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INSPIRE
 Company Introduction:

Euphoria is a full-service creative agency dedicated to the art of storytelling. We conceive, produce,
and deploy virtual reality, augmented reality, and interactive 360˚ video experiences.

From Fortune 500s to government Organizations, we take the time to get to know you and your brand,
so we can help share your story with the world. We are passionate creatives and technologists commit-
ted to telling amazing stories.

Brands that achieve engagement get all the rewards. We believe that the most valuable brand
engagement is driven by emotion and brought to life by technology. Your brand comes alive when your
audience interact deeply and become involved with who you are and what you stand for.

360 0

What we do?

STRATEGY: PRODUCTION: CAMPAIGN SUCCESS:

We help you decide how We develop highly We build deployment
and where to best tell your engaging experiences strategies that ensure your
story. your audience won’t story connects with your
forget. audience.

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 Clients

Ignite

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 Team

ALI AHMAD
CEO

MOAZAN ALI GHURKI

LEAD CREATIVE DESIGNER

AHMED MALIK
CFO

hASEEB aSIF
DEVELOPER

jAMEEL QURESHI
CTO

sALMAN AHMED
DEVELOPER

ABU BAKAR
CG ARTIST

CREATE . INNOVATE . INSPIRE

1: TEXAS DEPARTMENT OF TRANSPORTATION: 'LOOK TWICE' VR GAME
The Texas Department of Transportation and their AOR were looking for a way to teach drivers about
the importance of motorcycle awareness on Texas highways. Working the team at Chocolate Milk &
Donuts, they created a virtual reality experience that did just that and more!

The three entities worked together to conceptualize, build and deploy a VR Game that not only helped
increase driver awareness of motorcycles on Texas roadways, but also generated over $1 million
dollars in earned media.

In addition, the project presented a unique technical challenge. TXDOT mandated that all roadways in
the experience be actual Texas highway. This required the blending of 3D models, VR interactivity and
360 video, a technical challenge indeed.

Campaign Results:
• 25,000+ Exhibit Interactions

• 400+ News Stories

• $1MM+ Earned Media

Services Provided:
• Ideation & Technology Selection

• VR Development

• 3D Modeling & Animation

• 360 Video Production

• Post Production

• Deployment Strategy

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2: Harbinger Augmented Reality Glove Sizer
As retail sales continue to move online, finding the proper size shoe, pair of pants or in this case,
workout glove, can be quite the challenge! Harbinger, an industry leader in weight lifting gloves, was
looking for a way to reduce product returns due to fitment issues while also improving their customer's
online shopping experience. Using the latest in Augmented Reality technology, Chocolate Milk &
Donuts developed a custom web-based mobile experience capable of measuring human hands with
nothing more than a push of a button!

Services Provided:
• Ideation

• Experience Design

• UX/UI Design

• AR Development

• Deployment Strategy

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3: Total Quartz launch VR Game
The marketing is all about the connection between the user and the product. The Total is the leading oil
brand in Pakistan. They have recently launched their high-tech oil that will give better mileage to the
engine. They want to have a proper VR campaign to help them achieve their goal.

We have worked with the team at total to market their Oil in the company. By doing BTL campaigns in
the 2 major cities of Pakistan Lahore and Karachi. And we are going to build another campaign for
them in the coming week.

https://www.youtube.com/watch?v=IpsVTzq3EGQ&feature=youtu.be

Campaign Results:
• 12,000 Exhibits Interactions

• 20+ Stories

• Around 10 Million rupees earned Media

Services Provided:
• Ideation & Technology Selection

• VR Development

• 3D Modeling & Animations

• Post Production

• Deployment Strategy

• Maintenance

CREATE . INNOVATE . INSPIRE

 Products
VRFit – The Future of fitness:
What if i told you that you can work out with actually working.

Virtual Reality + VRFIT bike = Awesomeness

The VrFit features handlebar with 4 gaming buttons, 2 triggers for control, and 2 heart-rate monitors.
The bike features easily adjusted 8 level tension control, an adjustable seat, and Bluetooth built-in to
connect to a VR headset. The VrFit has extremely high-quality strap-in pedals and folds up for storage
in a very small footprint just over 2' x 1'.

How it Works
The VrFit can be set up in minutes. Connect your Virtual Reality headset, and the fun begins!

Setup & Connect VR

Assemble VrFit in minutes. Wirelessly connect to Oculus, Vive, GearVR or DayDream instantly, no extra
accessories required.

Play Free VR Games

Download VrFit Arcade completely free from the VR store and turn on your VrFit, access tons of
addictive games with more added for free constantly.

Go Have Fun
Play online or offline, solo or multi-player, make friends in the VrFit community. Compete in online
multiplayer, win challenges, and track your progress auto-magically!

Features
• Lose Weight. Look Great.

• Workout at Home

• Time Fly's

• VR to New Places

• Easy to Use

• Easy Motivation
https://www.youtube.com/watch?v=Q5IKfGGqLgI&feature=youtu.be

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 Workshops
Penetration of latest technologies in Pakistan is still in its early stage. The technologies like Augment-
ed Reality, Virtual Reality, and Mixed Reality are going to be the next big thing in the future of marketing
and technologies. The biggest challenge is to make these technologies accessible to the young brains
of our country. We believe that by providing these technologies to the young people will take these new
hot technologies to the next new level of implementation. For this purpose, Euphoria Pakistan
introduced series of workshops the purpose of these workshops is to enable people and train them so
they can leverage these technologies and build the next big thing that will change the face of
Pakistan.In our education system Introduction of new tech is still missing. We are still teaching student
old obsolete technologies that are now only limited to books only. To change this trend euphoria took a
step and organized series of workshops. We taught students about new technologies that are used
around the globe.

The workshop started from the basic level of game development to advance level of AR and VR experi-
ence creation. Almost 120 students participated from different universities of Lahore and learned
about these technologies.

After workshop Haider Zahoor an attendee of workshop said

“ A fun event and informative. 10/10, would love to join again.

It was an informative and friendly environment. I met a lot of different people, each with a sophisticat-
ed personality and a diligent attitude towards a fellow learner. I learned stuff which I had not even
thought I would learn, from both the teachers and the fellow students. It was fun being in a different
environment than what I usually am a part of. I found it very resourceful to be in an atmosphere where
I can share my knowledge without being discriminated/labeled as a “nerd” or in a more “Pakistani
sense,” “Kitabi Keera”/”Bookworm.” Me and (hopefully) my fellow students found it especially useful
that the conveyor was intuitive and was answering everyone’s questions with an excellent construc-
tion of sentences. The speech at the end of the session was impressive. I had previously considered
Pakistan to be a very “linear “minded country regarding Information Technology/Software Develop-
ment, but after learning about Plan9, I was impressed. As an individual character quotes: “Your
assumptions are your windows on the world. Scrub them off every once in a while, or the light will not
come in.” I now know what Sir Isaac meant when he said this.

I thank everyone who joined this event and helped me grow emotionally.”

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The aim of the workshop was to spread the latest technology in youth and teach them the Startup
Ecosystem of Pakistan. Students from different universities attended this workshop and learned
hottest technologies of the decade. Till than Euphoria had organized multiple workshop in schools,
universities and organizations like Herself.

The main purpose of workshops is to create awareness and teach Pakistani people about latest and
hottest technologies like AR/VR. We taught organized special classes for females to teach them these
technology.

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 What we want from Fellowship?
1. Rajeev Circle Fellowship has been in the game of the community building and maker labs for quite a
long time. First we want the mentorship for starting the very first VR AR lab where people can come
and get all the equipment for the high end tech development. Secondly we want the support from RC
fellowship for starting this cause.

2. This would be a gaming, VR and AR incubator where the people will get access to all tech gadgets
and mentorship for making there own content. The ratio of males and females would be even for
promoting the Pakistani females to start their own businesses.

3. This space will provide the people to team up with the person with different skillset like game devel-
opers can team up with designer and animators.

4. We will also get in contact with different brands like Facebook and Nvidia for sponsoring the
gadgets. Right now we are in talk with the HTC VIVE for sponsoring the VIVE Headsets and that;s
going positive

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