Customer Satisfaction & Brand Loyalty

…………………………Questionnaire
Gender
a) Male b) Female

Age
a) Below 25 Yrs b) 26-35 Yrs c) 36-35 Yrs d) Above 45 Yrs

Education
a) Below Intermediate b) Under Graduate c) Master level d) Above master level

Occupation
a) Student b) Govt employee c) Private employee d) others

Income
a) Below 20,000 b) 20000 – 30000 c) Above 30000

Scale Strongly Disagree Neutral Agree Strongly

Disagree Agree
PRODUCT QUALITY
1) The brand stays longer than other brands

2) The brand have superior quality

3) The materials used by the brand are
natural.
4) The brand have adequate colour
5) What is your overall satisfaction on
product quality.
PRICE
6) Increase of price do not prevent me from
purchasing
7) The brand provides good rate for money.
8) Discount offers are available here
9) The brand e use charges fair price
10) Overall satisfaction on price.
PURCHASE DECISION
11 While purchasing goods you consider
friend’s ad family’s suggestions
12) It took me less time to purchase any
brand item
 Scale Strongly Disagree Neutral Agree Strongly
Disagree agree
13) Do you think that the service of discount
offered by Big Bazaar attracts you for
impulsive buying.
14) Would you like to purchase product from
the Big Bazaar again.
15) Overall satisfaction on decision purchase
PERCEIVED QUALITY
16)1 They give individualized attention and
care to customers.
17) I have good expectation regarding quality
of the brand.
18) Do you satisfied with the information
about products which is provided by
employees of Big Bazaar.
STORE ENVIRONMENT
19) The interior display is good
20) The store contains different brand
outlets
21) This store have an extensive stock that
can cater to the needs of the customers.
22) Overall satisfaction on store location
DESIGN
23) Broad range of designs are available in
this store.
24) Designs of the brand are appropriate for
me.
25) Designs of the brand are stylish and
fashionable.
26) Designs of the brands have unique
features
27) Overall satisfaction on design of brand.