Chapter II

Environmental Analysis

Internal Environment

A. Organizational aspect

Sharon
Fuentabela
(owner)

Jake Atienza
(Manager)

Peter Cairo Ma. Kristine

Kristian
(Dining Peralta
Sembrano
supervisor) (Bow/Cash
(Kitchen
handler)
Supervisor)

Ian Tac-an Maricel Rentoria Shane Jose Abaya

(Dining (Reservation Mahusay (Kitchen
Teamleader) officer) (Cashier) Teamleader)

Emmerson Ronalyn Dela Mariel

Haplasca cruz Baylosis
(Bartender) (Cashier) (Kitchen Staff)

Rey Bering Niko

(Bartender Pangilinan
(Kitchen Staff)
Jay-Ar
Hernandez Francheska
(Server) Quinto
(Kitchen Staff)
Elmer Abulog
(Server)
Mauro Licayan
(Kitchen staff)
Ma. Victoria
Calungsod
(Server)
 As for their organizational chart, we can see that there is only one manager who handles

the whole operation, he is the one responsible for giving daily quota to his employees. And there

are two supervisors both kitchen and dining who also oversees the operations and also

responsible for the work and actions of their respective members. There are also team leaders on

both said departments who leads their team members in assigning tasks given by the manager or

supervisor. And as for reservations, they have a reservation officer who handles booking

reservation of customer and there is also a cash handler / bow who is responsible for billing, and

all types of finances. However, they don’t have any line chefs or cooks in the kitchen department

so it might be difficult to assign kitchen staffs with their work, and also regarding with their

security, they don’t have a security guard.

Operating Aspect

Confirm
Take Guest
Guest
Reservation? to the table
Arrival
Check
Available
Tables

Serve Main Serve Serve Waiter takes Introduce

course Appetizer Beverage order Menu

Serve Dessert Prepare the bill of Bring the check to Bring the check to
the customer the table the cashier

EndWhen Clean the Guest leave Thank them Close check

table for coming at cashier
The illustration above is an example of the flow of service in Kabisera. Their operation time is

from 10am to 10pm. Peak time of operation usually happens at lunch time on Friday from

11:30am to 1pm and off peak is usually Saturday and Sunday. They cater to mostly business

people and working individuals around high street. We just noticed that the staffs present in the

actual time we were dining are quite a few but they are really welcoming however, we also

observed that the food took long to arrive. Their preparation time is longer than the usual

restaurants.

Kabisera doesn’t have an inventory personnel nor a supplier for their raw materials. They

purchase their raw materials only in the market for everyday operations. Also, when it comes to

their system, they don’t have an updated software which makes it harder for them to manage

their cashier. They have Wi-Fi access to their customers but they need CCTV cameras to secure

the safety of everyone and their air condition system is not properly working. They are also

having problems with maintenance especially with their comfort rooms caused by clogged

drainage pipes and no water supply. There is also a case wherein their grill station caught fire but

they immediately put out the fire so we think that there are also problems with their machineries

and equipment’s. Sometimes, they encounter problems with food quality wherein some guests

are complaining about the quality of the food they serve.

Personnel aspect

There are a total of 19 employees working in Kabisera and they hire most of their employees in

their agency, but they also accept walk- ins. They train their employees by themselves only but

are planning to have some their employees to train outside of the establishment. In terms of their

salary, they received minimum wage and they also have benefits like SSS, Pag- ibig, and Phil
health. The tips they received are centralized because they don’t charge their service.

When it comes to security, Kabisera doesn’t have a security guard, and they also lack of a

marketing officer which makes their marketing strategy low. They also don’t have an inventory

personnel and a steady supplier for their raw materials so they don’t oversee their stocks when

they are running out.

We think that the employees of Kabisera is not sufficient enough to attend the needs of their

customers. They are also not attentive to us maybe because they have inadequate number of

employees working or simply the scheduling of employees is poorly managed. Also the number

of employees not retaining in Kabisera is high.

Marketing Aspect

The location of Kabisera is in Bonifacio High street and most of their customers are working

individuals. The place is a walking distance to the parking lot and if you will take the BGC bus it

will cost you minutes to get in the Kabisera. They also don’t have a parking lot of their own.

The products they offer are Filipino cuisine. Other customers who prefer Italian, Chinese, or

American food can’t dine in Kabisera because they don’t offer those type of food cuisine. The

food are delicious but serving time is longer which we think is what they need to improve.

In terms of their price, the range of their food are from P100-500, which is very affordable for

students and working individuals as well. For promotion, they offer bundle food or group meals

in their menu that costs P3000 – P5000 for 4-10 people. They give 20% discounts to senior

citizens, and PWD but they do lack a marketing officer that will help expand their marketing

strategy and attract more customers. We don’t often see advertisements nor flyers from Kabisera
and their website is also under maintenance which is a poor marketing strategy. Nevertheless,

they do accept early reservations from customers and they held birthday parties and meetings.

Financial Aspect

Kabisera is very strict about their financial statements but we did get a word from the supervisor

that the average daily sales during peak day (Friday) and hour is around P130,000 – P200,000

and the sales during off peak are P50,000 – P115,000.

We did try getting access about their financial statement in Security and Exchange Commission

(SEC) but the information we gathered is for the whole company (Max’s group inc.)

External Environment

Economic Aspect

The change in the inflation rates can also affect the business as the price of the ingredients can be

increased and resultantly, the restaurant will have to increase the rate of their food items, which

can minimize their margin of profit. This imposes a great threat to Kabisera because having no

steady supplier can have major problems. Their profit is based on the prices of the raw materials

that they acquire from the local market only. Several times they run out of stock of food items

because they do not oversee the inventories that they have and this can greatly affect the image

of the restaurant. Also, there are off pick times for Kabisera, so the expected number of sales

might not meet for the day.

Socio - Cultural Aspect

Kabisera offer Filipino dishes only so customers who prefer Italian, Chinese and other will not

dine in Kabisera. They also respect their guest cultural beliefs and they accept request regarding

with their food. In terms of social responsibility, the restaurant is helping a foundation called
ABC foundation wherein guest can drop their change in a tin can. They are also environmentally

friendly and uses recycled tissue papers, and they implement zero plastic waste.

Political Aspect

Kabisera is following the regulations of the government wherein they ban smoking in and

outside of the premises. They are also aware of the effects of the train law and it has a negative

effect on the company because the prices of raw materials are increasing and it. They also

comply with the requirements about labor law and give minimum wage salaries and benefits to

their employees.

Technological aspect

Kabisera have TV’s inside their restaurant allowing guest to watch sports and other

shows. They have air condition but is not working properly when we ate there. There are no

CCTV cameras around the establishment also. The software they used is not updated nor the

latest which makes it harder for them to handle the cashier easily. They don’t have the latest

computer technology that they used for reservations and bookings. But if customers want to see

the food they offer, and the prices, they can view it under the Zomato app.

International Aspect

Kabisera promotes our local cuisine which is Filipino and caters to all guests whether it is local

or international customers. The company which holds Kabisera (Max’s) has branches outside

the country, but the Kabisera itself do not have any international branches nor import or export

goods.
 CHAPTER III
Identification of the Problem

Internal Aspect

Operating Aspect

 Lack of a steady supplier for raw materials

 Maintenance problems that is caused by clogged drainage pipes
 Preparation of food is longer, that triggers customer complaints.

Marketing Aspect

 Lack of promotion strategy of the restaurant

 Absence of a marketing officer which handles the promotion strategy of the
restaurant.
 Customers who prefers cuisine that is not offered by Kabisera.

Personnel Aspect

 Lack of a marketing and inventory officer

 They have no security guard in the store.
 Regularization

External Environment

Economic Aspect

 The inflation rate affects the sale and profit of the store.
 The train law and smoking ban policy which influence changes in the
environment

Technological Aspect

 Their official website is under maintenance.

 The software they used is not the latest nor updated.
 CHAPTER IV
AREAS OF CONSIDERATION

Internal Environment

Operational Aspect

1.1 The management must find at least two suppliers so that the business will not be affected by

the lacking of raw materials

1.2. Put an employee that will check that their stocks or suppliers are sufficient to cover their

daily operation

1.3. They should have an updated inventory and monitoring of raw materials.

2.1. Must maintain proper disposal at all times.

2.2 Hire a personnel to handle problems regarding maintenance and cleanliness of the area.

2.3 They should have an on-call plumber to fix the clogged drainage pipes.

3.1. The management should hire more people if the number of customers are increasing

3.2. Train staff to provide more accurate delivery of time of food to the customer.

3.3 Manage employee scheduling especially during peak hours.

Marketing Aspect

1.1 They should research more on how to promote their store, and know that is the latest trends

that will make them well known and competitive to other restaurants nearby.

1.2 Management should distribute fliers to people in High Street when they have a promo.
1.3 Give discounts to customers especially to senior citizens and PWD.

2.1. The management should hire a marketing officer that is knowledgeable when it comes to

marketing strategies.

2.2. Must have a group of people that will focus on marketing aspects of the restaurant

2.3 Other employees must have a share of ideas regarding with their marketing strategies.

3.1. The management should present plenty of options for customers to choose from.

3.2 The store should be specific on the food that they are serving.

3.3 Management should try a new variety of food that will attract customers without leaving the

concept of Filipino cuisine.

Personnel Aspect

1.1 Hire people whose task is to focus on the stated job.

1.2. Hire employee whose flexible enough to manage the inventories and a marketing officer

who is responsible in seeking opportunities for the restaurant

1.3. Proper training for all personnel

2.1. Hire a security officer that will oversee the safeness of customers and employees

2.2. Management should put CCTV outside and inside the store.

2.3. The management should hire a security officer and install CCTV cameras

3.1. The management should give extra incentives to their employees to stay

3.2. Management should give their employees an extra relaxation time

3.3. Management should create a positive environment.

External Environment

Socio-Economic Aspect

1.1 The management must study and research which products they can increase or maintain the

price

1.2 The food that are in demand must maintain their price so that customers will not drastically

feel the inflation

1.3 The management should seek possible alternatives if the raw materials in their menu is high

2.1 The management should think of possible alternatives/options and offer it to clients for them

not feel the drastically change in price.

2.2 They must have a clear and specific policies for customers to be well informed.

2.3

Technological Aspect

1.1 Management should hire a person that is knowledgeable in monitoring and fixing their

website

1.2 The management should have an alternative / backup website in case their original one is not

working.

1.3 They should always update their website for customers to be informed if changes had

occurred.
2.1. The management should install the updated software to avoid any delays.

2.2. Employees must be aware and know how to handle the cashier easily if they decided to keep

their old software.

2.3 All personnel must be updated on latest trends to provide possible remedies to the given

problem.
 CHAPTER V

RECOMMENDATION

Operating Aspect

The management must find at least two suppliers so that the business will not be affected by the

lacking of raw materials.

- We chose this because, it is the most possible and most efficient way for Kabisera with their

problem regarding lack of supplier for raw materials. This is to avoid delays in serving and

preparing time of food and to make sure that the ingredients are in good condition. This is also to

avoid any unexpected problems that might occur if they will continue to buy raw materials from

the local market. This will also help them to save time in buying and preparing.

Advantages: Will help them avoid problems regarding shortage of supplies. Will also help them

save time in preparing and serving the food.

Disadvantages: Having a supplier is costly and sometimes their raw materials they offer is

limited.

2. Hire a personnel to handle problems regarding maintenance and cleanliness of the area.

- We chose this ACA because it will help the restaurant to solve their problems regarding

maintenance and sanitation. This will also reduce the risk of having their restrooms out of order

because there is a personnel who will maintain its functionality.

Advantages: The restrooms and facilities will be well maintained.

Disadvantages: Hiring a personnel for maintenance will add an expense to the company.
3. Manage employee scheduling especially during peak hours.

- This aca will help the restaurant for the operation to run smoothly especially in peak hours.

This will determine the satisfaction of the guests dining in Kabisera if they have enough number

of employees attending to their needs.

Advantage: It will benefit the management in handling customers more efficiently and will make

the work of employees faster during peak hours

Disadvantages: If unexpected huge number of guests showed during off peak hours, the

management will have a hard time in finding employees to handle guests.

Marketing Aspect

1.They should research more on how to promote their store, and know that is the latest trends

that will make them well known and competitive to other restaurants nearby.

- This aca will promote the restaurant more and can attract customers if handled properly and

efficiently. Researching latest trends can impact the marketing strategies of the restaurant and

will have an edge against other competitors.

Advantage: Can attract more customers and will have advantage in terms of their marketing

strategies.

Disadvantage: Costly in terms of money and time. Might not be effective or successful.

2. The management should hire a marketing officer that is knowledgeable when it comes to

marketing strategies.
 - We recommend this action for because Kabisera doesn’t have plenty of marketing

strategies, that’s why they are not well popular on the block. They should hire a

marketing officer that is well knowledgeable about the job and should be responsible in

doing it’s job properly.

Advantage: This can boost sales if the marketing strategy is successful.

Disadvantage: Hiring a marketing officer is costly.

3. Management should try a new variety of food that will attract customers without

leaving the concept of Filipino cuisine.

- The fusion of cuisines can integrate customers in choosing Kabisera over its

competitors and it will peak their curiosity and the dishes that they will provide. They

will have an advantage in terms of the cuisine they will offer.

Advantage: Can increase their customer base.

Disadvantage: Can affect their sales if customers are not in favor of the fusion of cuisines

Personnel Aspect

1. Hire employee whose flexible enough to manage the inventories and a marketing officer who

is responsible in seeking opportunities for the restaurant

- We chose this because this will resolve problems regarding managing of the inventories and

can create a marketing strategy for Kabisera. We recommend this ACA for the restaurant to

handle the inventories will and it will oversee if they have stocks for the daily operation, and

they should hire a marketing officer for Kabisera to have marketing strategies to prosper.
Advantages: It will help the management to supervise their inventories and if they have

marketing strategy, it can impact more sales to the company.

Disadvantages: Hiring more employees can contribute to the expenses of the company.

2. The management should hire a security officer and install CCTV cameras.

- It will help the management to secure the safeness of its customers and employees. CCTV

cameras are efficient if there are cases of robbery or theft. This will also oversee the employees

work. Security officer will ensure the guest’s and employees safety when inside the Kabisera.

Advantages: Will help identify the perpetrator in times of crime. Guarantees orderliness and

security of the people.

Disadvantages: Hiring a security personnel and installing CCTV cameras will be expensive and

the maintenance of the cameras will be costly.

3. The management should give extra incentives to their employees to stay.

We recommend this aca, because it will give the employees the effort to do their job properly if

the management will give extra incentives to their employees. Incentives might come in a form

of money, travel etc. This will increase the chance of employee satisfaction.

Advantages: Their employees will get motivated and can be more productive in the workplace

Disadvantage: Cost for the company resources

Socio Economic aspect

1. The management should seek possible alternatives if the raw materials in their menu is

high

- We chose this ACA because it will help the restaurant in managing their sales and profit

in terms of inflation. It will benefit the company if they will come up with an alternative

options to match the increases of raw materials.

Advantage: Will help the company cope up with the rising prices of raw materials and

can also find their ways to make profit.

Disadvantage: Finding alternative solutions can be time consuming and might not

effectively work.

2.

Technological Aspect

1. Management should hire a person that is knowledgeable in monitoring and fixing their

website

We recommend this aca because we think that it is the most efficient way in fixing their website.

The management should hire an expert in fixing their website because it is a way to attract their

customers and for guests to be informed if changes have been made. A website is a helpful tool

to reach more customers and an effective way in attracting one.

Advantage: The customers will have the opportunity to view their menu, facility, and reviews

about the Kabisera

Disadvantage: Hiring a person who will fix the website will cost money.
3. The management should install the updated software to avoid any delays.

- Installing the latest software will help the employees and management to handle the

cashier and financial aspects of the company. It will make the employees work a lot

better and easier if they will update or install the latest software.

Advantage: Operating time will be a lot faster and easier.

Disadvantage: Upgrading the old software may cost a lot.

 Case Study
“Kabisera”

Angeles, Billy
Cabral, Adelino Carmen
Ortega, Angel
Ramos, Ruth Gabrielle
Retana, Emmanuel
Salvarino, Kent Bryan
Zhao, Rechelle

Mrs. Alma Narciso