A COMPARITIVE STUDY ON PROMOTIONS OF MARUTI SUZUKI VS

HYUNDAI

Project submitted in partial fulfillment of the requirements for the

Award of the degree of

MASTER OF BUSINESS ADMINISTRATION

OF

BANGALORE UNIVERSITY

By

NATRAJ THADAKAMALLA

Registration No:

17YUCMD210

UNDER THE GUIDANCE OF:

PROF: ELLUR ANAND

ACHARYA BANGALORE B- SCHOOL

(2017 – 2019)
INTRODUCTION

Comparative study of marketing strategies of two automobile companies,

marketing strategies are the greatest opportunities to increase their sales and to
achieve the sustainable competitive advantage, and It allows an organization to
concentrate on its limited resources to increase company sales.

Marketing strategies determine the choice of market segment, positioning,

marketing mix, and allocation of resources. When it is most effective an integral
component of firm strategy.

 Maruti Suzuki is one of the leading automobiles in manufacturing company,

headquartered in New Delhi. Maruti vehicles are sold in 192 countries.
 Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of
Hyundai motor company, headquartered in South Korea. It is the second
largest automobile manufacture. Hyundai vehicles are sold in 193 countries.
 They will promote by advertisements like television, social media, offers
and schemes

STATEMENT OF PROBLEM

This study is to analyse the promotional strategies of Maruthi Suzuki and Hyundai
and comparing their impact on customers.

OBJECTIVES OF THE STUDY

 To study the various Promotional strategies adopted by Maruti Suzuki and

Hyundai.
 To measure the effectiveness of promotions on sales of respective products
of maruthi Suzuki and Hyundai.
 To measure promotion re-call by customers of the Maruthi Suzuki and
Hyundai.
RESEARCH METHODOLOGY

Primary Data
Relevant data will be collected through survey for the present study by
using Questionnaire.

Secondary Data

They refer to the data, which has already been collected and analyzed
by somebody else. It includes periodical magazines, newspapers, Websites

Sampling Design:

50 Sample size

PLAN OF ANALYSIS

The collected data was analyzed through appropriate statistical

technique, Pie chart for easy understanding

CHAPTER SCHEME

 Introduction
 Company Profile
 Research Methodology
 Data collection and Analysis
 Findings, conclusion and suggestions
 Bibliography