Escolar Documentos
Profissional Documentos
Cultura Documentos
BUS 895M
Submitted by:
Rommel C. Ominga
11389516
Submitted to:
Submitted on:
1
Contents
I. Purpose and Rationale of the Research ................................................................................... 3
II. Context..................................................................................................................................... 5
LeadYa Services Inc.................................................................................................................... 5
LEADYA Mission and Vision, and Goal ................................................................................ 5
Organizational Chart................................................................................................................ 6
Working Hours Pie Chart ........................................................................................................ 9
The researcher and collaborators ........................................................................................... 15
Root Cause Analysis ................................................................................................................. 17
Work-related Musculoskeletal Disorders .................................................................................. 23
Ergonomics................................................................................................................................ 25
Participatory Ergonomics ...................................................................................................... 28
Ethics and Ergonomics .......................................................................................................... 29
III. Methodology and Methods of Inquiry ............................................................................... 32
The Action Research Cycle ....................................................................................................... 32
First Person Practice .................................................................................................................. 35
The ORJI Model .................................................................................................................... 36
The Righthand/Lefthand Column .......................................................................................... 38
Second Person Practice ............................................................................................................. 38
Third Person Practice ................................................................................................................ 39
Change Management ................................................................................................................. 40
IV. Meta-learning ..................................................................................................................... 42
Bibliography ................................................................................................................................. 43
2
I. Purpose and Rationale of the Research
The purpose of this action research is to address the issue of discomfort that was
experienced by the employees of LeadYa Services Inc. in their workstation. Though the
company has been gracious enough to allow this research to be conducted, limitations were set
pertaining to specific information of clients, service processes and products of the company.
Nonetheless, these areas were not the focus, and thus the nondisclosure of these factors would
project-based teams and departments were operating based on performing tasks that were highly
repetitive in nature and promoted posture with limited variety in movement among employees.
The broadest form of disorder that an employee could consider to categorize what he or she
For LeadYa Services Inc., the work-related upper limb disorders and musculoskeletal
pain and dysfunction due to unsatisfactory working posture were the most relevant due to the
deskbound nature of each employee’s tasks. These two are subcategories of WMSD and are
highly detrimental for office employees. On a more specific note, because of the repetitive nature
of our job, the sales team experienced symptoms related to WMSD and we were wary that the
symptoms might advance if we were not able to find the best possible solution. Most of our
colleagues were not yet in the same stage as ours because, upon interviewing them informally,
they said that their discomfort subsided after work. This could be because majority of them were
only working in the company for less than six months and thus have no cumulative discomfort
3
yet. Nonetheless, they were still performing repetitive tasks and the chance for discomfort to
Other factors were predominant in the LeadYa workplace as well. When we interviewed
them, the employees’ main concern was that their tables did not properly fit them and that their
chairs were easily broken, not adjustable or have no full support on the back and arms. In terms
of taking breaks, they have admitted that they did not thought of this as an important aspect or a
cause of discomfort. Their first reason for not taking breaks was that they could not get up and
take a pause that easily, especially if they were “in the moment” of writing, researching or
making a sale. Second was the company rule wherein one employee was only allowed to stand
and vacate his or her seat at a time, unless the whole department was going to a meeting. Due to
this strict rule, the employees would rather seat and stay working than be reprimanded for not
By addressing the stated issue, this action research will address the changes that the
whole company, from the top management down to the employees, must make to fully realize
the potential of each employee and the benefit of investing on human resources. By being the
catalyst of change and the vehicle towards a better working environment for the employees, this
action research will challenge the unwarranted policies and outdated culture that hounded the
company and instead promote a more engaging and open community that the employees could
4
II. Context
LeadYa Services Inc. is a small digital marketing company headed by two Israeli
expatriates. The company has undergone multiple organizational changes throughout its five
years of existence such as adding projects, creating departments, merging departments, and
centralizing task-related employees. Currently, LeadYa has three managers, two supervisors and
more than twenty employees. The departments are highly dependent on online solutions
software, social media, Customer Relations Management software and online search engines.
Basically, to perform their respective tasks, all employees are required to be in front of the
Goal:
- Aims in providing other companies with high-quality services while exposing their
- Aims to transform brands to icons while LeadYa pushes everyone to the top, and
beyond.
Mission:
5
"To provide the best service to our clients, 24 hours a day, and 7 days a week. In the
online marketing world, there is more unknown than known, we are here for our customers for
Vision:
- this means that LeadYa is here to lead each client's brand to the top page of every online
search engine and social media, and provide strong branding presence that goes beyond client's
expectations.
Organizational Chart
LeadYa Services Inc. (LSI) has changed its organization system for several times, often
considering the most efficient way to categorize the employees in different subgroup. The CEO
and COO are spearheading the company, together with the Human Resource Manager,
Operations Manager and Marketing Head. Under them, there are two departments (the Web
Development Department and Marketing Department), and different projects (WHT, CoinPoint
and Traffic). Since the company is still in its starting point, it has not filled all the needed
position. The management must wear many hats such as the HR manager must also handle
finance, the operations manager must take on the role of Traffic manager and Web Development
manager, The COO must be the project manager for WHT, and the CEO as the project manager
for Traffic. The benefit of such set-up is that they are quite visible to the employees, making
6
7
Figure 1 Organizational Chart
I belong to the WHT project under a project manager, solely performing sales tasks for
more than a year before eventually leading the sales team of the project. My first team member
was JJS, a fresh graduate student who has a great potential in selling. When she decided to leave
on the first week of July 2015, we hired my second team member, Giselle. She has been in the
field of sales as well, but her background was more on fieldwork and lesser paperwork. She
thought that this was a great opportunity for her because she did not want to always be out in the
office anymore.
8
Our main tasks have been the same ever since I was the only person doing sales for
WHT. We were to profile online players and email them with different casino offerings. Due to
the pressure of reaching and going beyond the sales quota, my team must be focused on
increasing our email productivity every month, and we must send out 5,500 email offerings a
month to be ensured of continuous increasing sales. In effect, we were focused on this task alone
for eight hours a day. With our muscles doing the same motion repeatedly, the physical well-
being of the team was compromised, resulting in muscle ache and whole body discomfort.
LSI’s main workforce was composed of employees with different industry background.
As such, it was expected that they would have various job description. However, the most
common among the employees were their prolonged exposure to their desktop computer while
sitting almost eight hours in a day. Most of their actions were repetitive and employed the same
Presented are the different tasks per team and how long they perform each task in an
eight-hour shift to justify the repetitiveness of the tasks. It should be taken into consideration
that, even though the data below were more focused on showing the mouse-to-keyboard usage
ratio, all employees were performing these tasks seated. They might be experiencing other body
aches which were not relevant to using the mouse and keyboard but more connected on the
workstation set up such as upper and lower back pain, neck pain, visual fatigue, leg numbing,
etc.
9
Figure 2 Writer tasks
The content writers and editors belonged to the SEO department and CoinPoint. Their
main job was to write articles that the SEO specialists would publish. As presented on
the chart, majority of the eight-hour shift was spent on writing and the rest would be on
researching for information about their topics. Due to this, writers were spending more
time using the keyboard than the mouse. Additionally, content editors, though not
necessarily writing articles, were spending time using the keyboard as well in editing and
10
Figure 3 Sales Tasks
The sales team of LSI belonged to two different project teams, WHT and CoinPoint.
Though different in projects, the sales employees were performing the similar tasks of
templates making, lead generating or getting possible clients through online research,
and e-mail marketing. Templates making, which was done in half an hour, was the
only task that involved more keyboard typing than using the mouse; while the lead
generating and e-mail marketing were using mouse most of the time. Email marketing
Overall, sales team leader and specialists were using the mouse most of the time than
keyboard and were more exposed to static and non-neutral position of the wrists, arms
and shoulders.
11
Figure 4 SEO Tasks
The Search Engine Optimization (SEO) Specialists have the most diversified tasks
among the employees of LSI. However, this was not an indication of variety in body
movement for them. Almost all their tasks were done using mouse and they seldom use
the keyboard.
12
The web designers were also compelled to use the mouse, or in their case, a mouse
pen, in designing. They also have lesser time spent in using the keyboard and have
significant time away from both devices whenever they have a meeting with the other
team. Thus, they have a better chance to pause from their repetitive movement than the
other employees.
The web developers almost have the same situation with the web designers. Whereas
web designers used mouse pen most of the time, web developers were attached to their
keyboards majority of the time since they were keying in codes and HTML languages.
They also have time away from this repetitive movement due to their need to
13
constantly collaborate and meet other employees.
The presentation of these charts signified the task diversity in LSI’s workforce and heavy
reliance to the keyboard and mouse, which has been proven to promote repetitive movement in
the upper limb than any office activities. Regarding the mouse and the keyboard, there were
opposing literatures on which among them were creating more discomfort. According to
Pheasant & Haslegrave (2006), people who would use mouse extensively could suffer the same
fate on their upper limbs just like those who would use the keyboard. This was mainly due to the
‘combination of static muscle loading due to working posture and the repetitive motions of the
wrist and fingers that the tasks entail” (Pheasant & Haslegrave, 2006). They also mentioned how
mouse-users would tend to maintain their hands clasping the mouse even though they were not
using it, thus not preventing the muscles in the limbs to be static.
On the other end, R.S. Bridger (2009) cited on his book, “Introduction to Ergonomics
Third Edition”, the research findings of Dennerlein and Johnson (2006) wherein the prolong
usage of mouse, due to the static, non-neutral postures of the wrist and shoulders when using it,
A third literature opposed the previous two altogether. Blatter & Bongers (2002) stated in
their study that the extensive usage of the computer itself might be the cause of discomfort that
would ultimately lead to WRULDs. They claimed that frequent mouse-users did not report more
WRULDs, neck or shoulder disorders than frequent keyboard users. The main factor was the
exposure of employees in the computer for six hours or more. This lengthy amount of time doing
the tasks promote more repetitive movement and less variety in bodily functions.
14
These literatures would suggest that whatever we use extensively, the mouse or the
keyboard, LeadYa employees would be prone to health risks if the issue of discomfort would
retain. To solve this problem, the issue must be taken in its entirety and not just address one
I have been working in my company, LeadYa Services Inc., for more than two years. I
started as a sales specialist and was then promoted to the sales team leader position. It was
planned by my manager that I would only be given one sales team member to perform the
similar tasks that I currently do, only with a new set of brands. This was because the company
was just on its early stage and the online casino brands that we were affiliated with were just a
I was hired on February 10, 2014, with the full knowledge of what my job responsibilities
were. Around August of 2014, roughly six months into the company, I felt discomfort in my
upper body and back. I assumed that this was the result of doing the same tasks everyday, even
though I was just sitting and not doing any taxing physical work. I just tolerated the discomfort,
thinking that eventually my body would adapt to this change of work process. However, on May
18, 2015, by the time my first team member, JJS, was hired, the discomfort was still there and
was no longer tolerable. A week after her first day, JJS validated my first assumption. She
opened up about the discomfort in her shoulders, particularly when using the keyboard and
15
mouse. Due to her special case, which she wished not to be disclosed in this research paper, her
I consulted JJS and Charles, our then project manager and currently the Operations
Manager of the company, in terms of what we could do about this discomfort. Since JJS was
experiencing the discomfort, she was on board. For Charles, since he has different daily tasks,
and majority of it was meeting those he managed, he was not exposed to the discomfort.
Nonetheless, he agreed to participate because he knew this would benefit us. On May 25, 2015, I
introduced action research to them and suggested that we use this to address our issue. We
collaborated on the (1) cause of the discomfort; (2) how we could address this; and (3) if we
For the first cycle, I collaborated with Charles, the former project manager for WHT, and
JJS, my first team member on the first half of cycle one, and eventually with Giselle, my second
team member. Since Charles was a manager already and has been working in the BPO industry
for more than eight years, I knew that he has different take towards the discomfort that BPO
employees have to endure whenever they would go to work, even though he said he did not
experience the discomfort. It was also easy for us to implement any action since he could easily
approve, revise or give feedback on our proposals. He was also very accommodating on radical
For JJS, she was willing to participate on the actual study and elated to be a part of this
research because she would benefit on the proposed changes. However, further down the taking-
action stage of cycle one, she decided that she still wanted to pursue a career closer to her
undergraduate course. When I asked for her consent to use her name and story for this research,
16
she politely declined and reasoned that since she was no longer connected to LeadYa, she was
not comfortable disclosing those information. I fully understood her decision because I know that
I also collaborated with Giselle, my second team member after JJS left the company, for
the first cycle. She was also happy to be a part of this research and wanted to see the result of all
cycles. Like me and my first team member, she experienced discomfort in her body months after
doing our repetitive daily tasks. Giselle also joined the constructing up to implementing stage of
For the second cycle, I asked Charles if he could stay in the IAR group and look for
another solution to our discomfort. He declined this time, stating that, due to his new dual role as
the web development manager and SEO department manager (and eventually promoted to the
operations manager of the whole company), he might not be able to give his 100% attention to
the research. He still gave his word that he would help in any way he can.
Charles told me to ask his two SEO specialists, Lensey and Rina, as IAR group members
for this cycle since he has been hearing discomfort complaints from them. He said that they
could represent their department for this study. After talking to them about the project, I also
talked to Ian, the senior content editor of CoinPoint project, so that I would have a representative
of the writers. He also said that it was a good timing because he has been experiencing pain in
17
Issue: discomfort that was experienced by the employees of LeadYa Services Inc. in their
workstation
Being with this job for so long, I have observed that the tasks were highly repetitive and
my body movements were limited. Another observation was that, by working in front of the
computer and sitting in my workstation for eight hours or more, I have become weary and my
body felt discomfort during and even after work. This was true as well for a number of
Basically, upon collaborating with my IAR group, we considered the discomfort that we
felt when we performed our tasks as the main issue of the WHT team and, upon further
expansion of the research, of some employees. We concluded that our discomfort, even though
we experienced it in different body parts, was caused by the improper set-up of our workstations,
repetitive motion of our body while doing our tasks and lack of variety in our daily activities.
Therefore, we must address it to prevent us from sustaining any serious work-related injury.
To determine the root cause of issue, we collaborated on the different possible reasons
why we were experiencing such discomfort, granted that majority of our worktime was seated,
no heavy-lifting required nor prolong standing, and we have an hour’s worth of lunch and
another thirty minutes of afternoon coffee break. After listing possible causes, we then used
vectors to illustrate these causes (or power) and how they created the discomfort (Figure 7). In
lieu of using Lewin’s Force Field Analysis, I chose to utilize the vector of powers by Mumford
and Anjum (Mumjum) since it has more specific ways in promoting multiple causes to arrive on
the effect. Mumford and Anjum (2010) said that, “vectors are a useful way of modeling powers
18
because, like powers, they have a direction- the possible manifestation the power is ‘for’- and
they have a strength or intensity, indicated by the length of the vector.” Since the possible
manifestation is the effect, it should also be noted that the direction could go multiple ways,
Another consideration is that, even though we used arrows to depict direction and
intensity, we only used them as ideal representation. In a review by Glynn (2012) on Mumford
and Anjum’s Getting Causes from Powers, he acknowledged the importance of causal relation as
well as lack of necessitation between causes and effects. He did not, however, completely agree
with the usage of vectors as representation of vectors. His main concern was that there was no
My take on Glynn’s review is that it did not mean that these forces have realistic means
of measurement. Just like how we elect values on the driving and restraining forces of Kurt
Lewin’s Force Field Analysis, I think we could adopt this notion as well for Mumjum’s vector of
powers. We collaboratively assess the weighting of each power and translate it on the intensity of
the vectors. We just rely mostly on our objective judgment and presented it in a fashion that
19
Figure 7 is a one-dimensional quality space with two possible effects, Comfort and
Discomfort, when the powers have accumulated. The powers leading to Comfort (or desired
state) are: Correct Workstation Setup, Mini-breaks and Stretching. When these powers are
strong, their arrows would be longer and could ultimately achieve the comfort effect when all the
powers are added. On the other side, the Discomfort space (or current state), there are four
powers, namely Repetitiveness of tasks, Strict Company Rules, Employee Attitude and Increase
20
reasons.
Repetitiveness of Tasks were one of the strongest power because this was something that
almost all the employees were doing and could not control because their tasks demanded for it,
which means this was a cause of discomfort and yet a necessary activity as well. Another strong
power, the Increase in Workload was something that, again, employees could not control
because, as a young company, LSI must increase its profit-generating activities in order to
succeed. Management would give more tasks and project and, would in turn, demand more
output.
Strict Company Rules were medium powers because they were lesser contributors to the
effect, not deliberately affecting the employees. A sample case would be when the management
implemented rules wherein employees must limit the times that they were standing; they could
not take any breaks 15 minutes before and after lunch time; and no two or more employees
seated within the same area must leave their station vacant at the same time. Lastly, the
Employee Attitude was also a power, albeit a weak one, because this was subjective to the
employees and might not be construed as always negative factor. Some employees preferred to
not take their breaks or mini-breaks so that they could finish their work on the dot, thus
eliminating the possibility of working overtime. Others have this “in-the-zone” moment wherein
they might lose their train of thought or drive to work if they pause.
Additional factors are the Knowledge (a) and Undetermined Date of Office Transfer (i).
Knowledge is an absent factor and could not be considered a power because, per Mumford and
21
Anjum (2010), “absences are nothing and how can nothing have causal powers? Powers, like
properties, must be instantiated by something.” They do, however, added that an absent factor
must still be explained because acknowledging its absence might prove to be useful. In this case,
employees have minimal to none, nor were they offered, knowledge of ways in order to achieve
a comfortable state while working. Though this did not directly do anything to contribute to the
Discomfort space, its presence might affect the Comfort space. The Undetermined Date of Office
Transfer, on the other hand, is an interference factor, which took away, or lessen, the Correct
Workstation Setup power. Since the company could not determine the date of our transfer, they
Lastly, the Threshold account (T) is a point by which the effect occurs, this is “marked as
a particular point that interest us because they involve some significant or dramatic change”
(Mumford and Anjum, 2010). In our scenario, the threshold is situated in the discomfort space,
since we wanted to determine the causes of discomfort. This could be a point in time wherein the
employees have experienced discomfort to the point that it manifested into pain. Adding all the
powers, and considering their strength and direction, the resultant vector (r) is the final effect. In
Figure 7, resultant vector (r) has reached the threshold, and this was consistent with what we
experienced at the office. Often we would hear people complaining that their hands were aching
because of too much typing, that they were having headaches due to prolong looking at the
monitor, or that their back was painful because their chairs were not supporting their posture.
Now that the group has determined all the causes directly factoring to the discomfort, the
most imminent thing that the group must do is to find a way to address this, and one possible
22
Work-related Musculoskeletal Disorders
mismatch between the demand of the tasks and the employee’s capacity to perform the said
tasks, thereby putting the employee in a situation of overload. They attributed the direct or
indirect result of the nature and demands of the employee’s tasks to his or her injuries, disorders
and diseases, not the hazardous situation he would be exposed to (Pheasant & Haslegrave, 2006).
In their book, Bodyspace, they have listed several injuries to prove their point. These injuries
include:
etc.
Other factors that Pheasant and Haslegrave (2006) considered were the overexertion of
the employee’s body parts to perform the tasks, the cumulative overuse of the body parts over
the course of his or her career, or a combination of both. Concurrently, per Pamela Bush (2012),
most musculoskeletal disorders were cumulative in nature, but the identification of the disorders
would be different from each person. However, in order to form a general rule, three stages were
established to show the gradual pace of the disorders (Pamela McCauley Bush, 2012). These
stages are:
- Stage 1
23
o Workers experience momentary aches and tiredness during normal working
hours.
o Generally, symptoms would go away on their own overnight and over days
o Work performance is not affected during this stage, but the symptoms can
- Stage 2
- Stage 3
o Symptoms during this stage persist even when the person is at complete rest.
motions.
daily life.
Disorders among office workers. WRULDs are sometimes referred to as Repetitive Strain
Injuries or RSI in the sense that most repetitive strains are happening in the upper limb of the
24
body. According to (Pheasant & Haslegrave, 2006), these conditions are the result of muscle and
soft tissue overuse and maybe caused by repetitive motion, acute overexertion or intensive use of
hands. These injuries could lead to serious muscle and nerve damages such as Carpal Tunnel
Syndrome, Tendonitis (inflammation of tendon sheaths around the joint) and Ischemia (lack of
blood supply in tissue). Though none of the employees had reported of such injuries, the
company should consider preventive measures before serious damage would occur.
the other hand, could be related to the workstation that an employee is working on, or the lack of
pauses during an extensive period of work. Pheasant & Haslegrave (2006) also highlighted these
two factors. They emphasized the importance of a workstation that is ergonomically designed
and promotes good whole body posture, as well as the significance of small pauses— those that
should be taken in addition to the usual lunch breaks and coffee breaks.
Ergonomics
with keeping the job fit for the people. When Pamela Bush (2012) defined ergonomics in her
how broad and comprehensive ergonomics is, and added that the intention of the concept is to
address the occupational requirements of humans in a more holistic way. She further explained
that ergonomics lies in the application of scientific principles to design processes, systems,
25
equipment and environments to fit the users. Ergonomics is also categorized in three domains to
capture its different aspects. The table below summarizes these domains:
Working postures
Materials handling
Repetitive movements
Cognitive Ergonomics- focuses on mental processes when interacting with other people and
Mental workload
Decision making
Skilled performance
Human-computer interaction
Human reliability
Stress
Training
26
Organizational Ergonomics- is concerned with optimizing socio-technical systems such as
Communication
Task design
Participatory design
Virtual organizations
Production
Quality management
Another notable definition of ergonomics is the one from Pheasant and Haslegrave
(2006) wherein they focused on the tasks, the user and the product. They indicated that
ergonomics is a science of work that involves the people who do it and the ways the work is
done; of the appropriate tools and equipment being used; the workspace; and how the
Last is the definition from a scholarly journal of Justine Chim (2014), wherein it
indicated that ergonomics’ focus is injury prevention. The journal also stated that, “creating a
comfortable environment and adapting the work to fit the person instead of forcing the person to
accommodate the office setting can effectively reduce injury risk” (Chim, 2014). Her approach
in ergonomics is broad in such a way that practicing ergonomics should be starting from the
27
evaluating the office furniture and tools, assessing individual workstation, training and educating
employees regarding the concept and doing stretching exercises and mini-breaks whenever
possible.
These different definitions of ergonomics would be highly helpful in coming up with the
best solution to the issue of discomfort in the LSI workplace. Bush’s (2012) three domains
narrowed down the general area that the research must emphasize, which is the Physical
recommendation that could answer the failure in the first cycle of the research when we tried to
address the discomfort by using a product that was not fit for us, even though it fits perfectly the
tasks. Lastly, Chim’s (2014) focus on ideal workspace and ergonomic activities for people would
Participatory Ergonomics
disorders (WMSDs). On the paper of Hignett et al., (2005), they have listed down how
influence their own workplace, the employees were able to address their issues in order to
achieve their desirable goals. Overall, this approach would be an ideal one because the
employees have the power to create changes on their own capability and pace that it would not
Participatory ergonomics is highly dependent on the participation of each employee towards the
28
program. If there would be no champion who would lead the program; if there would be no
budget allotted to start and maintain it; if the employees would not participate and give their
insights; and if the management would not see the point in all of the efforts of participatory
Coghlan and Brannick (2010) indicated that ethics is a part of life and as such, it is also a
part of research. They said that action research’s unfolding nature to attempt to integrate inquiry
with everyday occurrence in our lives, it is highly likely that action research ethical issues are
comparable to ethical issues of a good life. Putting these concepts into perspective, the core
29
Figure 8 User Centered Design
To fully understand the relationship of ethics and ergonomics, it is better to consider the
principle of user-centered design, which states that, “if an object, a system or an environment is
intended for human use, then its design should be based upon the physical and mental
characteristics of its human users (insomuch as these may be determined by the investigative
methods of the empirical sciences)” (Pheasant & Haslegrave, 2006). As shown in Figure 8, the
idea is to find the best possible match between the product, the user or employee, and the tasks.
The product should match the user through ease of use and comfort, while the user is doing the
tasks efficiently, effectively and safely. The tasks should match the user through improving the
quality of working life and maintaining health and safety, while the user is operating the product
rest. Based on advertisements and sales talk, wrist rest is an effective way to relieve pressure of
the weight on the wrist, hands and arms of the user. However, according to the study conducted
by Cook et al.,( 2004), there were no significant improvement that the wrist rest has caused to
their subjects. The foam did not fully support the wrist and it did not correct the posture of the
arm. They have concluded that there was minimal differences between the effect of wrist rest on
30
a person using it and a person who just have a normal workstation. Yes the design was user-
centered, but the rationale behind its invention was proven lost.
Additionally, Pamela Bush (2012) also stated that user-centered design has been applied
not just in the physical world, but in the digital world as well. This principle was applied in
different web pages, websites, and other electronic media, gaining recognition in this field
company, under the theory of Triple Bottom Line (Figure 9). If a company would implement
ergonomic improvement, the management would promote sustainability for its workforce.
People would be able to perform their job more effectively, efficiently and in a healthy manner.
Ergonomics also would fulfill the company’s responsibility to make profit because they would
be investing in their human resources while cutting off expenses due to work-related injuries.
This would ensure a long-term sustainable effect because it would prevent current and future
forms of employee health-related costs while providing means to improve their skills while
performing their tasks. Finally, ergonomics would be for the benefit of the planet because an
ergonomically designed workstation would limit the chance for the company to replace it
because in theory and application, the workstation would already be the ideal place to work at.
This would lessen the carbon footprint of small, medium and large corporation since they would
not be buying furniture and fixture that must be replaced later on.
31
Figure 9 Triple Bottom Line
To systematically solve the issue of discomfort that was experienced by the employees
of LeadYa Services Inc. in their workstation, we would utilize the techniques of Action
Research. Action Research is defined by Reason and Bradbury as, “a participatory process
concerned with developing practical knowing in the pursuit of worthwhile human purposes,
grounded in a participatory worldview (2008:1)” (as cited by Coghlan and Brannick 2010). The
solution that Action Research would provide would require some form of participation, not just
32
of the author of the research, but the world in general and would use scientific approach in
determining the solution. Action Research, according to Coghlan & Brannick (2010), also
possesses the following characteristics that extensively describe this form of research:
Research in action, rather than research about action- the action research puts into
those who are directly experiencing the issues and work together with them in achieving
action research must go through the cycle of (1) Planning action, (2) Taking action, (3)
A collaborative democratic partnership- the members of the organization that are being
studied are not merely subjects of the research but active participants of it, having
freedom to give feedback as to how they think the research should be conducted. They
are also main participants in going through the action research cycle of constructing,
33
A sequence of events and an approach to problem solving- it is both a sequence of event
and an approach to problem solving because in order to solve the issue, there are certain
steps that guides the research in the event of data gathering, feedback distribution to those
who are involved, jointly analyzing, planning and further data gathering through using
34
Figure 11 Spiral of action research cycles
One focus of Action Research is knowing and developing first, second and third person
skills. First person practice would deal with how an actor inserts his own beliefs, values,
assumptions, ways of thinking, strategies and behavior to his action research (Coghlan &
Brannick, 2010). It is being involved in your study and self-reflecting in every facet of the
research. This kind of practice could only be adapted by journalizing. The habit of journalizing
one’s own observation, experiences and reflection would yield a better way of understanding
35
The ORJI Model
For this action research, I will use the Realistic Observation, Reaction, Judgment and
Intervention (ORJI) Cycle to assess deeply the internal conflicts I would be experiencing while
events take place before my eyes and then considering the biases and pitfalls that I would
acquire. Schein’s (1991) ORJI Cycle “focuses on what goes on inside your head and how it
affects your covert behavior.” By implementing this, it would be easier for me to assess the
thoughts and organize them based on relevance to the main topic. More importantly, it would
help me to determine any traps I have fallen into and backtrack on which part of the ORJI cycle
is inconclusive of the study’s wholeness and question its source. By using this cycle, I must be
able to answer the following questions in order to asses my thoughts and how it affected my
external surroundings:
3. What was my judgment about what happened? What thoughts or evaluations did the
event trigger?
4. What did I do about it? How did I intervene? (Remember that doing nothing or remaining
Afterwards, I must also assess if I have fallen into any of these traps along the way:
a. Misperception
36
d. Intervention based on incorrect data
I will use a mobile app called Journey to record all my observations, reactions, judgment
and intervention. This app will be a great tool because it can be opened in multiple devices,
letting me update
and sync my
time (see
Appendix I).
37
Figure 12 The Realistic ORJI Model
Another good technique in determining the internal conflicts that I will be using for this
Coghlan & Brannick, 2010), the technique would be a good way to determine the privately-held
inferences and attributions in second person practice. This would be an ideal way of testing if all
the things that we would be saying would equate to what we would be simultaneously thinking
or which among the two would bear more weight and importance.
The second person practice would be the primary voice that should be used in an action
research. The second person practice is an important form of practice because “it is through
working with others through collaborative processes of engaging in constructing the project,
planning action, taking action, evaluating action, and framing learning that individual (first
person) learning takes place, and it is from that second and first experience and learning that
38
actionable knowledge for a third person audience emerges” (Coghlan & Brannick, 2010). By
putting into mind that the action research cycle would be mostly started, enacted, evaluated and
re-started with the help of collaborating individuals, the second person practice would be the
To practice my second person skills in this research, I will employ the types of inquiry by
Schein (1999, 2009, 2013) (Coghlan & Brannick, 2010). Pure inquiry is eliciting the real story
behind what is happening, while listening carefully and neutrally. Diagnostic inquiry is the
second category wherein the mode of asking question now deals with emotional processes,
reasoning and actions of the storyteller. Lastly. The third inquiry is confrontive wherein the
storyteller’s ideas are being challenged by the researchers to face another perspective. I will use
this inquiry process in my collaboration with my first team member and Charles during the first
cycle, with my IAR group during the second cycle, and the interviews I will conduct with the
The third person practice, on the other hand, is an impersonal take on involving people in
the action research that goes beyond the second person practice. Through these three voices, we
can establish that action research is for me, for you and for those who would read this paper.
39
Change
Manag
ement
hange
is inevitable, and so does people’s reaction to change. The resistance to change is something that
could only be addressed through meaningful collaboration. Change and learning takes place not
just in the person implying the need for change, but also to the organization he or she belongs to.
This, however, is always met by resistance in two forms, denying and dodging. According to
Coghlan and Rashford (2006), denial and dodging are just natural reactions, especially when the
change is unexpected. They also stated that denying and dodging is the first step to doing and
sustaining, when the change is accepted and implemented (Coghlan and Rashford, 2006, as cited
Kurt Lewin’s (1999 [1948]) Change Theory is one of the best tool in addressing the
negative reaction to change. Unfreezing, or making the employees motivated to change; Change,
or the implementation of change; and Refreeze, or making sure that the change is permanent and
sustained; are the three steps of Change Theory. Lewin also indicated how important each stage
is and how the organization give equal amount of focus to each stage.
40
Amick et al. (2003) also created a change theory that is specifically addressing
ergonomics concepts. Based on Figure 14, ergonomics training program in the office would
increase the knowledge of the employees towards the proper posture and behaviors (i.e. break
patterns, workstation set-up) while the chair would implement the improvement of body posture
to reduce musculoskeletal symptom. Both the training and chair’s intervention to postures and
behaviors would eventually improve the health, thereby increasing employee satisfaction and
productivity.
Amick’s Theory of Change could be interrelated to Lewin’s Change Theory due to their
similarity to introduce knowledge to motivate and ready people for the change, the change stage
itself towards better health and the permanence and sustaining of the change by looking at the
holistic benefits i.e. better health and satisfaction for the employees and increase in productivity
(Amick et al., 2003) developed this framework on their study, “The effects of an office
ergonomics training and chair intervention on worker knowledge, behavior and musculoskeletal
41
risk”, as a guide for their research model and questions. They conducted a large-scale
longitudinal field intervention study in order to examine the effects of ergonomic trainings and a
highly adjustable chair to employees’ ergonomic knowledge, computing behaviors and postures,
and health and performance as compared to those who were only given a training and the control
group.
IV. Meta-learning
Doing this action research, I have realized a lot of things about myself and how I handle
the pressure of fulfilling something that I have started. I realized that I tend to procrastinate on
the most important tasks that I must do to finish this paper. I also realized that I must see time
like a continuous flowing fluid that would not wait for me. It would continue its course and
eventually would leave me if I would not know how to choose between those activities that I
There were times that I thought that I would not be able to finish this paper. Sometimes I
would look for the bigger picture and I thought that I could not see it happening on the words,
phrases and paragraphs that I put in here. But I believe that by finishing this paper, I would be
able to prove to myself that I could start something and be proud of the result. I wanted to create
something that would be my proof of how far I have travelled and what journeys I have taken. I
think that this paper would be it and I could not wait where it would lead me.
42
Bibliography
Blatter, B. &. (2002). Duration of computer use and mouse use in relation to musculoskeletal disorders
of neck or upper limb. International Journal of Industrial Ergonomics, 30, 295-306. Retrieved
from www.elsevier.com/locate/ergon
Chim, J. M. (2014). The FITS model Ergonomics Program: A Model for Best Practice. Work, 48, 495-501.
doi:10.3233/WOR-131806
Coghlan, D., & Brannick, T. (2010). Doing Action Research in your Own Organization. London, California,
Singapore: SAGE Publications Ltd.
Cook, C. B.-L. (2004). The effect of wrist rests and forearm support during keyboard and mouse use.
International Journal of Industrial Ergonomics, 33, 463-472. doi:10.1016/j.ergon.2003.12.002
Glynn, L. (2012). Review of Mumford & Anjum: Getting Causes from Powers. Mind, 121(484), pp. 1099-
1106. doi:10.1093/mind/fzt010
Pheasant, S., & Haslegrave, C. M. (2006). Bodyspace: Anthropometry, Ergonomics and the Design of
Work. Florida: CRC Press.
Rosecrance, J. C., & Cook, T. M. (2000). The Use of Participatory Acion Research and Ergonomics in the
Prevention of Work-Releated Musculoskeletal Disorders in the Newspaper Industry. Applied
Occupational and Environmental Hygiene, 15(3), 255-262. doi:10.1080/104732200301575
43