Escolar Documentos
Profissional Documentos
Cultura Documentos
NEGOSYANTE
ChinkPositive
chinkeetan www.chinkeetan.com
ADVERTISING
Examples: TV / Radio / Print / Billboard
Right ___________________
________________________
Right ___________________
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THE SOCIAL MEDIA REVOLUTION
Customized Strategy
2. WHO:
> Define your target market.
> Research your market
> Profile your market (Demographics: Gender, Age, Income, Career Info, etc.)
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Setting your social media strategy on fire
> Place social media buttons on your website
> Include social media links in your products
> Tell your mailing list
> Print URLs on receipt
> Send ride-alongs in shipments
> Print links on advertising specialties
> Print links in Ads
> Cross promote your social media pages
> Use social share tools
3
Do we really need to measure our goals?
YES! Our goals must be feasible or measurable.
Example:
1. Mag pa-____________
2. Give free like ____________ or free app
“follow” or “unfollow”
Example:
Chinkee Tan = Money
Chinkee Tan = Chink Positive
Example:
Why do people follow me?
____________ — Ipon / Badyet / Utang / Negosyo
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6. Expand Your Brand Via Viral Marketing Strategy
7. Distribute Content
— _________________
— _________________
— Website, Facebook, Twitter, Instagram o Youtube
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SESSION 2: WHO? Define your target market.
• _________ points
• Problem you want to ___________
• _______________ you want to offer
1. Ask ________________
Sample Questions:
“Ano ang isang bagay na nagbibigay sa’yo ng stress?”
“What will make you happy?”
Additional tips :
1. ___________________ On Your Market
2. Become a __________ Of Your Market
3. Read Product _______________
Categorize:
• Age
• Gender
• Marital Status
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• Children
• Where they live (Urban, suburbs, out of the country)
• Education level
• Income level
• Career info (Employees, Doctor, Lawyer, etc.)
• Hobbies
• How do they access internet?
• What social media platforms are they active?
NOTE: Don’t put yourself in the box, you can use more than 1 platform.
Number of ______________.
_______________
________ group
_____________ (educational attainment, location)
What you need to ___________.
_______________.
________________.
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•Facebook
In terms of popularity, Facebook ang nangunguna sa lahat.
Source: https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/
Source: https://sproutsocial.com/insights/new-social-media-demographics/
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What You Need to Know
Average user = ____ hours per day
• _____________ Page
• Facebook __________
• __________________ — personal profile
Branding
______________________________________________________________________________
______________________________________________________________________________
Traffic
______________________________________________________________________________
______________________________________________________________________________
•YouTube
Number of users: ______ billion
Gender: • 51% male • 49% female
Age group: 18 - 54
Profile:
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What You Need to Know
— social media platform para sa mga _________________
— _______ hours* of videos uploaded every minute
Branding
______________________________________________________________________________
______________________________________________________________________________
Traffic
______________________________________________________________________________
______________________________________________________________________________
•Twitter
Number of users: 330 million / Monthly visitors: 120 million
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• Profile: 24.6% of verified accounts belong to _____________________.
• User: celebrity, businessman, politician, authors, bloggers & journalist
Branding
— news-related industry
Traffic
— ilagay mo ang link ng iyong website o full blog post
•Pinterest
Number of users: _______ million registered accounts
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75% of users access Pinterest on ______________ phones, according to the company.
Sources: Pew Research (PewInternet.org), and Pinterest’s own reports.
Branding
— watermark or ________________
Traffic
______________________________________________________________________________
______________________________________________________________________________
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•LinkedIn
Users: ________ million
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User: professionals, entrepreneurs, freelancers, authors, business-to-business
professionals, business owners
Source: https://www.omnicoreagency.com/linkedin-statistics/
Branding
______________________________________________________________________________
______________________________________________________________________________
Traffic
______________________________________________________________________________
______________________________________________________________________________
— LinkedIn ay mga taong may mine-maintain na image o mga _________ value people.
•Instagram
Number of users: 1 billion registered accounts
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Profile: young, millenials, mobile users with visually based
USER: influencers, blogger, vlogger and authors
> 32% of teens consider it the most important social media network.
> 85% of top brands now use Instagram.
Branding
______________________________________________________________________________
______________________________________________________________________________
Traffic
______________________________________________________________________________
______________________________________________________________________________
— Maari mong i-connect o i-sync ang iyong Instagram account sa iyong ______________
at _________________.
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CALL TO ACTION:
Important Points to Remember for all Platforms
- Start With One Or Two ______________
- Track Your ______________
Source: https://www.rappler.com/brandrap/profile-internet-users-ph
Two-step method:
Step 1: Find suitable ________________
Step 2: Repurpose this ________________
> Twitter, 100 characters. Tweets can’t be longer than 140 characters
Why did you buy jeans when your old ones got worn out?
You want to look good, and impress people. And you're scared what people will
think if they see you in worn out jeans.
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Here are the marketing words which can motivate your prospective customers to feel something
which just might result in a purchase:
1. Obsession
2. Surging
3. Pioneering
4. Unsurpassed
5. Confidential
6. Bold
7. Tempting
8. Unconventional
9. Astonishing
10. Epic
11. Explosive
12. Secret
13. Unusual
14. Daring
15. Imagine
16. Discover
17. Create
18. Polarizing
19. Inspire
• The best times to post on Facebook are Wednesday at noon and 2 p.m. and Thursday at 1 and 2 p.m.
• Thursday is the best day to post on Facebook in the week.
• The safest times to post include weekdays from 10 a.m. to 3 p.m.
• Saturday has the least amount of engagement for Facebook in the week.
• Evenings and early mornings have the least amount of engagement in the day.
• The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m.
and Friday at 5 a.m.
• Thursday is the best day to post to Instagram.
• The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
• Sunday is the least engaging day for Instagram.
• The best time to post on Twitter is Friday 9 to 10 a.m.
• Friday is the best day to post to Twitter.
• The safest times to post Tweet are everyday 10 a.m. to noon.
• Sunday mornings receive the least amount of engagement.
• The best time to post on LinkedIn is Wednesday 3 to 5 p.m.
• Wednesday is the best day to post to LinkedIn.
• Engagement varies per day, but Tuesday through Thursday rank best.
• Friday through Monday receive the least amount of engagement 20
According to IDC.com research, the vast majority of young people (teens to 20s)
check their phone as soon as they get up in the morning.
Many people with smartphones report looking at their phones while they’re
watching TV
Goal
· Sharing your ______________ (so it goes viral).
· Clicking on a _____________.
· Picking up the _____________ to call you.
· Purchasing a ________________.
· Joining your ___________ list.
· Requesting ____________________ from you.
· Following you on a different social media ______________.
CALL TO ACTION:
Useless ang content na walang goal.
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HOW? Setting Your Social Media Strategy On Fire
“We don’t have a choice on whether we do social media,
the question is how well we do it.”
— Erik Qualman —
Reason #1
If you do not change, you will soon be extinct
Reason #2
Maari silang maging word of mouth mo or channel to spread awareness sa iyong
produkto
• “______________”
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HOW? Tools to Use For Fun And Profit
“The first rule of any technology used in a business is that automation applied
to an efficient operation will magnify the efficiency.”
— Bill Gates —
• __________________ Tools.
• __________________ and Click Tracking
• All In _________ Tools.
• _________________ Creation.
• Viral _______________ Tools.
Automation Tools
Dlvr.it: https://dlvr.it/.
HootSuite: https://hootsuite.com/en-gb.
Hootlet: http://www.hootlet.com/.
IFTTT: https://ifttt.com/.
Buffer: https://buffer.com/.
TweetDeck: https://tweetdeck.twitter.com/.
Zapier: https://zapier.com/.
Viral Traffic
Smart Bribe: http://www.smartbribe.com/.
Social Share Monkey: http://www.socialsharemonkey.com.
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STEP-BY-STEP PLAN:
PRIMARY goal
NOW NA!
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