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PRINCIPLES OF MARKETING
I. OBJECTIVES: at the end of the session, the learners will be able to:
Design a new product or service, decide types of pricing approach, and
choose distribution methods and promotion tools that respond to market trends
II. CONTENT: The essence of the new product development, pricing, placing
(distribution), and promoting a product or service
V. ASSIGNMENT
Choose one commercial currently airing on television and analyse it. Identify
the message that it conveys as well as the values or characteristics it promotes.
Was the advertisement effective, impactful and memorable?
VII. REFFLECTION:
The Students realized that Making an Advertisement is need to plan
according on how to encourage the customers by giving the used and benefits of
the product.