Liberty Commercial Center, Inc.

(LCC)

The Company
LCC-Liberty Commercial Center, Inc. is one of the pioneer commercial establishments in Albay
Province and in the Bicol Region, engaged in retail business. It primarily operates
Supermarkets, Department Stores, Food Operations, Mall Operations and Property
Developments.

Banking on one of the most cherished Filipino traits which is hospitality, the company’s
Corporate Equity Line…”Sa LCC, at home kita digdi” has undeniably made indelible mark on
every Bicolano consumer’s consciousness…and has driven its mélange of new generation and
seasoned managers to shape LCC into an organization that provides market stewardship,
empowers consumers and stakeholders, and rewards customer loyalty and patronage.

The company is committed to a development agenda that relies on the Filipino entrepreneurial
spirit as an engine that will enable the country to meet the challenges of the new century. For
over 60 years of experience and leadership in the retail industry, LCC has long been considered
as a trusted friend who knows the Bicolano consumers by heart… serving them, always there,
reaching out, touching lives, and attending to their daily needs.

Company History
This friendship with the Bicolanos started in 1945 when the founder, Mr. Tan Chu Lim and his
wife Mrs. Tan Sy Sa established a small store called “Liberty Bazaar” offering goods and
services to the community. Driven to serve a greater number of customers and provide them
with a wider assortment of merchandise and services, LCC took its Tabaco store into the next
level, expanding it into a full-line department store and supermarket.

In 1981, the friendship continued to flourish when Mr. and Mrs. Tan Chu Lim, together with their
children put up LCC’s first branch in Legazpi City. The new store easily became a popular
shopping destination for the city’s residents and the surrounding communities.

Inspired by this development, the couple and their children took another brave move. This time
re-formatting the company’s name to LCC which stands for Liberty Commercial Center.
With its new name and with the entrepreneurial mindset and professional management trainings
undertaken by the Tan children, LCC set its massive plans to serve the Bicolanos even better by
providing a wider selection of grocery items, a more hip and fashionable department store, a
fun-filled entertainment center, a mall with a variety of boutiques, novelty shops, and a food
court where one can feel comfortable and at home.

Expansion Stores
Like a true friend, LCC continued to reach out to more Bicolanos. Believing in the growth
potential of Naga City as a major tourist and shopping destination in the Bicol region, LCC
established the LCC Mall in Naga City in 1997… complete with a supermarket, a department
store, a food court, fast food outlets, specialty shops, entertainment center and a bigger parking
area.

The continued growth and success of LCC extended till the early years of the new millennium…
paving the way for a company that is value-driven and fostering a solid and genuine friendship
with its customers. Today, Bicolanos can enjoy shopping at friendly LCC stores and shopping
malls in Legazpi City, Naga City, Tabaco City, Sorsogon City, Ligao City, Polangui, Guinobatan,
Camalig, Nabua, Pili, Daraga, and Iriga City. Many more are in the offing… targeting prime
locations and growth centers to meet the growing demands of Bicolano customers.

And at the forefront of these expansion stores are the LCC Supermarket , LCC Expressmart,
LCC Department Store, Store Plus, Home Center, Toys For You, French Croissanterie, Food
Court, Food Express and other food outlets.

Vision and Mission

Since it opened its doors in 1945, LCC’s mission has always revolved around its customers – to
make their lives better… committed to serve them… and to offer them an array of products and
services that make living enjoyable. By nurturing responsible and dependable staff members
and employees… and by frequently updating its facilities to meet the demands of modern
technology, LCC further strengthens its friendship with the Bicolanos and its loyal customers…
a meaningful relationship that has remained strong through the years.
Core Values
LCC’s strong adherence to its core values, is a testament that LCC is a true friend that every
Bicolano can trust.

SERVICE – LCC is more than just a store. It is a caring home that warmly welcomes and treats
its customers like members of a big family. Each store gives them a comfortable, pleasurable
and friendly shopping experience.
A supermarket that offers the best value and the freshest variety for everyone everyday, a
department store that caters to different lifestyles, fashion sense and passions… for him, for her,
for kids, of every age and background. A Flavorful choices that satisfy the appetite… cooked,
grilled, and baked to perfection.

With all these and more, LCC becomes a second home to every customer, inviting them to
come over so they can relax, stay, enjoy and feel at home any time, any day… At LCC, serving
customers is top priority.

INNOVATION – LCC embraces innovation and is always open to new ideas, trends and
technology… constantly updating its facilities to delight its customers.
EXCELLENCE – LCC strives for excellence… committed to offer products and services that
give the best value. All members of the LCC family – from the management to the support staff
– have a mindset of excellence in everything they do. At LCC, quality goods are always
complemented by
continuous employee training and development, and superior work and performance.

INTEGRITY – LCC adheres to the principles of fair trade and profit with honor. Employees of
LCC boast of integrity in the highest form… serving customers with utmost fairness.
ACCOUNTABILITY – LCC assures its customers value for their money. Every centavo is well
spent… and every activity is worth spending at LCC. Accountable to its stakeholders, it provides
stringent quality control over its products and services and adheres strictly to the high standards
of management policies and practices.
SOCIAL RESPONSIBILITY – LCC is not just a business establishment. More importantly, it is a
friend that is dependable and caring. It reaches out and helps those who are in need, supporting
various community programs and advocacies.
It assists in the growth and development of micro businesses and small entrepreneurs in Bicol
by helping them expand their business. It uplifts the quality of life of Bicolanos by providing
employment. Proving once and for all that LCC is a friend that everybody can rely on.
LCC of the Future

LCC commits to meet the challenge of delighting customers in a rapidly changing market, to
care for the environment consistent with sustainable development, and to create and share
wealth by investing in local communities, developing skills, sharing lines in LCC, Supermarket,
Department Stores and Food Courts have become its major business concerns supplemented
by food chain outlets, entertainment galleries and movie theatres.

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