 0 2 2
14 0 2 2 3 3
14 1 3 1 3 2
13 1 3 1 3 3
13 0 1 0 2 3
13 0 3 0 3 3
12 0 3 0 3 3
12 2 1 1 3 3

12 0 0 0 1 3
12 0 3 0 3 3
12 0 3 0 3 3
12 1 2 3 2 2
12 0 3 1 2 2
12 1 3 0 3 2
12 0 3 0 2 3
12 0 3 0 2 3
12 0 2 0 3 3
12 0 3 1 2 2
12 0 3 1 2 2
12 0 3 1 2 2
12 0 3 1 3 2
12 0 3 1 3 3

11 0 3 0 2 3

11 0 3 0 3 3

11 0 2 3 2 2
11 1 3 1 2 2
11 0 2 1 2 2
11 0 2 0 3 3
11 2 3 0 2 1
11 3 2 1 2 1
11 0 3 0 2 2
11 0 3 0 3 2
11 0 2 0 3 3
11 0 3 0 2 2
10 3 3 1 1 1
10 0 1 0 3 3
10 0 2 1 3 2
10 2 2 2 1 1
10 0 2 1 2 2
10 0 2 0 2 3
10 0 2 0 2 3
10 0 2 0 3 2
9 0 1 2 2 2
9 0 1 0 2 3
9 0 2 0 2 2
9 0 1 0 2 3
9 0 2 1 1 2
8 0 2 0 2 2
8 0 1 0 2 3
8 0 2 1 2 1
8 0 2 1 1 1
7 1 2 1 1 1
7 0 1 0 2 2
 When to Extra
implement it? points Comments
1: later / 3: now 1 / 5 / 10

3 10
3 5

3 5

3 5
3 5
3 5

3 5

3 5
3 5
3 5
3 5
3 1
3 0
3 5
3 5
3 1
3 5
3 0
2 5
3 1
3 1
2 0
2 5
3 1
3 0
2 0
If you sale clothing it's good to have it if you don't want to
3 5 have a lot of returns. It can be done by a simple script made
by dev.
3 0
3 0
2 0
3 1
3 0
3 1
3 1
3 1
3 1
3 1
3 1
3 0
2 0

3 0

2 0

2 0
2 0
3 1
3 0
3 0
2 0
3 1
3 0
3 0
3 1
1 0
3 0
2 0
2 0
3 0
3 0
3 0
3 0
2 0
2 1
3 0
2 1
3 0
2 0
2 0
2 0
3 0
1 0
2 0