INSERT HEADER AND KEY IN THE NAME OF YOUR BUSINESS IN ALL CAPITAL LETTERS (SIZE 11- BERLIN

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EXECUTIVE SUMMARY

NAME OF BUSINESS:

LEGAL FORM:

Type of Business:

Manufacturer
Service Operator
Retailer
Wholesaler

What products or services is the business going to deal with? (key in

paragraph form such as product or services will be in the first paragraph,
customers-2nd paragraph and so on..)
Product or Services
Customers
Owner(s)
Number of staff

SOURCES OF START-UP CAPITAL AMOUNT

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INSERT HEADER AND KEY IN THE NAME OF YOUR BUSINESS IN ALL CAPITAL LETTERS (SIZE 11- BERLIN
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FORM OF BUSINESS

The business will operate as

The reason for choosing this form of business (key in paragraph form)

The owner will be

Name:

Description of skills (key in bullet form)

Relevant experience (key in bullet form)

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BUSINESS IDEA

NAME OF BUSINESS:

The business is going to

Provide the following product (s) (key in bullet form)

Provide the following service (s) (key in bullet form)

The customers will be (paragraph form)

The business will sell in the following way (paragraph form)

The business will satisfy the following needs of the customers

(paragraph form)

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INSERT HEADER AND KEY IN THE NAME OF YOUR BUSINESS IN ALL CAPITAL LETTERS (SIZE 11- BERLIN
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MARKETING PLAN PRODUCT

NOTE! KEY IN PARAGRAPH FORM

PRODUCT, SERVICES OR RANGE OF PRODUCTS

DESCRIPTION OF THE PRODUCTS

WAY OF SELLING THE PRODUCT

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MARKETING PLAN PRICE

NOTE! KEY IN PARAGRAPH FORM

How much customers are

willing to pay?

Competitor’s prices

Your price

Reason for setting the price

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MARKETING PLAN PLACE

NOTE! KEY IN PARAGRAPH FORM

Describe the planned location of the business

This location is chosen for the following reasons (BULLET FORM)

METHOD OF DISTRIBUTION
The business will sell to:
Individuals
Wholesalers
Retailers
Others

This way of distribution is chosen for the following reasons (BULLET FORM)

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MARKETING PLAN PROMOTION

NOTE! KEY IN PARAGRAPH FORM

TYPE OF ADVERTISING AND ITS DETAILS

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ORGANIZATIONAL PLAN STAFF REQUIREMENTS

AND COSTS

NOTE! INSERT TABLE

NO. DESIGNATION QUALIFICATION SALARY/MONTH SALARY/YEAR

TOTAL

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FINANCIAL PLAN FINANCING NEEDS

BUDGETARY REQUIREMENTS

FINANCE NEEDS AMOUNT (Php)

INVESTMENT

TOTAL INVESTMENT

Direct Labor Costs

Direct Material Costs

Indirect Costs

WORKING CAPITAL

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FINANCIAL PLAN FINANCING NEEDS

PROJECTED FINANCIAL STATEMENTS (3 Months Projection)

A. INCOME STATEMENT

B. BALANCE SHEET

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FINANCIAL STATEMENT

C. INCOME STATEMENT

D. BALANCE SHEET

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INSERT HEADER AND KEY IN THE NAME OF YOUR BUSINESS IN ALL CAPITAL LETTERS (SIZE 11- BERLIN
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