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EVIDENCIA 2: MARKET PROJECTION

Presentado por:
José Francisco Núñez Barón
María Gabriela Piña Cardona
Andrés David Zapata Daza

TECNOLOGO EN NEGOCIACIÓN INTERNACIONAL

FICHA: 1667881

Sandra Rodríguez Reyes

SENA- SERVICIO NACIONAL DE APRENDIZAJE

Bogotá D.C. Cundinamarca –Colombia 9 de agosto de 2018
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Table of contents
1. Conceptual map: Market share projection tips for small business .. Error!

Bookmark not defined.

2. Resume: 8 Steps for the success of a marketing plan…………….….…………4

3. Conclusion…………………………………………………………………………...5

Market share projection tips
for small business
small business
To be successful requires
the ability to evaluate
the current business of
the company.
Tips
Determine the size of the
market
The size of the market
is to calculate the
potential
consumption within
the market.
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The market share
projection is similar to a
gap analysis
The basic principle is to
define what businesses
remain within your market
and what is the best way to
pursue that business
Determine the current
business relative to the Determine the current
potential business market share
Every small business should be able The determination of
to quantify their existing business. the current market
However, it is a bit more involved share is simply dividing
when it comes to keeping the the current business by
amount of business remaining. It's the size of the market.
about understanding how many
customers you could really share
within a year. determined
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2. 8 Steps for the success of a marketing plan

When carrying out any plan or project, we must base ourselves on the

information gathered, and in order for a marketing plan to be successful,

information is the key word. It is important to collect and use the information in an

appropriate manner taking into account 8 steps. Explore, analyze customers,

analyze the competition, analyze oneself, prepare the Marketing plan, implement

the plan, follow up on the Marketing plan and explore other opportunities, each

step will guarantee that in the end the result will be favorable for us and our goals

will be achieved.

At the moment of exploring the information, this allows us to collect a variety of

ideas and plans, for this we need the current trends of the industry, technological

advances, among others; Analyzing our clients allows us to know what they want

to satisfy their needs; Analyze our competitors allows us to know their way of

operating to attract customers, this helps us to have ideas when formulating ours;

When we analyze ourselves, we must take into account the previous steps in order

to know or decide what our budget is and to know how many people can dedicate

themselves to this campaign; To prepare the marketing plan you need to consult

an expert, it will allow us to guide you through the best path; Implement, is when

the plan is carried out, if this is not the best thing is to have a contingency plan in

case the plan does not turn out well; When we follow up on a marketing plan, we

obtain the results based on the comments of the clients and finally explore other
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opportunities, in this step, we can surprise our customers with new ideas. These

steps guarantee success, as long as we follow them to the letter.

Conclusion

Through this work we understand that small businesses have a hard way to go,

but if the recommended steps are taken we can obtain favorable results. In terms

of marketing, having a plan and carrying out the steps that we mentioned in the

summary, we can give to know our product and satisfy our customers. The key

word is the information, wherever the source comes from, as long as it is true, our

work will be excellent and in the long term we will have the dreamed results.