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STS 10.

Science, Technology, and Society


Xavier University-Ateneo de Cagayan
Advocacy Video Rubric

Student Name: _________________________________

Category 4 (Excellent) 3 (Proficient) 2 (Lacking) 1 (Poor) POINTS

Concept and
Creativity Has a clear picture of what they Has a fairly clear picture of what Has brainstormed their Little effort has been spent on
X3 are trying to achieve. Adequate they are trying to achieve. Can concept, but no clear focus brainstorming and refining a
description of what they are describe what they are trying to do has emerged. Goals/final concept. Unclear on the goals
trying to do and generally how overall but has trouble describing product not clearly defined. and how the project objectives
his/her work will contribute to the how his/her work will contribute to will be met.
final project. the final project.
- Creativity is lacking and - No creative elements are
- Creativity and original - Creative elements are doesn’t enhance the included, or the types of
content enhance the included, but don’t enhance content and/or purpose of creative elements used are
purpose of the piece in an the purpose of the piece. the piece. Creative inappropriate or distract
innovative way. Creative elements don’t elements may distract from from the content and/or
distract from the content or the content or purpose purpose of the piece.
purpose.
Content/
Organization
X2 The content includes a clear Information is presented as a The content does not Content lacks a central theme,
statement of purpose or theme connected theme with accurate, present a clearly stated clear point of view and logical
and is creative, compelling and current supporting information that theme, is vague, and some sequence of information. Much of
clearly written. A rich variety of contributes to understanding the of the supporting information the supporting information is
supporting information in the project’s main idea. Details are does not seem to fit the irrelevant to the overall message.
video contributes to the logical and persuasive information main idea or appears as a The viewer is unsure what the
understanding of the project’s is effectively used. The content disconnected series of message is because there is little
main idea. Events and messages includes a clear point of view with a scenes with no unifying main persuasive information and only
are presented in a logical order. progression of ideas and idea. Includes few citations one or two facts about the topic
Includes properly cited sources. supporting information. Includes and few facts. are articulated. Information is
properly cited sources. incorrect, out of date, or
incomplete. No citations
included.
Video
Editing and Movie was completed and had all Movie was completed and Movie was made, but had There was no movie, or tape was
Quality required elements. The video contained all required items. very little if any editing. totally unedited with no
X1 was well edited and moves Editing was not done as well as it Many poor shots remain. transitions or audio support of
smoothly from scene to scene should have been. Some poor Video was very fragmented any kind.
with proper use of transitions. shots remain. Movie is still and choppy with little to no
Audio and other enhancements somewhat choppy. Audio and other audio reinforcement.
were well used. enhancements were utilized, but
not for maximum effect.
Audience The advocacy video has reached The advocacy video has reached at The advocacy video has The advocacy video has reached
Awareness/ at least 150 likes in social media least 100 likes in social media reached at least 75 likes in at least 50 likes in social media
Social Media outlets outlets social media outlets outlets
Reach
X2

Timeliness Most project deadlines were met.


All project deadlines were met. Those that were late did not have Many project deadlines were Deadlines were regularly missed,
significant impact on the finished not met, resulting in some having a significant impact on the
- submitted on time project. impact on the finished final project.
project.
- 1 day late
- 2 days late - 3 or more days late

Time limit Within 1 - 2 mins 5 - 10 sec over/under 11 - 15 sec over/under More than 15 sec over/under

Final Score

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