BBA Project Report

“Empowering People through skilling

under CSR of TATA Power-DDL”

[A project report submitted in partial fulfillment of the

requirement of the Degree Bachelor in Business Administration
(BBA) of Dibrugarh University]

Gourab Gogoi

Centre For Management Studies,

Dibrugarh University
June 2019

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 Certification of Institutional Guide

This is to certify that the project report titled “Empowering People through skilling
under CSR of TATA Power-DDL” submitted by Gourab Gogoi to Centre For
Management Studies, Dibrugarh University for partial fulfillment of requirement for
the degree of Bachelor of Business Administration ( Finance) is a bonafide record of
internship work carried out by him under my supervision and guidance. The content
of the report, in full or parts have not been submitted to any other Institute or
University for the award of any other degree or diploma.

(Miss Bijita Saikia)

Assistant Professor

CMSDU

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 Student’s Declaration

I hereby declare that this submission is my own work and that, to the best of my
knowledge and belief, it contains no materials previously published or written by
another person nor material has been accepted for the award of any other degree or
diploma of the university or other institute or higher learning, except where due
acknowledgement has been made in text.

(Gourab Gogoi)

Registration No: 16320915

BBA 2016-19 Batch
Specialization-Finance
Centre For Management Studies
Dibrugarh University

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 Contents

Particulars Page No.

Abstract………………………………………………………………………………………..…………(v)

List Of Tables………………………………………………………………………..….….…..….…(vi)

Acknowledgement………………………………………………………..…………………..…..(vii)

Chapter 1.Introduction………………………………………………………………….…….….1-3
1.1 Background of the study
1.2 Organization Overview
1.3 Project Description
1.4 Company’s Profile of Partner Organisation

Chapter 2.Objective of the Study…………………………………………………… ..…….4

Chapter 3.Research Methodology……………………………………………………………4

Chapter 4.Analysis and Results………………………………………………………………5-13

4.1 Data presentation
4.2 SWOT Analysis
4.3 PESTEL Analysis
4.4 Findings

Chapter 5.Conclusion………………………………………………………….. ………………....13

Limitation & Recommendations……………………………………………….14
Appendix…………………………………………………………………………… …15-18

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 Abstract
Quality of learning is important because the expectations of students are changing with the
changes in schooling, university education, relevant contents, teaching and learning method. An
effective vocational training program must meet the needs of individual students who pursue
vocational training to enhance their occupational skills and improve their job prospects. The aim of
this study is to assess the quality of the programmes offered by Ashima Foundation and the
satisfaction level of the beneficiaries. The primary data is collected from the beneficiaries living in
the slums of Rohini and Pitampura area of North Delhi. Survey method is used to conduct the
study among a population of 150 beneficiaries out of which 57 responded. From the study it can be
concluded that the overall quality of the programmes are satisfactory.

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 List Of Tables

Table No. Name of Table Page No

`6.1 Shows in which course the beneficiary is enrolled in. 5

6.2 Shows from which sources the beneficiaries came to 5

know about the programmes offered at Ashima
Foundation
6.3 Shows how good is the teacher’s approach towards the 6
beneficiaries.

6.4 Shows how satisfied are the beneficiaries with the 7

available lab equipment/beauty products.

6.5 Shows how good is the Center Head in addressing the 8

problems faced by the beneficiaries.

6.6 Shows whether the beneficiaries are satisfied with the 9

fees charged for the course.

6.7 Shows the overall satisfaction of the beneficiaries from 10

the courses offered in Ashima Foundation.

6.8 Shows whether the beneficiaries will recommend the 11

courses to others or not.

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 Acknowledgement

The satisfaction and euphoria that accompany the successful completion would be incomplete
without the mention of the people who made it possible, whose constant guidance and
encouragement crowned our effort with success.

I would like to thank Miss Bijita Saikia, Assistant Professor (Centre for Management Studies,
Dibrugarh University) who has guided me throughout the project with all her valuable and
important suggestions and without her it wouldn’t have been possible.

I wish to express my profound gratitude and sincere thanks to Dr. Monica Singhania (Secretary,
Ashima Foundation) who allowed me to visit their organization to help me understand their works
and conduct the survey. I am thankful to my subject faculty Mr. Arshad Hussain who helped me
a lot while making the project.

Moreover, I would like to thank all the respondents for their cooperation and assistance throughout
the project.

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 1. Introduction

1.1 Background of the Study

Vocational education and training (VET) plays an important role in developing skilled
manpower and improving industrial productivity. At individual level, VET offers greater access
to labor markets and generates self-employment opportunities. The definition adopted by
UNESCO and International Labour Organization for technical vocational education and training
is as follows:

“A comprehensive term referring to those aspects of the educational process involving, in

addition to general education, the study of technologies and related sciences and the acquisition
of practical skills, attitudes, understanding and knowledge relating to occupations in various
sectors of economic and social life”

To meet the demand for skilled workers in the economy, India has already started to
focus on offering easy access to technical and vocational education along with general education.
Most importantly, as a part of an inclusive growth strategy, India has been trying to ensure that
people from all sections of the society irrespective of their gender, caste, age, race, ethnicity and
religion get equal opportunity to receive VET and learn necessary skills to meet the demand of
employers and get quality jobs.

The government is also supporting many initiatives and has undertaken various measures
to address some of the problems. The government has launched an initiative to train 500 million
people by the year 2022 under the Prime Minister’s National Skill Development Mission.
Further, the National Skill Development Corporation (NSDC) was created in order to streamline
the identification and the mapping of skills requirements, facilitate private participation through
grants, gap funding, etc. The government has undertaken multiple measures to address some of
the problems such as: National Council on Skill Development (NCSD), National Skill
Development Coordination Board (NSDCB) etc.

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 Keeping all the requirement in look Tata Power-DDL has already taken many important
initiatives in Delhi and M2K Market Sector 3 Rohini-TPDDL VT cum Tutorial Centre is one
such initiative. The purpose of Skill development is to help people in enhancing their skill for
their economic development, be more productive and lead more fulfilling lives. With this
purpose the Training Center of M2K Market Sector 3 Rohini, Delhi took birth in the month of
November 15, 2016 and is running successfully training program. There is no denying the fact
that coming years will be only for skilled man power and requirement of skilled persons will be
there in different trades like computer sector, beauty & health care, jute craft, garment
manufacturing, etc. Now question arises that in a globalized environment can a group of
unskilled women/unskilled worker meet their livelihood? Keeping all these in view M2K Market
Sector 3 Rohini with the support of Tata Power-DDL has started two VT courses one in
Computer and another one in Health & Beauty Care. One Tutorial Center is also there to
strengthen the basic education of the children of the community.

1.2 Organisation Overview:

Ashima Foundation, a registered not for profit organization, has been delivering results since it
opened in 2016. The goal of the organization is to provide path breaking vocational learning
experiences to add tremendous value for the beneficiaries. With the support of Tata Power-DDL
has started two VT courses one in Computer and another one in Health & Beauty Care. One
Tutorial Center is also there to strengthen the basic education of the children of the community.

1.3 Project Description

This project is for imparting training to the unskilled youth and women of slums of Rohini &
Pitam Pura and adjoining areas in Basic Computer and Beauty & Health Care. Through Tutorial
Classes teach the children of the community.

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Baseline Assessment: A baseline assessment has conducted through using the Focused Group
Discussion, Questioning, Interviewing, one to one interaction etc. through volunteers and
Foundation/ NGO Staff. After the need assessment, it started the specific VT courses as per
their need.

Training on Basic Computer: Duration of the Courses is 6 Months. The training includes theory
and practical classes. 5th batch started in the month of Nov 2018 and has been running
successfully.

Course Curriculum: JSS Course curriculum is being followed.

Training on Beauty & Health Care: Duration of the Course is 6 Months. The training includes
theory and practical classes. 5td Batch started in the month of November 2018 and has been
running successfully.

Training on Stitching and cutting: Duration of the Course is 6 Months. The training includes
theory and practical classes. 5td Batch started in the month of November 2018 and has been
running successfully.

1.4 Company’s Profile of Partner Organisation.

Tata Power Delhi Distribution Limited [Tata Power-DDL] is a joint venture between Tata Power
and the Government of NCT of Delhi with the majority stake being held by Tata Power
Company (51%). Tata Power-DDL distributes electricity in North & North West parts of Delhi
and serves a populace of 7 million. The company started operations on July 1, 2002 post the
unbundling of the erstwhile Delhi Vidyut Board (DVB). With a registered consumer base of 1.6
million and a peak load of around 1791 MW (in FY2017), the company's operations span across
an area of 510 sq kms.

Tata Power-DDL is sensitive to the aspect of Climate Change and is committed to

introduce energy efficient and greener technologies. As a part of the Tata Group, Tata Power-
DDL carries forward the Group's ethos of giving back to society. In fact, 'Reaching out to
communities Tata Power-DDL operates in' is an integral part of the company's mission

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statement. Tata Power-DDL has a dedicated Social Innovation Group that drives a wide array of
Corporate Social Responsibility efforts of the company. Tata Power-DDL's CSR Policy rests on
four main pillars – Employability, Entrepreneurship, Education and Employment.

CSR Projects

Tata Power-DDL branded its social initiatives under a common theme - “SAATHI” – a friend, a
companion as an umbrella brand, inspired by our philosophy – “With You Non-Stop” Tata
Power-DDL SAATHI shall always be there to serve the community unconditionally, like a true
friend, and work towards the betterment of society. Social initiatives have been classified under
following pillars:

UNNATI: Includes initiatives for youth empowerment like: Women Literacy Centers,
Vocational Training Centers, and Support to girl child etc.

UJJWAL: Includes initiatives for socio-economic upliftment of SC/ST in areas of education,

employment, employability & entrepreneurship.

SANJEEVANI: Initiatives to promote good health in marginalized communities by ensuring

accessibility to qualified health services at their door-step through initiatives like Mobile
Dispensary, Drug De-Addiction Camps

CLUB ENERJI: Designed to mitigate environmental risks by raising awareness amongst school
students through mass sensitisation sessions on energy conservation, climate change etc.

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 2. Objectives of the Study

Objectives:

1. To understand the attitude of students enrolled in the programme

2. To identify the major sources of enrollment to the programmes
3. To assess the quality of the programmes offered.
4. To assess the operational efficiency of the employees working in the organisation.

3. Research Methodology

Scope: Type of study is attitude measurement or feedback study. Survey method was used for
conducting the study. Online questionnaires were distributed among a population of 150 students
out of which 57 responses were recorded. Collected data has been represented by pie charts and
bar diagrams to display the variation in responses.

Unit of Study: Beneficiaries of Ashima Foundation

Research Design: Descriptive Research Design by Survey method

Sources of Data:

 Primary Source of Data: This includes the beneficiaries of the Ashima Foundation from
whom information was collected through a well-defined questionnaire and information
gathered through individual observation.

Data Collection Tools:

 Online Questionnaire: The questionnaire was made for the beneficiaries of Ashima
Foundation in order to collect their feedback.
 Close ended questions were being asked.

Data Collection Process:

Step 1: Questionnaire was being distributed to the beneficiaries of Ashima Foundation via email.
Step 2: Scanning for non-responses, response bias and missing questionnaires.

Analysis Tool:
 Scatter Diagram and observation

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 4. Analysis and Results

4.1 Data presentation

(i) Courses

Course Response
Computer Applications 39
Health and Beautification 18

Table 6.1 shows in which course the beneficiary is enrolled in.

Inference: From the above pie chart it has been observed that 68.4% (39) of the respondents are
enrolled in the Computer Application course and 31.6% (18) of the respondents are enrolled in the
Health and Beautification course out of 57 respondents.

(ii) References

Source Response
Foundation’s Website 4
Family 14
Social Media 0
Friends 28
Representative of Ashima Foundation 11

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Table 6.2 shows from which sources the beneficiaries came to know about the programmes offered at
Ashima Foundation.

Inference: From the above pie chart it has been observed that 7% (4) of the respondents came to
know about the course from the foundation’s website, 24.6% (14) from their family, 49.1% (28) from
their friends and 19.3 % (11) from the representatives of Ashima Foundation*.

* Representative of Ashima Foundation and Mobilisation are considered as a same source so the data
is merged.

(iii) Teacher’s Approach

Rating Respondents
Excellent 39
Good 12
Average 1
Below Average 1
Poor 4

Table 6.3 shows how good is the teacher’s approach towards the beneficiaries.

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Inference: From the above bar diagram it has been observed that 68.4% (39) of the respondents
found their teacher’s approach towards them to be Excellent, 21.1% (12) of the respondents found
their teacher’s approach to be Good, 1.8% (1) of the respondents found their teacher’s approach to be
Average, 1.8% (1) of the respondents found their teacher’s approach to be Below Average and 7% (4)
respondents found their teacher’s approach towards them to be Poor.

(iv) Quality of the available lab equipment/Beauty product

Rating Respondents
Excellent 20
Good 15
Average 17
Below Average 3
Poor 2

Table 6.4 shows how satisfied are the beneficiaries with the available lab equipment/beauty products.

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Inference: From the above bar diagram it has been observed that 35.1% (20) of the respondents
found the available lab equipment/beauty products to be Excellent, 26.3% (15)of the respondents
found the lab equipment/beauty products to be Good, 29.8% (17)of the respondents found the lab
equipment/beauty products to be Average, 5.3% (3)of the respondents found the lab
equipment/beauty products to be Below average and 3.5% (2) respondents found the lab
equipment/beauty products to be Poor.

(v) Problem Addressing

Rating Respondents
Excellent 35
Good 14
Average 3
Below Average 4
Poor 1

Table 6.5 shows how good is the Center Head in addressing the problems faced by the beneficiaries.

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Inference: From the above bar diagram it has been observed that 61.4% respondents find that their
Centre Head is Excellent in addressing their problems, 24.6% find it Good, 5.3% find it Average, 7%
find it Below Average and 1.8% find it Poor

(vi) Course-fee Satisfaction

Option Response
Yes 57
No 0

Table 6.6 shows whether the beneficiaries are satisfied with the fees charged for the course.

Inference: From the above pie chart it has been observed that 100% (57) of the respondents are
satisfied with the fees charged for the course.

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 (vii) Overall Satisfaction

Rating Respondents
Excellent 32
Good 16
Average 6
Below Average 2
Poor 1

Table 6.7 shows the overall satisfaction of the beneficiaries from the courses offered in Ashima
Foundation.

Inference: From the above bar diagram it has been observed that 56.1% of the respondents rated
their overall satisfaction from the course to be Excellent, 28.1% rated their satisfaction to be Good,
10.5% rated their satisfaction to be Average, 3.5% rated their satisfaction to be Below Average and
1.8% rated their satisfaction to be Poor

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 (viii) Recommend to others

Option Response
Yes 56
No 1

Table 6.8 shows whether the beneficiaries will recommend the courses to others or not.

Inference: From the above pie chart it has been observed that 98.2%(56) of the respondents will
recommend the courses to others while only 1.8%(1) of the respondent will not recommend the
course to others.

4.2 SWOT Analysis

Strengths:

1. It does not charge tuition fee

2. Well-equipped classrooms.
3. Convenience of time as it offers multiple class-timings.
4. Creation of training program which allow beneficiaries to get additional Diplomas or
professional certificates from Government as well as Private Institutions.

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Weakness:

1. Finding suitable beneficiaries is not an easy task.

2. Maintaining the quality of the training program seems to be difficult sometimes as the
beneficiaries not always have the necessary level of knowledge.
3. Educational staff for continuing vocational training does not have steady employ
conditions.

Opportunities:

1. Having agreements with companies allows the training of teachers, getting low-cost
equipment, increasing employability of students, etc.

Threats:

1. Increasing number of private institutions that offers these Vocational courses.

2. Private institutions and Training centers spent lot on advertisements for their promotion
of heir courses.

4.3 PESTEL Analysis:

PEST View Factors

1. Government is taking various measures and initiatives to

Political promote skill development.
2. The government has made policy mandates to make CSR
activities compulsory for the big corporates.

1. The project is well funded.

Economic 2. The foundation largely benefits the economically weaker
section of the society.

1. Most of the beneficiaries belong to slum areas as the

Social centers are located in urban region.
2. Making the unskilled youth and women of slums
employable and self-dependent

1. The availability of various free/paid online courses in the

Technological web now-a-days one can learn any skill at their convenience
which in turn decreases the demand for this institutes.

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4.4 Findings

 It has been seen that majority of respondents i.e 68.4% are enrolled in the Computer
Application course and 31.6% of the respondents are enrolled in the Health and
Beautification course out of 57 respondents.

 49.1% respondents came to know about the course from their friends, 19.3 % from the
representatives of Ashima Foundation, 7% of the respondents from the foundation’s website
and 24.6% from their family.

 Majority of the respondents i.e 68.4% of the respondents find their teacher’s approach
towards them to be Excellent, 21.1% find them to be Good, 1.8% find them to be Average,
1.8% find them to be Below Average and 7% find them to be Poor.

 35.1% of the respondents find the available lab equipment/beauty products to be Excellent,
26.3% find it Good, 29.8% find it Average, 5.3% find it Below average and 3.5% find it
Poor.

 100% of the respondents are satisfied with the fees charged for the course.

 98.2% of the respondents will recommend the courses to others while only 1.8% of the
respondent will not recommend the course to others.

 Majority of the respondents i.e 56.1% respondents said that their overall satisfaction from the
course is Excellent.

5. Conclusion
From this study it can be concluded that the overall quality of the programmes offered by
Ashima Foundaton are satisfactory as per the responses. The employees of the organization are
giving their efforts to address the problems of the beneficiaries, paying equal attention to all the
beneficiaries and thus enabling the organization to conduct the programmes smoothly. However,
attention could be given to a few points like putting more emphasis on the quality of the
programmes, strict conduct of rules and regulations in the campus and upgrading the lab
equipment and products.
It has been identified that the majority of the beneficiaries came to know about the
organization from their friends and other sources include family, representatives of Ashima
Foundation, website etc. In order to increase the enrollment of the beneficiaries in the
programmes, promotional measures like beneficiary catchment drives, advertisements can also
be taken.

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` Limitations

1. The training instructors and staff of the vocational training centers do not stay for a
longer duration which can degrade the quality of the programs and may decrease the
satisfaction level of the beneficiaries.
2. No separate staff assigned for the induction of new beneficiaries in the existing programs.
As a result training instructors are required to go for beneficiary catchment drives which
create problem in conducting their classes effectively.

Recommendations

1. Focusing more on the quality of the programs by developing pedagogy which has to be
practical, enhanced learning through field visits, industry-driven projects and training of
teachers.
2. Providing suitable placements for the interested beneficiaries.
3. Introduction of new programs in collaboration with employers where students get paid a
stipend for the hours spent for on-the-job training. Hence this also allows the student to
"Earn While You Learn". This allows students to pay for the course fees and support
themselves without putting much financial burden on their parents / guardians.

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Appendix

A. Data Collection Form

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17
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 B. References:

http://ashimafoundation.org/

https://www.tatapower-ddl.com/

https://www.msde.gov.in/assets/images/annual%20report/Annual%20Report%202017-
2018%20(English).pdf

http://www.technopak.com/files/Vocational_Education_and_Training_Segment.pdf

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