The Business of Beauty 6/21/19

What are our learning objectives?

THE BUSINESS OF • What is the business of beauty

BEAUTY •
•
Why is it important to know
How can I use this information in my future career
Cosmetology
Mrs. Ponsford • Know the personal qualifications, interests,
aptitudes, information, and skills necessary to
succeed in cosmetology

Discuss with a partner and answer this question in your guided

notes
What is the Business of Beauty?
■ Customer service or “experience”
■ What inspired you to become a hairstylist? ■ Sales
– Write down 5 things that inspired you to go to
cosmetology school and become a stylist ■ Understanding Trends
■ Branding and Social Media

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The Business of Beauty 6/21/19

Customer Service or “Experience” Now listen to the podcast through the link below
called
“A Hairstylist Journey”
With guest speaker Joanna Mangana
■ Creating the individualized and unique experience for your Called
client. “Creating a Culture of Customer Service”
■ Take the time to consult and really understand who they are
and what look they are wanting to achieve.
■ Make sure you quote the projected price from the beginning.

Now You Try! Sales in the Beauty Industry

Think about what is important to you in regards to

customer service. Did the podcast discuss things you've
never thought of?
Write in your Ideas in the Guided Notes.

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The Business of Beauty 6/21/19

Why are sales important? What is Diversion?

You sell your
client the
product you
• Diversion in the salon industry means when products
used.
are sold by “unauthorized” vendors.
They trust They can
• This hurts the industry because they purchase the
you and
become a
now style
their hair like product at a discount and therefore sell it for less
loyal client! you did.
than a salon can.
• These products can be past their shelf life date as
well as might not be what you thought you purchased
They are They get
supporting tons of
the salon by compliments
purchasing and refer
product. new clients.

Now you Try! Understanding Trends

• What are some of your favorite hair products and

why? Write down your answers on the guided
notes page.

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The Business of Beauty 6/21/19

Why are Trends Important to follow?

Where do stylist find
trends? • Staying Relevant
• Always changing your clients look
• Keeping your clients hair on trend
• Create trends by knowing past trends
• How long will this be a trend
• Can your clients job too conservative handle the
trend

Now You Try!

BRANDING AND
In your guided notes section on Trends, write down
where you get your inspiration from. SOCIAL MEDIA

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The Business of Beauty 6/21/19

Free Advertising…
Instagram and Facebook are amazing social media shared
platforms that are free to all to advertise their work.

They are great for:

• Showcasing your work
• Tagging beauty companies and clients
• Following and supporting other stylists
• Watching trends
• Gaining new clients

Now You Try! The Business of Beauty

Create a business name handle for Instagram and Think about all that we have covered on the business
follow 5-10 influencers. Write your handle on the of beauty. Now go to your guided notes and complete
Guided Notes so I can follow you! the mind map at the end with all the information that
seemed important to you. Go back through the slides if
you need to!

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