Al-Fatah Departmental Store

Al-Fatah departmental store is one of the leading departmental stores in Faisalabad. It is a three-story
building located in Kohinoor area that has a high traffic count. It is a high-end store at a high-end area of
the city.

Following are some major functions that Al-Fatah a successful retailer:

Layout
Al-Fatah ensures that the customers are exposed to as many products as possible that is directly linked
with profitability. They have located the discounted items right on the entrance of their grocery section
which ensures that customers see them foremost. Secondly, the high-draw items are placed on the
periphery corners of the line of store so that while shopping customers do not miss them out. Also, they
have distributed power items to both side of the isle, and separated local products from international so
that customers can easily see and choose what they require.

Merchandise
Al-Fatah almost always keeps their shelves stocked. It not only keeps them stocked; it also ensures that
they have a variety of products for every “class” of customers. It has a wide range of products for adults,
kids and home.

Set-up
Al-Fatah has designed the layout it such a way that it is both convenient and accessible to the
customers, as per their demand. They have a separate floor for grocery, toys, home décor and clothes
and beauty and health. This ensures that the customers dynamic needs can be dealt without any space
barriers.

Flow of Information
Al-Fatah has planned the office layout effectively so that customer’s queries are addressed first in their
customer help office at the entrance. Such factors make customers feel important and they feel
“wanted” in the place where they are offered value in exchange to their purchases.

Advertisement
Al-Fatah works good on their marketing. They give regulars discounts to their customers and also
arranges lucky draws so that customers always have some bonus to their shopping spree.

Quick Response to Customer Needs

Al-Fatah always has a prompt approach towards providing the customer with the latest items. They are
flexible to the change of their customer demands, be it be children or adults, they are always willing to
change with the demand of their customers.
Variety
Al-Fatah has an abundant variety of items. From stationery to back-to-school items, home décor to toys,
it is stocked with the latest under one roof. Also, almost every school books can be purchased from
there, hence it saves the parents from the hassle of searching for their children’s books around the city.

Cooperative Staff
Al-Fatah has a cooperative staff that is both well informed with the customer needs and has a good
interactive nature. They are always willing to help and guide the customers when in need.