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22
LOOK SHARP
A space suit used for testing at the
Extravehicular Mobility Unit in Dover,
Delaware. (See Page 38 for more work
COVER CREDIT
Charles Conrad Jr./NASA
Fifty years ago the race to the 36 Moonshot
Moon galvanized a nation Info Forever
in turmoil. Can we do it again? 36 Rewind
Space Covers
For more headlines, go to
38 Photo Essay
NEWSWEEK.COM BY NINA BURLEIGH Past and Present
Photog raph b y V I N C E N T F O U R N I E R 1
*/2%$/(',725ʝ,1ʝ&+,() _ Nancy Cooper
EDITORIAL
CREATIVE
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(*Contributing)
VIDEO
2 NEWSWEEK.COM
Periscope NEWS, OPINION + ANALYSIS
PHARMACEUTICALS
Brand X
In Bottle of Lies, investigative journalist Katherine Eban
pulls back the curtain on the generic drug business
a new york times bestseller published in may, katherine eban’s expose shines new light on the
mysterious generic drug manufacturing business. Almost 90 percent of America’s prescription drugs are
generics, with the majority of them made overseas. Fraud is widespread, Eban writes, in order to circumvent
inspections and maximize profits. FDA oversight has been, to be kind, uneven, she says. Over the past year alone,
for example, there have been recalls of dozens of batches of blood pressure medication, including two last month.
A number of problems—impure ingredients, infestations of birds and flies, faked sterility testing—can be traced
to India, which manufactures 40 percent of generic drugs dispensed in the U.S. The following excerpt describes
the successful FDA inspection pilot program that was instituted in India in 2014, and was inexplicably halted the
following year, Eban says—leaving the health of American consumers at the mercy of unscrupulous companies.
In June 2013, the U.S. Food and Drug Administra- manufacturing plants that made drugs for the U.S.
%-$ 57 ( 5 ( 7 7 ( '$ / ʔ* ( 7 7 < 72 3 5 , * + 7 1 2$ + % ( 5* ( 5 ʔ$ ) 3ʔ* ( 7 7 <
tion tapped Altaf Lal, an American of Indian ori- market; and to help Indian “industry and regulators
gin with sterling public-health credentials, to solve understand that protecting the quality, safety and
what appeared to be a diplomacy problem. The effectiveness of every product is essential.”
FDA’s relations with Indian regulators were in tat- In India, the stakes could not be higher for Amer-
ters, one month after India’s largest drug company, ican consumers. Forty percent of all generics dis-
Ranbaxy, pleaded guilty to seven felonies related pensed to Americans are manufactured in India.
to falsifying quality data for generic drugs it was Many of the manufacturing facilities are aseptic
selling in the United States. Ranbaxy seemed to plants, which means they have to operate with
stand alone as an overseas drug company that had perfect sterility, and they provide finished doses—
broken U.S. laws and flouted critical regulations. completed capsules, pills, and tablets—to American
Lal, the newly-appointed head patients. The U.S. and Indian govern-
of the FDA’s India office, outlined ments needed to work together to
three goals in an agency blogpost: to BY
ensure product safety: the United
establish a trusting relationship with States was India’s biggest pharma-
Indian regulators; to conduct “prompt KATHERINE EBAN ceutical customer, and India was one
and thorough inspections” at the @KatherineEban of its biggest suppliers.
NEWSWEEK.COM 5
Periscope PHARMACEUTICALS
But in New Delhi, Lal found not valsartan, losartan and irbesartan As part of the pre-announced
just a diplomacy problem, but a pub- have been subject to sweeping recalls, inspections, the FDA also relied on the
lic-health crisis in the making. The after it was discovered that some of companies to arrange on-the-ground
FDA was relying on a toothless sys- the foreign-made active ingredients logistics. At some of the plants, the
tem of pre-announced inspections contained a probable carcinogen. The hotels acted as surveillance operations.
that was allowing drug plants to stage FDA contends that it maintains “global The hotel staff shared the investigators’
inspections. “You guys must be in La vigilance” and that its “standards and itineraries quickly throughout the
La Land,” is how one Indian pharma inspections for generic manufacturers tightly wired manufacturing indus-
executive summed up for Lal the FDA’s are the same around the globe.” Any try, with executives across companies
performance in India to date. In short drug manufacturer that wants to sell communicating secretly through a
order, Lal launched a transformative into the U.S. market has to submit to chat group on WhatsApp. The com-
but controversial inspection program regular inspections and comply with panies also organized shopping trips,
that exposed just how badly U.S. regu- the intensive regulations known as golf outings and trips to the Taj Mahal
lators were being hoodwinked. “current good manufacturing practices.” for visiting FDA investigators. This sys-
Today, the U.S. drug supply is 90 But in India, Lal learned that some tem of “regulatory tourism” as Lal saw
percent generic, with the majority of drug manufacturing plants were it, had left the FDA investigators “cap-
these low-cost drugs manufactured choosing not to follow the regulations, tive and compromised.”
overseas. Eighty percent of the active in part because they had learned how To clean up this swamp, Lal
ingredients for all our drugs, whether to game the inspection system. In the alighted on a long-overdue solution,
brand or generic, are manufactured U.S., FDA investigators show up unan- which he pitched to officials at FDA
abroad, predominantly in China and nounced at manufacturing plants. But headquarters: eliminate the months-
India. The transformation of Amer- for overseas inspections—due to com- long advance notice and company-ar-
ica’s drug supply from domestic to plex logistics of visas and access to the ranged travel plans and give only short
global took place over two decades. By plant—the FDA typically gives weeks notice—or no notice—of investiga-
2005, the FDA had more drug plants or months of advance notice, allowing tors’ arrival for all inspections in India.
to inspect abroad than it did within companies to fabricate critical aspects By December 2013, the FDA signed off
U.S. borders. In theory, the result was of their operations. The plants had on Lal’s proposal, and Lal started what
a win-win for foreign drug makers drafted “internal memorandums and came to be known as the India pilot
and American consumers alike. The records directing employees to cre- program. He directed a supervisory
former gained entry to the U.S. phar- ate falsified records in preparation consumer safety officer, Atul Agrawal,
maceutical market, the world’s largest for FDA regulatory inspections,” Lal to take over all communications for
and most profitable. In return, the wrote back to senior officials at the the FDA investigators coming from
American public got access to afford- FDA’s Maryland headquarters. the United States so that the compa-
able versions of lifesaving drugs. nies wouldn’t know who was about to
With the public outraged over rising swarmed by flies because windows
NEWSWEEK.COM 7
Periscope PHARMACEUTICALS
IA 6 4 /G ET T Y; E BA N: RO BE RTO FA LCK
low-cost labor, the plants could make more, not less, low-cost medicine.
anything look like anything. “You give In July 2015, the FDA abruptly
them a weekend, they’ll put up a build- ended the pilot program without
ing,” as one FDA investigator put it. explanation. Fourteen months later, at
The investigators found a bird a meeting in New Delhi, FDA officials
infestation at one sterile manufac- announced to senior Indian drug regu-
turing site. At another, they found a lators, an industry lobbyist, and several
facility’s paperwork for its sterility Indian generic-drug executives that
testing in perfect order, ensuring the FDA was officially returning to its
that the plant’s air, water and sur- system of advance notice for all rou-
faces were free of microbial contam- tine inspections. When asked by a jour-
ination. Yet the samples didn’t exist. nalist several years later why the FDA
They were testing nothing. The entire had discontinued the unannounced
laboratory was a fake. inspections, an agency spokesperson
Under Agrawal’s direction, the responded only in a written statement,
investigators flagged violations at “After evaluation of the pilot a decision
company after company, which was made to discontinue the pilot.”
resulted in a growing number of neg- By then, Altaf Lal had retired from
ative findings and warning letters. the FDA. But he was left deeply trou-
Under the India pilot program, the bled by his experience of heading the
rate of inspections resulting in the FDA’s India office: “I see faces in the
FDA’s most serious finding, Official U.S. that consume these drugs. They’re
Action Indicated, increased by almost not just numbers to me.”
60 percent. The program succeeded
in exposing endemic fraud and dire → Excerpt adapted from BOTTLE OF LIES:
conditions in India’s drug manufac- THE INSIDE STORY OF THE GENERIC DRUG BOOM
turing plants. It allowed the FDA to by Katherine Eban, published by Ecco.
8 NEWSWEEK.COM J u ly 19,
BOOKS
NEWSWEEK.COM 9
Periscope
NEWSMAKERS
TalkingPoints
“The liberal idea has
become obsolete. It has “I AIN’T GOING
come into conflict with
the interests of the
TO JAIL. ”
—Cardi B
overwhelming majority
of the population.” “I stand by the
— RUSSIAN PRESIDENT
VLADIMIR PUTIN comments that I
made about not
wanting to go to
the White House,
“ I F A F E M A L E DA L A I
L A M A C OM E S, S H E
with exception Cardi B
S H O U L D B E MO R E of the expletive.
www.IDEC.com
Japanese robotics to help companies
drive efficiency
As sales of industrial robots have grown sixfold in less than a decade, it is estimated that increased automation in the workplace
could cut labor costs, increase productivity, limit defect rates and enhance quality.
Industrial robots have been used half of the global demand for indus-
on assembly lines for decades now. trial robots. Five of the top 10 pro-
But recent technological advances ducers are Japanese, making Japan
have enabled them to take on more the world’s number one industrial
complex work with more speed, ac- robot manufacturer.
curacy and efficiency than human As a result of the increasing global
workers, thus prompting booming demand for these companies’ prod-
global demand that shows no signs ucts and the advancements in au-
of slowing down. tomation and robotic technologies,
Global sales of industrial robots the value of the Japanese market
have grown sixfold in less than a for factory automation and indus-
decade, rising from 60,000 units trial controls is expected to grow to
in 2009 to 381,000 units in 2017, $20 billion by 2021, up from $13.11
according to a report by the Interna- billion in 2015.
tional Federation of Robotics (IFR), But it’s not just the major play-
which predicts that figure to reach ers looking to drive the way towards
630,000 units in 2021. percent drop in defects. Meanwhile, and robots will be one of the solutions a new era of robotics and factory
Five major markets represented Sony’s automation activities have to our decreasing workforce and ag- automation, key elements of the
73 percent of the total sales volume staggeringly reduced defect rates ing population,” says Mr. Yoshiharu Fourth Industrial Revolution (or
in 2017: China, Japan, South Korea, from 2000 to 20 parts per million. Inaba, Chairman and CEO of FANUC Industry 4.0). So too are smaller-
the United States and Germany. As As leaders in the use of robots and Corporation, the world’s leading scale companies known in Japan as
automation continues to rise, Bos- factory automation, Japanese com- manufacturer of industrial robots. the Chuken Kigyo – the strong and
ton Consulting Group forecasts that panies have managed to significantly “However, this solution is clearly technology adept Japanese SMEs.
45 percent of tasks in China, Japan, boost their competitive edge and drive not limited to Japan. It will be ap- “There are several fields into
and the U.S. will be carried out by growth. In Deloitte’s Global Manufac- plicable to the entire world. Our which we are looking to expand.
robots by 2025, compared to a cur- turing Competitiveness Index 2016, industry is focused on developing With the advance of Industry 4.0,
rent global average of 10 percent. Japan ranked the fourth most com- robots that can help human beings. robotics is playing an ever increas-
The use of industrial robotics has petitive country for manufacturing, a The idea is to have machines, robots ing role in production lines. As such,
resulted in significant improvements big jump from the number 10 spot it and such, do the heavy and monoto- we would like to grow our portfolio
in quality and efficiency for manu- held just three years prior. nous labor, while humans focus on in this business,” says Shigemasa
facturers. After a Chinese factory Quality and competiveness, there- precise and unique work.” Yanagawa, president of Cominix Co.,
replaced 90 percent of its human fore, have become key drivers for Toshi K. Funaki, President of IDEC Ltd., a trading company specializing
workforce with automated ma- factory automation in Japan, but so Corporation, another leading Japa- in industrial equipment, including
chines, it experienced a 250 percent too has the nation’s demographics. nese manufacturer of industrial ro- cutting tools, precision measuring
increase in productivity and an 80 “Relying on automation processes bots and factory automation equip- machines and optical systems.
ment, takes a similar view. With decades of experience
“I believe that the Japanese pop- bringing unique solutions to the
ulation should embrace these new market, Cominix today has a pres-
technologies. Robots could be the ence in China, South East Asia,
answer to our shrinking labor force Mongolia, Mexico and the United
and they should be able to work to- States, where it trades under the
gether with humans, which in my name Cominix U.S.A., Inc.
opinion can be nothing but positive Always seeking the best technol-
for our country,” he says. ogy to offer its clients, the company
“We are coming to a new era of ma- sources much of its products from Ja-
chine and human cooperation, which pan, Germany and U.S. – all leaders, of
we are excited to take on. There are course, in robotics and factory auto-
many fields that require our technol- mation technology, which should help
ogy and we are building strength in to facilitate the growth of Cominix’s
human and machine interface sys- product portfolio in such technology.
tems, for which we currently have a The trading firm is also exploring
50-percent domestic market share.” other Industry 4.0 technologies in
Together, FANUC, IDEC and a its quest to support the productiv-
string of other Japanese compa- ity and efficiency of its customer by
nies – including Yaskawa Electric,
Mitsubishi Electric, Omron Corp.,
Yokogawa Electric, and Nidec Corp.
– are responsible for delivering over
smaller scale to replace manual work, “What’s key is that our products
therefore we offer smaller robots. In can be customizable according to
doing so, we hope to contribute to whatever segment and need which is
SMEs by helping them automate. how we diversify. In order to respond
“If I were to explain this in a to our clients’ needs, we create spe-
nutshell, we’re not looking to offer cific technologies and devices that
our technologies to Toyota. We’re meet their specific specifications.”
looking to offer these technologies With the experience it has dealing
to those supporting Toyota on the with the demands and high standards
small and middle-scale level. If they of the Japanese market, Iwashita En-
“Relying on automation “Our position is to were able to introduce some of our gineering is now looking to expand to
processes and robots will be contribute to help smaller products to help them automate, meet the growing demand for indus-
one of the solutions to our and medium-sized then they can produce and deliver trial robotics and automation in China
cheaper products to Toyota as a re- and Southeast Asia.
decreasing workforce and companies to automate”
sult. Ultimately, we’re really looking “A goal for us moving forward is
aging population” at the whole production chain.” to what extent we can incorporate
Hidetake Sakai, President, Iwashita Engineering manufac- the ethos of manufacturing and me-
Yoshiharu Inaba, Chairman Iwashita Engineering Inc. tures and supplies high-precision and ticulous attention to detail that Ja-
and CEO, FANUC Corp. high-speed dispensing robots and au- pan is so well known for within our
facturingapplicationsinindustrialenvi- tomated systems which cover a wide products, when we do export our
providing the best state-of-the-art ronments,” explains Mr. Ishii. range of applications, from electron- products overseas,” adds Mr. Sakai.
manufacturing solutions. The ‘ix Industrial’ is yet another ics components, semiconductor, LCD The electronics and automotive
“At Cominix, our mission is to pro- example of Hirose’s superior design screens and communication devices, to industries continue to experience
vide technologically advanced items capacity that has allowed it to ex- food, pharmaceuticals and cosmetics. the largest rise in sales of industrial
to our clients in order to increase their pand globally, with an integrated “Our main line of work is PCBs robots (33 percent and 22 percent,
efficiency, reliability and productiv- sales network that covers Japan, (printed circuit boards) and those respectively, in 2017, according to
ity,” explains Mr. Yanagawa. Asia, America and Europe. are utilized in multiple sectors such the IFR). And with a large portion
“With the rise of 5G technology Indeed major corporations with as electronics and automotive indus- of their clients in these sectors, which
and the ever-increasing amount of the financial muscle and capital to tries. What we do is provide tech- together make up over half of the
data available, we believe that high- invest in the latest robotics and fac- nologies used in the coating and market, Hirose, Iwashita and Cominix
speed transmission optical fiber will tory automation are the ones that adhesive elements of circuit boards. are well positioned to see business
be on the rise and we would like to have reaped the most benefits from Meanwhile, our pipetting robots are grow globally over the coming years
play our part in introducing it. We their applications – leaving smaller utilized in the manufacturing of phar- as they step up their operations in
also have also pinned down LCD companies somewhat behind. maceuticals,” says Mr. Sakai. robotics and automation.
manufacturing technologies.” However, Cominix and Iwashita
Smart and IoT devices, industrial Engineering are committed to pro-
robots, cell phones, cars, home ap- viding SMEs with the latest afford-
pliances and data centre equipment: able robotics and automation tech-
these are just a few of the places nologies to increase their efficiency
where you’ll find the high-quality and competiveness.
electronic connectors of Hirose Elec- “Thanks to our expertise, we
tric, one of the many ‘silent partners’ are able to provide an extensive
in the advancement of Industry 4.0 amount of information both to
originating from tech-rich Japan. international and domestic cli-
“The digital revolution is rapidly ents. This knowledge allows us to
accelerating. We are aware that understand what Japanese com-
adapting to this change, in both panies, from large conglomerates
our products we offer and our own to SMEs, require in order to better
manufacturing processes, will be key serve them. I believe that support-
to our success,” says Hirose presi- ing SMEs with the tools to increase
dent, Kazunori Ishii. their efficiency is our responsibil-
“In terms of product development, ity,” says Cominix’s Mr. Yanagawa..
we have an entire section dedicated Hidetake Sakai, president of
to factory automation and robot- Iwashita Engineering Inc., who
ics. In our testing center, we have shares the Cominix boss’ philoso-
installed IoT technologies to enhance phy, explains how his company’s
our reliability and effectiveness.” affordable, high-performing prod-
With Industry 4.0 technologies ucts – such as its desktop robots,
such as autonomous vehicles, facto- automated dispensing machines, and
ry automation and IoT, the demand temperature control and pipetting
for data exchange has inevitably in- systems – help to drive the automa-
creased, thus increasing the demand tion capabilities of its SME clients.
for the next-generation Ethernet “Our position is to contribute to help
connectors, such as Hirose’s ‘ix In- smaller and medium-sized companies
dustrial’ series. to automate. We seek to provide ro-
“With its small robust outline and bots and other devices at a lower cost.
its high-speed transmission design, ‘ix Our product is a combination of dif-
Industrial’ contributes to smart manu- ferent modules that can be used at a
PATLITE: Visualizing the factories of
our future
Traditionally a manufacturer for safety and security systems, PATLITE has diversified to offer a true Industry 4.0 solution:
wireless factory visualization.
Every successful economy – and companies was focused simply enables factory visualization
by extension every successful on increasing their production will become very important,”
business – is customarily based capacity. Recently, however, we explains Mr. Takano.
on two fundamental character- have seen a shift of these capi- The factory visualization
istics: security and the ability tal investments to improving concept – which simulates the
to innovate. In recent years, we and maintaining the produc- combination of man power with
have seen international press tivity of production,” explains plant machinery, robots and
criticize Japanese companies Hisato Takano, CEO and Presi- handling equipment to manu-
for struggling with the latter. dent at PATLITE. facture optimum output at the
However, statistics prove oth- This shift is driven by one lowest cost – has therefore be-
erwise, as Japanese companies of the defining economic and come an area of primary focus
play a dominant role in smaller, societal issues of our time: a for PATLITE.
niche sectors. declining workforce due to With more than 1,000 em-
Thanks to their high level of the aging populations of the ployees and the wholly-owned
technological prowess, Japa- world’s developed countries. sales subsidiaries in the USA,
nese companies have become It is an issue that Japan faces Germany, Singapore, Korea, Hisato Takano,
the undisputed market leaders with more urgency than argu- and China, it is already widely CEO & President
in many B2B segments and are ably any other nation. recognized as a top global
brand in the safety and se- For these reasons, with fur-
curity solutions industry. Re- ther incorporation of new digi-
cently, through its new WD tal and network technologies,
Series, PATLITE has devel- Mr. Takano says PATLITE can
oped the world’s first innova- maximize its scope and create a
tive wireless solution that can complete visualization solution.
simply gather manufacturing “My dream has been to see the
equipment operation status PATLITE signal tower on all fac-
by adding a wireless unit onto tory equipment. And, in a sense,
signal towers. as we now have the number one
“The WD wireless technol- market share in the world, we
responsible for providing the “Internet of Things (IoT) and ogy enables a cost-effective in- can say with pride that we have
quality required to make com- Industry 4.0 provide a means vestment which provides wire- achieved this. With the newly
plex end-products or systems. to increase production capac- less communication between released WD series, we have
PATLITE, an engineering and ity as well as productivity at machines and equipment made become a supplier to which the
manufacturing company that manufacturing plants,” says Mr. by different manufacturers, re- end users can provide feedback
specializes in safety and securi- Takano. “As a B2B manufactur- gardless of its model or year of and make requests. The dream I
ty solutions such as innovative er, it is necessary for PATLITE equipment,” says Mr. Takano. have for my successor, is for us
LED status indicating lights, to develop new products which “Our partners agree with the to become a company that the
sound alarms, visual and au- support the growing demands simple concept of our wire- end user depends on. Specifi -
dible communication networks, for improving productivity at less solution, and these factors cally, I want manufacturers to
is a prime example of this. manufacturing plants. Mov- have made this product a big expect to achieve productivity
“About ten years ago, capi- ing forward, digital technol- hit in the Japanese manufac- improvement when they collabo-
tal investment for Japanese ogy such as Industry 4.0 that turing industry.” rate with PATLITE.”
The Machine Pioneering Wire Harness Processing
Thirty years ago, an engineer began themanufacturingofwireharnesses, the efficiency of the customer’s next from LION POWER, whose PCBs,
working at LION POWER, a special- which are essential components for wiring process is greatly improved. automated production systems and
ized Japanese company that today the railway, automotive, aerospace One of the most unique features of medical devices are used by major
makes printed circuit boards (PCB), and construction machinery in- the HI-3000 is its U-shaped method clients in the machine tool, elevator,
automated systems and medical dustries. While the older HI-2000 of gripping both ends of the wire. aerospace and shipbuilding indus-
devices. This employee had a rare model was aimed at smaller-scale The U-shaped unit allows the other tries. In LION POWER’s prestigious
medical condition and had to undergo manufacturers, the improved and process to be performed immedi- client list, we find Japanese multi-na-
dialysis three times a week. During fully customizable HI-3000 is geared ately after the crimping and mov- tionals and world-leading machinery
his dialysis sessions, Yamato-san had towards larger clients. ing of one end. Furthermore, when makers such as Komatsu, Shimadzu,
plenty of time to think. And on the “The HI-3000 is our most signifi- passing the wire to the next unit, amongst others, for whom LION
recommendation of LION POWER’s cant product. The design is absolutely the transfer is completed by simply POWER provides integrated pro-
then president, he used this time to unique and we are the only ones in the gripping both ends simultaneously, duction services for PCBs.
contemplate the development of a “The manufacturing of circuit
revolutionary product. boards is not exactly a niche field; it
“After that, two engineers joined the is not a new technology. However, our
company and they developed the HI- expertise in this area allows us to as-
1001, which is the prototype of the HI- sist clients with special needs,” says
3000. This occurred 18 years after that Mr. Takase. “Our company does not
man joined our company,” recalls cur- focus on mass-production. On the con-
rent president Keishiro Takase. “While it trary, we focus on answering specific
is extremely difficult for SMEs to keep needs through tailor-made solutions
an R&D laboratory, we were able to world that possess the technology to leading to further shortening of the for products such as PCBs, mecha-
continue our research because our make it,” says Mr. Takase. cycle time. Flexibility is another key tronics and more. Consequently, cus-
founding philosophy has penetrated The HI-3000 processes the con- feature of the HI-3000, where the tomers are willing to pay an added
the minds of our employees.” trol panel harness (printing and inser- unit system allows for any number price for LION POWER’s products.”
That founding philosophy, ‘playful tion of mark tube, terminal crimping) of terminal process units to be add-
minds + technology = innovation and in just 15 seconds. Instead of making ed. With less cycle time loss due to
invention’, led to the development of the same kind of electric wires all at expansion, the HI-3000 contributes
the HI-3000, a fully automatic wire once, it is possible to process harness- to improving productivity.
processing machine that saves pre- es in the order of wiring by using the The HI-3000 is the latest in a
cious time, money and manpower in user-friendly control panel. As such, long list of innovations to originate
MTC, the ethos of supporting customers oil and water to form a homogeneous tion to better serve its customers in MTC’s engineering division has
mixture. “This is what HIP allows us the oil & gas industry. NORSOK is an also played a prominent role in the
to do with dissimilar solid or pow- industry standard created in Norway development of complex parts for
der materials,” he says. “And our skill, and Shimoda Iron Works became the Japan’s nuclear research particle
know-how and experience with HIP first company in Japan to receive the acceleration programs, working
technology allow us to create struc- certification utilizing the HIP Near Net closely with the Japan Atomic En-
tures and shapes that other processes Shape (HIP-NNS) process in close col- ergy Agency on the Mercury Target
would struggle to achieve.” laboration with MTC. Containers resulting in improved
“Learning , becoming HIP has been essential to the “Our Engineering Division is respon- performance of the Mercury Tar-
better and then excelling miniaturization and enhancement sible for the design and proto-typing get Container Unit 8 currently in
at what we do is the MTC of semiconductor components that of our clients’ products and maintains use on the J-PARC (High Intensity
way, or what we call: is the key behind advancements in close communications with our cus- Proton Accelerator) facility since
cell phones, laptops and other de- tomers in order to create suriawase,” September, 2017. The company has
the metal solution” vices. And the technology also has adds Mr. Hasegawa. ”The engineers also designed and produced crucial
Kazuhiko Hasegawa, President functions in the fields of aerospace, and salespeople work together to un- components for the development of
Metal Technology Co. Ltd. automotive and medical devices. To- derstand exactly what the customer nuclear fusion technology for ITER,
day, MTC is the second largest HIP requires.” Successful collaboration – on the world’s largest nuclear fusion
The shift from the big, bulky cell company in the world and possess- this occasion with renowned research project in France.
phones of the 1990s to the sleek, es the world’s largest HIP unit, the institutions and universities – also led From smartphones and medical
slim touch-screen operated devices Giga-HIP, with a diameter of 2.05 to one of the company’s latest develop- devices and onto nuclear, MTC’s
we carry around today would not meters and a height of 4.2 meters. ments, an electron accelerator system. technology has been turning cli-
have been possible without crucial Listening to and working with its This compact and easy-to-install sys- ents’ dreams into reality for over
advancements in core materials customers under the suriawase phi- tem has a variety of applications such three decades. Moving forward, the
technology and a process called losophy, a Japanese concept that can as surface modification and electron company will continue scouting the
Hot Isostatic Pressing (HIP). be translated as ‘fine tuning’,” explains beam sterilization, which is used for global market to expand its depth of
Describing the gravity of this Mr. Hasegawa, has led to the utilization the sterilization of medical devices, for knowledge. “We are always hungry
breakthrough within the sphere of of new technologies and techniques. example. And as always, in line with to learn more, become better and
materials technology, Mr. Kazuhiko As an example of meeting new chal- its commitment to suriawase, MTC then excel at what we’ve learned,”
Hasegawa, president of MTC, who lenges, MTC’s Giga-HIP unit recently can design and produce the optimum adds Mr. Hasegawa. “This is the
introduced HIP to MTC in 1984, says supported its customer Shimoda Iron system that is tailor made to the indi- MTC way, or what we like to call,
it is akin to having the ability to blend Works to achieve NORSOK certifica- vidual customer’s needs. the metal solution”.
Auto-parts makers: the true strength
behind Japan’s automotive industry
Having built a solid reputation for supplying high-quality, high-performing components to Japan’s auto industry, Japanese auto-
parts makers are focusing on expanding their presence overseas, as too are other companies from the fields of aluminum materials
technology and hydraulic tools.
While China has become the larg- strength and reputation of the Ja- Osamu Inoue, President and COO of
est player in the Asian region in re- pan automobile industry worldwide, Sumitomo Electric, a global leader in
cent years, producing almost three the true strength of the industry lies the manufacture of wire harnesses
times more vehicles than Japan in in the hundreds of smaller compa- for automobiles.
2017, Japan’s automotive industry nies that supply the parts and com- “Our production of these wire
is still one of the most prominent, ponents to these big car makers, as harnesses is essential for auto-
distinguished and technologically well as to manufacturers in the U.S. mobile manufacturers to produce
advanced industries in the world. and across the world. their cars and deliver them to
Japan’s automotive industry is re- Their badges and logos won’t be their costumers.”
sponsible for employing some 5.5 mil- found on the top of the hood, on With fuel efficiency of great im-
lion people, representing 8.7 percent of the front of the steering wheel or portance nowadays in our environ- “Our mid-term strategy
the workforce, and represents around on the head of the gear stick. But mentally conscious world, the R&D is mainly shaped around
21 percent of the total R&D spending take a look inside the door panel, and engineering divisions of Japan’s coming up with new
of all of Japan’s manufacturing sec- underneath the steering wheel or parts manufacturers are going to lighter alternatives for our
tors, at around $18 billion dollars. in the gear box, or at the hundreds great lengths to develop lightweight products that will increase
Since the 1960s, when the industry of small pieces that make up the en- components and materials.
began to really take off in the post-war gine, and you fill find examples of the “In the area of wire harnesses for
the automobile’s fuel
years, Japan has been firmly placed in high-quality and high-performing the automotive industry, we devel- efficiency, sustainability
the top three largest producers in the craftsmanship developed by these oped new aluminum-based products and performance”
world. Of the top ten selling car glob- Japanese parts manufacturers. and they have been in widespread
ally, three are Japanese companies: “If you drive a car such as a Toyo- use across the globe. Since aluminum Mitsuru Iwao,
Toyota, Honda and Nissan. ta, Honda, Nissan, Ford, Volkswagen, weight is half that of conventional ma- President, Keylex Corp.
While Toyota, Honda and Nissan Fiat or Chrysler, you probably use terials, it has been used to create light-
are major brands that represent the our products without realizing,” says weight vehicles,” explains Mr. Inoue. creased performance of the vehicle.
Mazda, one of Japan’s leading car Here at Keylex, we always strive to
companies, is at the cutting edge improve our line of products to satisfy
when it comes to emissions-reduc- the needs of our customers.”
tion, thanks to innovations such as Aside from efficiency, the drivabil-
its trademarked SkyActiv technol- ity and safety of their vehicles are
ogy. As such, Mazda demands the other key priorities for Mazda. And
highest standards from companies Keylex supplies the carmaker with a
that supply it with its components range of lightweight and high-rigidity
– companies such as Keylex Corpo- body parts that play a key role in not
ration, which is also constantly striv- only efficiency, but also in maneuver-
ing to develop lightweight and high- ability, safety and driving experience.
performing parts that are integral To make such high-performing
to the fuel efficiency performance products, Keylex incorporates the
of Mazda’s vehicles. latest, state-of-the-art production
“The automotive market is chang- systems, using laser welding, image
ing and there is an increasing de- inspection technology and robotics.
mand for lighter materials and our Its Cell Production System can carry
mid-term strategy is mainly shaped out simultaneous processing, with
around coming up with new lighter small high-speed robots allocated in
alternatives for our products that a space-efficient manner through the
will increase the automobile’s fuel use of robot simulation. The system
efficiency, sustainability and per- allows the company to manufacture
formance. If we are successful in multiple parts within a single cell by
this mission we should be able to switching jigs with handling robots.
continue growing steadily in the fu- “We believe robotics and industri-
ture years to come,” says company al machinery are extremely impor-
president, Mitsuru Iwao. tant for the development of a better
“At this time we are focusing on manufacturing system. Encouraging
making our pressed parts less heavy. automation will guarantee compa-
These are the parts that add the most nies such as Mazda that the effi-
weight to cars and we are develop- ciency and quality in their factories is
ing new ways to lighten their weight, up to the standard they need,” adds
including the introduction of lighter Mr. Iwao. “We are currently pres-
materials, such as aluminum for in- ent in China, Thailand and Mexico,
sions – is also pursuing international heat treatment processes that im- highlights how the superior quality
expansion, with a focus on China and prove both product function and achieved by specialized Japanese
booming Southeast Asia. machinability, while achieving envi- firms is intrinsically linked to the
“China produces 30 million cars ronment conservation and low costs, high standards put in place at the
per year and we believe it has great which include: Forged Isothermal Re- production process.
potential for the future. The South fining, Forged Isothermal Annealing Nissin Manufacturing, for exam-
East Asian market is experiencing (which converts low carbon steel and ple, employs a state-of-the-art pro-
growth in nominal GDP and es- case-hardening steel into a complete duction line system, its own unique
pecially GDP per capita, which is refined ferrite/perlite structure suit- software and well-maintained
very important for the automotive able for recent high-speed cutting quality control systems to ensure
“We have expanded industry. We have expanded from methods); and Forged Quenching the high-precision, high-strength
from our initial presence our initial presence in Indonesia to and Tempering, which enables the and high-durability of its products,
in Indonesia to other other countries like Malaysia, Viet- creation of materials with strong which include engine and transmis-
countries like Malaysia, nam and Thailand and are intending mechanical properties and high sion components such as valve rock-
Vietnam and Thailand to keep growing in that area,” says toughness to be achieved. er arms and shift forks all-terrain
and are intending to keep president, Mitsuhiro Goto. Gohsyu has been successful in vehicle (ATV) transmission systems.
“Japanese quality is praised in maintaining and replicating the “Japanese manufacturers are
growing in that area”
many countries all over the world high standards and sophisticated known to invest an extensive amount
and people tend to give preference production systems used in Japan of time and resources to monitor, ana-
Mitsuhiro Goto, to our products even if they are more in its overseas plants; while domes- lyze and, ultimately, enhance their pro-
President, Gohsyu Corp. expensive than that of the competi- tically the company is exploring duction processes. From raw material
tion. We work alongside Japanese greater adoption of Industry 4.0 sourcing and processing to assembly
where we are trying to implement corporations that move overseas and technologies in the face of the na- and completion, our aim is to ensure
these methods of production, but we also tend to the demand of local com- tion’s shrinking workforce. that each aspect of the production line
are looking at some other potential panies. Our standards of production “When it comes to our overseas ex- is as close to perfection as humanly
markets to continue our expansion.” here and abroad attract companies pansion, it is impossible to expect the possible,” explains Mr. Maeda.
With 95 percent of its output go- internationally to collaborate.” same level of skill of personnel we have “By virtue of its characteristics, the
ing to Mazda, Keylex has not had to Since the 1990s, Gohsyu has been in Japan, but what we have been suc- Japanese manufacturing industry,
aggressively focus on its own interna- approached by the big automotive cessful in doing is standardizing our including Nissin Manufacturing, has
tional expansion, and instead has fol- companies to collaborate when go- process, breaking it down and training chosen to specialize in the produc-
lowed Mazda wherever it has gone. ing abroad and bring its manufac- our workers. Now we expect the same tion of high-end products targeted
But moving forward, the company turing capabilities overseas. And the quality we produce in Japan.” at complex industries. As such, we
is developing and pursuing its own dependence of Japan’s big carmak- Masanori Maeda, president of only utilize the purest raw materials;
international strategy as it looks to ers on the nation’s technology-adept Nissin Manufacturing Co. Ltd., also we structure the most reliable pro-
bring its ever-evolving technologies SMEs is one factor that distinguish-
to new customers worldwide. es Japan’s auto industry to that of
“In 2024 the company will cel- the U.S., Mr. Goto argues.
ebrate its 100th anniversary. In the “Other countries like the United
years to come we want to focus on States prefer to take a more verti-
working towards satisfying our cus- cal approach and develop their own
tomers’ needs by developing new manufacturing techniques instead of
products, processes and technolo- outsourcing it to smaller companies.
gies,” says Mr. Iwao. Big Japanese companies that have
“At Keylex Manufacturing, we al- a strong presence overseas are now
ways try to think of the future and exploring this method, but most still
make use of our strengths especially rely on the expertise of SMEs,” he says.
in countries that have needs in that. “In our case we did not follow that
We can definitely see that our ac- wave of expansion to the U.S. and
cumulated technology may find new focused on improving our precision
customers and clients in Malaysia, and technology. Nowadays we supply
India or any other country in Asia. to American companies that see the
We are just starting this journey, but value of our products from Japan.”
we are very excited about it.” Like Keylex, Gohsyu’s ability to
Another Japanese firm, Gohsyu make strong, light and high-preci-
Corporation – which makes strong, sion parts stems from the sophisti-
light and high-precision forged parts cation of its production system and
for engines, chassis and transmis- processing technologies, which al-
low the company to respond to the
various needs of customers. Some of
its processing methods include: hot
forging, used to manufacture parts
PRODUCED BY such as crank shafts, axle shafts and
THE WORLDFOLIO steering knuckles; warm forging for
Alexandre Marland - Country Director inner rings and bevel gears; and hot-
Sean Maplesden - Editorial Associate cold forming for the production of
Sasha Lauture - Editorial Associate speed gears and parking gears.
Nathanael Dahan - Market Analyst The company has also recently
Antoine Azoulay - Regional Director developed a series of energy-saving
Net exports of automotive parts (2018) powder and paste products,
solar cell related products, and
US$ billion
household products.
30 In 1964 Toyo Aluminium estab-
27
lished the first laboratory world-
25
wide to focus on aluminum foil and
23.3 powder. Since then the company has
20
developed high-level technologies to
15 produce a unique product that no
15.6 other company can imitate.
10 “By researching the unique char- “By researching the unique
acteristics of aluminum, we have characteristics of aluminum,
5 6.5 6 5.5 successfully launched a variety of we have successfully
products useful to society, industries launched a variety of
0 and individuals,” says president, Hiro-
Japan Germany South Korea Italy Poland China products useful to society,
Net exports are defined as the value of a country’s total exports minus the shi Yamamoto. “Our products can be industries and individuals”
value of its total imports. found in a variety of markets, from
Source: WTEx packaging materials for food and
ductionlinesandwereleasecomplex moving somewhere else, we expect pharmaceuticals, to electronic devices Hiroshi Yamamoto,
high-precision products.” the continent of Africa to have great and renewable energy production.” President, Toyo Aluminium K.K.
Aside for components for the auto- potential,” says Mr. Maeda. The company is also focused on
motive industry, Nissin Manufacturing “Furthermore, we have plans to expanding its overseas presence. And with just one hand, which greatly
provides precision parts and machine penetrate a new field: the medical in 2015 it restructured its R&D divi- increases their efficiency. In Sep-
tools used in various fields, such as hy- sector. In 10-years’ time, I want to sion in a bid to increase its strength in tember 2018, it launched its 7th
draulic/pneumatic systems, consumer see our medical business going well advanced technologies and materials Generation Battery Operated Tool
appliances, dies, general purpose en- and maintain our steady supply of for new fields and markets, such as with pressure sensor, GPS functions
gines and sewing machines. And over high-quality products. Our mission China, South East Asia and Africa. and Bluetooth connection that en-
its 50-year history, the company has is to promote global values through “We want to see our company’s able management of operation his-
gained a reputation as one of Japan’s new business projects. To do so, our sales grow 5 percent yearly, by fo- tory from a linked computer.
leading manufacturers. objective is to develop into a sus- cusing on innovation and coming up Izumi’s international strategy
Looking towards the future, Mr. tainable enterprise which contrib- with new products and expanding entails expanding its distribution
Maeda says the company is look- utes to society at large.” internationally. We are focusing on network to bring its hydraulic tools
ing to branch into the medical in- South East Asia, China and India. technology to a growing customer
dustry and strengthen its presence Beyond the automotive industry Europe and the United States have base in the U.S., Europe and Asia.
overseas, where it currently has As aforementioned, aluminum is matured societies with high purchas- “Our company’s overseas ex-
production sites in China, Thailand, an important material for the ing power in which we would like to pansion is mainly focused via
Indonesia, Mexico and Vietnam. likes of Keylex and Sumitomo introduce new products. In Africa OEM in the United States, where
“Currently, our strategy is to in the production of their light- we believe the main necessity is for we have about 15 percent market
strengthen our already-established weight automobile components. health and pharmaceutical products share, and Europe, especially in
locations. Before further expan- And one company that has been and we would like to collaborate with Germany, France and the UK via
sion, we must reinforce our local at the forefront of aluminum- local authorities and companies to add local distributors,” says president,
workforce, enhance our production based materials technology for value in the area,” says Mr. Yamamoto. Juichiro Shima. “In Asia we operate
capacities and fortify our client sup- over 90 years is Toyo Aluminium “This company will be a pioneer in a similar way both in China and
port systems. While we are not cur- K.K., whose four main business and we believe one of our strongest Korea. We have local subsidiaries in
rently looking forward to physically segments are foil products, competitive advantages is our con- China, which should help our sales
stant strive to come up with new increase in the area.”
ideas and innovate.” In October 2018 Izumi merged
International expansion is also a with Maxell to become Maxell Izumi
major priority for Izumi, which makes – a milestone move that will bode well
a variety of high-quality hydraulic for its overseas ambitions and mission
tools and hydraulic equipment aimed to develop innovative new products.
at both the B2C and B2B market. “This merger will allow us to come
In the B2C market, one of the up with new products and solutions.
company’s most popular products Our combined know how and re-
is Japanese-made electric shaver sources will be extremely positive
incorporating unique blade tech- for our clients all around the world,”
nology and built to the highest says Mr. Shima.
performance and reliability. In the “I would like to see Maxell Izumi
B2B segment, its battery operated as the top maker of battery operated
hydraulic tools are widely used, for hydraulic tools globally. We are cur-
example in electrical cables instal- rently the leaders in the Japanese
lation, offering an alternative to tra- market with more than 50 percent
ditional tools and allowing custom- and it’s our objective to become the
ers to apply forces of up to 12 tons number one internationally.”
Kurihara Kogyo: a century
of engineering excellence
If there were ever a good moment 1,600-strong workforce that shapes capabilities. Based on the construc-
for a long-established company to the success of the brand. From its tion system with safety and quality
take stock, look back at how far it humble roots in Osaka, it is now oper- first, we propose the best solutions
has come and envision where it is ating in five Asian countries outside according to the needs of customers
Nobuhide Kurihara,
going, it would be on its 100th year Japan, in China, Vietnam, Thailand, and have been highly evaluated in var-
anniversary. And in 2019, Japanese Singapore and Myanmar, where it is ious construction equipment fields.” President,
construction engineering firm, Kuri- actively promoting industrialization Having gained experience in work- Kurihara Kogyo Co., Ltd.
hara Kogyo, which over the past through the adoption of advanced ing on everything from small plants nese market because our brand is
century has played an integral part quality engineering and technologies and facilities, right through to infra- known for providing perfect solu-
in Japan’s industrialization story, is that meet the local conditions of the structure mega-projects, Kurihara tions for all types of construction
doing just that. respective countries. Kogyo has developed an array of projects,” adds Mr. Kurihara, who is
Established in 1919, Kurihara Ko- “Since its establishment in 1919, equipment, installations and tech- overseeing the strong growth of the
gyo began as an electrical contract- Kurihara Kogyo has sincerely and hon- nologies of various types and sizes, brand’s reputation overseas.
ing services company in Osaka. By estly responded to customer requests which allows it to offer tailor-made To mark its 100th year anniver-
1942, it had extended its operations in the field of construction equipment solutions to customers across several sary, Kurihara Kogyo has adopted
to Tokyo, Nagoya and Hiroshima, be- for buildings, factories and production fields. And that bespoke services of- ‘Honesty and Earnestly’ as a brand
fore taking its first steps overseas in plants, such as electrical equipment, fering, combined with the engineer- statement and over the next cen-
1979 with the establishment of its air conditioning equipment, sanitation ing expertise it has gained over the tury aims to play an important role
branch in Singapore, where it has equipment, information and commu- past century, is one of its main com- in socio-economic development in
helped to support the city-state’s nication equipment, plant equipment, petitive advantages and keeps its fast growing Southeast Asia as it
steadfast development during the construction electrical equipment, satisfied clients coming back. has done so during its long history
past four decades. factory electrical equipment, and “Through this approach we have in Japan – always moving forward
Today the company is one of the instrumentation equipment,” says won the trust of both our local cus- based on its founding spirit of integ-
top ten Japanese companies in its president, Nobuhide Kurihara. tomers in Japan and overseas cus- rity and constant innovation.
field, offering engineering solutions “Throughout our history, we have tomers. We listen to them; conduct
from planning, designing, material cultivated and developed new tech- the hearings and consultations, and
supply, erection, and supervision to nologies and have worked to improve then the construction for them. We
testing and commissioning, with a our technological and construction feel we are very strong in the Japa-
series of small and portable monitors integrated an alarm within the Century is currently developing a and is expected to grow by 20
has a wide range of applications and hardware. When an earthquake range of products for the Japanese percent to reach $9.7 billion by
is used by organizations across a occurs, the alarm will ring before market that can be attached to 2021. But for Mr. Shozen, profit is
variety of industries, including as a the shake reaches its location, ef- the drone in disaster or emergency not his company’s main concern.
guidance monitor for airport check- fectively warning its surroundings scenarios, such as a loudspeaker, “Ultimately,Ibelievethatthetrue
in counters and as a control monitor from an incoming threat and al- an infra-red temperature detec- success of a company can only be
for robots and autonomous vehicles. lowing for precious time to find tor, a 36x zoom camera, and set evaluated by the positive social im-
As a company that has at its shelter,” explains Mr. Shozen. of ball-shaped fire extinguishers, pact and significance it has had,” he
core an innate desire to have an Today, Century boasts a 95-per- which can be accurately dropped says. “If we judge Century through
impact on society and contribute cent market share for emergency from the drone to extinguish fire this scheme, I believe us to be supe-
to creating a safer world, Cen- earthquake bulletins, tsunami warn- in dangerous situations or places rior to other corporations. As such, I
tury took the step into developing ing and eruption warning monitors. where it might be too hazardous do not care about becoming famous
disaster prevention equipment, But despite this market share, the for human fire-fighters to go. or incredibly wealthy. My aim, and
an industry that is of paramount company has not rested on its lau- “Inthecaseofahugeearthquake the aim of Century, is to contribute
importance in a natural-disaster rels and continues to develop new or tsunami that will come soon, one to society. All in all, I believe that the
prone nation like Japan. products and innovations, such as couldgraspinformationquicklyfrom greatest testament to my life will
“As a matter of fact, Century ‘BLACKOUT GUARD’, a compact the emergency earthquake JMA have been to have helped others.”
has changed society on two occa- and lightweight portable energy monitor. At the same time, it trans-
sions. Firstly, it was by producing source designed to be used in di- fers the disaster status and tsunami
market-leading fire alarms. We saster and emergency scenarios. situation automatically and com-
went on to sell over six million Powered by its high-performing municates with the self-supporting
such devices nationally, for a lithium iron phosphate battery, the flying drones linked to it. Then a www.century.co.jp
On the front line of fire prevention
technology
A leading manufacturer of fire extinguishers and state-of-the-art extinguishing systems, Hatsuta Seisakusho’s products
are developed to meet the industry’s strictest and most rigorous standards of quality and safety.
ing systems, whose products “One of our products, the
can be found in homes and Cabinex-EWT, is highly recom-
factories across the country. mended for semi-conductor
Looking towards and FPD facto-
the future of fire ries, whose use
prevention, Hat- of alcohol-based
suta will c on- materials in clean
tinue to channel rooms increases
the spirit of Mr. the risk of fire. Our
Takagi to develop customers praise
pioneering new this product as it
products, such automatically re-
as is its CO2 leases CO2, effec-
automati c fire tively preventing
extinguishing fi re immediately,
system that has while causing lit-
The history of Hatsuta Sei- been adopted by tle-to-no damage
sakusho can be traced back to manufacturers of to the clean room
the 1880s and a fateful trip to semi-conductors and the equip-
Germany taken by the presi- and flat panel ment,” explains “Our first priority is
dent of the Kyoto Chamber of displays (FPDs). Mr. Hatsuta.
Commerce. There, Bunpei Tak- “ Fo r p l a n t s O n e of t h e to protect, defend
agi, who had a background in that have lines peculiarities for and preserve the
engineering, attended a trade producing over a company work- valued assets of our
exhibition and was taken aback 100 units daily, ing in the fire- costumers”
by a revolutionary new product fires can start fighting industry
that, he knew, could play an from a spark. Pre- is the underlying Kazuhiro Hatsuta, President,
extremely important role in the venting them is of hope that your
Hatsuta Seisakusho Co., LTD
protection of Kyoto’s sacred paramount impor- customers never
ancient temples against fire. tance,” explains have to use your Olympics), Hatsuta’s future
As a result of that trip, Mr. Mr. Hatsuta. products. Hatsu- lies in reaching more custom-
Takagi was the first person to “Our C02 ta, then, not only ers abroad, from China and
bring the concept of fire extin- automatic fire provides its cus- Southeast Asia and on to the
guishing technology to Japan. extinguishing tomers with fire U.S.; while also exploring the
And the bright-minded engineer system is a pro- f i g h t i n g p ro d - adoption of AI, the Internet of
went on to invent his own dual- prietary network ucts, but also of- Things (IoT) and smart sensors
bottle fire extinguisher that be- that automatical- fers consultancy in fire prevention technology.
gan to be distributed and sold in ly and systemati- Cabinex - EWT services in rela- “Hopefully, in 15 years from
Kyoto by Hatsuta at the begin- cally locates the tion to prevent- now, an expert will develop tech-
ning of the 20th century. source of fire and eliminates it ing fires in the first place. It nologies employing IoT and/or
“Hatsuta’s history began immediately. This system has is a revolutionary service that AI to drastically reduce the rate
when we introduced the Dual sensors to detect the source of aims to diagnose fire risk and of fatality from fire. Our com-
Bottle Fire Extinguisher in fire and directly extinguishes it prevent fires. pany’s R&D is trying to follow and
Kyoto to protect its people by using CO2. Right from the As Mr. Hatsuta says: “If none implement these ideas into actual
and cultural assets from the start, this product was an in- of my products were physically products,” says Mr. Hatsuta.
threat of fire. This mindset re- stant success.” used for a year, I’d be satisfied! Ultimately, the Hatsuta
mains as our focus today and Semi-conductor and FPD man- Some of our services are free of president says, his ambition is
we continue to chase our dream ufacturers count among Hatsuta’s charge and some follow a pay- always to create products and
to continue providing safety most important clients. And the ment format. We work closely services “to protect, defend and
to the customer with reliable steadfast growth of these indus- with public organizations and preserve the valued assets of
technology and excellent ser- tries across the world, has natu- facility management entities on our customers” – much like Bun-
vice,” says company president, rally increased the necessity for fire prevention.” pei Takagi before him.
Kazuhiro Hatsuta. the company’s fire-fighting prod- Leading the domestic mar-
Some 115 years later, Hat- ucts, which have been developed ket in Japan (where it expects
suta is now one of Japan’s to meet the industry’s strictest increased demand of its prod-
leading manufacturers of fire and most rigorous standards of ucts as a result of the construc-
extinguishers and extinguish- quality and safety. tion work for the Tokyo 2020 www.hatsuta.co.jp/english/
THE
GREATEST
Ơ
N
NIN BU H P ortra ts b y R HE L NE
E
ADV
Fifty years ago
MOON OR BUST
The Saturn rocket lifts
off July 16, 1969.
T
VENTURE
the race to the moon galvanized a nation in turmoil. Ơ Can we do it again?
hey traveled around 238,000 miles from home— them to the moon and back—the same way they look at 15th Cen-
the farthest human beings have ever traveled before tury mariners in wooden boats powered by wind, who traveled
or since. Their crafts contained less technology than through storms to discover unmapped continents.
schoolchildren today hold in their hands with their The trip to the moon changed the astronauts in ways they
iPhone. The astronauts relied on a primitive computer that op- couldn’t predict. They were the first humans to see their blue
erated at 1.024 Megaherz and a control room in Houston filled planet, Earth, rising behind the lifeless orb of the moon—and to
with men (mostly) working mostly the old fashioned way—lots bring back with them a measured sense of its relative smallness
of human brains, pencil and paper. Today, orbital trajectories are and fragility. During the hours and days the Apollo astronauts
calculated in seconds by supercomputers operating hundreds of were in lunar orbit on voyages between 1968 and 1972, the Viet-
millions of times faster than NASA’s 1969 model. nam War was raging, the U.S. and the Soviet Union were engaged
Fifty years have passed since Neil Armstrong was the first to walk in an arms race with the most powerful weapons mankind had
on the moon on July 20, 1969. Armstrong is among only 24 men who ever invented, and American cities were tense with anti-war pro-
have flown there; only 11 other joined Armstrong’s small fraternity. tests and racial unrest. The space program itself was a Cold War
As their feat recedes into history, the men of the Apollo pro- enterprise, a race to beat the Soviets to the moon.
gram take their place among the pantheon of the great explor- The lunar endeavor, though, transcended jingoism and nation-
ers of human history. Marco Polo. Christopher Columbus. Their al borders. When the first moon landers returned to Earth they
courage and curiosity are rightly celebrated. Their children and were greeted with ticker tape parades and global outpourings of
grandchildren now look at the archaic flying machines that took admiration in 24 cities on the GIANTSTEP Apollo 11 Presidential
MICHAEL
COLLINS
Then Ơ Michael Collins was the
command module pilot on Apollo
11, the first lunar landing,
July 16 to July 24, 1969, with
Neil Armstrong and Buzz Aldrin.
FOR V IDEOS OF THE A STRONAU T IN TERV IEWS GO TO YOU T UBE .COM/NEWSW EEK
MOON MISSIO N
AL WORDEN
Then Ơ Al Worden was the
Command Module Pilot on Apollo
15, July 26 to August 7, 1971.
$5&+,9$/1$6$ʤʥ
Goodwill Tour. (Though, Moscow was not one of the 24 cities). As for our main act, Newsweek in March caught up with the lu-
The last moon landing was on December 11, 1972. Even then, nar astronauts at the Explorers’ Club dinner in New York City. The
attention had drifted away from the miracle of it, and only true group included eight lunar astronauts from Apollo 7 to Apollo 17,
space buffs can recite the names of the last men to walk on (including Apollo 11’s Buzz Aldrin, the second man on the moon).
the moon—Harrison Schmitt and Eugene Cernan. By then, the Spry senior citizens now, the men ambled about the Marriott
Watergate scandal that would bring down President Nixon was Hotel in Times Square, trailed by network producers and fans
unravelling. The Vietnam War was de-escalating, with America seeking selfies and autographs, and reminisced about their voy-
headed for a devastating loss. The decline of American excep- ages. In one panel discussion, Aldrin recounted how the moon
tionalism was, perhaps, already beginning. lander had an electrical problem that he solved with a felt-tip
The fiftieth anniversary of the first human moon-landing is pen he just happened to have brought with him to the moon.
a good time to take stock of what has changed on Earth and in Michael Collins, who stayed in the command module above
America since July 1969. We feature, in our first story, interviews while Aldrin and Armstrong were on the moon, revealed that
with four astronauts in the Apollo program, which is followed he was more worried about whether the white mice they would
(page 38) by a stunning photo essay that spans the history of be quarantined with after their return to Earth would die of
space exploration from its early days to our fascination with some hitherto unknown moon disease than he was about the
discovering the planet Mars. We also profile an entrepreneur safety of the space crafts.
looking to “back up” all of mankind’s knowledge by storing it Afterwards, Newsweek interviewed Charlie Duke, Michael
on the Moon, among other places in our solar system (page 36). Collins, Al Worden and Russell Schweickart. Edited excerpts: Ơ
NEWSWEEK.COM 27
COMPETITION
WITH THE SOVIETS
28 NEWSWEEK.COM
MOON MISSION
THE IMPACT Al Worden Ơ I think Apollo 8 really turned the thinking around in this
OF THE country back in those days. The photograph of the Earth [snapped by astronaut
“EARTHRISE” Bill Anders with a Brownie camera on Christmas 1969], that’s probably
PHOTOGRAPH the most famous picture ever taken. And I think maybe the most important
thing that came out of the Apollo program was a picture of Earth. Because
all of a sudden, people realized that hey, this thing isn’t infinite. It’s
not so big that we can’t figure it out. It’s not so big that we can’t look
at it from a ways away and see it as this little small planet out there.
Illustrations by A L E X F I N E NEWSWEEK.COM 29
The USA
Then and Now
NEWSWEEK.COM 31
MOON MISSION
32 NEWSWEEK.COM
ON THE NEXT
GENERATION IN SPACE
Charlie Duke Ơ I try to get the kids
to take the hard courses, challenge
yourself in school. Don’t just try to
drift through school, you know. You
never know what’s going to happen in
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SCIENCE
on immutable laws, and the laws of the universe were put
into effect b all him God. And so, the n
& of science to faith or science to religion is really a question
GO
OD in my mind of evolution or creation. Evolution is just as
faith based as creation is faith based. Creation is just as sci-
entific as evolution. And so, you never can prove either one
scientifically, so it’s a matter of belief. I think the evidence
now, in my view, points more toward that there’s a design-
er of the universe. It’s too orderly. The thought that things
just happen by accident is beyond my comprehension these
days, though I was raised, [to believe in] the Big Bang and
all of that stuff. There are a couple of my astronaut buddies
that still hold to that view. And we are good friends, and we
had a discussion last night, as a matter of fact, on this very
subject. So, we can disagree, but still be buddies.
ON DIVERSITY
IN SPACE
EXPLORATION
NEWSWEEK.COM 35
M O ON S HO T S
How can you ensure that whoever might find these archives
fifty years ago apollo 11 shot for the moon. to mark that will understand them? Ơ We can provide knowledge to them
anniversary Newsweek is spotlighting current pioneers in science visually. We start by teaching them millions of things wee take for
and technology pursuing goals almost as ambitious. granted. We teach all of that using diagrams and pictu ures. We
Nova Spivack’s dreams are the stuff of science fiction but he’s then provide a linguistic key to every language known to human-
serious about making them real. Spivack, a successful tech en- ity and, from there, a vast library of everything we knoww etched
trepreneur, is chairman of the Arch Mission Foundation—Arch on a tiny scale, so it can be seen with a microscope but without
w a
pronounced as in “archive.” It is a nonprofit whose goal is to “back computer. Within that, we teach how to make a computeer, which
up” all of mankind’s knowledge in miniature form using tech- itself brings much larger amounts of information in digital form.
niques like etching data on durable substances like nickel and
then storing those records in places where they will be safe for a Where have you put these so far and what’s next? Ơ Our
long time. Like the bottom of the ocean. Or the Moon. first mission was with Elon Musk and SpaceX. We sent a test data
set written into a quartz crystal in the glove compartment of the
Why do this? Ơ All of the artistic and scientific achievements Tesla Roadster now orbiting the sun. It’ll be there for aabout 30
and history of the human race today exist either in plastic or on million years. That contained the Isaac Asimov Foundation trilogy,
paper. We’ve got to find a better way to protect and preserve this. kind of an homage to Asimov, who came up with the idea to back
There’s the biological heritage as well—billions of years of evolu- up civilization in that series. We also put an archive of Wikipedia
W
tion yyielding diverse life forms. If anything bad were to happen into low-earth orbit in a Chinese rocket; and other info ormation
on Earth,h aall of that would be wiped out forever. into the Parker Solar Probe, which is orbiting the sun. Also
Also, the
REWIND
Where did the inspiration for this come from? Ơ Space has
been woven into my life since birth. I was born about a month
before the Apollo moon landing. And my parents gave me a space
name. My mother tells me that she watched the moon landing
while nursing me. I went to a shuttle launch as a kid. As a child
w
I had a big dream—literally, a dream at night—where I saw us
building archives around the solar system.
NEWSWEEK.COM 37
TO INFINITY
AND BEYOND
The Apollo Model A7L
spacesuit was used
on the Apollo 11
mission; its iconic
fishbowl helmet allowed
Aldrige and Armstrong
unrestricted views.
Opposite: A member
of a rotating six-person
crew at the Mars Desert
Research Station in Utah.
FRENCH
PHOTOGRAPHER VINCENT FOURNIER
AND HIS 10-YEAR QUEST
TO DOCUMENT
SPACE EXPLORATION
H
S
O S
THE SOUNDS OF THE SPACE RACE Kazbek seat from a Soyuz rocket;
Below: An anechoic chamber—or WKH 6R\X] VSDFHFUDIW ZHUH ɿUVW
echo-free chamber—in Toulouse, launched in the 1960s and today are
France, absorbs sound waves, the only means to bring crews to the
replicating the conditions of space International Space Station. Right:
and is used by astronauts to train for China tested the “1059” short-range
the silence they’ll encounter during ballistic missile in November 1960,
their missions. Bottom: Sokol KV2 before it was renamed the DF-1
spacesuit positioned in a Russian the following year; Beijing, China.
“BOTH SOLARIS BY
J U LY 19, 2019
ANDREI TARKOVSKY AND 2001, SPACE ODYSSEY
SHOW THE COSMIC SPHERE AS THE REFLECTION OF INTIMACY.”
NEWSWEEK.COM 43
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t study
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chess.
“MY WORK IS INSPIRED BY
SCIENTIFIC RESEARCH AND BY CERTAIN FORMS OF UTOPIAS.
IT IS THE PART OF DREAM AND IMAGINATION
THAT INTERESTS ME IN SCIENCE
— ITS FICTIONAL POTENTIAL.
00 4 u plyy th h
IIn
nte n na c ta a io Ab v :
I the lunna ror ic ree e ac liity Vincent Fournier’s
n he
h A a ma D sert er i Ch e ERRNSpace Utopia,
off d yyes
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es h— is out now and can
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earc e st lss nd dc e ecct EHSXUFKDVHGDW
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exxpl ratio . rizzolibookstore.com.
NEWSWEEK.COM 47
Culture Illustration by B R I T T S P E N C E R
P A R T ING SHOT
Kofi Kingston
every year in los angeles, the biggest gaming companies bring What games were you most
their newest wares to E3 (Electronic Entertainment Expo). The weeklong excited to see at E3?
celebration of all things gaming attracts fans from all walks of life, including The new Gears of War looks awesome.
World Wrestling Entertainment champ Kofi Kingston. He’s been one of the I’m really bad at shooting games.
WWE’s most consistent and charismatic performers for more than a decade; When Halo came out in college, I felt
this year he finally captured the WWE Championship at WrestleMania 35. Now like everyone had a head start on me
that he’s on top, he intends to make the most of it. And that includes a healthy and I have never been able to catch up.
dose of video games on the YouTube channel UpUpDownDown. Kingston says
he’s “on top of the world” now that he holds both the UUDD championship and How do you keep up with gaming
the WWE championship, and wants to use his platform as a star gamer for good. on the road?
“A lot of people look at video games as something that nerds do. But we look at I try to hook [my PlayStation] up in
it as a way to connect with people. It’s something that’s positive, that brings hotels. You used to get mad if you had
people together. At the end of the day, that’s what it’s all about.” a layover or a delay. Now it’s almost a
blessing. “We have three hours? Let’s
hook up this PlayStation in the airport.”
gimmick. It’s
g Wu-Tang Clan, Snoop Dogg, The
Chronic by Dr. Dre... I was playing
something g we that out loud, so my mom took those
believe in.” away. But, for whatever reason, she
never took away Mortal Kombat.
Maybe she didn’t get a good glimpse.
Or we got a little smarter about it.
48 J U LY 19, 2019
Tinalbarka wants to be a lawyer.
She and her family fled violence in Mali.
We stand together
#WithRefugees
PHOTO: © UNHCR / A . DRAGA J
www.refugeeday.org