THE NEW MEDIA: THE WORLD WIDE WEB
Personalized
CHARACTERISTICS
1. NETWORKED LINKAGE
Vanishing of fixed place: Geographical separation is no longer an
issue with the new media. Through developments in computer networks,
information resources need not to be stored on a single centralized server
instead made it possible to just connect the networks together.
2. UBIQUITY
New media made information simultaneously present everywhere.
3. DIGITAL
Because of its digital nature, information in the new media became:
 Infinite where duplication and multiplication of information are
possible
 Easily altered or edited
 Easily retrievable, and machine readable
 Frequently stored on magnetic or optical surfaces, which do not
have a proven permanence.
4. Space Binding And Distance Insensitivity
New media creates bridges across continents. Information from
anywhere in the world can be easily accessed everywhere. The only
problem is that the volume of information makes it difficult to store them
over time.
5. Geographical Insensitivity
Distance makes little difference in the time, cost or speed of getting
information.
6.
New media commonly exist in smart (computing) devices and
networks. As such, these systems can be instructed to customize or
individualize information for each user.
7. Prosthesis And Telepresence
Studies show that personal gadgets like smart phones and
computers reveal a lot about its user. People’s dependence on the new
media has affected their daily lives making their devices become that they
are.
8. Virtuality, Virtual Community
New media has created a social environment without having the
need for proximity.
9. Hypertext
Links documents together in such a way that one need not read
documents in a prescribed order; authors, style and permissible rules of
content may vary as one reads linked documents; responsibility and control
are diffused – as is ownership of the resulting content; form and structure
are easily changed, composed on demand for individuals.
10. Interactivity
It seeks user input to perform functions based upon it. One example
would be the function of cookies that stores personal data and preferences
as a tool to decipher what type of information would be interesting to the
user.
11. Push V. Pull
new media contrast with older forms in that users/audiences
request custom content and are not programmed to in the usual sense of
television and the press. Instead, content is “pulled” by the consumer, not
“pushed” by the media organization.
12. Convergent
Merged Modal Capabilities, multimedia, and multiple media. These
terms denote that formerly separate technologies (and the industries
behind them) are blending together with a digital common denominator.
13. “SMART” Server controlled functions, applications. Terminals of new
media:
 Hot Java and Implications. The idea here is that one doesn’t have
software locally, but draws it in continuously updated form from the
Internet. One may rent software in the future, rather than buy a
version outright.
 Web TV and implications. The core idea here is an “appliance”
computer for web access. Costs are lowered by using home TVs as a
display, commonly the most costly part of a computer set-up.
 Secure modes and transactions central here are conducting financial
and personal transactions in privacy and free possible fraud by the
electronic intercept.
14. Wired, Wireless, Terrestrial And Satellite-based
While not strictly characteristic of new media, the digital and smart
character of new media make them more easily configured for a variety of
transmission methods.
15. Electromagnetic V. Optical
Digitally based new media are more readily converted to optical
transmission (using pulses of light), which affords advantages over
conventional electronic transmission (using magnetic pulses). In brief,
electromagnetic systems are more fragile, are often bulkier for a given
capacity, more subject to interference, and often can be more easily
tapped. Optic fibers deliver gains in capacity, reliability and accuracy
compared with traditional copper wire and microwave radio technologies.
THE AVENUES OF NEW MEDIA: SOCIAL MEDIA NETWORKING SITES
Facebook, Twitter, Instagram, Youtube, Tumblr
THE CONVERGENCE OF MEDIA IN THE AGE OF INFORMATION
Digital Print Media
There has been a considerable continuous decline in readership
among all the print mediums throughout the years. Although print has
remained to have a solid foothold in society, the need to revolutionize their
methods has never been more necessary than it is today. This is why print
has gone where their readers all want, ONLINE.
Teleradio
The two mass media technologies of the industrial age which are
radio and television have formed an alliance in the form of Teleradio.
Teleradio or television-radio is a program that combines the visual aspect of
television with AM or news radio. Filming of Teleradio happens in radio
booths and simultaneously broadcasted on radio stations, television
channels, and even online.
Stream Media
Refers to the transmission of television or radio content online. In
this scenario, these two traditional media players to broaden their reach to
Internet media consumers. It provides access to those who have limited or
no access to television and radio but is connected online.
Mass media and social media
 Social media websites are extremely popular in society. Billions of
people from all over the world are connected to several social
media websites and apps at any given time of the day.
 Mass media platforms sought to take advantage of these numbers
and bring their content to a wider audience. As such, most media
companies in existence today, regardless of their platform turn to
social media to grow their patronage.
The Media and Information Sources
“To know the integrity of the information is to know its sources”
The media as information source
 One of the primary roles of media is to inform.
  The library of Virginia explains that Information can come from
virtually anywhere – media, blogs, personal experiences, books,
journal and magazine articles, expert opinions, encyclopedias, and
web pages – and the type of information you need will change
depending on the question you are trying to answer.
Sources of information
 Indigenous Media
Internet
 Abundance, availability, and accessibility are the three key aspects
of Internet as a source of information.
THE MEDIA AND INFORMATION LANGUAGES
" To be an effective media and information users, one has to analyze and
understand the contents"

 Library - Evaluate everyday media and the information with regard to with codes,
convention and message; in regards to audience, producers and other
 Internet stakeholders

Indigenous media- may be defined as forms of media expression - Produce and assess the codes, conventions and messages of a group
conceptualized, produced, and circulated by indigenous peoples around the presentation
globe as vehicles for communication.
Content analysis is a research technique for the objective, systematic and
 According to the UNESCO, community media is an independent, civil quantitative description of the manifest content of communication.
society based media that operate for social benefit and not for
profit. As the term implies community media is run by a community, Context in this text
and for a community.
o Letters
 Community media is a popular alternative to commercial media
o Diaries
among minority groups like the indigenous community.
o Newspaper context
Examples:
o Folk songs
 Ethnographic Films
o Short stories
 Aboriginal Media
o Poetry
Traditional media as primary source of information
o Radio programs
 Traditional media – print, radio, and television- was initially
invented as a means of mass communication with the purpose to o Television programs
inform.
According to Devi Prasad, content analysis conforms to three basic
The library as source of information – the library in its most traditional principles of scientific method.
sense is defined by the Merriam- Webster’s dictionary as place where
books, magazines, and other material are available for people to use or Content analysis requires objectivity. Evaluation of content must be
borrow. impartial that other researcher will be able to arrive at the same results of
your study if they use the same content.
Systematic. Content inclusion and exclusion are done according to some - small, influential audience with a unique taste
consistently applied rules whereby the possibility of including only materials
which support the researcher’s ideas – is eliminated. GATEKEEPERS & REGULATORS

Generalizability. Results obtained from a successful content analysis can be -Gatekeepers filters the message according to the needs of the audience
applied to similar situations. and media instructions.

PURPOSE OF CONTENT ANALYSIS -Individual and Routine Level

To describe characteristics of content- What, How and To Whom

To make inferences about the causes of content- Why and Who Print Media is a typed media used in mass communication in the form of
printed publications. The traditional form of print media involves ink and
To make inferences about the effect content- With what effect paper. The major types of print media are books, magazines, newspapers,
posters, newsletters, brochures and press releases.

The book is defined as a set of printed sheets of paper that are held
THE CODES AND CONVENTIONS IN MEDIA together inside a cover. It is a long written work intended to inform like
reference books or entertain such as novels.
Codes
Newspaper refers to as a document published regularly, consisting of news
 The meaningful pattern into which signs are conveyed.
reports, articles, photographs and advertisements that are printed on large
Conventions sheets of paper folded together.

 Rules which describe predictable patterns. The magazine is defined as a periodical publication containing articles and
 The source of message illustrations, typically covering a particular subject or area of interest.

The source in the communication process is the origin of A poster is a bill or placard for posting, which is often placed in a public
information. In the earlier models of communication, the source typically place. Posters by nature are visual. It makes use of photos or graphics to
acts as both origin of thought the sender of the message as well. convey a message.

Media platforms merely serves as mediums in communicating information. The brochure is defined as a small, think book or magazine that usually has
The information they broadcast typically originate from somewhere or many pictures and information about a product, or a place, etc. It is typically
someone else. used as a form of advertisement or promotion.

THE AUDIENCE OF THE MESSAGE Press Release is defined as an official statement that gives information to
newspapers, magazines, television news programs, and radio stations.
MASS AUDIENCE

- mainstream consumers

NICHE AUDIENCE
Characteristics of Print Media TV Broadcasting

A proponent of literacy  The invention of Television was initially prompted by

Print media is essentially written media. One must be able to read to
patronize print. By requiring literacy, print media also promotes it.
Portability
Print media is the most portable platform of media. Its size and weight allow
people to carry it everywhere.
commercialism
 Philo T. Farnsworth-transmitted a picture of a US dollar sign with his
image dissector tube
 The 1930s began the age of TV broadcasting to the public
 World War II halted development to Television

Independent form of media AM Radio offers variety stations that feature different program formats:

Unlike other forms of media, print does not require a separate medium or 1. Dramatic Programs
technology to transmit or receive information.
2. Non-dramatic Programs
Structure
Generally, there are two types of radio format in terms of
Correct grammar and proper sentence construction is a must in print media. frequency:
Arranging material to follow a layout is required before publishing. The
structure is given emphasis in print media. 1. AM (Amplitude Modulated) Radio

The term broadcasting refers to the airborne transmission of 2. FM (Frequency Modulated) Radio
electromagnetic audio signals or audiovisual signals that are readily
a. News and commentary
accessible to a wide population via standard receivers.
b. Talk show
Radio Broadcasting
c. Counseling
 The invention of radio began with the telegraph.
d. Educational
 Another great invention was that of Alexander Graham Bell, called
the telephone. e. Informative
 Another breakthrough credited to an Italian inventor named
Guglielmo Marconi

 Radio as an aid in communication of the military

 The Golden Age of radio began as the war ended in the year 1918