Expansion of distribution channel of ITC Limited

PRATIK NAYAK
18202041
Progress Report File - II

Goals Objectives Targets Initiatives Materials

referred to
1. Expansion of 1. Identification Week 1 Introductory session by Mr KOTLER Book
distribution of retail outlets Chirag Nath (Assistant and Google
channel of ITC having ITC Food Brand Manager, PCP) to
Limited and Personal give a brief insight into the
Care products project.
but not being Understanding of the ITC
serviced by distribution network,
distributor’s distribution partners and
Salesperson. agencies.

2. Building up of Week 1 Understanding the routes Google Maps,

services to the covered by the distributor’s Google
stated outlets to Salesperson, for the 8 beats
strengthen and in Bhubaneswar, that are
expand the under the distributor’s
distribution territory ( namely Old
channel. Town, Pokhariput, Shashtri
Nagar, Sundarapada,
Siripur, Rath Road,
Nayapalli and PD Market),
Identifying every outlet the
Salesperson visits in the
route and verifying the
authenticity of the outlet
with the help of the bill and
the sales order.

Week 2-5 Visiting individually My Maps app

(without distributor’s (Personalised
salesperson) all the 8 beats creation along
in Bhubaneswar, that are with
under the distributor’s customization of
territory (namely Old Town, different layers
Pokhariput, Shashtri Nagar, for different
Sundarapada, Siripur, Rath beats), Google
Road, Nayapalli and PD Maps, Google
Market) and identifying the sheet, MS-Excel
outlets that have not been workbook, KML
billed/serviced by the & KMZ files of
distributor’s salesperson in My Maps app.
the past 3 months.