BUSINESS PLAN FORMAT

Cover Page must include:

I. Group Name
II. Group Member’s Full Name and ID
III. Course Title, Course ID, Section
IV. Semester-Year
V. University’s Name
VI. Date of Report Submission

Title Page must include:

I. Name of Your Business Plan
II. Logo/Tagline of Your Business Plan

Letter of Transmittal
Write a letter of transmittal addressing your respective faculty (Within one page).

Acknowledgement
It is a part, where you should express gratitude to your respective faculty for giving you this opportunity
for coming up with the Business Plan.

Table of Contents: Insert ‘Table of Content’ from Microsoft Word’s ‘References’ tab and include your
topics with proper page numbering.

Section 1 - Executive Summary

This part of your report should not exceed 1 page, preferably, 4 paragraphs. In this section, you explain
your total business in short. You also have to mention major goals and objectives of your business.

Section 2 – Company Background

In this section, you discuss the main business operations, mission and vision statement, identification of
operating industry and legal form of your business. Please include ‘SWOT’ analysis of your business here.

Section 3 – Management Team

In this section, you have to include your Organ-gram (mostly known as hierarchy), job description of
partners/ important designation holders. You also have to enlist business partner’s educational and
professional background in a brief. If you have any outside consultants, mention their name and duties
also.

Section 4 – Product/Service Description

In this section, give details about the product/service. . You can include photos, drawings or 3D designs
for better understanding. Also include technical specifications if you have any. Lastly, mention unique
features of the product and explain why customers would want to buy this product/service.

Section 5 – Industry Analysis

In this section, 1st paragraph must consist ‘PESTLE’ analysis.
In the 2nd paragraph, explain how your product/service will fit in this industry.
3rd paragraph should come with a detailed market analysis [segmentation, target market, key
competitors] for your product/ service.

Section 6 – Marketing Plan

In this part, at first, explain the Pricing Strategy for the product or service with logic. Later part should
contain your Distribution Strategy and Promotional Strategy.
2nd part should include the total operational plan of your business. For example, factory facilities,
customer care service, raw materials, machineries management, research and development of existing
products/services for the future.

Section 7 – Financing the Business

This part should start indicating the total amount of capital needed for your business. Next, describe
how these funds are to be managed (sources) and used Allocation of Total Investment.
Last but not the least, include ‘Income Statement of 1 year’ for your business.

Section 8 – Conclusion
In this section try to convince the investors that your business plan is a realistic one and it has a
potentiality of sustainable growth.

Section 9 – Referencing
List out all the textbooks, journal articles, magazines, websites that you have used to write this Business
Plan. This is a mandatory part.

Section 10 – Appendix
If you have any charts, tables, graphs, research data, questionnaire to strengthen your project, include in
this section.