MBA HOSPITAL MANAGEMENT

IV SEMESTER

HEALTH INSURANCE AND HEALTH ECONOMICS

HPM-401

UNIT-1:
Introduction – Economics of Life and Health Insurance – Importance, Socio-
political realities – Insurance Terminology.

UNIT-2:
Health Policy vis-à-vis Health Insurance Policies – Indian Scenario – Different
Products – Demand and Scope – Limitation.

UNIT-3:
Administration of Health Insurance Schemes like CGHS & ESI and Social
Security Measures. TPAs, Governing Mechanisms including IRDA.

UNIT-4:
Health Insurance Taxation – Four General Insurance Companies - Standardization
and grading of Hospital Services – Role of Vigilance and Real-time information
about the services.

UNIT-5:
Health Insurance Providers – Government and Private – Micro-insurance, The role
and responsibilities of provider – insurer-patient and the regulatory agencies.

Reference Books
1. Gupta P.K, Insurance and Risk Management, Himalaya Publishing House,
2006.
2. My Collection of HI – Material and Books, 2007.
3. Insurance Exam – Material, 2006
4. American Books – Managed Care On History of Health Insurance – Origin –
Development & Growth – 2007.
5. Insurance – Compendium – Given by Venugopal, 2005.

Suggested Reading

1. Insurance Management - Dave

2. National Insurance - Monographs on Insurance Management
3. IRDA Guidelines on Health Insurance - Govt. of India
 MBA HOSPITAL MANAGEMENT
IV SEMESTER

PUBLIC RELATIONS
HPM-402

1. Public Relations(PR) - Definition, PR & Advertising, PR & Propaganda

2. History of Public Relations: • PR- as a management function • PR- principles,

planning, implementation

3. PRO- qualities of PRO, Functions

4. Public Relations in Hospitals: • Organization • Role • Implementation

Mechanism

5. Importance of Public Relations in Hospital Environment Management: •

Media • Government • Patients & Their Relations • Employee
Relations • Political Parties

6. Public Relations in Crisis Management, Event Management in Hospitals

7. Public Relations Counseling, PR- Agencies

8. Ethics in Public Relations, Public Relations Laws

9. Emerging Trends in Public Relations

 MBA HOSPITAL MANAGEMENT
IV SEMESTER

Hospital Operations Management-II HPM-403

Organization of the hospital

• Management structure
Types of hospitals, Governing body, Hospital committee and hospital functionaries
• Duties and responsibilities of various positions

Hospital Operational management

Management of Quality Assured services of professional service units of hospital.
Function, location, flow chart of operation, design based on flow chart,
organization, physical facilities and space requirements, statutory requirements,
special features, problem situation, Staff requirement, Auxiliary requirements,
Work load estimation, Documentation, Equipment & supplies.Emergency services.

Outpatient & In- patient services in the following fields:

(Basic knowledge only):
Radiotherapy Nuclear medicine Surgical units and OT
Medical units G & Obs.units & LR Paediatric, neonatal units
Critical care units Physical medicine & Rehabilitation
Skin Eye ENT
Neurology Dental Gastroenterology
Endoscopy Pulmonology Cardiology, Cath lab
Nephrology & Dialysis Urology Orthopedics
Transplant units Burn Unit

Disaster and mass casualty management

Classification of disasters, Principle of disaster management plan.
Plan for disaster management, Specific problems of disaster management.

Text:
1. Principles of Hospital Administration & Planning: B.M.Sakharkar
2. Park’s textbook of Preventive & Social medicine
3. Management of Hospitals: S.L.Goel, R.Kumar
4. Hospital & Health Services administration-Principles & practices, Tabish, OUP
 MBA HOSPITAL MANAGEMENT
IV SEMESTER

MEDICAL ETHICS

HPM-404

1. Definition of ethics.

2. Ethical Principles & rules: core concepts.

3. Law & ethics-a comparison.

4. Law in relation to medical profession-Indian medical degree.

5. Act 1916, IMC act & State medical act.

6. Declaration of Geneva.

7. Disciplinary control-professional misconduct.

8. Compulsory & voluntary duties of a medical practitioner towards the state &
the patient.

9. Doctor patient relationship.

10.Professional secrets & privileged communication-

births,deaths,abortion,MTP,C.S,communicable

11.diseases.

12.Helsinki declaration on medical research,ICMR guidelines of medical

research-death,dying

13.&incurable ill patient.

14.Euthanasia-ethical framework on decision making.