Google Analytics For Beginners

Google Analytics for Beginners 18/05/19, 6*51 p. m.
Analytics Academy jffonseca64@gmail.com
Google Analytics for Beginners Assessment 1
1 Introducing Google Analytics

1. Using tracking code, Google
! 1.1 Why digital analytics?
Analytics can report on data from
! 1.2 How Google Analytics works which systems?
! 1.3 Google Analytics setup

(select all answers that apply)
! 1.4 How to set up views with Incorrect - review Unit 1, Lesson 1
Blters
E-commerce platforms
Assessment 1
Mobile Applications
Online point-of-sales systems

2 The Google Analytics layout
Systems not connected to the
3 Basic Reporting Internet
4 Basic Campaign and Conversion

2. To collect data using Google
Tracking
Analytics, which steps must be
completed?
Analytics Academy Q&A with Krista
Seiden (select all answers that apply)
Correct!
Install Google Analytics desktop
" All Courses software
Create an Analytics account

# Academy Announcements Add Analytics tracking code to
each webpage
$ Course Community Download the Analytics app
https://analytics.google.com/analytics/academy/course/6/unit/1/assessment/Assessment_1 Página 1 de 7
% Course FAQs 3. The Analytics tracking code can

collect which of the following?
ProBle (select all answers that apply)

Incorrect - review Unit 1, Lesson 2
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
4. When will Google Analytics end a

session by default?
Correct!
After 30 minutes, regardless of

user activity on your website
Once the user opens another

browser window
When a user is inactive on your

site for 30 minutes or more or closes
a browser window
At noon every day
5. Once Google Analytics processes

data, it’s stored in a database where it
can’t be modiBed.
Correct!
True
False
6. Which represents the hierarchical
structure of a Google Analytics account

from top to bottom?
Correct!
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
7. A user with “edit” permissions at the

Account level will automatically have
“edit” permissions at which other
levels?
(select all answers that apply)

Correct!
User
Property
View
Product
8. To locate a property's Analytics

tracking code, which sequence of steps
should be followed?
Correct!
Admin > Tracking Code > Tracking
Info
Admin > Tracking Info > Tracking

Code
Reports > Audience > Tracking

Code
Audience Reports > Settings >

Tracking Code
9. To use Analytics to collect website

data, what must be added to the
website page HTML?
Correct!
Google campaign parameters
Google Analytics terms and

conditions
Google Analytics tracking code
A permissions button
10. Where should the Analytics tracking

code be placed in the HTML of a
webpage to collect data?
Correct!
Immediately after the opening

<head> tag of your website
Immediately before the closing

</head> tag of your website
Immediately after the opening

<body> tag of your website
Immediately before the closing

</body> tag of your website
11. When a new view is created, what

data will be included?
Correct!
Data from before the view was
created
Data from after the view was

created
Data from before and after the

view was created
No data
12. A deleted view can be recovered by

account administrators within how
many days?
Correct!
35
65
95
125
13. What are the options for Bltering

data in Google Analytics?
Correct!
Exclude data from a view
Include data in a view
Modify how data appears in your

reports
All of the above
14. Why is it important to keep one

unBltered view when using Blters with
Google Analytics?
Correct!
To ensure you can always access

the original data
In order to conBgure Goals
In order to use a Blter for multiple

views
There is no reason to have an

unBltered view
15. In which order does Google

Analytics Blter data?
Correct!
Alphabetical order by Blter name
The order in which the Blters were

last edited
The order in which the Blters are

applied
Randomized order
16. When a Blter is applied to a view,

what data is affected?
Correct!
Data from before the Blter was

created
Data from after the Blter was

created
All the data available in a view
None of the data available in a

view
Your score: 14/16 (87%)
SUBMIT RESET
& LESSON 1.4 LESSON 2.1

'
Congratulations, you have passed

this assessment! To earn your
certiKcate of completion,
complete the following
assessments with a score of 80%
or better:
Assessment 2
Assessment 3
Assessment 4
SEND FEEDBACK PRIVACY TERMS OF SERVICE U.S. ENGLISH (EN_US)

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Google Analytics for Beginners 18/05/19, 6*51 p. m.

Analytics Academy jffonseca64@gmail.com

Google Analytics for Beginners Assessment 1

1 Introducing Google Analytics

! 1.3 Google Analytics setup

Online point-of-sales systems

4 Basic Campaign and Conversion

" All Courses software

Create an Analytics account

% Course FAQs 3. The Analytics tracking code can

ProBle (select all answers that apply)

User’s favorite website

Device and operating system

4. When will Google Analytics end a

After 30 minutes, regardless of

Once the user opens another

When a user is inactive on your

At noon every day

5. Once Google Analytics processes

6. Which represents the hierarchical

structure of a Google Analytics account

View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View

7. A user with “edit” permissions at the

(select all answers that apply)

8. To locate a property's Analytics

Admin > Tracking Info > Tracking

Reports > Audience > Tracking

Audience Reports > Settings >

9. To use Analytics to collect website

Google campaign parameters

Google Analytics terms and

Google Analytics tracking code

10. Where should the Analytics tracking

Immediately after the opening

Immediately before the closing

Immediately after the opening

Immediately before the closing

11. When a new view is created, what

Data from before the view was

Data from after the view was

Data from before and after the

12. A deleted view can be recovered by

13. What are the options for Bltering

Exclude data from a view

Include data in a view

Modify how data appears in your

All of the above

14. Why is it important to keep one

To ensure you can always access

In order to conBgure Goals

In order to use a Blter for multiple

There is no reason to have an

15. In which order does Google

Alphabetical order by Blter name

The order in which the Blters were

The order in which the Blters are

16. When a Blter is applied to a view,

Data from before the Blter was

Data from after the Blter was

All the data available in a view