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Positioning statement
Go' find your own roads!

Rationale behind the Positioning statement:
The bikes which are offered by us are not just
utilities they go beyond. These are lifestyle
statements which needs a conscious choice
at the end of customer and in turn make a
statement about the personality of
customer. Such customers are intelligent and
independent who would not like
communications which is on the face, rather
would look for subtle and deeper statement
and positioning.

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Brand Ambassador
Tiger Shroff and Jackie Shrof
Rationale Behind Brand ambassadors
Both father and son are cult in
themselves. Where Jackie Shroff was
the most stylish actor of his time and
still considered one of the
benchmarks, on the other hand Tiger
is the best of our times, he is a rare
combination of a action cum dance
superstar.
He is role model to the young
generation and they look up to him as
inspiration

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Concept
Plot : A father son duo (Jackie Shroff and Tiger Shroff), driving in
hills, at a place where the road ends they park their SUV and get
down from it, go towards the back side of SUV, they off load the
bicycle from back stand of the SUV and start riding below the w
there is no Road. They are crossing rough terrene, cruising throu
forest, taking short cuts and jumps and finally in the end they re
a point where they celebrate the journey and see sunset sitting
together on cliff.

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Idea 1
(Poetic Route)
Route one:
This will be a Musical montage
based story boarding, where
we would be establishing
important aspects of life and
equating it with their parallel in
cycle riding.

Go’ find your own road

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SUV going on hill with two peop

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Tiger and Jackie Shroff driving

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This Journey called life,

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Is not what it seems like,

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It is not a road taken before

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At times on this road you will have

paddle hard,

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And times you will need

to Brake harder,

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At time you will slip,

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But better grip will hold you tig

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And at times you will be setting yo

gears right,

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Because this journey called life is

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Only when you have a perfect ri

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Go find your own road.

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Artist
Tiger Shroff
1 yr 1 day - 1.25 Cr ++
2 yrs 1 day - Does not prefer doing a long deal with 1 day utilizatio
2 yr 2 days - 2.5 Cr ++

Jackie Shroff
1 day shoot cost - 20 L ++

Hrithik Roshan
1 yr 1 day - 1.75 Cr ++
2 yr 1 day - 2 Cr ++
2 yr 2 days - 3.5 Cr ++

Celebrity Cost Kartik Aaryan

1 yr 1 day - 40 L ++
2 yr 1 day - 50 L ++
2 yr 2 days - 75 L ++

Ranbir Kapoor (up for discussion)

1 yr 1 day - 3 Cr ++
2 yr 1 day - Does not prefer doing a long deal with 1 day utilization
2 yr 2 days - 5 Cr ++
Shahid Kapoor
1 yr 1 day - 1.25 Cr ++
2 yr 1 day - Does not prefer doing a long deal with 1 day utilization
2 yr 2 days - 2 Cr ++

Please note 10% management fees + TBL + Staff + Taxes would be over and above
If there is a counter offer for any of the above mentioned influencers you would w
we are happy to have that discussion.

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Production Cost

ESTIMATE SHEET Date: 3rd Dec 2018 ACTUAL SHEET

version: Director : TBD Shoot Date
Brand/ Product/ Title : Cyclux Producer : IBOX Location:
Client : Avon Cycles Currency: DOP : TBD Closure Da
Agency : IBOX Line Producer : IBOX
Contact Person : Harish Ahuja

Summary Total Actual Expense Total Cash Cheque Cash Cheque Total

. Pls Note - GST is not included in the cost PreProduction 3.5 PreProduction - - - - -
. Equipment 12.3 Equipment - - - - -
. Wages 11.0 Wages - - - - -
. Locations 7.5 Locations - - - - -
. Art 4.0 Art - - - - -
. Wardrobe & Makeup 6.0 Wardrobe & Makeup - - - - -
. Casting - Casting - - - - -
. Transport & TBL 7.0 Transport & TBL - - - - -
. Catering 2.5 Catering - - - - -
. Remunerations 25.0 Remunerations - - - - -
Conveyance 3.0 Conveyance - - - - -
. Post Production 9.0 Post Production - - - - -
. SUBTOTAL 90.8 SUBTOTAL - - - - -
. -
. 91

Pls Note That All Fig. Mentioned ab

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Media Strategy

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TG Definition
Primary Secondary

Male /Female 16+ SEC Traders & Peers

AB consumers (B TO C) (Influencers)

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Media Scenario in TG

*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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 TV scores the highest in TG followed by Print Ac
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need to plan other media as per markets

100% 2% 5% 0%
4% 14% 9% 18%
5% 19%
90% 14%
9% 29% 5%
80%

70%
47% 70% 73%
60% 7
75%
74% 91%
50% 83%

40%
3%
9%
30% 0% 10% 18%
6%
20%
4%
10%

0%
Raj Har HP Guj Mah Pun AP
Cinema 2% 5% 0% 14% 9% 18% 19%
Radio 4% 5% 0% 9% 14% 29% 5%
TV 47% 70% 73% 74% 75% 91% 83% 7
Internet 3% 9% 0% 6% 10% 18% 4%
Print 29% 36% 31% 32% 39% 54% 22% 2

*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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 TV Genres in respective marke
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Har / HP / J&K Maharashtra Gujrat

Genre 30+ MF AB Base TG Affinity Genre 30+ MF AB Base TG Affinity Genre 30+ MF AB Base TG Affi
Hin. Gec 35.7 35.9 99 Marathi Sat. 26.0 21.4 122 Hin. Gec 39.8 38.7 10
Hindi Movies 19.5 22.2 88 Hin. Gec 25.9 26.6 97 Hindi Movies 25.1 27.4 9
Punjabi Sat. 15.2 14.1 107 Hindi Movies 22.2 25.4 87 Gujrati Sat. 7.1 4.3 16
Hindi News 10.4 7.1 147 Kids 5.8 6.6 88 Kids 6.3 7.6 8
Kids 5.5 6.8 81 Hindi News 4.2 2.9 145 Hindi News 5.7 4.4 13
DD sattelite 2.6 2.6 99 Music 3.7 4.8 77 Music 3.3 4.4 7
Sports 2.4 2.0 125 Sports 2.8 2.6 110 Sports 2.7 2.4 10
Hindi Regional 2.0 2.3 85 HD 1.4 0.9 151 DD sattelite 1.4 1.2 11
Bihar Sat. 1.5 1.6 95 DD sattelite 1.4 1.7 85 Youth 1.3 1.4 9
Music 1.2 1.8 67 Bihar Sat. 1.0 1.7 59 HD 1.2 0.8 16
Infotainment 1.1 0.9 122 Infotainment 0.9 0.8 118 Hindi Regional 1.2 2.1 5
Youth 0.6 0.7 88 Youth 0.9 1.0 90 Infotainment 1.0 0.9 10
HD 0.6 0.4 141 Hindi Regional 0.8 1.2 67 Lifestyle 0.8 0.8 9
Lifestyle 0.4 0.4 106 Lifestyle 0.6 0.7 97 Marathi Sat. 0.8 0.6 12
English Movies 0.2 0.2 124 English Movies 0.3 0.3 131 Business News 0.4 0.1 36
Business News 0.1 0.0 275 Business News 0.2 0.1 229 English Movies 0.3 0.3 9
English Entertainment 0.1 0.1 140 English Entertainment 0.1 0.0 125 English News 0.1 0.0 30
English News 0.1 0.0 250 English News 0.0 0.0 200 English Entertainment 0.1 0.1 7
AP Rajasthan
Genre 30+ MF AB Base TG Affinity Genre 30+ MF AB Base TG Affinity
Telugu Sat. 82.8 83.8 99 Hin. Gec 40.2 40.3 100
Kids 3.2 3.5 90 Hindi Movies 26.1 28.3 92
HD 2.9 2.4 121 Hindi News 10.6 7.2 147
Kannada Sat. 2.3 2.4 94
Kids 3.9 4.3 92
Hin. Gec 2.0 1.8 115
Bihar Sat. 3.8 4.2 91
Sports 1.3 1.3 99
Music 3.4 4.7 72
Hindi Movies 1.1 1.1 104 Combinatio
Sports 2.2 1.9 112
Tamil Sat. 1.0 0.5 204 & Hindi New
Malayalam Sat. 0.6 0.5 119 Hindi Regional 2.2 2.8 77
Religious 0.4 0.2 183 DD sattelite 1.7 1.9 92 In AP only r
DD sattelite 0.4 0.4 95 Rajasthan Sat. 1.5 1.1 140 Of GEC & N
English Movies 0.4 0.4 93 Youth 1.0 0.9 114
Infotainment 0.4 0.5 79 HD 1.0 0.5 213
Music 0.4 0.4 97 Infotainment 0.7 0.4 166
Hindi News 0.2 0.1 183 Lifestyle 0.5 0.4 107
Youth 0.1 0.1 100 English Movies 0.2 0.3 77
Lifestyle 0.1 0.1 100 English Entertainment 0.0 0.0 200
Business News 0.1 0.0 700 Business News 0.0 0.0 200
English Entertainment 0.0 0.0 50 English News 0.0 0.0 100
*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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Channels
Har / HP / J&K Zee Marathi
Channels 30+ MF AB Base TG Affinity Zee TV
PTC Punjabi 6.0 4.5 135 Sony MAX
Zee TV 5.2 5.0 103 Sony Entertainme
Colors 5.0 4.3 116 Colors
STAR Plus 4.4 3.6 125 SONY SAB
STAR Bharat 4.1 4.3 96 STAR Plus
Zee Anmol 3.5 3.9 90 Colors Marathi
Sony Pal 3.1 4.3 72 STAR Pravah

Market wise Channel

Sony Entertainment Television 2.8 2.0 139 Zee Talkies
STAR Utsav 2.6 3.1 83 STAR Bharat
Sony MAX 1.9 2.2 89 Zee Cinema
SONY SAB 1.9 2.0 97 STAR Gold
MH One Music 1.9 2.1 89

share
Sony Pal
Rishtey Cineplex 1.7 1.9 88 Rishtey Cineplex
Rishtey 1.6 2.4 68 Zee Yuva
DD Punjabi 1.6 1.9 86
Movies OK
Sony Wah 1.6 2.1 78
&pictures
Chardikla Time TV 1.5 1.6 95
STAR Sports 1 Hin
Pitaara TV 1.5 1.5 102
Zee Anmol
STAR Gold 1.5 1.5 100
Aaj Tak 1.4 1.0 138 Gujrat AP
Rajasthan Channels 30+ MF AB Base TG Affinity Channels 30+ MF AB Base TG A
Channels 30+ MF AB Base TG Affinity SONY SAB 7.0 5.7 122 ETV Telugu 13.6 13.3
Sony Pal 5.4 7.8 70 STAR Plus 5.9 4.4 133 STAR Maa 13.4 12.4
Colors 4.8 3.6 133 Zee TV 5.0 5.2 96 Zee Telugu 12.6 12.2
Zee Anmol 4.6 6.1 75 Colors 4.8 4.1 117 Gemini TV 11.8 11.8
STAR Plus 3.9 2.5 156 Sony MAX 4.2 4.2 102 Gemini Movies 3.6 4.3
STAR Utsav 3.9 4.3 91
Sony Entertainment Television 4.1 3.1 133 Star Maa Movies 3.2 3.9
Zee TV 3.7 2.9 129
STAR Bharat 3.5 3.9 89 ETV Plus 3.2 3.8
STAR Bharat 3.7 3.8 98
Zee Cinema 3.2 3.3 97 Zee Cinemalu 2.9 3.0
Dangal TV 3.5 3.7 95
Sony Pal 3.0 4.2 70 ETV Cinema 2.1 2.2
SONY SAB 3.2 2.7 119
Zee Anmol Cinema 2.8 3.5 80 STAR Gold 2.6 2.4 108 Studio One HD 2.1 1.8
Sony Wah 2.8 3.4 82 Zee Anmol 1.9 2.5 78 TV9 Telugu 1.7 1.2
Rishtey 2.8 3.4 82 Movies OK 1.8 1.7 102 Bhakti TV 1.4 0.8
Rishtey Cineplex 2.7 3.6 75 STAR Utsav 1.7 2.3 76 Gemini Music 1.4 2.0
STAR Utsav Movies 2.2 2.7 79 Colors Gujarati 1.6 1.0 166
Gemini life 1.3 1.8
&TV 2.1 1.5 137 &pictures 1.6 1.6 101
NTV Telugu 1.2 1.0
Sony MAX 2.0 2.0 103 UTV Movies 1.6 1.5 108
TV 5 News 1.1 1.0
Sony Entertainment Television 2.0 1.7 116 &TV 1.6 1.1 141
NICK 1.1 1.1
Zee Cinema 1.8 1.6 108 Sony Wah 1.5 2.3 68
STAR Gold 1.6 1.4 116
ABN Andhra Jyothi 1.1 1.0
Rishtey Cineplex 1.4 2.1 69
Big Magic 1.6 2.0 79 Star Maa Gold 1.1 1.2
STAR Sports 1 Hindi 1.4 1.2 122
Gemini Comedy 1.0 1.7
*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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Market wise Print readership

Readership(000s) Rajasthan Haryana Himachal Pradesh
Publications Universe 30+ Male AB Publications Universe 30+ Male AB Publications Universe 30+ Male AB
Rajasthan Patrika 7677 2737 Dainik Bhaskar 1334 420 Amar Ujala 300 172
Dainik Bhaskar 5124 1727 Dainik Jagran 1302 532 Punjab Kesari 224
Dainik Navjyoti 206 101 Hari Bhoomi 968 241 Divya Himachal 197
Daily News 155 Punjab Kesari 872 364
DB STAR 114 33 The Times Of India 426 249
The Times Of India 96 Hindustan Times 421 236
Amar Ujala 362
Navbharat Times 150 105
Hindustan 88
Publications U
4483 1585 41367 5018 3625 872 Gujarat Samachar
Pune Andhra Pradesh Jammu & Kashmir Sandesh
Publications Universe 30+ Male AB Publications Universe 30+ Male AB Publications Universe 30+ Male AB Divya Bhaskar
Daily Sakal 737 454 Eenadu 2839 882 Amar Ujala 190 99 The Times Of India
Lokmat 620 321 Sakshi 2321 627 Daily Excelsior 121 67 Gujarat Mitra & Darpan
Pudhari 305 134 Andhra Jyothi 852 269 Kutch Mitra (Daily)
Maharashtra Times 211 150 Vaartha 143 Saurashtra Samachar
The Times Of India 162 The Hindu 85 Desh Pardeshni Aajkaal
Punya Nagari 87 Nobat

*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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93

Publications Uni
Lokmat 57
Daily Sakal 40
The Times Of India 28

Market wise Print Punya Nagari

Pudhari
Maharashtra Times
23
21
17

readership Hindustan Times

Divya Marathi
Mumbai Mirror
15
12
11
Loksatta 10
Nava Bharat (Mah) 9
Deshonatti 7
Gujarat Samachar 6
Mumbai Choufer 5
Navbharat Times 5
Saamana 5
Mid Day 5
Lokmat Samachar 4
Navakal 4
Yeshobhumi 4
The Economic Times (English) 3
Tarun Bharat 3
DNA 3
Dainik Bhaskar 2
Bombay Samachar 2
Sandhyanand 2

*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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Selecting Media as per Marke

•  Rajasthan :- TV &Print
•  Haryana & Himachal :- TV & Print
•  Gujarat :- TV & Print
•  Maharashtra :- TV & Print
•  Punjab :- TV, Print & Radio considering the c
per contact
•  AP :- TV & Cinema , print is too costly a med
in AP
•  J&K :- TV & Print

*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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Multimedia approach
Serial/realty shows and GEC will lead the genre t
maximize the reach

TV Plan GEC HD considering the TG & Music to build fre

News for secondary audience and add to

frequency

Dailies for impact & traders response

Print Magazines for imagery
Cinema in markets like AP impact & catch th
Cinema / imagery
Radio Radio in some pockets where it is strong

Social platform like YOUTUBE,FACEBOOK , S

Digital for impact and hype

*Data is subject to final TG & market requirement. We will take out the final data once we finalize, this data is fo

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Certificate of Registration

This is to certify that I have registered this Synopsis

titled AVON CYCLUX FIND YOUR OWN ROADS GO FIND YOUR OWN ROADS
Written by Ashish Saxena
Whose SWA Membership No. is 037045
On 12/02/2019
& as a proof thereof is placed below my digital signature and
seal of the Association with relevant details in the QR code.
(CC Avenue) Reference No.:108519868737 and Order Id:037045-9

Mr Sunil Salgia
(General Secretary SWA)

Note - This certificate is subject to the declaration by the writer that This work is my original creation. I hereby declare that I
have neither read it anywhere nor watched it in any Film/TV show. In case it is found otherwise I understand that my
registration of this work will automatically stand cancelled and I will be solely responsible for the consequences
whatsoever.
Tampering with document cancels the digital signature & thus the registration.

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